Hi there! Thank you for reaching out to us about the Lash Paradise Mascara Primer Base. Our products have been tested to have at least a 3-year shelf life if unopened and stored at normal room temperature, during which they will retain their integrity and perform as expected. If your product looks and smells the way it normally does, it is good to use.
We hope this information is helpful if you need further assistance feel free to call us at 1-800-322-2036 M-F 9am-5:30pm ET
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
Holy Grail
7 years ago
I started using this when it first came out and I cannot go without it. Literally the best. Makes all the difference.
5 people found this helpful
Show Reviews:
Most Helpful Critical Review
2 out of 5 stars.
Old Formula was so much better
2 years ago
The old formula was so much better. The new formula takes way more coats to stick to the lash. Really disappointed that they changed it.
15 people found this helpful
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Non-Incentivised Reviews
1 to 8 of 666 Reviews.
1 – 8 of 666 Reviews
Most Recent
NH
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Blue
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.
Tried to fix something that wasn’t broken…
6 months ago
So glad to see it isn’t just me that hates the formula change. This was my go-to. Off to find something that works. Good luck L’Oréal. I never write reviews, but if this at all helps you reconsider bringing the old one back I figured I’d try it.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
6 months ago
LeCare
Hi Seeisha! Thanks for reaching out to us regarding Lash Paradise Mascara Primer. We're sorry to hear that you are not pleased with the current formula for this product. We value consumer feedback and will share your comments with our teams.
Texas
Review 1
Vote 1
Age:65 or over
Gender:Female
My eye color:Blue
My hair color:Light Blonde
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.
Awful
8 months ago
Bring back to old white lash primer this new stuff DOES NOT work I have one question why do you constantly change your products or discontinue it right when people like it that is one of my pet peeves about L’Oreal makeup constantly changing it all the time and for the worse if you asked me, but bring back the original white primer. It was better. I don’t know what this stuff is. You’re trying to pan off on us, but it’s ridiculous
Would you purchase this again:Yes
Helpful?
Response from L'Oreal:
7 months ago
LeCare
Hi there! We truly appreciate your feedback regarding our product changes and understand how frustrating it can be when a favorite product evolves or is no longer available. We sincerely apologize for any disappointment this has caused and will ensure your valuable comments are shared directly with our product development team. At L'Oréal Paris, we are committed to continuous innovation and improvement, which sometimes means adjusting our formulas to align with the latest industry standards, ingredient advancements, or to enhance overall performance. As an alternative, we invite you to explore our Voluminous Lash Primer, available here: https://tinyurl.com/ygxzlnkx
Review 1
Votes 5
Age:35 to 44
Gender:Female
My eye color:Green
My hair color:Light Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.
Hate the new formula
a year ago
I LOVED this until the formula changed. Not sure what happened it seems like you just use the same one as the other primer. When it was pink in color it worked amazing. I’m now on the hunt again fur good primer.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
a year ago
LeCare
Hi Piper! Thank you for sharing your feedback about our Lash Paradise Mascara Primer Base. We are sorry to hear about your experience. We recommend trying Voluminous Lash Primer. This is a lightweight eyelash primer instantly builds dramatic volume and length on each lash. We hope you give it a try and we will be sure to share your feedback with our team.
Review 1
Votes 2
Age:55 to 64
Gender:Female
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Fair
My undertone:Cool Undertone
1 out of 5 stars.
Put the rose oil back in
a year ago
You change the formula took out the rose oil why it’s not even the same doesn’t matter if it’s pink or white, but the Rose oil made a huge differrnce
Would you purchase this again:No
Helpful?
Response from L'Oreal:
a year ago
LeCare
Hi Hen78. There, We appreciate your feedback on our product. We will be passing your comments along to others in the company for consideration. We value your input on our products. Thanks for reaching out!
New York, NY
Review 1
Votes 4
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Light Brown
1 out of 5 stars.
We Need Millenial Pink Orginal Back
a year ago
Please Loreal listen to your loyal users or the original Millenial Pink 250 formula and bring it back for us. The new one is honestly horrible and not effective. We miss the one primer we loved. PLEASE. Thank you
Would you purchase this again:No
Helpful?
Response from L'Oreal:
a year ago
Consumer Care Center
Hi I miss Pink. there, We wish you could see the same results you were hoping for with the current formula for the Voluminous Lash Paradise Mascara Primer Base ... We would be disappointed too. We appreciate the feedback and will be sharing it with our marketing and creative teams. We hope that you will continue to explore and use our products with satisfaction in the future .
