Hi Michelle! We are sorry to hear that Magic Root Permanent does not cover your gray. For further assistance please reach out to us at: 1-800-631-7358, M-F, 9 - 5:30, ET. Please provide us with case #46491313 when you call.
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
Love it ..................
9 years ago
I have been using Clairol Root Touch up for years but I decided to try L'oreal Root Rescue because my old brand was not covering the grey as well as I liked. I am absolutely THRILLED with my new find. The L'oreal Root Rescue covered my grey roots and my hair feels so soft and looks really shiny! Thank you L'oreal .....I will definately be using this product again and again!!!!
133 people found this helpful
Show Reviews:
Most Helpful Critical Review
2 out of 5 stars.
Clumsy and Wasteful Applicator
9 years ago
I love Loreal products in general, but sorry, this one needs some improvement. The rather rigid applicator bottle is hard to squeeze so the product doesn't flow out evenly but in spurts and spits. That made application difficult for me, plus it's impossible to get all of the product out of the bottle so some is wasted. But worse, despite leaving it on my hair for at least 15 minutes, it didn't cover my gray anywhere near as well as its competitor, Clairol Root Touch-up, which I have been using for about 2 years. (Maybe it isn't the formula at fault for this so much as it is the clumsy applicator bottle, I can't be sure. A big difference in the two brands is that Loreal says shampoo after, Clairol says no need to shampoo, simply rinse the product out. Perhaps shampooing right away removes too much product so there isn't as good coverage??) I do love the conditioning effect of Loreal Root Rescue, but then that's not my primary goal when coloring gray, so on that note, I can't recommend this product. I will go back to my tried and true, easy to mix, easy to apply, Clairol Root Touch-up, which uses an open tray and brush rather than a hard-to-squeeze stiff bottle. (Loreal might be a worthy contender if it weren't for that stiff applicator.)
87 people found this helpful
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1 to 8 of 872 Reviews.
1 – 8 of 872 Reviews
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Review 1
Votes 0
5 out of 5 stars.
Quick, easy to use, and perfect for refreshing my roots in just 10 minutes
a day ago
I really like how easy and convenient this hair coloring kit is to use. The application is simple, and I love that it only takes 10 minutes. The medium brown shade looks natural and is a great option for refreshing your roots between full hair coloring sessions. It’s a practical way to keep your hair looking fresh and well maintained without spending too much time on the process
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit 5 Medium Brown
Helpful?
Reviews 2
Votes 0
5 out of 5 stars.
Presentation is well
4 days ago
It didn’t work for me. The product was convenient to prepare, and its presentation is well-suited to what it claims to offer—it’s intended only for the roots. In my case—perhaps because my natural hair pigment is very strong—it didn’t dye my hair at all, even after the recommended waiting time.
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit
Helpful?
Reviews 4
Votes 0
4 out of 5 stars.
Nice and even coverage for grey hairs!
4 days ago
Nicely packaged and easy to use. It is only a small amount of dye and worked for my needs but if you need a lot of coverage, 2 boxes would suffice. The applicator is small enough to pinpoint areas of grey while being able to avoid areas where you don’t want coverage. I recommend using a hair mask after. It doesn’t seem super drying g but your color will last longer. 4 stars dye to smell. It’s not terrible but a little strong for my liking.
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit
Helpful?
Reviews 2
Votes 0
4 out of 5 stars.
L’Oreal Magic Root Permanent covers roots well
5 days ago
L’Oreal Magic Root Permanent was easy to mix and use on my roots. First time trying this type of product and it covered my roots well especially down the center of my hair. Not a strong smell like a lot of hair coloring. Very fast and easy way to cover up grays or dark roots in between salon visits. Only minor issue was a little bit of staining in the hair line but was able to wipe that away with a damp cloth easily. Packaging was high quality and easy to follow directions. Very good product by L’Oreal.
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit 9 Light Blonde
Helpful?
Review 1
Votes 0
5 out of 5 stars.
Time
5 days ago
The odor smell like you would be in a salon. The texture is very easy to spread. The rinsing was a little challenging and the color is good but the wrong one was sent to me. I did the review with paper
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit 9 Light Blonde
Helpful?
