Rated 1 out of
5
by
PrincessC from
Turned my hair orange
I used the medium brown and it turned my roots orange/brown. I followed the instructions and now need to get it fixed. Looks horrible. Will never use again.
Date published: 2025-07-30
Rated 3 out of
5
by
Homehaircolorist from
Great Color Coverage BUT Spreads- TOO too drippy
I have used the 9 color several times and I do really like the coverage and how long it lasts however it is incredibly thin and liquidy what that means is after a few minutes of application it starts to drip down as in my intention of covering the roots of a half inch slides to full inch or more- since this is permanent, I’m sure that means it is going over my old hair that does not to be need to be recolored. I am aftaid of causing extra damage. The quantity in the container is small so it only covers my crown area. I had to get this three stars because I cannot use it knowing that it will color my already colored hair by spreading, which will cause a lot of damage if they could make the formula thicker so it would not drip like crazy that would help. I also put thick conditioner on the rest of my hair dry that is not colored so that it will not wash into my longer blond strands at rinse out. I am a dedicated at home Hair Colorist so I have used numerous formulas over the last 35 years. I don’t recall using one that spreads so quickly. over untreated hair.
Date published: 2025-06-19
Rated 5 out of
5
by
Msgdfx from
Easy Application, Amazing Results
I am so impressed with this product. I have been tinting my hair for decades. More often than not, I have been disappointed with the results as my natural base is medium brown and I have tried to color it everything from red to blonde. I have finally decided to embrace my natural color and color my grays. This does amazing. To be honest, I have a short pixi, so the product comtains just enough product to color my hair. The results are shiny and natural looking. I use Medium Ash Brown and it provides a medium/dark brown result.
Date published: 2025-06-19
Rated 1 out of
5
by
Andrade_j from
Too dark. Color does not match the color advertise
I bought a Medium Brown Root Touch-up kit since my hair was medium brown with some old highlights. Can you imagine my surprise when I washed my hair after coloring & my hair turned up BLACK with a little tint of of reddish color… it looked awful!!!
Date published: 2025-06-15
Rated 5 out of
5
by
munoz from
Perfect
This product is excellent and easy to use.
I buy and use because I have a emergency and I love the results.
Date published: 2025-05-12
Rated 5 out of
5
by
Ms Tree from
LOVE everything about this product!
I used to spend $200/mo. covering my greys. I have never colored my own hair but this is so easy! The dark blond shade is perfect and I get more compliments on my home color than the expensive salon job?! My only tip is to leave it on for 20 minutes and a few minutes before washing out come through rest of hair for a well blended result. It lasts 3-4 weeks. Thank you L’Oreal!
Date published: 2025-04-18
Rated 5 out of
5
by
lili from
Easy to use and effective
This product is so easy to use my husband did my touch up for me because we are currently traveling and I am away from my stylist! I have a lot of hair and there was enough product to easily do the coverage. It took him longer to apply so I probably had the product on for at least 30 min with no issue. He even picked out the shade at the drugstore:) He held up the sample shade on the box next to my hair.
Date published: 2025-02-06
Rated 1 out of
5
by
Olga from
Did not color
I bought number 8 and used it following thebinstruction, but the color went away as soon as I rinse my hair even though on the instruction it said to rinse after 10 minutes the color went away, so I bought the product and did not benefit from it.
Date published: 2025-01-30
Rated 1 out of
5
by
Idonthaveone from
TOO DARK !
I bought a Medium Brown Root Touch-up kit since my hair was medium brown with some old highlights. Can you imagine my surprise when I washed my hair after coloring & my hair turned up BLACK with a little tint of chocolate brown ? I went through all other customer's reviews on this website & there is definitely something wrong with the color formulas coming from L'oreal : all the latest customers saying that their hair came out dark!
L'oreal ! What's up ?
Date published: 2025-01-02
Rated 1 out of
5
by
Medicmicki67 from
#7 colored my hair a dark chestnut brown!
Bought the #7 since my hair is normally dark but have been dyed blonde. My darker roots were coming in, so I thought #7 would be more of a natural color for my roots. Boy was I wrong! Turned everything DARK brown, the same color as my natural roots! Guess I will be gking back to my hairdresser sooner than expected!
