Rated 5 out of
5 by
Maggoo from
Lovn' the Color! I love this product and have been using it so many years, I can't even remember how long. 15+ years maybe. Easy to use and colors are great! Of course, depending on your hair color to start, my end color may not match the box, but it definately lightens (or darkens) close. You can highlight an high or low as you want. My hair is so soft afterwards. In my 30s & 40s, the color would last 3-4 months, but as I have gotten older I've had to do it more often. Honestly, I do the full process each time and skip the root touch up process, as I don't have skill or patience to find the roots. My hair never feels dry or fried. My sadness is that the product seems to be phasing out and the variety of colors are disappearing. Date published: 2026-04-11
Rated 5 out of
5 by
Missy from
Fabulous Absolutely love this color. I get so many compliments. Date published: 2026-02-28
Rated 5 out of
5 by
Mary from
Love French Eclair and the compliments I have been using French Eclair for about a year. I love this product. My first time, I did all over color, which came out darker than expected. I put highlights on and it lightened up dramatically. I now piece off my really blonde hair and protect it from the base coat. It results in three shades, maybe similar to highlights and lowlights. I’m going to try adding a blonde to my lightest strands, cuz my hair is fine and needs color for body. Date published: 2026-02-08
Rated 2 out of
5 by
Jul66 from
Loreal Couleur Express color & highlights I purchased the toasted coconut medium blonde. The color really darkened my hair. When I did the highlights there was only enough bleach to do the crown of my head. Date published: 2025-12-16
Rated 5 out of
5 by
Jettnett from
Always great color results for me I have played around with several colors and never been disappointed. Please do not cancel out this product. It is sometimes very difficult to find. I need this product Date published: 2025-08-17
Rated 2 out of
5 by
Salty from
Not What I Expected Used Color Experte Iced Meringue. It didn’t color the gray at all. Not as light and cool as I remember it when I used it several years ago. As with many of L’Oreal hair colors recently they have changed. Very disappointing. Haven’t done the highlights yet but hoping it lightens up my hair. Way to dark for a 8.2 cool medium blonde. Date published: 2025-05-11
Rated 5 out of
5 by
Cat28 from
It’s the best I’ve found I’ve used this color for several years. It is easy to use, and the color is perfect. I always get compliments and people are surprised I color my own hair. Date published: 2025-03-09
Rated 5 out of
5 by
poplartree from
Don’t Discontinue Couleur Experte Love this product - it looks so well done and natural but gorgeous. I get compliments all the time, and it’s so easy and inexpensive. I’ve used 8.0 Toasted Coconut for many years, and it’s a great shade - looks great when first done and even fades perfectly. Please do not discontinue this product and the 4 shades left - it’s what keeps me loyal to L’Oreal’s shampoo, conditioner, makeup, you name it. I hope you expand the color range again especially as many women look to find ways to look great for less as basic living costs have increased. Date published: 2025-03-01
Rated 5 out of
5 by
lynnmc from
L'Oreal has always been my favorite product for ha This is my favorite shade and it is so easy to do and really compliments me more than any other Date published: 2025-02-28
Rated 5 out of
5 by
Jenn from
Love it! This is my go to hair color. I’ve been using this product for over twenty years Date published: 2025-02-27
Rated 5 out of
5 by
Charlotte from
Excellent! I've used L'oreal color/highlight kit for several years and love the end results! It's a simple process that leaves my hair shiny and bouncy! Please continue this product!!! Date published: 2025-01-19
Rated 5 out of
5 by
shophop from
Excellent Product! I have used this two step color/highlight for years and years. One time, I tried a different brand and was driving to get my go-to the same day. This product is easy to use and the end result of the all over color and the highlights is exactly how I like it. It is long lasting and leaves my hair soft and fuller. It’s getting hard to find these days and I am hoping it is not going to get discontinued, because I would not use anything else unless I was forced to and I know it won’t be as good. Date published: 2024-12-23
