Infallible Up to 24H Fresh Wear Powder Foundation - L'Oréal Paris

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Infallible Up to 24H Fresh Wear Foundation in a Powder

$18.99
071249627839 T1
Color
  • Sienna
  • Ebony
  • Deep Amber
  • Mocha
  • Copper
  • Hazelnut
  • Amber
  • Golden Sun
  • Radiant Honey
  • Sand
  • Beige Sand
  • Linen
  • Golden Beige
  • True Beige
  • Ivory Buff
  • Vanilla
  • Ivory
  • Porcelain
  • Pearl
  • Siennainfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish
  • Ebonyinfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-ebony
  • Deep Amberinfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-deep-amber
  • Mochainfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-mocha
  • Copperinfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-copper
  • Hazelnutinfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-hazelnut
  • Amberinfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-amber
  • Golden Suninfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-golden-sun
  • Radiant Sandinfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-radiant-sand
  • Radiant Honeyinfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-radiant-honey
  • Sandinfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-sand
  • Beige Sandinfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-beige-sand
  • Lineninfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-linen
  • Golden Beigeinfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-golden-beige
  • True Beigeinfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-true-beige
  • Ivory Buffinfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-ivory-buff
  • Vanillainfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-vanilla
  • Ivoryinfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-ivory
  • Porcelaininfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-porcelain
  • Pearlinfallible-up-to-24h-fresh-wear-in-a-powder-matte-finish-pearl
  • Infaillible 24h Fresh Wear Powder ATF02
  • Infaillible 24h Fresh Wear Powder ATF03
  • Infaillible 24h Fresh Wear Powder 250 ATF04
  • Infaillible 24h Fresh Wear Powder ATF05
  • Infaillible 24h Fresh Wear Powder ATF06

MakeUp TryOn

Try Before you Buy

PRODUCT DETAILS
This lightweight powder foundation covers like a liquid and mattifies with no cakey look. The longwear formula is oil-free, waterproof, heatproof, sweatproof, non-comedogenic and suitable for all skin types — yes, even acne-prone skin!

Infallible Up to 24H Fresh Wear Foundation in a Powder’s weightless texture gives full coverage and a natural, matte finish that looks fresh hour after hour. The formula feels breathable and light, leaving skin feeling comfortable for up to 24hrs. It’s also:
  • Available in 20 shades
  • Transfer resistant
  • Dermatologist tested
  • Has a blurring effect
Demand more from your foundation with this lightweight option that’s more affordable and more longwearing than the leading prestige powder!
HOW TO USE
Apply to skin using the included sponge applicator designed to have a smooth surface for enhanced blendability.

For full coverage, wet the sponge applicator before applying your foundation. For medium, buildable coverage, apply with the applicator dry.
INGREDIENTS
Talc Zinc Stearate Dimethicone Zea Mays Starch / Corn Starch Caprylic/capric Triglyceride Silica Dimethicone/vinyl Dimethicone Crosspolymer Triethoxycaprylylsilane Caprylyl Glycol Ethylhexylglycerin Potassium Sorbate Parfum / Fragrance Isoceteth-10 Alaria Esculenta Extract Hexyl Cinnamal Benzyl Salicylate Linalool Alpha-isomethyl Ionone Benzyl Alcohol Citronellol Tocopherol

[+/- May Contain / Peut Contenir Ci 77891 / Titanium Dioxide Ci 77491, Ci 77492, Ci 77499 / Iron Oxides Mica Ci 19140 / Yellow 5 Lake Ci 77007 / Ultramarines Ci 15850 / Red 7 Lake]
Beauty Genius
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Day In The Life Sis!
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15 Hours wear test OMG
15 Hours wear test OMG
15 Hours wear test OMG
It’s the coverage for me 🤩
It’s the coverage for me 🤩
It’s the coverage for me 🤩
  • ICYMI, Infallible Up to 24H Fresh Wear Powder Foundation went TikTok viral — and for good reason. Read about why social media creators can’t get enough of the foundation at

    Beauty Magazine

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Ratings and Reviews

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5 starsstars

283
283 reviews with 5 stars.

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68 reviews with 4 stars.

3 starsstars

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39 reviews with 3 stars.

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22 reviews with 2 stars.

1 starstars

45
45 reviews with 1 star.

Overall Rating

4.1

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Non-Incentivised Reviews
1 to 8 of 457 Reviews.
1 – 8 of 457 Reviews
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Most Recent
Review 1
Vote 1
2 out of 5 stars.