Date published: 2024-09-23
Rated 3 out of
5
by
DdAustin from
New darker shade formula for medium brown?
I have used this product with incredible results for over three years. My stylist marvels at the fact that the shade matches perfectly with the color that she is used before. However, after having used medium brown for two years, the recent box that I purchased is definitely a darker shade. I’m curious if L’Oreal changed the formula? I’m very nervous to use another box, I loved the way the original medium brown colored my roots, and now it is obviously darker! Sad
Date published: 2024-08-18
Rated 1 out of
5
by
Marym from
Disappointed customer
I have used L’Oréal 10 minute root coloring kit many times. This time, very disappointing. I use Dark Blonde (7), but when I mixed it together , it was almost black color. I used it anyway thinking it might be a new formula. Well, did not cover any of my gray! Very disappointing! Probably won’t buy again! I love the 10 minute feature, but not anymore for me!
Date published: 2024-08-14
Rated 2 out of
5
by
DeeA from
It was easy but not didn't do the job
I left it on for the recommended time for stubborn greys and I followed instructions and the results were not fully colored greys
Date published: 2024-07-25
Rated 5 out of
5
by
Steph from
PERFECT COLOR AND COVERAGE
Love love love! I have been using Root Rescue since the Covid shutdowns. Perfect for in between salon visits or if I don't want to pay salon prices. My hair fades really quick from the sun during summer months (avid boater) and this lasts longer than my all over salon color for a fraction of the price. I am a natural brunette and rotate between Medium and Dark Brown depending on season, however I just tried the Medium Ash Brown and absolutely love it. Not too dark, not too light and doesn't fade to orange/red as my color tends to do. I have fine, medium length hair (right above shoulder) and this covers my gray roots perfectly (scalp and crown area) with enough to pull through the ends.
Date published: 2024-07-25
Rated 5 out of
5
by
Jcassar from
Works great!
I don’t have enough grays to go to the salon and this is perfect for me. Lasts for about 6 weeks even with daily hair washing.
Date published: 2024-07-13
Rated 5 out of
5
by
emily from
so glad I chose to give it a try....
I was kind of iffy about trying ...so glad I chose to try it. I loved the results matched my hair color also covered the grey's. awesome product .
Date published: 2024-07-08
Rated 1 out of
5
by
Lizzie from
washes out quickly
Was a change in this product? I've used root rescue in dark brown but the last two times I have used it, the color fades on my gray hairs within 3 washes. Given it's supposed to be permanent, I would not expect it to wash out. I've used this product many times before so i'm not sure why it's not holding anymore.
Date published: 2024-04-26
Rated 1 out of
5
by
Grayroot from
Not worth the cost.
Did not cover at all. I followed directions for stubborn grays. I bought 2 kits to go over my entire scalp. It didn’t work anywhere.
Date published: 2024-03-18
Rated 1 out of
5
by
AndreaJN from
Dark Auburn looks purple
Smells bad. Dark Auburn looks purple on my hair. I was hoping for more auburn/red/copper shades to choose from.
Date published: 2024-02-12
Rated 1 out of
5
by
AndreaJN from
Dark Auburn looks purple
Smells bad. Dark Auburn looks purple on my hair. I would have like more red/copper shades.
Date published: 2024-02-12
Rated 4 out of
5
by
Danaj from
Perfect amount of colorant to cover my roots.
This has just the right amount of colorant to do my roots. Matched my hair color well. Only complaint is the “10 minute” time frame. Needed 30 minutes for my hard to color grey.
Date published: 2024-01-01
Rated 1 out of
5
by
Kathyl from
Save your money
This product was a waste of money and time, did not cover at all. Yes, I followed directions and have stubborn grays so left it on the extra time. So disappointed ☹️
Date published: 2023-12-09
Rated 1 out of
5
by
EllenG from
So disappointed!!