Rated 5 out of
5 by
NycTina from
The product is amazing. It’s easy to apply. My favorite color was dark golden blonde aka biscotti, which was discontinued many years ago, but I found it on eBay coming from Canada at a higher price and have been ordering it for over 10 years now . Contacted L’Oréal directly several times to no avail; They keep reinventing fancy hair care products but this is the best easy to apply safe on the hair and scalp that has ever been made on earth. Not to listen to Their customers! The biscotti and the La Rocca are very complementary to most skin colors Date published: 2024-10-19
Rated 1 out of
5 by
spicykatsmeow from
Really great before it was discontinued I love the Ginger Twist color and it is so vibrant when you use it. After reading through all of the other reviews about this product, I can’t believe that this company is not willing to listen to what it’s customers clearly want and be willing to put the Ginger Twist color back into production. How many customers need to complain or request that you do so before you would consider doing so? So disappointed by this decision. Date published: 2024-10-04
Rated 5 out of
5 by
Timby from
Looks Professionally Colored Love Toasted Coconut and covers gray with no problem. My favorite L’Oréal hair color. Date published: 2024-09-23
Rated 4 out of
5 by
lisa from
Great product I really love the color. My husband is the one that did my hair color & he really loved how easy it was to do. Date published: 2024-09-10
Rated 1 out of
5 by
cat76 from
Miss Ginger Twist Color I miss the Ginger Twist color. I used it for years and loved it. So sad they removed it several years ago. I haven't been able to find anything else remotely close to it. Date published: 2024-08-14
Rated 5 out of
5 by
CasC7 from
Easy to use, great color Love this product and color. People think my hair is professionally colored. Date published: 2024-08-13
Rated 5 out of
5 by
Kimmy from
Awesome Love this product only hair color I use but I cannot find it in any store Date published: 2024-08-02
Rated 5 out of
5 by
Poor Girl Fab from
Best product ever I wish you still had all the colors but thank God you have this Date published: 2024-08-02
Rated 5 out of
5 by
Barbara from
Restores hair It delivers. I love the 3 processes. Makes my hair feel and look better Date published: 2024-07-26
Rated 5 out of
5 by
Jdunn from
Excellent color experience Love this product, just would like a little bigger bottle of color for long hair. Date published: 2024-06-30
Rated 5 out of
5 by
Cyndee from
Highly recommend! I have used 8.0 for years and it’s wonderful. I get SO MANY compliments!! I’m nervous that they’ll quit making it. I truly wouldn’t be able to replace this product with anything else! The color is perfectly matched to the highlight. Date published: 2024-06-08
Rated 5 out of
5 by
dearwags from
Great color and good for hair. I have been using this product for many years and am always pleased with the outcome. I find it easy to apply and can be made more blond and even just a little blond, depending on my mood. My hair actually feels softener after each use. I will continue to use this product. Date published: 2024-05-30
Rated 1 out of
5 by
Claudia from
Ginger Twist I have also been using Ginger Twist for many years. I've been buying it in Ontario Canada and have been able to buy this product up until a month ago. I am soooo disappointed to learn it has been discontinued. I frequently received compliments about my hair color while using this product. Which L'oreal colors can I combine now to give me the same effect? Date published: 2024-05-05
Rated 5 out of
5 by
Sam1 from
Very happy It’s all I use. I’ve used it for 3 years. I get compliments on my hair color all the time. I’m 60 years old, but women half my age ask me where I had my hair colored. Looks natural with a lovely shine. Date published: 2024-04-22
Rated 5 out of
5 by
Noel11 from
Best Choice on the Market by Far! This is the best product on the market for highlights and lowlight effects at home. I have been using this for nine years. I love it - the color choices are fabulous. I use tight gloves instead of the loose ones and apply the highlights by hand. I don’t use the applicator. I can’t tell you the numerous women who have asked me where I get my hair done.. I am so thoroughly disappointed that you have decided to discontinue this product. Date published: 2024-03-20