Just can't due it.

a month ago
I really like this foundation powder having only trying it recently, but there must be something wrong. I've purchased two, both of which immediately cracked into pieces. The first I carried in my purse and it made a complete mess. The second compact, I only used at home, and it broke up exactly the same. I would completely love this makeup if it lasted. This can't possibly be Loreal's intention. What happened?

Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish

Helpful?
Response from L'Oreal:
22 days ago
consumer care center
Hi Lillemo, thank you for sharing your experience with our Up To 24H Fresh Wear In A Powder. We are truly sorry to hear that this product didn't meet your expectations. At L’Oréal Paris, we strive for perfection in every finish, so your feedback is incredibly important to us. We have shared your comments directly with our product team to ensure we continue to deliver the high-quality results you deserve.
Ashland, KY
Review 1
Vote 1
Age:35 to 44
Gender:Female
My eye color:Blue
My hair color:Light Blonde
My complexion:Fair
My undertone:Cool Undertone
1 out of 5 stars.

Shame on me for continuing to buy it

a month ago
I'm so incredibly frustrated with this powder over the last year or so. It crumbles and breaks after one use. It never used to do this. It's impossible to use because it's so messy.
Would you purchase this again:No

Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish

Helpful?
Response from L'Oreal:
22 days ago
consumer care center
Hello Jennifer, thank you for contacting us regarding our Up To 24H Fresh Wear In A Powder Matte Finish. We are sincerely sorry to hear that your experience with this product did not meet your expectations. We appreciate you taking the time to share your feedback with us, and please be assured that we will share your comments with our quality and development teams for their review.
Dallas Texas
Review 1
Votes 0
Age:25 to 34
My hair color:Bleach Blonde
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.

Disappointed

a month ago
Extremely disappointed with this product now. I am on my 3rd powder due to it breaking. I love this product but I can’t continue to buy something that will break and end up either on the ground or all over my clothes when I try to apply it.
Would you purchase this again:No

Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish

Helpful?
Response from L'Oreal:
a month ago
LeCare
Hello! Thank you for sharing your feedback on our Infallible Up to 24H Fresh Wear In A Powder Matte Finish. We’re so sorry to hear that your powder has broken multiple times, especially since you love the product itself. We understand how frustrating and disappointing that must be, and we have shared your comments with our team for future consideration. If you need further assistance, please contact us here: https://tinyurl.com/ybvo7kfa
chicago,il
Review 1
Vote 1
Age:35 to 44
Gender:Female
My eye color:Light Brown
My hair color:Dark Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

it needs improving, please fix it already.

a month ago
L'oreal I think it's time to realize that maybe, you're the problem not the people who are buying the product. It's obvious the company changed the formula, cut back on quality control, stopped putting in the effort into quality ingredients and instead just wants to pass blame onto some other reason why the product keeps crumbling apart or breaking ."Use a lighter touch", "Oh no! call us and reference ######". Stop, just stop. you see dozens of photos of broken powders and complaints about it. Pull the product, fix it and then apologize already.
Would you purchase this again:No

Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish

Helpful?
Response from L'Oreal:
a month ago
consumer care center
Hello there. Thank you for reaching out about Up To 24H Fresh Wear In A Powder Matte Finish. We understand how disappointing it can be when a product does not meet your expectations. Your feedback is important to us and we will share this with our team.
Siloam Springs, Arkansas
Review 1
Votes 2
Age:55 to 64
Gender:Female
My eye color:Hazel
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
3 out of 5 stars.

infallible

2 months ago
I have been a loyal user of the Infallible Powder Foundation for several years and truly love the coverage and finish. It has been my go-to product for a long time. Unfortunately, I have experienced the same issue with nearly every compact I have purchased over the past two years. It often appears that small cracks are already present in the powder, and because of this the compact quickly breaks apart after only a short time of use. This has happened with the last six or seven compacts I’ve purchased. Because the product is not inexpensive, it has become difficult to continue buying it at this rate, even though I really love how well it works. I wanted to ask if there have been any changes to the formula or packaging that might be causing this issue. I would truly like to continue using this product and would appreciate any information or assistance you can provide.
Would you purchase this again:No

Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish

Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hello! We truly appreciate your years of loyalty to our Infallible Up to 24H Fresh Wear Foundation in a Powder and are so sorry for the frustration caused by the consistent breakage you’ve experienced. We always strive to maintain the high-quality integrity of our products and have shared your concerns regarding the formula and packaging directly with our development team for future consideration. To help prevent the powder from cracking, we recommend using light pressure with the provided sponge or a soft brush when dipping into the compact. We would love to assist you directly with this so please feel free to call us at 800-322-2036 and provide case number 45756887. Our customer service representatives are available Monday through Friday from 9:00 am to 5:30 pm ET. We hope you continue to enjoy the flawless finish of your L'Oréal Paris routine!
Review 1
Votes 2
1 out of 5 stars.

