Men Expert One-Twist Permanent Hair Color

3600523993604 T1 V3
PRODUCT DETAILS
Easy to use, mess-free hair color for men that conceals gray hairs in just 5 minutes and fades naturally in 6 weeks. The gel formula is gentle on hair and ammonia free.

Say goodbye to gray hair in as little as 5 minutes with the Men Expert One-Twist Hair Color. Twist, shake, and apply to the hair dye for easy, mess-free application and undetectable gray coverage — no one will know you colored your hair at home. The permanent hair color:

 • Blends grays with your natural hair color from roots to ends
 • Natural results last for up to 6 weeks (naturally fades)
 • Won’t wash out and lasts until your next hair cut
 • Available in 7 natural looking shades
 • Suits all hair types and hair textures
 • No mess, no mix, and no ammonia
 • 1 kit for 1 application

According to a consumer test, 95% of men agree that their hair feels soft and looks healthier after use.*

HOW TO FIND YOUR COLOR

Choose from 7 different shades:
Jet Black
Real Black
Dark Brown
Medium Brown
Light/Medium Brown
Might Brown
Dark Blonde

When in doubt, go with the lighter shade. If you’re still having difficulty try our shade matcher tool.

HOW TO USE

Step 1. Twist the base of the cap.
Step 2. Shake the bottle to mix the hair color.
Step 3. Squeeze the bottle to apply the hair dye. Leave on for 5 minutes.
Step 4. Rinse until the water runs clear. Dry and style hair as desired.

Refer to the instruction leaflet included in the package for more detailed application instructions.

INGREDIENTS

Water, Glycerin, Ethanolamine, Sodium Laureth Sulfate, Toluene-2,5-Diamine, Carbomer, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Ascorbic Acid, Hydroxybenzomorpholine, Sodium Sulfite, Thiolactic Acid, Thioglycerin, 2-Methylresorcinol, 2-Methylresorcinol, 2-Methyl-5-Hydroxyethylaminophenol, Acrylates/Beheneth-25 Methacrylate Copolymer, EDTA, Fragrance

Want to learn more about this product? Ask me anything!

Find your shade with our Shade Matcher

In 3 simple questions and the help of our virtual try on, find your best match for undetectable, natural-looking grey coverage!

ACCESS HERE
How to Color Men’s Hair in an Easy Way with Men Expert One Twist Haircolor by L’Oreal Paris
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Deepest to Jet Black

95% of men agree that their hair feels soft & looks healthier after use. Works on all levels of grays, hair types and textures; Color fades naturally in 6 weeks. When in doubt choose the lighter shade.

95% of men agree that their hair feels soft & looks healthier after use. Works on all levels of grays, hair types and textures; Color fades naturally in 6 weeks. When in doubt choose the lighter shade.

95% of men agree that their hair feels soft & looks healthier after use. Works on all levels of grays, hair types and textures; Color fades naturally in 6 weeks. When in doubt choose the lighter shade.

95% of men agree that their hair feels soft & looks healthier after use. Works on all levels of grays, hair types and textures; Color fades naturally in 6 weeks. When in doubt choose the lighter shade.
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0929 MEN EXPERT BTF Banner3 1464x6000 V2
  • Why Men Expert One-Twist Is a Game Changer for Dyeing Gray Hair

    With results so natural, no one will ever know its hair color.

    LEARN MORE
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Ratings and Reviews

Reviews

Reviews

Rating Snapshot

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136 reviews with 5 stars.
53 reviews with 4 stars.
14 reviews with 3 stars.
10 reviews with 2 stars.
24 reviews with 1 star.