Review 1
Votes 5
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.
Please bring the pink formula back!
a year ago
I’m so choked that they changed the formula. The old millennial pink formula was amazing! It gave volume and curl and felt light as air, almost like it was a whipped formula. Trying to find the old version anywhere I can find it. Please bring it back!!!! It was perfect just the way it was. 😞
Would you purchase this again:No
Helpful?
Response from L'Oreal:
a year ago
Consumer Care Center
Hi CG47! Thanks for reaching out to us regarding Voluminous Lash Paradise Mascara Primer Base. We're sorry to hear you are unhappy with the current formula of this product. We will share your comments with our teams.
Review 1
Votes 4
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Light Blonde
My complexion:Medium
My undertone:Neutral Undertone
1 out of 5 stars.
Why did they change the formula?
a year ago
The older version of the 250 primer base "Millennial Pink" was the best on the market. but ever since they changed the formula its not as good at all its to soft and doesn't do what the old one did. I have been to every store I can find and bought what i could now its impossible to find anywhere. Is there a place that we can purchase the older version?
Would you purchase this again:No
Helpful?
Response from L'Oreal:
a year ago
L'Oreal Paris
Hello there! We are so sorry to hear about your experience with our Lash Paradise Mascara Primer and that you are not seeing the same results that you have come to expect with this product. We will be sure to share your feedback with our team.
Review 1
Votes 5
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Light Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.
We need the pink back!
a year ago
PLEASE BRING BACK THE ORIGINAL MILLENIAL PINK FORMULA. I can't stand the new one
Would you purchase this again:No
Helpful?
Response from L'Oreal:
a year ago
Consumer Care Center
Hello Lisamarie. Thank you for sharing your feedback about the Voluminous Lash Paradise Mascara Primer Base. We are sorry to hear you are not seeing the results you have come to expect with this lash primer. Your comments will be shared with our creative team !
1 – 8 of 666 Reviews
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
Holy Grail
7 years ago
I started using this when it first came out and I cannot go without it. Literally the best. Makes all the difference.
5 people found this helpful
Show Reviews:
Most Helpful Critical Review
2 out of 5 stars.
Old Formula was so much better
2 years ago
The old formula was so much better. The new formula takes way more coats to stick to the lash. Really disappointed that they changed it.
15 people found this helpful
Show Reviews:
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- formula
- eyelashes
- formula
- returns
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- satisfaction
- volume
- price
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My hair color:
My complexion:
My undertone:
Locale
Non-Incentivised Reviews
9 to 38 of 666 Reviews.
9 – 38 of 666 Reviews
Most Recent
Review 1
Votes 3
2 out of 5 stars.
Little Product Not As Good as Previous
a year ago
Hardly any product in the tube! Has the formula changed? Took a new tube to Europe and was very disappointed! Guess I need to find an alternative 😔
Helpful?
Response from L'Oreal:
a year ago
L'Oreal Paris
Hello VEMH ! Thanks for reaching out. We are disappointed to hear that our Voluminous Lash Paradise Mascara Primer Base did not meet your expectations. We appreciate you providing us with your honest feedback and will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. We hope you will continue to explore our collection and give our products another try!
Los Angeles
Review 1
Votes 8
Age:65 or over
Gender:Female
My eye color:Green
My hair color:Medium Blonde
My complexion:Light
My undertone:Warm Undertone
1 out of 5 stars.
New product doesn’t work
a year ago
The old ‘pink’ product was so much better! This new one is terrible - wimpy and not worth using. Please - bring back the old formula!!!!!
Would you purchase this again:No
Helpful?
Response from L'Oreal:
a year ago
Consumer Care Center
Hello CyndiMom. Thank you for sharing your feedback about the Voluminous Lash Paradise Mascara Primer Base. We are sorry to hear you are not seeing the results you have come to expect with this lash primer. Your comments will be shared with our creative team!
Virginia
Review 1
Votes 9
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Burgundy
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.