This product did not work at all! My roots are still gray! I normally use the Clairol root touch up kit but the store was out of my color and I thought I would try this. I followed the directions but it not cover the gray at all!! 😔So disappointed because I use L'oreal skin care and and makeup all of the time.
Date published: 2023-11-18
Rated 1 out of
5
by
Dye fade from
Unsatisfied
Bought this product to see if it helps with the gray hair last minute try for an event. Says 4-6 weeks and its been days and its faded ..
Date published: 2023-10-18
Rated 1 out of
5
by
St17 from
Pretty disappointed
I was really excited to use this product. I have some resistant grays and thought this would do the trick after seeing it on YouTube. I used the number 5 medium brown, which is what I normally color my hair at the salon. However my hair at the root as well as at my temple look reddish blonde😩
Date published: 2023-10-11
Rated 5 out of
5
by
DSaint from
Best root touchup!
This is the only root touchup product I've ever used that does not fade! The smell is minimal also. So glad I discovered this! I have tried almost everything out there from hair color products to touch up sprays. This one actually covers in 10 minutes and makes my hair feel and look great.
Date published: 2023-09-24
Rated 3 out of
5
by
DebC from
Very easy to use
The product did not work for me. I followed the instructions correctly and then once I dried my hair, most of the gray was still there. I don't have large areas of gray, just around my hairline. I was so disappointed because it was so easy to use. I don't know if I'll try it again. I used the hair color and that worked well but I didn't want to have to do my whole head this time.
Date published: 2023-09-21
Rated 2 out of
5
by
TLM1971 from
First Time user / Disappointed
This was my first time using ROOT COVER up products. I chose LOREAL because it is a name I trust. However, I was extremely disappointed in this product. It made my hair sticky and did not cover the roots at all. I only really had a few to cover too. I would not purchase this particular product again. I used the DARK BROWN applicatio.
Date published: 2023-08-31
Rated 5 out of
5
by
Mac Macy from
Fabulous
Unbelievable coverage. Very happy with results. Didn’t expect this great coverage in 15 minutes!
Date published: 2023-08-12
Rated 5 out of
5
by
SeraD from
Covers gray for three weeks nicely
I have black hair and this product covers gray better than the regular Loreal hair color. It lasts about three weeks but given you only have to leave it on for 10-15 minutes, it is less hassle than the regular color. I sometimes use two of these instead of a single regular hair color. Just make sure you dont have a lot of conditioner residue or oil in your hair before you apply it because that will prevent the color from being absorbed
Date published: 2023-06-10
Rated 5 out of
5
by
Mimi from
I love this product.
I have been coloring my gray roots for years with this product. It has worked beautifully for me. My hair is naturally dark blonde. I use the medium blonde in the front and the dark blonde in the back. My hair looks highlighted and I am very pleased. my hair is about 70% gray in front. Love this product.
Date published: 2023-05-29
Rated 1 out of
5
by
mara from
inconsistent die lots!! Shame on you.
Depends on where you buy this product. When I buy this product in California the die lot is just perfect for me. This time I bought it in Chicago at a Walgreens and the worst die lot ever. It turned my hair red! The number 8 turned it red! Very upset that there is not ANY CONSISTENCY IN WHO OU HAVE MANUFACTURING THIS PRODUCT. I'm am mad in Chicago.
Date published: 2023-05-23
Rated 3 out of
5
by
MariaM from
Hopeful, but fell short
I thought the application process was excellent, I was able to control my coverage easily. However, even leaving the color on for 15-20 minutes, my gray was back in less than one week. I am so disappointed. I was so hopeful because I like L'Oreal products.
Date published: 2023-04-24
Rated 3 out of
5
by
Cher from
Didn’t work
It’s a waste of money. Finally got around to coloring a few strands that are gray at my roots. I guess it’s true that it does color the gray hair 100% “during application”, because once this product is washed out, my gray roots were right there pointing and laughing at me. I wish this had worked because it was so very easy to use.
