Hi there! Thank you for reaching out to us about our hair dye. We do not carry a Demi hair dye product, We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
PRODUCT DETAILS
Say goodbye to gray hair in as little as 5 minutes with the Men Expert One-Twist Hair Color. Twist, shake, and apply to the hair dye for easy, mess-free application and undetectable gray coverage — no one will know you colored your hair at home. The permanent hair color:
• Blends grays with your natural hair color from roots to ends• Natural results last for up to 6 weeks (naturally fades)
• Won’t wash out and lasts until your next hair cut
• Available in 7 natural looking shades
• Suits all hair types and hair textures
• No mess, no mix, and no ammonia
• 1 kit for 1 application
According to a consumer test, 95% of men agree that their hair feels soft and looks healthier after use.*
HOW TO FIND YOUR COLOR
Choose from 7 different shades:
Jet Black
Real Black
Dark Brown
Medium Brown
Light/Medium Brown
Might Brown
Dark Blonde
When in doubt, go with the lighter shade. If you’re still having difficulty try our shade matcher tool.
HOW TO USE
Step 1. Twist the base of the cap.
Step 2. Shake the bottle to mix the hair color.
Step 3. Squeeze the bottle to apply the hair dye. Leave on for 5 minutes.
Step 4. Rinse until the water runs clear. Dry and style hair as desired.
Refer to the instruction leaflet included in the package for more detailed application instructions.
INGREDIENTS
Water, Glycerin, Ethanolamine, Sodium Laureth Sulfate, Toluene-2,5-Diamine, Carbomer, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Ascorbic Acid, Hydroxybenzomorpholine, Sodium Sulfite, Thiolactic Acid, Thioglycerin, 2-Methylresorcinol, 2-Methylresorcinol, 2-Methyl-5-Hydroxyethylaminophenol, Acrylates/Beheneth-25 Methacrylate Copolymer, EDTA, Fragrance
Ratings and Reviews
Reviews
Most Helpful Favourable Review
⭐ THIS STUFF IS GOLD ⭐
Most Helpful Critical Review
OK
Customer Images and Videos
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- color
- purchase
- satisfaction
- application
- masculine
- ease of use
- price
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El mejor de su género
Works Well, Looks natural!
Originally posted on One Twist
GREAT Prodct!
Originally posted on One Twist 07 Dark Blonde
Buenisimo!
Originally posted on One Twist
Don't buy
Originally posted on One Twist
Best men’s hair color! Easy to use, no mess.
Tried two different colors same color results
Originally posted on One Twist 06 Light Brown
Make you feel young with this products
Originally posted on One Twist 02 Real Black
Reviews
Most Helpful Favourable Review
⭐ THIS STUFF IS GOLD ⭐
Most Helpful Critical Review
OK
Customer Images and Videos
Filter Reviews
- color
- purchase
- satisfaction
- application
- masculine
- ease of use
- price
- design
First time user, last time user
Originally posted on One Twist
Quality control lacking and manufacturing defects
Originally posted on One Twist
It is not trustworthy because it doesn’t works.
Originally posted on One Twist
L’Oréal- could use improvement
Originally posted on One Twist
Great Stuff!
Originally posted on One Twist
Very bad design, just makes a mess
Originally posted on One Twist
Not enough
Originally posted on One Twist
⭐ THIS STUFF IS GOLD ⭐
Originally posted on One Twist
The best there is!
Originally posted on One Twist
Allergic reaction
Originally posted on One Twist
Bring back just for men
Love love love!
Originally posted on One Twist
10
Originally posted on One Twist
I like the simplicity of the use
Originally posted on One Twist 01 Jet Black
Works realy good
Great product But The Affects Wear Off Super Fast
Originally posted on One Twist 01 Jet Black
Not meant for second use.
Originally posted on One Twist
Too dark!
Originally posted on One Twist 07 Dark Blonde
Don't buy it!!!!
Originally posted on One Twist
So convenient, and save money
Yes, I recommend this product.
Originally posted on One Twist 00 Deepest Black
Easy and quick application with great natural resu
Yes, I recommend this product.
Originally posted on One Twist 00 Deepest Black
Finished color is not close to the stated color.
Originally posted on One Twist 01 Jet Black
Convenient and mess free way to getting hair color
Yes, I recommend this product.
Originally posted on One Twist 00 Deepest Black
Easy, quick, and effectively
Yes, I recommend this product.