Rated 5 out of
5 by
Mary from
Incredible product I have been using 6.1 for at least 10 years. I have received so many compliments- it is fool proof, so easy to do highlights with the mascara wand (except the back- I get my husband to do!) I can't imagine ever going to a salon and getting the same results! Date published: 2024-02-22
Rated 5 out of
5 by
Elsie from
I love this product. I love this product. I have used it since 2011 and it turns out perfect every time. Date published: 2024-02-13
Rated 1 out of
5 by
Nannast1 from
PLEASE BRING GINGER TWIST 6.4 BACK NOW!! so the only reason it is a one star review is because I have used Ginger twist 6.4 for so many years, and saw it becoming harder to find so bought a few just in case, went on Amazon and got on the delivery service to get it every three to 4 weeks,. WHEN WILL YOU BRING BACK GINGER TWIST!!! I called when it was so hard to find and was assured it was only temporary it was not discontinued, though I saw it on many reviews....PLEASE PLEASE PLEASE BRING IT BACK...I see so many people asking for it...why discontinue it ??Always got compliments on my hair and now every other color looks fake or just not right, I have tried highlighting other colors..yuck...need GINGER TWIST 6.4 BACK!! PLEASE MAKE ALL OF YOUR LOYAL LONGTIME CUSTOMERS HAPPY AND BRING IT BACK FOR US...YOU WILL NOT BE DISAPPOINTED!! THANK YOU Date published: 2024-01-30
Rated 2 out of
5 by
Beverly from
Not good I have been using the L’Oréal Color Experte for quite a while. I have always been happy with product, but when I used the product this morning, it appears the illuminating powder amount has been cut in half…..I look half done now. Very frustrated! Date published: 2024-01-18
Rated 1 out of
5 by
Anonymous from
Misleading and inaccurate The all over hair color did nothing and then when I went to do the highlights there was barely any product to have any effect on my hair whatsoever.
I am not sure if you’re advertising was for the short haired girl on the box but but you really should be more specific about what the two swipe highlights will cover for the actual average person not a hair model. Date published: 2024-01-14
Rated 3 out of
5 by
Nope1 from
They’re cutting back on product This has been my go to for about a year now. I’ve been using just the highlight part as I don’t wanna color my hair any longer. Was perfect, however, I think they reduced the amount of liquid and bleach. It wasn’t enough this time to do my whole head as I could in the past. I’m so tired of companies trying to save money by cutting amounts. Time to go to Sally’s Date published: 2023-12-05
Rated 5 out of
5 by
Kathy from
Love it! I have used your products for over 15 years. I color and then highlight. The purple conditioner that comes in the box is remarkable. I would like to purchase that to continue using through the time - or until its time to color again. Is that product sold alone, if so what stores carry it what is it called? I have used the purple conditioners but they do not work like what you pack in the box. Please help, I’m desperate!!!!! Date published: 2023-11-12
Rated 5 out of
5 by
Jane from
Great! I have used it for years and I love it. Why can't I get my 5.0 color anywhere? Date published: 2023-11-04
Rated 5 out of
5 by
beckisue from
50 I have used this product for years! It works great, and saves me money!! Date published: 2023-11-03
Rated 5 out of
5 by
Charlie from
BRING BACK GINGER TWIST I have used a L'oreal Colour Experte product for the better part of 20 years. I started using a very unnatural looking red (which was intentional) in the early 2000's before finding a more suitable and natural color. Just a few years into using that color, they discontinued it and I switched over to Ginger Twist. It was a lighter red and I wasn't sure I'd love it but man, it was beautiful!
Just after switching, I moved to Ireland for a while and everyone there used to come up to tell and touch my hair and tell me how beautiful it was (every women had an aunt, cousin or niece with my hair color and they were jealous). I was obsessed, proud and excited about my hair color and even the process! My hair sylists over the years always commented on how my box color looked completely natural (some were floored when they realized I colored my hair because they couldn't tell at first).