New formula isn't anywhere near as nourishing.
a year ago
I absolutely loved the millennial pink Lash Paradise primer. I'd gladly pay a bit more for it if it were still available. But it's not and this new soft white formula is straight trash. I don't necessarily care about the color as much as I care about the formula change. The pink primer was thicker and more nourishing; the white formula is drying and not as luxurious. I get the whole cleaner with better ingredients, but seriously, find a better excuse. Is it cheaper for you to manufacture while upping the cost? I'm looking for a replacement because this top notch product has crashed.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
a year ago
Consumer Care Center
Hello there, We wish you could see the same results you were hoping for with the current formula for the Voluminous Lash Paradise Mascara Primer Base... We would be disappointed too. We appreciate the feedback and will be sharing it with our marketing and creative teams. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F
Review 1
Votes 7
Age:65 or over
Gender:Female
My eye color:Blue
My hair color:Light Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.
Poor replacement for a great product!
a year ago
Please bring back old pink formula! I am so disappointed, the new one preforms nothing like the old one! I am on the search for a new product, if any of the other dissatisfied customers have recommendations!
Would you purchase this again:No
Helpful?
Response from L'Oreal:
a year ago
Consumer Care Center
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara Primer Base. We are sad to hear that you did not see the results you expected with this mascara primer. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Reviews 2
Votes 5
1 out of 5 stars.
Bring back the old formula
a year ago
Please bring back the old formula. This used to be so good at creating volume it was almost too much. I would often use the Voluminous lash primer for a more subtle look, but both formulas changed. I’m on the hunt for a new primer.
Helpful?
Response from L'Oreal:
a year ago
Consumer Care Center
Hello there Javadoll, we want to understand what happened just as much as you do. The Voluminous Lash Primer should boost volume and lengthen the lashes as well as it always did. We appreciate your comments and will pass them onto others in our company. Meanwhile, if you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 M-F 9:00 am – 5:30 pm ET. Your case reference # is36067845
Review 1
Votes 4
Age:55 to 64
Gender:Female
My eye color:Dark Brown
My hair color:Light Blonde
My complexion:Medium
My undertone:Neutral Undertone
1 out of 5 stars.
not a good product dont fix what is not broken
2 years ago
Bring back the pink! this new formula is nothing compared to the pink will now have to search for new primer ugh
Would you purchase this again:No
Helpful?
Reviews 2
Votes 13
1 out of 5 stars.
We miss the old formula!
2 years ago
The old formula was the absolute best! Please bring it back this new one is drying and has no effect on lashes. The old one was beautiful and loved by many for years. If it isn't broken don't fix it. Now I need to find a new primer.
Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hello Lisa! Thank you for sharing your feedback about our Voluminous Lash Paradise Mascara Primer Base and we apologize that you were disappointed with the results. The product now has a new technology. It is a cleaner version with continuous moisturizing benefits! We will be sure to pass along your feedback about your disappointment. We hope you give this product another chance!
Alabama
Review 1
Votes 7
Age:55 to 64
Gender:Female
My eye color:Hazel
My hair color:Light Brown
My complexion:Fair
My undertone:Neutral Undertone
2 out of 5 stars.
No to new formula
2 years ago
I loved the old formula( pink tube) and used it for years— often had people ask me about my mascara. I do not like the new formula and unfortunately will have to switch to a different mascara now. PLEASE bring back the old formula!!!
Would you purchase this again:No
Helpful?
Potomac
Review 1
Vote 1
5 out of 5 stars.
Yes! Best Primer Ever
2 years ago
I really liked this primer and it's possibly the best I've tried for longer and luscious lashes. This primer works perfectly on my eyelashes and it makes them look fuller and longer. I've used it with my Lash Paradise mascara and it's a great addition to my makeup routine.
Yes, I recommend this product.
Helpful?
Traverse City, MI
Review 1
Votes 6
Age:25 to 34
Gender:Female
My eye color:Green
My hair color:Medium Brown
My complexion:Light
1 out of 5 stars.
Bring back the old formula!
2 years ago
I bought this primer on a whim sometime in 2023 and fell in love. I was so happy to have found an affordable product that I could buy for years to come. My first tube ran out so I bought my second. I noticed the packaging had changed, but then quickly realized the formula had also changed. I used it a handful of times, giving it a fair chance, hoping it would get better and I have continually been disappointed by the results. The new formula is terrible. It's clumpy, weighs my lashed down terribly, and does not help to create any volume or length on my lashes. If it's not broken, don't fix it. Please listen to your consumers and bring back the old formula!!
Would you purchase this again:No
Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hello kkeller5704! We are so sorry to hear that our Voluminous Lash Paradise Mascara Primer Base did not leave you with the results in which you were expecting. We understand how frustrating that can be. It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always the accurate listing. We hope you are able to use our products with great satisfaction in the future.