Originally posted on One Twist 00 Deepest Black
Pleasantly Surprised
Yes, I recommend this product.
Originally posted on One Twist 00 Deepest Black
Easy and Effective
Yes, I recommend this product.
Originally posted on One Twist 00 Deepest Black
Great haircolor
Yes, I recommend this product.
Originally posted on One Twist 00 Deepest Black
Love this! Quick easy touch ups
Yes, I recommend this product.
Originally posted on One Twist 00 Deepest Black
First timer
Yes, I recommend this product.
Originally posted on One Twist 00 Deepest Black
Easy and quick to use
Yes, I recommend this product.
Originally posted on One Twist 00 Deepest Black
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One Twist
Is this dye permanent or demi permanent? This site calls it permanent but that it washes out in 6 weeks (that implies demi). Will this leave a line of demarcation?
1 answer-
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One Twist 06 Light Brown
Hello. I have used the product for the first time. But the simulator suggested a color that turned out to be too dark. Can i apply another lighter color right after the first one so i can lighten out a bit.
1 answer-
Hi John, Thanks for reaching out! We are sorry to hear Men's Expert Light Brown was too dark. It is best to shampoo with a clarifying shampoo for a few weeks before selecting a lighter shade of color. This color will fade with shampooing preparing your hair for a lighter shade of color. If you need additional help please call L'Oréal @ 800-631-7358. Thanks for your interest in L'Oréal!
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One Twist 01 Jet Black
Can this product be used on l thinning hair without leaving a colored scalp/skin?
1 answer-
Hello there! Thank you for your interest in our Men Expert One-Twist Hair Color. We would like to speak with you directly to assist you! Please give us a call at 833-856-7325, 9:00 am – 7:00 pm ET for assistance and provide the reference number 32640789. It would be helpful if you could have the product available when you call. Looking forward to speaking with you!
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One Twist
I just opened a box and the black seal was already broken off. Can I still use it given this?
1 answer-
Hi Eddie P! Thank you for your interest in Men Expert One-Twist Permanent Hair Color. It it has not been twisted to activate it is perfectly fine to use. If it has been activated, please reach out to us for further assistance at the 800 number on the box. Reference #29111595
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One Twist
Can this be used on beard
1 answer-
Hi Bill1317, Thanks for reaching out! We cannot suggest using One Twist Hair Color on your beard. You may take the risk of irritating the more sensitive skin on your face. Thanks for your interest in L'Oreal!
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One Twist 07 Dark Blonde
I was promised a big $ coupon for Men's Expert One-Twist Hair Color on Facebook, by entering my email. Got the email from Loreal, no sign of any coupon in the email or on this website....was I tricked?
1 answer-
Hi there! We're so sorry that you did not receive your coupon, please reach out to us directly, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET and give the agent this #27618540. We want to make this right.
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One Twist 06 Light Brown
I'm looking for a hair color I can use on both my head and my mustache and goatee so I don't have to buy separate colors.
1 answer-
Hi there John! Thank you for reaching out to us about using the one-twist-06-light-brown. Our One Twist is not recommended to be used on any facial hair, we only recommend using this on the hair on your head. At this time, we do not have a beard and mustache dye, if you need further assistance please call us directly at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
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One Twist 01 Jet Black
If I don't use it all .can I save it for the next time to use.
1 answer-
Hi there! Thank you for reaching out to us about the Mens Expert one-twist in the shade 01-jet-black. This is a one time use product and the product can not be saved for a future use. We hope this helps and you can continue to try and use our products in the future.
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One Twist
I wanna use it for my beard, but I believe the bottle is to much for that. Can I use it 2 times?
1 answer-
Hi Genny Savastano! Thank you for your interest in using Men Expert One Twist Haircolor. We do not recommend using on facial hair. Once activated this product is good for one time use only!
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One Twist 01 Jet Black
Hi, your product worked great, a little too good for what I was looking for. You brought me from the 70’s to what I looked like in my 30’s. Is there a way to get more of a salt and pepper look either by streaking the color or washing out sooner?
1 answer-
Hi Fred O,
We apologize you were not satisfied with the results you achieved with L'Oreal Paris Men's Expert One-Twist Permanent Hair. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We suggest shampooing over the next 4-6 weeks to fade this color, and select one shade lighter. Thanks for your interest in L'Oreal!Helpful?
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