Review 1
Votes 0
5 out of 5 stars.
Works fast and works great
5 days ago
What a great product. Perfect for touch ups! The instructions were easy to follow and I love the little comb included. The results were great and the rinsing off was very easy . My scalp felt fine . Definitely recommend this product
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit 9 Light Blonde
Helpful?
Review 1
Votes 0
5 out of 5 stars.
Would buy again and again
5 days ago
L’Oréal Paris Magic Root Cover Up is a budget friendly coloring kit that conceals gray roots and sparse areas in seconds with buildable natural looking coverage. It’s lightly scented, the nozzle makes application effortless and the lightweight formula stays in place until your next shampoo. However it can feel slightly tacky or transfer to your hands and clothing if touched before it fully dries.
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit 4 Dark Brown
Helpful?
Reviews 2
Votes 0
5 out of 5 stars.
Great
5 days ago
Loves this product, it is easy to apply and it works great for covering the grey roots! It works very well and great color coverage! Easy rinsing and drying!
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit 4 Dark Brown
Helpful?
1 – 8 of 872 Reviews
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
Love it ..................
9 years ago
I have been using Clairol Root Touch up for years but I decided to try L'oreal Root Rescue because my old brand was not covering the grey as well as I liked. I am absolutely THRILLED with my new find. The L'oreal Root Rescue covered my grey roots and my hair feels so soft and looks really shiny! Thank you L'oreal .....I will definately be using this product again and again!!!!
133 people found this helpful
Show Reviews:
Most Helpful Critical Review
2 out of 5 stars.
Clumsy and Wasteful Applicator
9 years ago
I love Loreal products in general, but sorry, this one needs some improvement. The rather rigid applicator bottle is hard to squeeze so the product doesn't flow out evenly but in spurts and spits. That made application difficult for me, plus it's impossible to get all of the product out of the bottle so some is wasted. But worse, despite leaving it on my hair for at least 15 minutes, it didn't cover my gray anywhere near as well as its competitor, Clairol Root Touch-up, which I have been using for about 2 years. (Maybe it isn't the formula at fault for this so much as it is the clumsy applicator bottle, I can't be sure. A big difference in the two brands is that Loreal says shampoo after, Clairol says no need to shampoo, simply rinse the product out. Perhaps shampooing right away removes too much product so there isn't as good coverage??) I do love the conditioning effect of Loreal Root Rescue, but then that's not my primary goal when coloring gray, so on that note, I can't recommend this product. I will go back to my tried and true, easy to mix, easy to apply, Clairol Root Touch-up, which uses an open tray and brush rather than a hard-to-squeeze stiff bottle. (Loreal might be a worthy contender if it weren't for that stiff applicator.)
87 people found this helpful
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Age:
- 18 to 24
- 25 to 34
- 35 to 44
- 45 to 54
- 55 to 64
- 65 or over
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My eye color:
- Blue
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- Bleach Blonde
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- Light Brown
- Medium Brown
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- Fair
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My undertone:
- Warm Undertone
- Neutral Undertone
- Cool Undertone
Locale
- English
- español
- English (United States)
9 to 38 of 872 Reviews.
9 – 38 of 872 Reviews
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Reviews 4
Votes 0
5 out of 5 stars.
Touched my roots in 10 mins
6 days ago
This product is a game changer it provides the perfect amount of coverage and is easy to rinse off and spot to your hair. Only takes 10 minutes to develop
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit
Helpful?
Review 1
Votes 0
5 out of 5 stars.
Quick, easy root touch-ups with great gray coverage and no mess!
6 days ago
I love being able to touch up my roots without having to color my entire head! This L'Oréal Magic Root Permanent is so convenient, especially when those pesky grays start showing up between colorings. The applicator makes it easy to get right where you need it without making a huge mess. I also love that it only takes 10 minutes! The light blonde shade is great for blending in with my hair color. Definitely a handy product to have around when you need a quick root touch-up!
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit 9 Light Blonde
Helpful?
Review 1
Votes 0
5 out of 5 stars.
The color cover 100%
6 days ago
It comes in a Great packaging . I use it to cover my 100% gray roots coverage. It covers up in 10 minutes and it looks so good without having to dye my hair .