Overall Rating

4.1

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Most Helpful Favourable Review

⭐ THIS STUFF IS GOLD ⭐

2 years ago
This stuff is the absolute best. Easy to use. Not messy. Not expensive. Doesn't stain your skin. I love it. I've been buying this from Walmart for quite a while now but they just quit stocking it for some reason. I love using it so much that I'm about to panic. Please don't tell me they're discontinuing it. I truly hope not.
13 people found this helpful
Show Reviews:

Most Helpful Critical Review

OK

3 years ago
I have been using this product for the last 4-5 months and the results are good. But It always works for the first time. I usually need only half the bottle for dyeing and that works fine. The remaining portion however no good and doesn't work at all. Is that how the product is designed to work? one-time use only per bottle?
21 people found this helpful
Show Reviews:

Filter Reviews

1 to 8 of 237 Reviews.
1 – 8 of 237 Reviews
Review 1
Votes 0
Age:65 or over
Gender:Male
My eye color:Dark Brown
My hair color:Light Brown
My complexion:Fair
My undertone:Neutral Undertone

Works Great!!!

a month ago
I replaced “Touch of Grey” with L’oreal One Twist shade 06 one year ago and it has been great. Easy to apply and lasts 5 weeks between haircuts with just a little grey starting to appear at the end. After using it I rinse it out then put on hair conditioner first then after a couple of minutes I use a color preserving shampoo. It seems to lock in the color and the I use the same shampoo only daily. My hair stylist at the beauty salon asked me what i used because she thought it looked very natural. She didn’t think the salon would do any better.
Would you purchase this again:Yes

Originally posted on One Twist 06 Light Brown

Helpful?
Review 1
Vote 1
Age:45 to 54

El mejor de su género

3 months ago
Producto excelente, muy fácil de usar que no requiere tanto despliegue de cosas. Ahora se ha vuelto muy difícil de encontrar y lo echo de menos. Espero podáis reanudar su distribución.

Originally posted on One Twist 05 Light Medium Brown

Helpful?
Orlando, Fl
Review 1
Vote 1
Age:35 to 44
Gender:Male
My eye color:Dark Brown
My hair color:Soft Black
My complexion:Medium

Works Well, Looks natural!

5 months ago
After 25 years of not dying my hair I was afraid to try this, however my grays were really coming through and I needed to try it. It worked out well and covered my grays! The one small downfall is after a week and a half the grays are naturally coming out again I wish it would've lasted at least 3 to 4 weeks
Would you purchase this again:Yes
  • Review photo 1

Originally posted on One Twist

Helpful?
Kentucky
Review 1
Votes 0
Age:55 to 64
Gender:Male
My eye color:Light Brown
My hair color:Dark Blonde
My complexion:Medium
My undertone:Neutral Undertone

GREAT Prodct!

7 months ago
I've used this product for the last couple of years. It's easy to use and clean. I use 1 shade lighter than my natural hair color and it comes out perfect every time
Would you purchase this again:Yes

Originally posted on One Twist 07 Dark Blonde

Helpful?
Review 1
Votes 0

Buenisimo!

9 months ago
Excelente producto, color exacto, resistente, pelo suave y sano. Mucho mejor que otros. Lo recomiendo!

Originally posted on One Twist

Helpful?
Review 1
Votes 2

Don't buy

9 months ago
turned my hair red, orange. turned my hair red, orange. turned my hair red, orange. turned my hair red, orange. turned my hair red, orange. turned my hair red, orange
  • Review photo 1

Originally posted on One Twist

Helpful?
Response from L'Oreal:
9 months ago
LeCare
Hi Phil. Thank you for reaching out to L'Oreal regarding the Men Expert One Twist Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43015802. Please have the product with you when you call. Looking forward to hearing from you!
Review 1
Votes 3

Best men’s hair color! Easy to use, no mess.

a year ago
This is the best men’s hair color out there. Easy to use. No mess, great color. I am so glad I found this product.

Originally posted on One Twist 05 Light Medium Brown

Helpful?
Chicago
Review 1
Vote 3
Age:55 to 64
Gender:Male
My eye color:Dark Brown
My hair color:Light Brown
My complexion:Medium
My undertone:Neutral Undertone

Tried two different colors same color results

a year ago
First time I used the medium/light brown #5 and while it was easy to use and coverage was good, the color was a dark black/brown like shoe polish. Seven weeks later I tied again, this time with light brown #6 and the results were indistinguishable. Not a good match nor natural color. Not till week 3-4 did I no longer look like my grandfather who used some Grecian formula garbage. I can’t recommend these colors at all!
Would you purchase this again:No

