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Your Selfie Game Is About To Change—L’Oréal Paris Is Launching Virtual Makeup Filters

November 11, 2020

If you’ve ever wanted to try a new makeup look in a matter of seconds—without having to lift a makeup brush—L’Oréal Paris is about to grant your wishes. As the years go on, our online, digital worlds are becoming more prominent in our daily lives. And in those worlds, makeup filter options have become increasingly of interest. There are more virtual meetings and happy hours than ever to look your best for. Signature Faces is the first ever digital makeup line to shake up the beauty filter space as we know it. Keep scrolling to learn more about the collection and products you can gain access to with the click of a button. 

What Is a Virtual Makeup Line? 

Most of us have used a Snapchat makeup filter or two in our lifetime. A virtual makeup line takes things a step further than traditional makeup filter options. It allows you to customize your look and achieve things that can only be curated online. By using augmented reality, virtual makeup lines have the ability to break the boundaries of classic makeup. Essentially, virtual makeup lines use makeup filters to give you show-stopping makeup looks sans all the effort. These looks are often difficult (or near impossible) to achieve in real life, which is what makes the digital alternative so groundbreaking.

Introducing Signature Faces, L’Oréal Paris’ Virtual Makeup Line 

Stop feeling limited by what you can and can’t do with your makeup. Signature Faces helps take those limitations out of the equation. L’Oréal’s Signature Faces line is exactly what it sounds like: a series of downloadable filters that allow you to try on different looks. It features three themes and 10 makeup filters, each of which acts as a virtual beauty product. Below, we’re breaking down the full line.

1. Volumizing Capsules

This theme is all about jewel-inspired elegance and glamour. Whichever makeup filter you choose, you’ll be sure to make a statement. Among the offerings, you’ll find metal lips and eyeshadows, pearl eyeliner, and glitter lashes. Bring on the glitz!

2. Plump Shot

We’re embracing the motto that bigger is better. Add a full, volumized touch to your look by choosing from plumping eyeshadow and lip filters that offer a high-shine, glossy finish.

3. Fire Match

Virtual makeup filters allow you to create looks that you wouldn’t be able to achieve otherwise. That’s what this theme is all about—breaking through the boundaries of IRL makeup and flaunting fierce, smokey eyeshadows, lips, and cheeks.

How To Use Signature Faces

Now that you know more about the new L’Oréal Paris Signature Faces digital makeup line, let’s talk about how you can put it to use in your day-to-day life. You can even upgrade your work from home look while rocking a bare face in real life. Here’s what to do. 

Option #1. Snap Camera

Signature Faces uses an augmented reality program called Snapcam to operate. This allows you access to all of the different platforms that work with Signature Faces, including Instagram, Snapchat, Zoom and more. Click download Snapcam on our Signature Faces collection page to get started. 

Option #2. Snapchat

If you prefer to access our Snapchat makeup filters directly through the platform, it’s easy. Simply go to the official L’Oréal Paris Snapchat page (@lorealparis) and click on the lenses tab. You can then sift through and pick your favorite look. 

Editor’s note: Speaking of Snapchat makeup filters, you don’t have to reserve all of your favorite looks for your virtual world. If you want to recreate them IRL, here are 3 Snapchat Filter-Inspired Makeup Looks.

Option #3. Instagram 

Instagram is another platform known for its virtual makeup filters. You can give our Signature Faces line a try by heading over to the official L’Oréal Paris Instagram account page (@lorealparis). Click the filters tab, which resembles a smiley face, and play with your favorite filters.

Option #4. Google Duo

We have one more option for giving our Signature Faces makeup filters a try: Google Duo. This is ideal for those who want to upgrade their look for a video call without having to swipe on a coat of mascara. First, go to Google Duo. Then, select the L’Oréal Paris icon to give the filters a go. 

Next up: Thanks to technology, there are so many innovative ways to upgrade your beauty routine aside from beauty filters. If you want to familiarize yourself with some other game-changing tools in the beauty space, click over to our article, What Is a Smart Mirror?

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