BREAKS UP after a few uses!

2 months ago
VERY DISAPPOINTED! BREAKS UP SHORTLY AFTER USE! omg I love product - but I can't continue to buy ever again because it breaks up right away!! I've used this for YEARS! BUT loreal changed something & it breaks up now. Never used to. I'm going with a totally different brand because of this. L'OREAL.. pls fix this or you will lose your customer base.

Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish

Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hello! We truly appreciate your long-time loyalty and are so sorry for the frustration caused by your InfallibleUp to 24H Fresh Wear Foundation in a Powder breaking. We always strive to maintain the high-quality integrity of our products and have shared your concerns regarding the formula directly with our development team for future consideration. To help prevent breakage, we recommend using light pressure with the provided sponge or a soft brush when dipping into the compact. If you need further assistance, please feel free to call us at 800-322-2036 and provide case number 45627474. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We hope you continue to enjoy the flawless, long-wear finish of your L'Oréal Paris routine!
Georgia
Review 1
Vote 1
Age:65 or over
Gender:Female
My eye color:Dark Brown
My hair color:Medium Blonde
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

Cracks up immediately

3 months ago
Bought the infallible powder twice first at Walgreens and the second in Walmart. Both cracked up in less than 6 weeks. I don’t use it everyday. First I thought it was from traveling on a plane and then it gapoened with the second purchase again. It is frustating because I like it but it is a waste of money.
Would you purchase this again:No
  • Review photo 1

Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish

Helpful?
Response from L'Oreal:
2 months ago
consumer care center
Hello! We truly appreciate your support and are so sorry for the frustration caused by your Infallible Up to 24H Fresh Wear Foundation in a Powder breaking. We always strive to maintain the high-quality integrity of our products and have shared your concerns regarding the formula directly with our development team for future consideration. To help prevent the powder from cracking, we recommend using light pressure with the provided sponge or a soft brush when dipping into the compact. We would love to assist you directly with this so please feel free to call us at 800-322-2036 and provide case number 45370966. Our customer service representatives are available Monday through Friday from 9:00 am to 5:30 pm ET, and we hope you continue to enjoy the flawless, long-wear finish of your L'Oréal Paris routine!
Newcastle, Ok
Review 1
Vote 1
Age:55 to 64
Gender:Female
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Medium
My undertone:Neutral Undertone
2 out of 5 stars.

Breaks up easily. Doesn’t last long.

3 months ago
Very disappointed in this foundation powder. I like the coverage but the powder breaks up too fast.This is only after a few times using it. It’s too expensive to use only a few times. I return the one before it because it broke up before I even got to use it. Please make a better product.
Would you purchase this again:Yes
  • Review photo 1

Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish

Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hi Lee83! Thanks for reaching out to us regarding Infallible 24HR Fresh Wear Foundation in a Powder. We're sorry to hear that this is crumbling when using it. We want to help. Please call us at: 1.800.322.2036, M-F,9A-5:30PM, ET. Give Ref# 45141414 when calling. We look forward to hearing from you.
1 – 8 of 457 Reviews
  • Next Reviews

Questions

1–10 of 128 Questions  
Sort by:
  1. Up To 24H Fresh Wear In A Powder Matte Finish Ivory Buff
    · 6 days ago  

    What shade is equivalent to your W2 in your True Match powder?

    1 answer
    Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish Ivory Buff
    1. Consumer Care Center
      · 5 days ago  

      Hello! Thank you for your question about our Up To 24H Fresh Wear In A Powder Matte Finish. If you currently use W2 in our True Match Powder, we suggest checking out shade True Beige in this powder as a helpful guide. Since formulas and finishes can vary from one product to another, we also invite you to explore our other powder shades and options to help find your perfect match with L'Oréal Paris.

      Helpful?

  2. Up To 24H Fresh Wear In A Powder Matte Finish Linen
    · 2 months ago  

    Hi. What type of applicator comes with this powder?

    1 answer
    Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish Linen
    1. Consumer Care Center
      · 2 months ago  

      Hello! Thank you for your question regarding our Infallible Up to 24H Fresh Wear Foundation in a Powder. This foundation includes a sponge applicator with a smooth surface to provide enhanced blendability for a flawless finish! For full coverage, we suggest wetting the sponge before applying, or you can use the applicator dry for a medium, buildable look. We hope you enjoy the long-lasting, sophisticated results of your Infallible routine with L'Oréal Paris!

