This Feature Allows You to Test Drive Makeup and At-Home Hair Color Kits Before Purchasing

So, you’re looking to step out of your comfort zone with a new lip color or hair color. The only issue is, you’re afraid to make the purchase only to absolutely hate how the color looks on you. Thankfully, there’s no need to fret! Our ‘Try it On’ feature uses augmented reality technology to allow you to try on the boldest of colors—without putting anything on the line. Below, find everything you need to know about this virtual makeover and hair color changer feature so you can start trying the latest beauty trends and beauty looks ASAP—all without leaving your computer.

WHAT IS AUGMENTED REALITY?

You’ve likely seen the term “augmented reality” surfacing across various social media platforms but what exactly is it? Augmented reality is a virtual reality where users can experience a computer-generated atmosphere. In the context of this article, we're talking about technology that can help you test out makeup and hair colors in real time before you purchase them.

HOW TO USE OUR ‘TRY IT ON’ FEATURE FOR A VIRTUAL MAKEOVER

From lipstick to hair color, there are quite a few noteworthy products you can try on using our virtual try-on feature—but how exactly does it work? There are two ways you can try on your products of choice. First, you can upload a photo from your computer and test out different colors using that still image. Another option is to give the feature access to your computer’s camera—allowing you to have a live try on! That’s right, you can literally try on a lipstick shade right now and see what it looks like. Even better, there is a sliding feature so you can see half of your face with a product on and half without for a live before and after. The augmented reality feature also allows you to take and save pictures, that way you can share your new colors on social media.

HOW TO TRY ON MAKEUP

Our ‘Try it On’ feature is super user-friendly, but we do have a few tips and tricks that you may want to try to get the best and most accurate results.

Tip #1: Pull your hair back

The first tip to make trying on makeup products easier is to pull your hair back. Whether you throw it into a messy bun or ponytail, having your hair out of your face will keep it from getting in the way of your virtual makeover, while also allowing your focus to be completely on the makeup.

Tip #2: Find good lighting

Whether you choose to upload a still image or to use the live webcam option, good lighting will make all the difference in your augmented reality experience. This will allow for the image to be clearer and for each color to display more accurately on your true skin tone.

Tip #3: Go bare face

If you can, skip wearing any makeup in real life. A bare face will give you the most realistic idea of how the colors will look on your skin.

3 MAKEUP PRODUCTS TO TRY

Now that you know all about how to try on makeup products before you purchase them, here are a few of our favorite makeup products you can test out!

L’Oréal Paris Colour Riche Ultra Matte Highly Pigmented Nude Lipstick: From warm pinks to flattering nudes, this line will allow you to find your perfect nude shade. The formula is matte, hydrating, and lightweight.

L’Oréal Paris Paradise Enchanted Fruit-Scented Blush Makeup: This blush comes in four beautiful shades ranging from peach to pink. The formula has a creamy, soft texture and packs a punch of radiant color.

L’Oréal Paris Infallible 24 HR Eye Shadow: This eye shadow line has an array of eye-catching colors that are totally worth trying on before purchasing. Some noteworthy options include Burst into Bloom, Endless Sea, and Golden Emerald.

HOW TO TRY ON HAIR COLORS

When it comes to trying on different semi-permanent hair colors, we have a few tricks more tricks up our sleeve. Here’s what to do when using a virtual hair color changer:

Tip #1: Find good lighting

Remember what we said about lighting earlier? The same applies here, as using the ‘Try it On’ feature with good lighting will give you the most accurate depiction of your hair color of choice.

Tip #2: Have clean hair

Having freshly washed hair will give you a more realistic visual of what your hair color will look like.

Tip #3: Wear your natural hair texture

Rocking your natural hair texture will allow you to see a more accurate representation of how the hair color you’re considering will look in real life.

3 HAIR COLORS TO TRY

We’ve scoped out a few noteworthy hair colors that you just have to test out with our ‘Try it On’ feature.

L’Oréal Paris Colorista Semi-Permanent Hair Color in Burgundy: Burgundy is totally on-trend, so why not rock it as a hair color? This semi-permanent shade is absolutely gorgeous and will wash out within 4-10 shampoos, meaning you don’t have to commit to a bold hair color long term.

L’Oréal Paris Colorista Semi-Permanent Hair Color in SoftPink: Recommended for blondes, this hair dye is perfect for achieving a pretty pastel pink look.

L’Oréal Paris Colorista Semi-Permanent Hair Color in Indigo: This stunning deep blue shade will give your friends major hair-envy—and we don’t blame them one bit.

Next, get a few ideas for organizing all the new products that are sure to be added to your beauty regimen. Here are 6 Makeup Storage Ideas to Get Organized in the New Year.