Social media has brought an array of beauty trends into our lives, from eGirl makeup to the Instagram baddie. The latest trend? VSCO girl hair and makeup, courtesy of TikTok and VSCO itself. What is a VSCO girl? This trendy persona is popular among Gen Z and features a very specific aesthetic. Scrunchies, pastel clothing, and minimal makeup are a few key elements of the VSCO girl look, and we have to say we’re here for it! And that’s why we’ve put together a step-by-step tutorial on how do VSCO girl makeup and hair so you can join in on the fun, too.
HOW TO DO VSCO GIRL MAKEUP
Whip out your makeup bag and follow along for your VSCO girl makeup transformation.
STEP #1: PRIME YOUR FACE
First up? Makeup primer! Smooth the L’Oréal Paris Infallible Pro-Glow Lock Makeup Primer over your complexion to hydrate your skin and prep it for the rest of your makeup.
STEP #2: PERFECT YOUR COMPLEXION
Flawless skin? Yes, please! Reach for a full-coverage foundation, like the L’Oréal Paris Infallible 24 Hour Fresh Wear Foundation, Lightweight, to perfect your complexion. Blend and buff the formula onto your skin with the L’Oréal Paris Infallible Blend Artist Foundation Blender.
STEP #3: COLOR YOUR CHEEKS
STEP #4: GET YOUR GLOW ON
Since the VSCO girl trend became popular amongst Gen Z, it should come as no surprise that the makeup look is rather youthful. Give your complexion a radiant, youthful glow by applying highlighter to your cheekbones, cupid’s bow, and tip of your nose. Dab on the L’Oréal Paris True Match Lumi Glow Amour Glow Boosting Drops using your fingertips.
STEP #5: GROOM YOUR BROWS
While your brows should be on the natural side, they should certainly still be groomed and defined. For subtle definition that’s perfect for the VSCO girl trend, swipe on a brow mascara, like the L’Oréal Paris Brow Stylist Boost & Set Brow Mascara.
STEP #6: WING IT OUT
Your eye shadow will be staying in your makeup bag for this look, but liquid eyeliner will be making an appearance. Use the L’Oréal Paris Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner to create a sharp, clean wing.
STEP #7: COAT YOUR LASHES
STEP #8: PLUMP YOUR LIPS
For the VSCO girl trend, you’ll want to keep your lip color subtle. That being said, full, plump lips are a definite must. Cue lip plumper! Swipe the L’Oréal Paris Colour Riche Plump and Shine Lipstick, Sheer Lipstick over your pout for visibly plumped lips with a subtle flush of color.
STEP #9: SEAL YOUR LOOK
Last but not least, give your look extra staying power (and an extra glow boost) with a few spritzes of the L’Oréal Paris True Match Lumi Shake & Glow Dew Mist.
HOW TO DO VSCO GIRL HAIR
Now that you know how to get a VSCO girl makeup look, you may be wondering how to conquer VSCO girl hair. It’s actually quite simple. All you need to do is stock up on one key hair accessory: scrunchies! This ‘90s favorite is a must for any VSCO girl and is often used to adorn a few key hairstyles, which we’re naming below.
VSCO Girl Hairstyle #1: Double Dutch braids. Take cues from your childhood with adorable double Dutch braids and use an equally adorable scrunchie to tie off each braid.
VSCO Girl Hairstyle #2: Messy bun. VSCO girls are known for their laidback personality, and this popular VSCO girl hairstyle goes hand-in-hand with that. Toss your strands into a messy bun, securing with a scrunchie, of course!
VSCO Girl Hairstyle #3: Half-up. You can also pull your hair out of your face and into a half-up hairstyle to try out the VSCO girl aesthetic. A half-up ponytail and half-up top knot are both popular options, not to mention they look oh-so-cute when paired with a scrunchie!
VSCO Girl Hairstyle #4: Space buns. Talk about trendy! Smooth your strands into two space buns at the top of your head for a fun, carefree hairstyle that's fit for the most stylish of VSCO girls. Just don't forget to secure your buns with scrunchies!
Discover more tips & tricks
Keep your skin happy
Shop Featured Makeup products