Originally posted on One Twist 06 Light Brown

Helpful?
Response from L'Oreal:
a year ago
LeCare
Hi ShoeShineBoy! We apologize you were not satisfied with the results you achieved with Men Expert One Twist Haircolor. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There are many reasons why haircolor results can come out too dark. Once you have color-treated hair, we suggest following the touch up application method to achieve optimal results. Otherwise, by doing repeat full head applications, due to the hair's porosity, you are left with a haircolor result that is much darker than what you intended. If you have any additional questions or would like to speak with one of our haircolor experts directly, please reach back out! We appreciate your interest in our brand and value your comments and concerns.
1 – 8 of 237 Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.
136 reviews with 5 stars.
53 reviews with 4 stars.
14 reviews with 3 stars.
10 reviews with 2 stars.
24 reviews with 1 star.

Overall Rating

4.1

Review this Product

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Most Helpful Favourable Review

⭐ THIS STUFF IS GOLD ⭐

2 years ago
This stuff is the absolute best. Easy to use. Not messy. Not expensive. Doesn't stain your skin. I love it. I've been buying this from Walmart for quite a while now but they just quit stocking it for some reason. I love using it so much that I'm about to panic. Please don't tell me they're discontinuing it. I truly hope not.
13 people found this helpful
Show Reviews:

Most Helpful Critical Review

OK

3 years ago
I have been using this product for the last 4-5 months and the results are good. But It always works for the first time. I usually need only half the bottle for dyeing and that works fine. The remaining portion however no good and doesn't work at all. Is that how the product is designed to work? one-time use only per bottle?
21 people found this helpful
Show Reviews:

Filter Reviews

9 to 38 of 237 Reviews.
9 – 38 of 237 Reviews
Ireland
Review 1
Votes 12
Age:45 to 54
Gender:Male
My eye color:Dark Brown
My hair color:Black
My complexion:Medium
My undertone:Neutral Undertone

Make you feel young with this products

a year ago
I have been using this from last 2 years. It works perfect with Indian black hair with the product Natural black colour. I use it for my beard and head. Turns my gray hair to natural black and make me feel young again 😊 well done on formula. Lots of people ask me what is this brand.
Would you purchase this again:Yes
  • Review photo 1

Originally posted on One Twist 02 Real Black

Helpful?
Indiana
Review 1
Votes 14
Age:55 to 64
Gender:Male
My eye color:Light Brown
My hair color:Light Brown
My complexion:Medium
My undertone:Neutral Undertone

First time user, last time user

a year ago
First time using this product and will not use it again. I did exactly what the instructions said and the tab in the center broke off and didn't allow the color to come out of the container freely. I ended up squeezing the product (which had to squeeze extremely hard) into my hand and applied that way. Since it was my first time, I didnt keep it on the suggested 5 minutes and thankfully I did not, it came out a LOT darker than what I thought it would. I will NOT use this product again.
Would you purchase this again:No

Originally posted on One Twist

Helpful?
Colorado
Review 1
Votes 24
Age:55 to 64
Gender:Male
My eye color:Light Brown
My hair color:Darkest Brown
My complexion:Medium
My undertone:Neutral Undertone

Quality control lacking and manufacturing defects

2 years ago
I bought this product from Walmart, When I tried to twist off the plastic opener according to the directions, it failed. Nonetheless I purchased another product from Walmart again, and the same problem...the plastic opener is very feeble and breaks off easily without allowing the dye to flow out ...very disappointed..
Would you purchase this again:No

Originally posted on One Twist

Helpful?
Review 1
Votes 8
Age:45 to 54
Gender:Male
My eye color:Blue
My hair color:Black
My complexion:Light
My undertone:Neutral Undertone

It is not trustworthy because it doesn’t works.

2 years ago
I apply this color on my hair and followed the instructions on the box. I took the shower and see no difference on my hair. It fake color and do not wast your money. I bought it at from Walgreens store.. I have very bad experience using this product
Would you purchase this again:No

Originally posted on One Twist

Helpful?
Response from L'Oreal:
2 years ago
L'Oreal Paris
Hi B2522, We are sorry to hear about your experience regarding Men Expert One Twist Hair Color. We would like to help! Please call L'Oréal @ 800-631-7358 and provide reference # 32097078. We look forward to your call!
Review 1
Votes 12

L’Oréal- could use improvement

2 years ago
Love the hair color, looks really natural. Hate the dispenser and there is not enough product.

