Blush is typically applied to the apples of the cheeks and blended upward toward the temples. To find the apples of your cheeks, smile broadly. The plumpest part of your cheek that pops out is where you'll want to start applying your blush. Once you've applied the initial color to the apples, blend the blush gently upwards and slightly outwards towards your hairline and temples. This helps to lift and sculpt the face, creating a more natural and diffused look rather than just a concentrated spot of color. You can also apply blush according to your face shape:

•Round Faces: Apply blush slightly higher on the cheekbones, blending towards the temples to create the illusion of more defined cheekbones.

•Oval Faces: Apply blush directly on the apples of the cheeks and blend upwards.

•Long Faces: Apply blush slightly more horizontally across the apples of the cheeks to add width.

•Square Faces: Focus the blush on the apples of the cheeks to soften the angles of the face.

Remember to start with a small amount of product and build up the intensity as needed, blending thoroughly for a seamless finish.

Choosing the right blush color to wear involves considering your skin tone, undertone, and the makeup look you want to achieve.

Blush for Your Skin Tone:

•Blush Shades for Fair Skin: Soft pinks, light peaches, and rosy hues look natural on fair skin.

•Blush Shades for Medium Skin: Warmer peaches, apricots, and deeper rose shades are often flattering on medium skin tones.

•Blush Shades for Deep Skin: Rich berry tones, vibrant reds, and deep fuchsias provide a beautiful pop of color.

Blush for Your Undertone:

•Blush Shades for Cool Undertones: Look for blushes with blue or purple bases, like cool pinks or berry shades.

•Blush Shades for Warm Undertones: Choose blushes with yellow, orange, or gold bases, such as peach, coral, or warm rose.

•Blush Shades for Neutral Undertones: Both warm and cool shades can work well for neutral undertones.

Blush for Your Makeup Look:

•Blush for a Natural Look: Select sheer, subtle shades that mimic a natural flush, often close to your skin's own undertone.

•Blush for a Bold/Dramatic Look: Go for more pigmented, vibrant shades or more shimmery finishes to make a statement.

Ultimately, experiment to find what makes you feel best!

Choosing the best blush involves selecting the right formula and finish to suit your skin type and desired look.

Blush Formulas:

•Powder Blush: Powder blushes such as Infallible Up to 24HR Fresh Wear Soft Matte Blush and True Match Super-Blendable Blush are excellent for oil control and provide a matte or satin finish. They are easy to blend and build, offering a traditional, diffused look. Blush powder is ideal for oily to combination skin types and those seeking longevity.

•Liquid Blush: Liquid blushes like Lumi Le Liquid Blush deliver a sheer, skin-like stain that can be very long-lasting. They often dry down quickly, offering a natural finish. Liquid blush is great for all skin types since it tends to be lightweight, and Lumi Le Liquid Blush is suitable for sensitive skin.

Blush Finishes:

•Matte: Matte blush like Infallible Fresh Wear Soft Matte Blush provides a soft, flat color without shine, perfect for a subtle, natural effect or for those avoiding shimmer.

•Satin: Satin blush like True Match Super-Blendable Blush offers a slight sheen, mimicking a natural skin texture.

•Luminous: Luminous blush like Lumi Le Liquid Blush offers a dewy, radiant effect, adding dimension and glow.

Cream and liquid blushes are usually the best type of blush for mature skin, which often experiences increased dryness and a tendency for fine lines where powder makeup might settle. Liquid blush formulas offer a more hydrating, dewy finish that blends seamlessly without settling into wrinkles, giving a natural, youthful glow. We recommend L'Oréal Paris Lumi Le Liquid Blush for mature skin. This lightweight blush’s luminous, blendable formula provides a fresh, radiant pop of color without emphasizing texture, helping to create a healthy and vibrant appearance.