Long Island NY
Review 1
Votes 4
Age:35 to 44
Gender:Female
My eye color:Hazel
My hair color:Dark Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.
Trash , don’t waste your time using it
2 years ago
This new formula is horrible!! Why would you change it ? Bring back the pink primer !! For years I used it and now I’am on the hunt for a good primer and your new formula isn’t it!! Trash ! Very dissatisfied
Would you purchase this again:No
Helpful?
CA
Review 1
Votes 4
Age:45 to 54
Gender:Female
My eye color:Hazel
My hair color:Medium Blonde
My complexion:Medium
My undertone:Neutral Undertone
1 out of 5 stars.
New formula is not good
2 years ago
I loved the millennial pink primer but the soft white that took it's place is horrible. My mystic black lash paradise now flakes. I never had that problem with the millennial pink primer. I loved the consistency and everything about it even made my lashes curl this new soft white formula does none of that.
Would you purchase this again:No
Helpful?
East coast
Review 1
Votes 4
Age:25 to 34
Gender:Female
My eye color:Hazel
My hair color:Mahogany
My complexion:Light
My undertone:Neutral Undertone
2 out of 5 stars.
It used to be good but not anymore
2 years ago
The old formula was fantastic and I used it constantly for years. Please bring back the old formula. If this is a cost saving measure I urge you to reconsider bc I won’t be buying this anymore and won’t be recommending it anymore either. Thanks
Would you purchase this again:No
Helpful?
Review 1
Votes 6
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Medium Blonde
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.
Bring back the old Formula!
2 years ago
Can you please bring that old formula? The new formula is awful! It’s stiff, makes lashes straight and flakes onto face. I have used the old formula for years and love it so much. It was definitely my holy grail makeup item. It’s made lashes full, plump and lifted. Please bring it back! There isn’t anything else out there like it!
Would you purchase this again:No
Helpful?
Reviews 2
Votes 13
1 out of 5 stars.
Why did you change the best formula!?
2 years ago
Why did they change the formula??? The new one is horrible and stiff. The old one was beautiful have been using it for years. Now I need to find a replacement for my favorite primer since they changed it
Helpful?
MARYLAND
Review 1
Votes 15
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Soft Black
My complexion:Deep
My undertone:Warm Undertone
2 out of 5 stars.
Old Formula was so much better
2 years ago
The old formula was so much better. The new formula takes way more coats to stick to the lash. Really disappointed that they changed it.
Would you purchase this again:No
Helpful?
Columbus Ohio
Review 1
Votes 5
Age:65 or over
Gender:Female
My eye color:Blue
My complexion:Light
My undertone:Warm Undertone
2 out of 5 stars.
Very clumpy
2 years ago
I found this product to be a clumpy mess compared to the L'oreal Voluminous primer that I usually use. My store was out of the Voluminous, so I thought I'd try Lash Paradise base instead. Big mistake, wasted my money on that one. So clumpy, impossible to put it on smoothly. But I do highly recommend L'oreal Voluminous mascara primer!
Would you purchase this again:No
Helpful?
San antonio, texas
Review 1
Vote 1
5 out of 5 stars.
I ABSOLUTELY LOVE THIS!!
2 years ago
This definitely makes me lashes look fuller and fabulous!! I love it so much!!⁰
Yes, I recommend this product.
Helpful?
Modesto california
Review 1
Vote 1
3 out of 5 stars.
It's good
2 years ago
It works decent its not really something u use its white and seems to be okay
Yes, I recommend this product.
Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hello there! Thank you for trying out the Voluminous-Lash-Paradise-Mascara-Primer-Base and taking the time to give us your feedback. We're sorry to hear that the product did not meet your expectations, and we fully understand how frustrating that can be. As fellow consumers, we want to assist you in finding a better solution, so we recommend trying the L'Oréal Paris Voluminous Lash Primer. We appreciate your feedback and will pass it on to our team as we strive to improve our products and ensure customer satisfaction. Thank you again!
Chicago IL
Review 1
Votes 3
2 out of 5 stars.
Volumizes but weighs down lashes
2 years ago
I'm Asian with super straight lashes so I need mascara or primer that holds up my lashes like no other. Or my straight lashes look like I got no lashes even with mascara on because they're straight. This primer adds volume really nice and evenly. However when I put on mascara, all the curl in lashes are completely gone. So my lashes are straight on and looks like I only got eyeliner. Doesn't work on straight Asian lashes.