      Helpful?

  3. Up To 24H Fresh Wear In A Powder Matte Finish Ivory
    · 6 months ago  

    Which shade is best for fair skintone with cool undertone and pink to neutral?

    1 answer
    Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish Ivory
    1. Consumer Care Center
      · 6 months ago  

      Hi there! Thank you for reaching out to us about finding a suitable shade in the Up To 24H Fresh Wear In A Powder Matte Finish. Based on the information you have supplied we suggest the shade Porcelain. We hope you give it a try and love your results!

      Helpful?

  4. Up To 24H Fresh Wear In A Powder Matte Finish Vanilla
    · 6 months ago  

    Which number/shade is the best light rose/pink shade? Thank you

    1 answer
    Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish Vanilla
    1. Consumer Care Center
      · 6 months ago  

      Hi there! Thank you for reaching out to find the best suited shade in the Up To 24H Fresh Wear In A Powder Matte for your needs. While we do not have a rose shade in this we suggest checking out the shade Porcelain. We hope you give it a try!

      Helpful?

  5. Up To 24H Fresh Wear In A Powder Matte Finish Pearl
    · 2 years ago  

    I want to use this with a brush and still get full coverage, what brush should I use and which one do you recommend?

    1 answer
    Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish Pearl
    1. Consumer Care Center
      · 2 years ago  

      Hi there! Thank you for reaching out to us about finding the best Brush to go with your Foundation. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-800-322-2034 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

      Helpful?

  6. Up To 24H Fresh Wear In A Powder Matte Finish
    · 2 years ago  

    Is this Water-based or Silicone based?

    1 answer
    Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish
    1. Consumer Care Center
      · 2 years ago  

      Hello there Kelly. Thank you for your interest in our Infallible up to 24h Fresh Wear Powder. This product
      Is a powder so it has no water, but it does contain silicone.
      You can find our full ingredients list on our website: https://www.lorealparisusa.com/makeup/face/face-powder/infallible-up-to-24h-fresh-wear-in-a-powder-matte-finish
      We also encourage you to visit cosmeticsinfo.org for further information on ingredients.

      Helpful?

  7. Up To 24H Fresh Wear In A Powder Matte Finish Golden Beige
    · 2 years ago  

    I used to use True Match mineral foundation in buff beige and classic tan. Can you tell me what shades those would be in the Infallible powder foundation?

    1 answer
    Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish Golden Beige
    1. Consumer Care Center
      · 2 years ago  

      HI Suzanne! Thanks for reaching out to us regarding Infallible Fresh Wear Powder in Foundation. It is difficult to suggest shades via this communication. Please try using the "find your shade" link on our website. If you require further assistance, please call us at: 1.800.322.2036, M-F,9A-5:30PM, ET. Give Ref# 36765389 when calling.

      Helpful?

  8. Up To 24H Fresh Wear In A Powder Matte Finish
    · 2 years ago  

    Looking for wholesale L’Oréal products 

    1 answer
    Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish
    1. Consumer Care Center
      · 2 years ago  

      Hi there. Thanks so much for reaching out about selling our products! For any existing accounts with sales inquiries or stores fixtures, please reach out to your Store Representative/District Manager.

      Helpful?

  9. Up To 24H Fresh Wear In A Powder Matte Finish
    · 2 years ago  

    Is it pregnancy safe ??

    1 answer
    Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish
    1. Loreal Consumer Care USA
      · 2 years ago  

      Hi Zwave! Thanks for reaching out to us regarding Infallible 24HR Freshwear. This product is safe to use during pregnancy. We do suggest checking with our doctor regarding any new products you wish to use.

      Helpful?

  10. Up To 24H Fresh Wear In A Powder Matte Finish
    · 2 years ago  

    I currently use the soft ivory, 143 in the visible lift. What would the equivalent be in the foundation to powder? Thank you.

    1 answer
    Originally posted on Up To 24H Fresh Wear In A Powder Matte Finish
    1. Loreal Consumer Care USA
      · 2 years ago  

      Hello Shannon. There! Thank you for sharing your interest with our infallible up to 24h fresh wear in a powder matte finish. Based on your information we suggest the shade 20 Ivory Infallible Up To 24Hr Fresh Wear Foundation In A Powder. We recommend that you take a look at our Face Makeup Consultation on our website, here you will take a personalized quiz to find the best product and shade for you. We hope this information helps!

      Helpful?

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