Date published: 2023-04-15
Rated 1 out of
5
by
Magicrootsucks from
Tired of wasting money
Did not cover grays, in which is all I am trying to cover 100%
Date published: 2023-04-03
Rated 1 out of
5
by
Becca from
Quality has gone down
I was going to use my blonde root rescue tonight…the same one I have used for years…and to my surprise (not in a good way) the color was RED! Thank goodness I have use this many times before; otherwise, I would’ve ended up with red roots and blonde hair. This is not acceptable. And the worst part is I bought it a couple months ago and I don’t even have a receipt to return it.
Date published: 2023-03-02
Rated 1 out of
5
by
bambam from
Disappointed
First time to try this. I left it on for 20 minutes and it didn't cover my grays. Not sure if 30 minutes would have done the trick.
Date published: 2023-02-28
Rated 3 out of
5
by
jaybird from
It was ok, but disappointed.
I was really hoping the I really got 100% gray coverage like the box said, but sadly I did not. I did leave the product in for 15 minutes instead of just 10 minutes. Yes it did cove many of the gray roots, but not the ones around my face which tends to fade the fastest.
Date published: 2023-02-07
Rated 1 out of
5
by
MWA25 from
Stay away just go to the salon
I purchased 5 Brown in Medium thinking it would be between my natural brown and highlights. Well it came out copper orange.
Date published: 2023-01-30
Rated 5 out of
5
by
Celina from
product tried for the first time
I tried for the first time the product and I loved it. it qas very easy to prepare, it covered perfectly my gray hairs and left my hair very smooth for my first time.
Date published: 2023-01-15
Rated 1 out of
5
by
Buds from
I found it very easy to use so I’ll give it one star because it did not cover my gray at all near my route and I thought I did an excellent job of covering everything.
Date published: 2022-12-23
Rated 1 out of
5
by
Kiki from
Reddish color in a medium blond box
There was a reddish color in my medium blond root Root Rescue. Returning it and very disappointed. My trust in L’Oreal hair color products has been broken. Unfortunate because they are usually top quality and best of the boxed colors. Guess I’m going to Clairol now.
Date published: 2022-12-04
Rated 1 out of
5
by
Kiki from
Wrong color
I had the same problem today as I see many others have had. When I mixed the colors for Medium Blond Root Rescue, the color was red. I am not using it and will return it back to the drug store. Usually this is a great product. Disappointing this happened. Now L’Oreal has lost my trust. Guess I’ll be going to Clairol.
Date published: 2022-12-04
Rated 1 out of
5
by
Trisha from
Scary
I bought magic root rescue for light blonde shades, same as I always do. The product is red! I did not put on my hair, because I know what colors it is supposed to be. Instead I tried to call, but not open on Sunday, so came right to the website and see that others have had the same complaint. Some put on their hair as I almost did. What is going on??
Date published: 2022-11-06
Rated 5 out of
5
by
JillB from
Love the product but this one box did not mix righ
I have been a long time user of Root Rescue #4! I love the product and saves me tons of $$. However, when i went to color my hair the other night, the mixed color was COMPLETELY wrong. I grabbed another box and it was normal cream color in bottle.
Date published: 2022-10-27
Rated 2 out of
5
by
Helen from
Wrong colour in bottle
I have used this brand before with pretty good results but this time my roots turned a reddish brown vs blonde. I purchased the same colour as always (medium blonde)…and applied it as instructed. Something was different this time…either the formula has changed or perhaps the colour in the bottle got mixed up because there was no blonde this time. Instead of getting a quick root touch up…I have to quickly book an appointment at the hair salon to fix it. I don’t think I will use this product again.
Date published: 2022-10-24
Rated 1 out of
5
by
CpJav from
Least favorite
Worst product ever. Followed all the instructions and my roots are still gray!
Date published: 2022-10-20
Rated 2 out of
5
by
lpres from
Had to throw it away
Been using root rescue for years and never had this issue when I mixed the color which is supposed to be Light Blonde (9) but is clearly Red
Date published: 2022-10-20
Rated 5 out of
5
by
cath from
Dark Brown
What! How is this not 5 stars! My colorist can’t even get my roots to match! This is amazing for dark brown hair! I usually end up with a black ring near my root line and auburn roots. If you have dark brown hair, this is the BEST.