This color has now been discontinued for ages. I bought up everything I could. In the meantime, I chatted with a L'oreal rep who offered other suggestions for achieving the Ginger Twist look. I have rotated through those suggestions and not enjoyed a single one. It's heartbreaking. I literally feel like I'm being exposed or outed without my permission (I'm naturally a dark blonde but I've colored my hair for so long, no one knows I'm not a redhead). I now have to make the decision to try a different brand altogether, or transition to blonde hair... I can't believe how broken it feels to think I'm running out of options to be the person I have always been and enjoy being. It sounds silly but being a redhead is a part of my identity and it's being striped away, one bad hair color suggestion at a time. I'm really disappointed and hurt that still, years later, with so many redheads complaining that this color was discontinued, they won't bring it back. Date published: 2023-10-24
Rated 5 out of
5 by
shellybh from
Wouldn’t buy anything else! I have used this for at least12 years, and always get compliments on how it looks. People are amazed when I tell them that I do it myself and how easy it is! Date published: 2023-09-20
Rated 5 out of
5 by
Tracey P from
Excellent coverage and very natural looking!! Love the layers of color, very natural, longtime user!! <3 Date published: 2023-09-10
Rated 4 out of
5 by
Laura from
Love it! I've been using this product and color for about 15 yrs. I love it and get lots of compliments. I like that you have option to use highlights. I generally don't in the summer, because my hair gets too light. I just wish I had a coupon every time I buy it. I buy it once a month. Date published: 2023-08-26
Rated 5 out of
5 by
Ck69 from
Miss the red shade Miss the red shade but overall great product. Had to switchto the ginger twist now that is gone. Date published: 2023-08-24
Rated 1 out of
5 by
Amanda from
BRING BACK GINGER TWIST! It is so upsetting for us red heads that you discontinued the ginger twist! I have been using it for the last 6 years and love it. I know have no idea what I will use. VERY DISAPPOINTED 😔 Date published: 2023-08-20
Rated 1 out of
5 by
Sad33 from
It doesn’t exist anymore so a big no thank you Well since you have discontinued the only product I have used for years, I have chosen to buy other brands.
Redheads may be a smaller percentage of the world population but our likes and opinions matter. You have chosen to not offer any product that compares to the ginger twist. Thanks but no thanks to your products. Date published: 2023-07-26
Rated 1 out of
5 by
Kathy from
Extremely disappointed Why haven't you brought back Ginger Twist 6.4 or a similar red version? It is a fantastic product and I have been trying unsuccessfully to find a substitute. Copper red hair is still VERY fashionable. Please introduce a new similar product. Thank you. Date published: 2023-07-19
Rated 5 out of
5 by
Karen from
Love this product. Please bring back ginger twist I have used ginger twist for over 10 years. Nothing compares to it. Please bring it back or promote something similar. I only use L’Oréal products on my hair and some of the make up Date published: 2023-07-05
Rated 5 out of
5 by
Debj from
#1 Hair color kit ever!!!!!!!! II have been using this product for well over 10 yrs. and love the results everytime! I recieve many compliments no matter the color. This product by Loreal gives my hair a beautiful color,shine and healthier with every use. I am very pleased with this great no cap color and highlights kit that I have used no other since finding this Loreal product! Thank you Loreal!!!!! Date published: 2023-05-28
Rated 1 out of
5 by
Char from
Used to better Where are all the different options? 4 options don’t cut it. Used to a lot more color options. Used to be my go to but no longer have the color I use. Will be looking at a new option Date published: 2023-05-15
Rated 5 out of
5 by
GinaE from
If you're thinking about buying/trying this, DO IT This is by far the best turnout I've had with at home dye jibs! And believe me, I've used MANYYY in my lifetime! The color combination turned out perfectly. It really looks like I paid to have it done. My husband asked did i get my hair done? (yesterday). I told him YEA, I DID IT MYSELF. Lol. Love it and will definitely use it again. I used 3.5 Cherry chocolate mousse Darkest mahogany brown:) Date published: 2023-05-11
Rated 5 out of
5 by
Lizzy T from
Love French Eclair! I've been using the French Eclair kit since COVID. I get a lot of compliments on the brunette color. I have tried the highlighting but I have a lot of natural red in my hair so the highlighting really brings that out - esp. if I do chunkier highlights. If I do thin highlights, it looks much better. Sometimes I skip the highlighting and just use the brown color. I love it! Date published: 2023-04-28
Rated 5 out of
5 by
Mominator from