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit 5 Medium Brown
Helpful?
Review 1
Votes 0
5 out of 5 stars.
Good coverage
7 days ago
Good coverage, minimal scent, easy to mix with the included tools. Did not cause any staining on my forehead. Would definitely buy it again in the near future.
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit 9 Light Blonde
Helpful?
Review 1
Votes 0
5 out of 5 stars.
Very used full , the color exactly the same
8 days ago
Very staining , easy to used . Out look very amazing. After application, the result very good. I love it. Recomadation to everyone , and disposal very easy . Anyway , I love the packaging
Helpful?
Review 1
Votes 0
5 out of 5 stars.
Great gray coverage
8 days ago
Great gray coverage and fast and quick application. It perfectly matched my Schwartzkopf color. Will definitely be buying it again. Must have at home for a quick fix when you don’t have time for a full hair color application.
Helpful?
Review 1
Votes 0
5 out of 5 stars.
Beautiful
8 days ago
I loved this color,the application mode is very easy its thick consistency means that it does not find sillas when we apply it,is covers the gray hair very well,and the hair is very even
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit
Helpful?
Review 1
Votes 0
5 out of 5 stars.
Totally surprised
8 days ago
I am not going to lie, I was skeptical of this hair color. But it was so easy to use. And pretty darn close to my color. And the cost is so much better than the home color system I use now
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit 5 Medium Brown
Helpful?
Review 1
Votes 0
5 out of 5 stars.
10/10
8 days ago
It works so fast on my hair. I only dye the roots so this was perfect. I usually wait about 30 minutes either regular dye I took this product to my hair dresser and she said it’s salon approved!
Helpful?
Reviews 2
Votes 0
4 out of 5 stars.
Easy to apply
9 days ago
I received this product for free in exchange for my honest reviews, the L’Oréal Magic Root Permanent covers gray roots in 10 minutes.
It’s easy to apply and mess free.
Helpful?
Review 1
Votes 0
5 out of 5 stars.
Quick and easy root touch-up!
9 days ago
I really like how quick and easy this root coloring kit is to use. The instructions are simple to follow, and the application is convenient. The black shade looks natural and blends nicely with dark hair. It's a great option for refreshing your roots at home without spending too much time.
Helpful?
Review 1
Votes 0
5 out of 5 stars.
Quick and easy gray root coverage
9 days ago
This is very convenient for root touch ups! The application is simple and can be done in 10 mins. It blends nicely with my natural black roots while keeping the rest of my highlighted hair untouched. Great option for coloring grays without having to color the entire head.
Helpful?
Review 1
Votes 0
5 out of 5 stars.
Great Coverage in Just 10 Minutes!
9 days ago
I really like how easy and convenient the L’Oréal Paris Magic Root Permanent is to use. The mess-free applicator makes it simple to apply directly to my roots without making a big mess. The black shade is great for covering gray roots and helping my hair look fresh and more evenly colored between full color treatments. I also love that it only takes about 10 minutes, which saves time and is perfect for a quick touch-up at home. It’s a great option for keeping gray roots under control without having to make a trip to the salon. I would definitely recommend it to anyone looking for an easy way to maintain their hair color!
Helpful?
Review 1
Votes 0
5 out of 5 stars.
Works great
10 days ago
Love this magic root permanent coverage. I swear it lasts longer than 4 weeks. It works wonderfully. I can apply it with in 5-7 minutes and be done with it.
Helpful?
Review 1
Votes 0
5 out of 5 stars.
A convenient way to refresh black roots at home in just 10 minutes.
10 days ago
The product is easy to use and comes with clear instructions. I like that it is designed to cover roots quickly in just 10 minutes. The black color is a good option for covering gray hairs and refreshing my hair color. The kit is convenient to use at home and saves time compared to going to a salon.
Helpful?
Review 1
Votes 0
4 out of 5 stars.
Black color is the best
12 days ago
Wow, the hair color I received it yesterday. It’s very cute. I used it today which is nice and black. It’s very good convenient to use it on our hair. 
Helpful?
Review 1
Votes 0
5 out of 5 stars.