Originally posted on One Twist

Helpful?
Review 1
Votes 10

Great Stuff!

2 years ago
Best hair color I've used! The rest of the market could learn a few things... Also, if you could add to the instructions... if you run a bead of Vaseline on the skin, you won't stain your skin

Originally posted on One Twist

Helpful?
Review 1
Votes 10

Very bad design, just makes a mess

2 years ago
It just makes a mess and the color did not stick to the hair. Plus only 1 time use. So if you do not use it up it just goes in the trash

Originally posted on One Twist

Helpful?
Seattle
Review 1
Votes 6
Age:45 to 54
Gender:Male
My eye color:Light Brown
My hair color:Dark Brown
My complexion:Light
My undertone:Neutral Undertone

Not enough

2 years ago
Not enough product. I have semi short hair and it does not provide enough product to last more than. 2 applications.
Would you purchase this again:No
  • Review photo 1

Originally posted on One Twist

Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hi Quatchie, Thanks for sharing your experience regarding One Twist Hair Color. Your comments are important to us, and we will be passing this along. Thanks for sharing!
Review 1
Votes 14

⭐ THIS STUFF IS GOLD ⭐

2 years ago
This stuff is the absolute best. Easy to use. Not messy. Not expensive. Doesn't stain your skin. I love it. I've been buying this from Walmart for quite a while now but they just quit stocking it for some reason. I love using it so much that I'm about to panic. Please don't tell me they're discontinuing it. I truly hope not.

Originally posted on One Twist

Helpful?
Review 1
Votes 2
Age:35 to 44
Gender:Male
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone

The best there is!

2 years ago
The absolute best men’s hair color on the market! Colors hair without staining the skin. Basically what I’ve been looking for my entire gray adult life!
Would you purchase this again:Yes

Originally posted on One Twist

Helpful?
New york Ny
Review 1
Vote 2
Age:45 to 54
Gender:Male
My eye color:Dark Brown
My hair color:Black
My complexion:Deep
My undertone:Neutral Undertone

Allergic reaction

2 years ago
My skin broke out. My skin is still inflammed.....Almost 3 days later.
Would you purchase this again:No

Originally posted on One Twist

Helpful?
Review 1
Votes 2

Bring back just for men

2 years ago
THE WORST delivery system EVER bring back just for men

Originally posted on One Twist

Helpful?
Philadelphia PA
Review 1
Vote 1
Age:55 to 64
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone

Love love love!

2 years ago
I love this hair dye as a woman. I was spending so much money at the salon and the dye was not covering my gray. My boyfriend used this dye and I decided to try it. It’s amazing colors my gray completely in 40 minutes. I use 3 boxes for my hair. Thank you Christine
Would you purchase this again:Yes

Originally posted on One Twist

Helpful?
Review 1
Vote 1

10

2 years ago
I just used it for the first time ,I have used just for men for decades. There is not enough color in the bottle for a man with a full head of hair and the applicator is very hard to use on top of it you don't have a version for mustaches and beards.

Originally posted on One Twist

Helpful?
Response from L'Oreal:
2 years ago
ccc
Hi JPLP, We appreciate the time you have taken to contact us about One-twist Hair Color. Sorry to hear this was difficult to use, and there was not enough product. Your feedback is valuable. We will be sharing your comments along.
Menifee CA
Review 1
Votes 2
Age:55 to 64
Gender:Male
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone

I like the simplicity of the use

2 years ago
Love the product. Only wish it was not a one time and toss it out. Especially since men mostly have short hair. So it's waisted. I tried using it a second time and it dose not stay in. Also. It would be nice if you made a smaller version for mustache and beard. I have to use it on both which is fine but, again most of it is waisted.
Would you purchase this again:Yes
Helpful?
Review 1
Votes 4