Many compliments I love the iced meringue. I have received so many compliments regarding my hair. Highlights on top with a dark base. I enjoy telling everyone that it is done
at home. I don’t like the fact that my store has not had it stocked for the last few months. I’m really hoping it doesn’t get discontinued. Date published: 2023-02-12
Rated 1 out of
5 by
Wendy from
disappointed This product used to be SO Great! Now, its not anymore. Something has changed. It doesnt condition like it used to. My hair is not as shiney, soft, the color isnt as rich and the color doesn't last nearly as long. I wish they would go back to the way it was. I used to get so many compliments! SO disappointed! Date published: 2023-01-30
Rated 1 out of
5 by
Litatamon 2 from
Please bring back Ginger Twist. I have just used my very last box of 6.4 Ginger Twist. All these years and there continue to be hundreds & hundreds of women that have never found a comparable red dye. Why would L'Oreal do this to thousands of loyal customers? Date published: 2023-01-27
Rated 5 out of
5 by
Babs from
Ginger Twist Please, please bring back this line. Ginger Twist was my favorite and I always received so many compliments on it!!! Date published: 2022-10-12
Rated 1 out of
5 by
Okstatetiff from
Ginger twist needs to return I have not been able to find anything that I loved as much. Like… why would you do this? Date published: 2022-09-05
Rated 5 out of
5 by
Lpurks13 from
Awesome color Great overall color, but hi lightings didn’t really come through after 15-minute application. Date published: 2022-08-11
Rated 1 out of
5 by
Ginger569 from
This ginger needs her ginger twist Came here looking for Ginger twist and I see a lot of others did too!! Sadly I see you have decided to discontinue this color. Please bring it back Date published: 2022-08-08
Rated 5 out of
5 by
OnlyLiv from
The number one kit you can buy! This kit is so easy for me to use and the results are amazing. I look great and feel great!! Date published: 2022-06-29
Rated 1 out of
5 by
Kmye540 from
BRING BACK GINGER TWIST! My all-time favorite color is ginger twist. I was horribly disappointed to find it discontinued. Why discontinue it if it is still so popular? Nothing else is quite the same. Date published: 2022-05-30
Rated 5 out of
5 by
Highlight lover from
Looooove Couleur Experte!! I have been using Loreal Couleur Experte Iced Meringue for many, many years. It is so amazing! Easy to use, always looks natural and beautiful. I gave up having it done at a salon because it's so much more gorgeous when I do it myself. I get compliments on my hair (and I don't have great hair!) every week. I've converted many friends over the years and am so happy with it. Please don't ever discontinue it -- I do not know what I would do with my hair without it! Date published: 2022-05-10
Rated 5 out of
5 by
Steph from
Couleur Experte This is the best product out there. Why did Loreal discontinue it? Nothing has compared to it. My hair feels so soft after using this hair color and the highlighting kit is a breeze. If you were going to discontinue this product, why not have a replacement in the works. I can only get this hair color on Amazon thank goodness. Date published: 2022-05-07
Rated 1 out of
5 by
Cat77 from
Bring back ginger twist!!!! There are so many reviews: We want Ginger twist back!!!! Date published: 2022-04-24
Rated 1 out of
5 by
Tammy from
Where’s my Ginger Twist 6.4?! I’ve been using Ginger Twist for like 20 years and now it’s gone?! Why???? Please bring it back!!!! Date published: 2022-04-17
Rated 1 out of
5 by
Mad about it from
Ginger Twist Disappointed 6.4 I am so sad that you discontinued this color product. I used it for almost 20 years with so many compliments. As a black woman it’s hard to find colors that you feel are perfect and that was my signature. It makes me so sad that you made this decision. There is nothing comparable! Date published: 2022-03-26
Rated 5 out of
5 by
BeachBabe from
STILL THE FIRST AND THE BEST! I have used this kit for years and it is hands down, THE best at home color and highlight kit around. I look best in French Eclair, but now that I am thinking about growing out my gray, I figure if I don't look great in grey (?!) I will maybe go to Iced Meringue. A great value and easy to use. Date published: 2022-03-20
Rated 1 out of
5 by
Lisa from
We need GINGER TWIST ! Bring it back I had finally found a color I loved and DARN! why did L’Oréal discontinue it???
I am not alone, many comments say the same thing! Date published: 2022-03-09
Rated 1 out of
5 by
Susie from
Bring back Biscotti For several years I used Biscotti…loved the color and highlights. Wish you would bring it back. Date published: 2022-02-27
Rated 1 out of
5 by
alidgo from
Where is my color? Couleur experte 6.4 ginger twist......where are you?? Date published: 2022-02-25
Rated 4 out of
5 by
Kayce63 from
Why??? Why did you have to discontinue these.. it was sk easy to use. Bring back all Color Experte please! Love 7.1 and 8.0! Date published: 2022-02-18