Works great
12 days ago
L’Oréal magic root permanent color work’s wonders. It does not have an odor. It doesn’t leave a mess. It covers grey 100 percent. It comes with a mess-free applicator. I really love this product.
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit
Helpful?
Review 1
Votes 0
5 out of 5 stars.
Works
17 days ago
This root rescue is so easy to mix and the consistency is so good not hard to do! This product does not stain and the finish look is amazing I would highly recommend this
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit 5 Medium Brown
Helpful?
Review 1
Vote 1
1 out of 5 stars.
Not enough blonde coverage of dark grow out
a month ago
The lightest blonde did not lighten my roots enough. Turned slightly orangish. I even left in on for 13 min because I could see it was lightening enough. It there a lighter shade. Easy application, great construction, but still not happy with outcome. I guess I'll have to go back to the salon when it grows out to mget the results I was hoping for. I wish it had worked. Do you have platinum?
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit 9 Light Blonde
Helpful?
Response from L'Oreal:
a month ago
consumer care center
Hello Ms Sandy! Thank you for sharing your feedback on Magic Root Permanent shade 9 Light Blonde and letting us know about your experience with the lack of lift. All natural haircolor that is darker than pale blonde has red and gold pigments. When you lighten your natural color, these warm gold and red pigments are revealed. With most single-process permanent haircolors such as this, you can lighten your hair only up to two shades lighter than your natural color without exposing these warm tones. If a brassy result is still achieved, the shade used may have been too light for your starting color. Unfortunately, leaving the product on longer will not provide additional lift. We do not carry a Platinum shade in this line, but would be happy to provide more customized advice and recommendations to help you reach your goal shade successfully!
For Hair Color inquiries, please call our haircolor specialists at 1-833-856-7325 Monday - Friday 9:00 AM - 5:30 PM ET and provide the case number 48305246 for reference. We look forward to hearing from you!
Long Island ny
Review 1
Votes 0
Gender:Prefer not to answer
2 out of 5 stars.
Going to try another brand
2 months ago
I do not have a ton of gray but the strands I have are on my temples and on top of head on part.. did not cover gray as claimed if anything drew more attention to the weird bronze highlights it created
Would you purchase this again:No
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit
Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hello, We are sorry to hear about your experience using Root Rescue 10 Minute Root Hair Coloring Kit. We would like to help! Please call L'Oréal @ 800-631-7358 M-F 9:00am-5:30pm ET., and provide case #48011040. We look forward to your call!
Review 1
Votes 0
5 out of 5 stars.
Great Product!
3 months ago
I have to say I was really impressed with this stuff. Only 10 minutes! I chose 8 minutes because I wasn't quite sure how it was going to work. My roots were white. This did cover in 8 minutes. I did the roots but then blended it in with the rest of my hair so I wouldn't get "lines". Always go at least one shade lighter than you think you should. I will be using this again.
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit
Helpful?
Midland, Tx
Review 1
Votes 0
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Neutral Undertone
2 out of 5 stars.
It’s works very well.
3 months ago
The product does what it’s intended to do, I have used it twice and the fishy/outdoor dog smell is atrocious. It can’t be the Amino acids in my hair, I’ve tried many other hair dies and this smell has never occurred. The stench lingers for a few days, I would much rather have the ammonia smell! I like how the product works but the smell turns my stomach
Would you purchase this again:Yes
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit
Helpful?
Response from L'Oreal:
3 months ago
LeCare
Hi Ngonza! Thank you for taking the opportunity to share how you feel about Magic Root Permanent. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
Review 1
Votes 0
1 out of 5 stars.
queen
4 months ago
I would like to be reimbursed for this product. I mixed the color and then realized the gloves would not open at all. I had to throw the product away since I did not have spare gloves to use. I use this product a lot but was very disappointed when I couldn't use this and I was out $8.00. Kindly send a coupon for a new product.
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit
Helpful?
Response from L'Oreal:
3 months ago
LeCare
Hi Queen! We apologize for the inconvenience you have experienced with Magic Root Permanent. For further assistance, please reach us at 1-800-631-7358, M-F, 9-5, ET., and provide case #47317342 when you call. It would be helpful to have the product box with you at the time of your call. Looking forward to speaking with you!
Reviews 2
Votes 2
5 out of 5 stars.