Date published: 2022-09-13
Rated 3 out of
5
by
Dejavu from
Wrong Product in Box
I have been using this product a lot since the pandemic and love the way it works! But I’m finding that they are putting the wrong product in the boxes of number 9, which is supposed to be lightest blonde but it’s clearly red! Thankfully I didn’t mistakenly put that on my hair not realizing it shouldn’t look that color. I bought 2 boxes recently both from the same store at the same time and I have long hair, so I need both boxes and ended up only having one to use, quite frustrating. Didn’t get the finished look I wanted because I didn’t have the second box for enough product to thoroughly cover all my roots, plus the cost of the product. It isn’t expensive, but I don’t care to keep purchasing something that ends up in the garbage!
I really love this product, so please get the right ones in the boxes. I’m rather nervous to purchase again, for fear it won’t be the right color I put on my head. I’m platinum blonde, so it would be super easy to screw my hair up using the wrong color. I also noticed the box I did use didn’t seem to provide great coverage this time, even to the areas I did cover thoroughly, so wondering if there was even color mixed in the bottle I used? Questioning whether it’s worth using again at this point. Truly disappointed, it was perfect before.
Date published: 2022-09-04
Rated 5 out of
5
by
Nel18 from
Highly Recommended
I have paid for top salon color for many many years. Started using this product when covid hit and will never pay salon prices again. Goes on easy and permanently colors. Great match. Get compliments all the time
Date published: 2022-08-30
Rated 1 out of
5
by
Na766 from
Poor quality control
I was pleased with this product in the past- but this time it left my roots dark brown. I have blonde hair and purchased med blonde. I believe the box was labeled incorrectly. I definitely will not purchase again. Thank goodness my hairdresser was available to repair the damage.
Date published: 2022-07-24
Rated 4 out of
5
by
Diana from
Ash brown helpful hints
I love this product for inbetween professional color appointments and to extends my color longer (which saves $$$). But I have been given a few helpful tips from my colorist at the salon. And it might be helpful for others too. I am a light to medium brunette with very little red under tones in my hair and platinum gray around my face and temple area. So my colorist told me to go with a lighter color and use an ash as a base (I buy light ash brown) and to also buy the next color shade up (medium ash brown ) . When mixing (the light ash brown package) add just a bit (drops) of the next shade (med. ash brn.) in the mix (color gel only)…
Apply to roots and let set. I have platinum grey roots so I have to leave the mix on longer than it calls for… (even at my salon they have to leave the colorant on the maximum time to get it to take to my roots) I rinse, shampoo and condition after and then wait 48 hours (to let the color set) and then start washing regularly. With the exception of new growth of gray hair it holds just enough to get me to my next appointment.
I only gave this a 4 stars, because I can not find the light ash brown anywhere. This is so disappointing. So I’m experimenting with different shades and products. I find the light brown (6) and golden brown (6G) is too light and doesn’t cover or it puts a fake red tone left my hair. And Going with medium ash brown fully is too dark to match at the salon. I end up having to recolor my whole head of hair.
Date published: 2022-07-13
Rated 1 out of
5
by
lorisandiego from
Color has already faded and greys are back.
Target was out of my usual Clairol Root Touch-Up, so I purchased this. I only had about 1/2" of growth to cover, plus a few light greys. The color came out nice, and matched well, but less than a week later it's back to where it was. Greys are back (and they're not stubborn or resistant to color) so money and time wasted.
Date published: 2022-06-07
Rated 3 out of
5
by
NJMC25 from
#9 color variance
I’ve been a long time user of this product but have now experienced twice where the color in the box is red so I wind up throwing it away. I bought 2 boxes recently both from the same store and have attached a picture to show the difference in color when I went to use them. Why would the colors be different? I don’t like throwing away money and have now had to toss 2 boxes like this.
Date published: 2022-05-26
Rated 2 out of
5
by
Stacey from
It did nothing
I left this on for 12 minutes (medium brown #5)
It did not work at all
I do use L’Oréal excellence cream color medium brown and love it. I’ve used it for years.
The root rescue doesn’t even compare.
