Men Expert One-Twist Permanent Hair Color

Easy to use, mess-free hair color for men that conceals gray hairs in just 5 minutes and fades naturally in 6 weeks. The gel formula is gentle on hair and ammonia free.

Say goodbye to gray hair in as little as 5 minutes with the Men Expert One-Twist Hair Color. Twist, shake, and apply to the hair dye for easy, mess-free application and undetectable gray coverage — no one will know you colored your hair at homer. The permanent hair color:

 • Blends grays with your natural hair color from roots to ends
 • Natural results last for up to 6 weeks (naturally fades)
 • Won’t wash out and lasts until your next hair cut
 • Available in 7 natural looking shades
 • Suits all hair types and hair textures
 • No mess, no mix, and no ammonia
 • 1 kit for 1 application

According to a consumer test, 95% of men agree that their hair feels soft and looks healthier after use.*


Choose from 7 different shades:
Jet Black
Real Black
Dark Brown
Medium Brown
Light/Medium Brown
Might Brown
Dark Blonde

When in doubt, go with the lighter shade. If you’re still having difficulty try our shade matcher tool.


Step 1. Twist the base of the cap.
Step 2. Shake the bottle to mix the hair color.
Step 3. Squeeze the bottle to apply the hair dye. Leave on for 5 minutes.
Step 4. Rinse until the water runs clear. Dry and style hair as desired.

Refer to the instruction leaflet included in the package for more detailed application instructions.


Water, Glycerin, Ethanolamine, Sodium Laureth Sulfate, Toluene-2,5-Diamine, Carbomer, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Ascorbic Acid, Hydroxybenzomorpholine, Sodium Sulfite, Thiolactic Acid, Thioglycerin, 2-Methylresorcinol, 2-Methylresorcinol, 2-Methyl-5-Hydroxyethylaminophenol, Acrylates/Beheneth-25 Methacrylate Copolymer, EDTA, Fragrance

Find your shade with our Shade Matcher

In 3 simple questions and the help of our virtual try on, find your best match for undetectable, natural-looking grey coverage!

{ "@context": "", "@type": "VideoObject", "name": " ", "description": "How to Color Men’s Hair in an Easy Way with Men Expert One Twist Haircolor by L’Oreal Paris", "thumbnailUrl": "", "uploadDate": "2023-09-08T12:56:45+00:00", "embedURL": "" }
0929 MEN EXPERT BTF Banner3 1464x6000 V2
  • Why Men Expert One-Twist Is a Game Changer for Dyeing Gray Hair

    With results so natural, no one will ever know its hair color.

Men Expert
One-Twist Permanent Hair Color
{ "@context": "", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "", "name": "Men" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "", "name": "Men Hair Color" } } , { "@type":"ListItem", "position": 4, "item": { "@id": "", "name": "One-Twist Men Hair Color" } } , { "@type":"ListItem", "position": 5, "item": { "@id": "", "name": "one-twist-00-deepest-black" } } ] }