Completely satisfied
5 months ago
I have been using this product for 6 years. It works so well that I no longer go to the salon. Just touch up every 5-6 weeks. I get compliments all the time and people cannot believe I do it at home. Full disclosure….my husband applies where I cannot reach. Highly recommended
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit 6 Light Brown
Helpful?
North Carolina
Review 1
Votes 2
Age:55 to 64
Gender:Female
My eye color:Hazel
My hair color:Light Blonde
My complexion:Light
My undertone:Neutral Undertone
2 out of 5 stars.
Beware of orange results
6 months ago
Disaster using number 8 color mixed 50/50 with number 9 on my 75% gray/white roots. Hair came out orange! I had previously used number 9 that had a nice pale color with no orange but wanted a darker color. I even mixed the developers 50/50 as well. The only thing that saved me- temporarily- was purple gloss and purple shampoo or I would be a carrot top head. I will have to permanently tone these redish roots now for correction.
Would you purchase this again:No
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit 8 Medium Blonde
Helpful?
Response from L'Oreal:
6 months ago
LeCare
Hi TNNV! We apologize you were not satisfied with the results you achieved with Magic Root Permmanent,8-Medium Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
Texas
Review 1
Votes 0
Age:55 to 64
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Light
My undertone:Warm Undertone
1 out of 5 stars.
Change in formula a mistake
6 months ago
I’ve purchased this for along time. The last few times it’s just been horrible. It’s so wet and it splatters all over the place!!! It was not this way. I’m not sure what they have changed but it’s a huge mistake. Last can.
Would you purchase this again:No
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit
Helpful?
Response from L'Oreal:
6 months ago
LeCare
Hi Edg170! We are so sorry to hear about your experience with your Root Rescue 10 Minute Root Hair Coloring Kit. We want to make this right. We would like to assist you in the best way we can. In order for us to do so, please call our toll-free guideline at 800-322-2036, M-F 9:00am – 7:00pm ET and provide the advisor answering your call with the reference number 46070349. We understand how frustrating this can be and we apologize for any inconvenience this may have caused. We look forward to hearing from you!
Indianapolis Indiana
Review 1
Vote 1
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.
Fraud
7 months ago
Not one gray was dyed but my time and money was wasted, you shouldn't be allowed to make money off of selling a product that is absolutely useless, I use your hair dye loreal excellence and it works great but I will figure out another brand based off this experience
Would you purchase this again:No
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit
Helpful?
Response from L'Oreal:
7 months ago
LeCare
Hi Nessa! We are sorry to hear that you did not achieve gray coverage with Magic Root Permanent. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
Montgomery Tx
Review 1
Votes 0
Age:65 or over
Gender:Female
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Medium
My undertone:Neutral Undertone
2 out of 5 stars.
Junk
7 months ago
Left product on for 45 minutes did NOT cover Grey!
Would you purchase this again:No
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit
Helpful?
Response from L'Oreal:
7 months ago
LeCare
Hi Donna! We apologize you did not achieve the results you expected from Magic Root Permanent. We know how disappointing it can be to look forward to a new application of color only to be disappointed by the result. For further assistance, please reach out to us at the 800 number on the box, and provide us with case #45673125 when you call.
Upsate ny
Review 1
Vote 2
Age:35 to 44
Gender:Female
My eye color:Blue
My hair color:Dark Brown
My complexion:Fair
My undertone:Cool Undertone
2 out of 5 stars.
New packaging
8 months ago
Did you change glove manufacturers recently because I could not open them whatsoever. Please don’t cheap out on your customers. Very frustrating.
Would you purchase this again:Yes
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit
Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi Heather4287! Thank you for sharing that you could not open the gloves for Magic Root Permanent. We apologize for the inconvenience. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
Review 1
Votes 0
5 out of 5 stars.
Is a wonderful product don't take of me please
8 months ago
I had been used this product Magic Root rescue Dark Brown No7 for several years, but I can not find it anymore, I always bought it in Walmart, have a good price, but they don't have it anymore, what is happening with this product?
Originally posted on Root Rescue 10 Minute Root Hair Coloring Kit
Helpful?
9 – 38 of 872 Reviews