Date published: 2022-04-08
Rated 3 out of
5
by
Tippie from
barely covers, more product needed
I’ll be straight I love the product and the packaging but there’s hardly enough product to do the job you’ll need at least 2 packs and by that time you might as well just purchase the full kit of a regular dye.I will still use this but wish the manufacturer would put enough in one bottle to do the job once instead of ruining the environment with extra waste. this product lightens in colour by about 3 shades in just 3-4 weeks. That aside the brush adapter system is genius and I wish all the regular kits had this.
Date published: 2022-02-11
Rated 1 out of
5
by
Sue68 from
Disappointed
I bought this to cover up the grey in my part and hairline on the sides of my face. Really not a lot of grey, just trying to make it to my next hair color appointment. There is some coverage on my part however, barely any along the hairline. So disappointed
Date published: 2021-12-25
Rated 5 out of
5
by
Pandemic help from
Pandemic rescue!
This is a wonderful product that has served me well during the pandemic. Excellent coverage that provides flexibility for scheduling hair appointments. Great job L’Oréal!
Date published: 2021-10-15
Rated 3 out of
5
by
Nnorma from
Labeled incorrectly
Are you all aware that the labeling on your Magic Root components are backwards? The color Gel is labeled “2” but the instructions call it 1, and the Developer is labeled “1” but is described as 2 in the instructions. Has no one ever caught this?
Date published: 2021-09-22
Rated 1 out of
5
by
gazal from
40% coverage at best
I used the number 4 dark brown and left it on for 15 min instead of the suggested 10 min and went over my part and around my face several times. It didn't cover much. Contacted customer service and that was even worst than the color!
Date published: 2021-09-18
Rated 1 out of
5
by
Texan from
Not pleased
The gloves were difficult to put on. The smell was not pleasant. The bristles were tough and the solution did not come out smoothly instead it was drippy cause I had to squeeze so hard. The color was okay but not great. Used the soft black, it’s not a soft color, looks fake. I will not buy again.
Date published: 2021-09-04
Rated 2 out of
5
by
Tammy222222 from
Not buying this again after using it for years
I've been using this for years, but I'm going to stop buying it after the last couple of boxes. The packaging has gotten so bad that it's not very usable anymore. The amount of dye in the root cover up is so small that I could barely cover my part and my temples this time, let alone actually cover any other roots that show since my hair is short. The gloves in the box are now actually unusable. They stick to your hands and the fingers are narrow and you can't get the gloves on (and I'm small with small hands.). The root cover up product itself is actually fine and does cover up well, but the packaging is now so bad that the whole kit is not usable.
Date published: 2021-08-16
Rated 5 out of
5
by
Tsl4 from
Easy, worked well, shiny healthy looking hair
First time I tried any root touch up color. This product worked well, instructions were clear and it covered my grey, toned down the brashness in my fading overall hair color, and my hair was shiny when I was all done. Countering some other reviews, I thought the gloves were just right, there was no noticeable scent to the product and the applicator was easy to use.
Date published: 2021-08-14
Rated 1 out of
5
by
Lynnnn from
Gray hair still stayed
This product did nothing. I rinsed and the gray hair in the front and even the middle part area was still there! It was as if I didn't even dye anything. Sheeeesh there goes my non rescue! I will never buy again
Date published: 2021-08-12
Rated 3 out of
5
by
AW56 from
Different color
I bought the number 7 dark blonde and my hair color came out very brown. Not what I was looking for.
Date published: 2021-07-02
Rated 2 out of
5
by
Katts from
Not anymore
Since the start of the pandemic closures I have been using your product medium blond number 8. After waiting 4 months I did my touch ups yesterday and my hair is reddish now and I still have grey at my part. What on earth is going on ?
Date published: 2021-06-24
Rated 1 out of
5
by
ppelkey from
Very disappointing
I've always used Clairol Root Touch Up but they didn't have the shade I wanted this time so I tried this and what a waste of money. It didn't cover ANYTHING. My gray and silver are still there, untouched. Don't waste time or money on this product. I will never buy again.
Date published: 2021-06-23