Works realy good

2 years ago
Good results fast & easy to use will buy again👍👍👍👍👍👍👍👍

Originally posted on One Twist

Helpful?
Boston MA
Review 1
Votes 3
Age:35 to 44
Gender:Male
My eye color:Dark Brown
My hair color:Soft Black
My complexion:Medium
My undertone:Warm Undertone

Great product But The Affects Wear Off Super Fast

2 years ago
I really love how this product goes on and the coverage. My only complaint is that the affects only last about 5 days by day 7-14 you need to purchase and apply again making it an expensive solution compared to JFM. The package says 6 weeks but that’s fiction.
Would you purchase this again:Yes
Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hi SexyDaddy. Thank you for reaching out to L'Oreal regarding the Men Expert One Twist Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your reference #28088825. Looking forward to hearing from you!
Santa Ana, CA
Review 1
Votes 3
Age:35 to 44
Gender:Male
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Neutral Undertone

Not meant for second use.

3 years ago
It just work only first time I open the bottle. After use I closed the bottle and kept it. After few weeks when I felt should use it on the visible patches again then it didn’t work at all. I can’t use full bottle in first time only coz I don’t need that much in single use.
Would you purchase this again:No

Originally posted on One Twist

Helpful?
Response from L'Oreal:
2 years ago
ccc
Hi Vari07, Thanks for reaching out! You can't reuse leftover dye if it has been mixed with peroxide. We are sorry to hear about your experience! Thanks for your interest in L’Oréal!
Review 1
Votes 4

Too dark!

3 years ago
I’ve been using Just for Men for years, the medium brown color was out of stock so I purchased this product. Wrong choice! My hair is now dark dark dark brown… I guess I’ll have to wait 6 weeks for the color to fade and WILL NEVER BUY THIS PRODUCT AGAIN.

Originally posted on One Twist 07 Dark Blonde

Helpful?
Response from L'Oreal:
3 years ago
Consumer Care Center
Hello BCROWD! We are so sorry to hear that the one-twist-07-dark-blonde did not give you the results you were expecting. We would like to speak to you directly, please call us at 800-322-2036 M-F 9:00 am – 5:30 pm ET! We hope you give this another try!
Review 1
Votes 4

Don't buy it!!!!

3 years ago
Hard to apply. Color was LIGHT BROWN and came out almost BLACK. I do not recommend using this product.

Originally posted on One Twist

Helpful?
Response from L'Oreal:
3 years ago
ccc
Hi Dutch, We apologize you were not satisfied with the results you achieved with One-Twist Hair Color. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There are many reasons why haircolor results can come out too dark. Once you have color-treated hair, we suggest following the touch up application method to achieve optimal results. Otherwise, by doing repeat full head applications, due to the hair's porosity, you are left with a haircolor result that is much darker than what you intended. If you have any additional questions or would like to speak with one of our haircolor experts directly, please reach back out!
Los Angeles, CA
Review 1
Vote 2

So convenient, and save money

3 years ago
This works great. Quick and easy. Saves you time and money. Salon quality

Yes, I recommend this product.

Originally posted on One Twist 00 Deepest Black

Helpful?
Dallas, TX
Review 1
Vote 3

Easy and quick application with great natural resu

3 years ago
I absolutely loved this product. In my opinion this is one of the best men's hair products out there. So easy and quick to use. Looks natural and long lasting. I highly recommend everyone to use this.

Yes, I recommend this product.

Originally posted on One Twist 00 Deepest Black

Helpful?
Review 1
Votes 4
Age:55 to 64
Gender:Male
My eye color:Blue
My hair color:Light Brown
My complexion:Medium
My undertone:Neutral Undertone

Finished color is not close to the stated color.