No, I do not recommend this product.
Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hi there! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Primer Base. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results.
Maryland
Review 1
Votes 0
4 out of 5 stars.
Pretty impressive
2 years ago
I used this lash primer for the first time a couple of days ago. We were headed to see Taylor Swift in Pittsburgh so I knew it would be a good test with the heat, humidity and tears. By the end of the night, my mascara was the only makeup that was not a mess. I was happy with the product!
Yes, I recommend this product.
Helpful?
Murrieta, CA
Review 1
Votes 0
4 out of 5 stars.
Works well on lifted lashes!
2 years ago
I was hesitant to try this because I had just lifted my lashes. I however did use this to get more volume and body in my lashes. It worked pretty well and was not super thick and didn't leave a chunky look. Overall I thought it was great! I wish the applicator was slightly slimmer however so it would be a little easier to apply.
Yes, I recommend this product.
Helpful?
Miami, Florida
Review 1
Votes 0
4 out of 5 stars.
I like it
2 years ago
Overall the product is easy to apply, it separates the lashes and helps them fuller. My only negative was that it does leave a white residue after application. The residue is not always easy to remove and not always does it get covered by the mascara.
No, I do not recommend this product.
Helpful?
Weston, CT
Review 1
Votes 0
5 out of 5 stars.
Adds a lot of volume and lift!
2 years ago
I used to use a eyelash primer back in the day but honestly just forgot all about them. This really worked well to coat my lashes with a base coat that was easily covered with a black mascara giving it more volume to the lashes and helped them elongate the lashes as well! It was easy to cover the white with my regular mascara- which was my only concern and it worked out well! Didn't make it too clumpy.
Yes, I recommend this product.
Helpful?
St. Clair, MI
Review 1
Vote 1
2 out of 5 stars.
FLAKEY!
2 years ago
At first putting it on was easy but one it dried and I put mascara on it made it harder. After about an hour I noticed my mascara was flaking off. Maybe I did something wrong. I'm not sure. I'm going to use it again. I would not buy this once I ran out.
No, I do not recommend this product.
Helpful?
Response from L'Oreal:
2 years ago
Customer Care
Hi there! We are disappointed to hear that you did not like the results that you had when using the Voluminous-Lash-Paradise-Mascara-Primer-Base. We suggest for best results using a thin layer of the primer from lash base to lash tip and allow primer to dry before applying mascara on top. We hope this helps and you give it a second try and love the results you have.
Miami Beach, FL.
Review 1
Vote 1
5 out of 5 stars.
Lash Paradise for the win!!
2 years ago
I loved the lightness of this lash primer! It definitely gave me a curl and lift without and messy clumps! You can definitely tell the difference in the fullness of your lashes when using the primer prior to the mascara! I love the applicator and the packaging is adorbes!
Yes, I recommend this product.
Helpful?
Bradenton, FL
Review 1
Votes 0
4 out of 5 stars.
Pretty good lash primer
2 years ago
I used this lash primer under my favorite mascara, and one I wear quite often, so I know the difference between how it looks normally and how it looks with the primer. To be honest, it's not as big of a difference as I had hoped. Very minimally noticeable. Another drawback to this primer is that it made my lashes stick together more when I put on the mascara. I still like the product, it does look nominally better than the mascara alone, it just didn't have the effect I was hoping for.
Yes, I recommend this product.
Helpful?
Long Island, NY
Review 1
Votes 0
5 out of 5 stars.
Takes any mascara to the next level!
2 years ago
I've used this with all different mascaras from drug store to higher end and it makes such a difference with length and volume!
Yes, I recommend this product.
Helpful?
Cleveland, OH
Review 1
Votes 0
4 out of 5 stars.
Helped with fullness
2 years ago
I have long straight lashes that look thin without mascara. This primer really helped make them look fuller. Would definitely recommend at this price point.
Yes, I recommend this product.
Helpful?
St. Louis
Review 1
Votes 0
5 out of 5 stars.
Great Lash Primer
2 years ago
I was a little skeptical at first. Will primer really make such a difference? Wow. Just simply wow. This makes my lashes longer and denser. It's like I have fake lashes when I put this primer on before my regular mascara. It's amazing! And it didn't damage my lashes which is a huge plus.
Yes, I recommend this product.
Helpful?
9 – 38 of 666 Reviews