3 years ago
I have used JFM for years. Walmart did not have the Light-medium 35 in the brush form so I decided to purchase L’Oréal light-medium 35. I followed the instructions exact & left it on 5 minutes. It is very dark brown & now I’ve got to do something to lighten. I would not buy this product again. In addition to terrible color it is very hard for my wife to get out of the bottle.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
3 years ago
LeCare
Hi Florida man! We are sorry to hear that Men Expert One Twist Haircolor, Light-Medium Brown, color result is darker that you expected, and that it was difficult to get out of the bottle. Over time as you shampoo the color will gradually fade. Feedback from our customers is important to us when making decisions about our products. We appreciate your feedback and will be sharing it with others in our company.
Baltimore, MD
Review 1
Votes 6

Convenient and mess free way to getting hair color

3 years ago
This is a great product that I never realized I needed until I got it. I have to get my hair colored every 3 to 5 weeks. It often involves an elaborate process. This is just convenient. I didn't have to mix and didn't have to use brushes to color up. The instructions were very clear and so I could get it done in a short time. Appreciate the addition of sample pack. I tried it before using the full product. I am sure it is valuable for first time users. Color wad good. It's only a week since I used it and didn't see any fading yet. The packet says it fades over 6 weeks. So will have to wait and see. For someone like me who travels quite a bit, this one is handy. I don't have to waste my weekend getting hair colored. Rather take one of these on the trip and get coloring done on Monday morning. Gives more time with family when I am home. Definitely a huge plus for me from that front. The previous method required carrying packs and mixing at the hotel, etc. Which I didn't feel comfortable doing. On the down side, packet says dispose off as this might burst. Not sure what happens at the garbage facility though! Hopefully it wouldn't burst on someone's eyes while there. I wouldn't want it on my garbage bin until trash pick up. Another down side is that I didn't use the full bottle as I have short hair. I ended up throwing it away anyway since it said it would burst. Felt like a lot of waste for a single use product. Otherwise a great product packaging. Usability wins.

Yes, I recommend this product.

Originally posted on One Twist 00 Deepest Black

Helpful?
Irving, TX
Review 1
Votes 3

Easy, quick, and effectively

3 years ago
This is a revolutionary product with user friendly design. Just twist the cap and directly applied, which takes less than 10 minutes. The top line feature is that I don't have to clean up after use.

Yes, I recommend this product.

Originally posted on One Twist 00 Deepest Black

Helpful?
Washington, DC
Review 1
Votes 8

Pleasantly Surprised

3 years ago
Buy it. Use it. You will love it! I have used other products in the past which I believe was noticeable when you apply to your hair. This product gave me a much more natural look and covered the grays that I did have. It has been 2 weeks since I tried the product and my grays are still covered. After a few washes with the other products I have used in the past, the color came back right away

Yes, I recommend this product.

Originally posted on One Twist 00 Deepest Black

Helpful?
Los Angeles
Review 1
Votes 3

Easy and Effective

3 years ago
This product did its job of dyeing my hair to a natural black color. The instructions were easy to follow in applying the dye with the applicator on the bottle. It took some time to get use to squeezing the bottle and applying the dye at the same time but it's overall user friendly. The smell was a bit strong in the beginning but it does fade away quickly. I like the fact that you need to only leave the dye on for 5 minutes. I didn't have to use the whole bottle as I have mostly short hair. The color of the dye was natural and it did a pretty good job of covering all the gray hair. Overall this product is easy to use and efficient.

Yes, I recommend this product.

Originally posted on One Twist 00 Deepest Black

Helpful?
San Jose, CA
Review 1
Votes 2

Great haircolor

3 years ago
It was quite easy to use and get colored hair that lasts long. I have medium length hair and felt sufficient to get full coverage all over but could be less if you got a long hair

Yes, I recommend this product.

Originally posted on One Twist 00 Deepest Black

Helpful?
New York
Review 1
Votes 2

Love this! Quick easy touch ups

3 years ago
I love this product! Makes grey and white hairs go away in seconds! Definitely would recommend

Yes, I recommend this product.

Originally posted on One Twist 00 Deepest Black

Helpful?
Dallas
Review 1
Votes 2

First timer

3 years ago
This is the first time I've ever used a hair color. Loved how simple it was to use and how good the results were. My grey hair were covered mostly

Yes, I recommend this product.

Originally posted on One Twist 00 Deepest Black

Helpful?
9 – 38 of 237 Reviews

Questions

1–10 of 19 Questions  
  1. One Twist

    Is this dye permanent or demi permanent? This site calls it permanent but that it washes out in 6 weeks (that implies demi). Will this leave a line of demarcation?

    1 answer
    Originally posted on One Twist
    1. Hi there! Thank you for reaching out to us about our hair dye. We do not carry a Demi hair dye product, We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

      Helpful?

  2. One Twist 06 Light Brown

    Hello. I have used the product for the first time. But the simulator suggested a color that turned out to be too dark. Can i apply another lighter color right after the first one so i can lighten out a bit.

    1 answer
    Originally posted on One Twist 06 Light Brown
    1. Hi John, Thanks for reaching out! We are sorry to hear Men's Expert Light Brown was too dark. It is best to shampoo with a clarifying shampoo for a few weeks before selecting a lighter shade of color. This color will fade with shampooing preparing your hair for a lighter shade of color. If you need additional help please call L'Oréal @ 800-631-7358. Thanks for your interest in L'Oréal!

      Helpful?

  3. One Twist 01 Jet Black

    Can this product be used on l thinning hair without leaving a colored scalp/skin?

    1 answer
    1. Hello there! Thank you for your interest in our Men Expert One-Twist Hair Color. We would like to speak with you directly to assist you! Please give us a call at 833-856-7325, 9:00 am – 7:00 pm ET for assistance and provide the reference number 32640789. It would be helpful if you could have the product available when you call. Looking forward to speaking with you!

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  4. One Twist

    I just opened a box and the black seal was already broken off. Can I still use it given this? 

    1 answer
    Originally posted on One Twist
    1. Hi Eddie P! Thank you for your interest in Men Expert One-Twist Permanent Hair Color. It it has not been twisted to activate it is perfectly fine to use. If it has been activated, please reach out to us for further assistance at the 800 number on the box. Reference #29111595

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  5. One Twist

    Can this be used on beard

    1 answer
    Originally posted on One Twist
    1. Hi Bill1317, Thanks for reaching out! We cannot suggest using One Twist Hair Color on your beard. You may take the risk of irritating the more sensitive skin on your face. Thanks for your interest in L'Oreal!

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  6. One Twist 07 Dark Blonde

    I was promised a big $ coupon for Men's Expert One-Twist Hair Color on Facebook, by entering my email. Got the email from Loreal, no sign of any coupon in the email or on this website....was I tricked?

    1 answer
    Originally posted on One Twist 07 Dark Blonde
    1. Hi there! We're so sorry that you did not receive your coupon, please reach out to us directly, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET and give the agent this #27618540. We want to make this right.

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  7. One Twist 06 Light Brown

    I'm looking for a hair color I can use on both my head and my mustache and goatee so I don't have to buy separate colors.

    1 answer
    Originally posted on One Twist 06 Light Brown
    1. Hi there John! Thank you for reaching out to us about using the one-twist-06-light-brown. Our One Twist is not recommended to be used on any facial hair, we only recommend using this on the hair on your head. At this time, we do not have a beard and mustache dye, if you need further assistance please call us directly at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

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  8. One Twist 01 Jet Black

    If I don't use it all .can I save it for the next time to use.

    1 answer
    1. Hi there! Thank you for reaching out to us about the Mens Expert one-twist in the shade 01-jet-black. This is a one time use product and the product can not be saved for a future use. We hope this helps and you can continue to try and use our products in the future.

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  9. One Twist

    I wanna use it for my beard, but I believe the bottle is to much for that. Can I use it 2 times?

    1 answer
    Originally posted on One Twist
    1. Hi Genny Savastano! Thank you for your interest in using Men Expert One Twist Haircolor. We do not recommend using on facial hair. Once activated this product is good for one time use only!

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  10. One Twist 01 Jet Black

    Hi, your product worked great, a little too good for what I was looking for. You brought me from the 70’s to what I looked like in my 30’s. Is there a way to get more of a salt and pepper look either by streaking the color or washing out sooner?

    1 answer
    1. Hi Fred O,
      We apologize you were not satisfied with the results you achieved with L'Oreal Paris Men's Expert One-Twist Permanent Hair. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We suggest shampooing over the next 4-6 weeks to fade this color, and select one shade lighter. Thanks for your interest in L'Oreal!

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1–10 of 19 Questions  
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01 Jet Black/H60
Men Expert
One-Twist Permanent Hair Color