Permanent Hair Color Universal Nudes | L'Oréal Paris

Excellence Universal Nudes

$14.99

Universal Nudes Brown 5N is rated 4.5 out of 5 by 1140.

Excellence-Universal-Nudes - Natural Black 1N

Excellence-Universal-Nudes-Brown-5n - Natural Brown 5N

excellence-universal-nudes-dark-brown - Natural Dark Brown 4N

excellence-universal-nudes-light-brown - Natural Light Brown 6N

Excellence-Universal-Nudes-Soft-Black - Natural Soft Black 2N

excellence-universal-nudes-blonde-8n - Natural Blonde 8N

Excellence-Universal-Nudes-Light-Blonde-9n - Natural Light Blonde 9N

excellence-universal-nudes-dark-blonde - Natural Dark Blonde 7N

Excellence-Universal-Nudes-Natural-Copper - Natural Copper 7NR

Excellence-Universal-Nudes-Natural-Dark-Red - Natural Dark Red 4NR

Color

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PRODUCT DETAILS

An easy-to-use, at-home hair color kit that offers 100% gray coverage and rich, radiant hair color with an ammonia-free, paraben-free, phthalate-free and mineral oil-free formula.

Bring the salon to your bathroom with L’Oreal Paris Excellence Universal Nudes, which provides the rich intensity and vibrance of permanent hair color without ammonia. It includes a Pro-Keratin Complex and caring agents to protect hair as it colors. This at-home hair color:

Provides 100% gray coverage with no ammonia
Is enriched with Pro-Keratin Complex
Achieves rich, radiant and natural-looking color
Feels gentle on the hair and scalp
Is free of parabens, phthalates and mineral oil
Made for all hair types and textures

HOW TO USE

Instructions vary by shade. Follow the complete instructions included inside the packaging.

INGREDIENTS

1152439 - INGREDIENTS: AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • SODIUM SALICYLATE (F.I.L. D209745/14). 1177657 C - INGREDIENTS: AQUA / WATER / EAU • AMODIMETHICONE • STEARYL ALCOHOL • HYDROXYPROPYL STARCH PHOSPHATE • ISOPROPYL MYRISTATE • BEHENTRIMONIUM CHLORIDE • CETYL ALCOHOL • PARFUM / FRAGRANCE • PHENOXYETHANOL • TRIDECETH-5 • ISOPROPYL ALCOHOL • TRIDECETH-6 • GLYCERIN • PEG-150 DISTEARATE • CAPRYLYL GLYCOL • PANTHENOL • TRIDECETH-10 • LINALOOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • ISOEUGENOL • ACETIC ACID • BENZYL ALCOHOL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • PROPYLENE GLYCOL • SOLUBLE COLLAGEN • TRISODIUM EDTA • POTASSIUM SORBATE (F.I.L. T236810/2). 1200185 - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • PROPYLENE GLYCOL • DECETH-3 • LAURETH-12 • ETHANOLAMINE • OLETH-30 • LAURIC ACID • POLYQUATERNIUM-6 • TOLUENE-2,5-DIAMINE • GLYCOL DISTEARATE • SODIUM METASILICATE • HEXADIMETHRINE CHLORIDE • SILICA DIMETHYL SILYLATE • RESORCINOL • PARFUM / FRAGRANCE • 2-METHYLRESORCINOL • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • CARBOMER • THIOLACTIC ACID • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • ASCORBIC ACID • EDTA • MICA • CI 77491 / IRON OXIDES • CI 77891 / TITANIUM DIOXIDE • THIOGLYCERIN • TETRASODIUM EDTA (F.I.L. T294952/2). 1217017 C - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • PARFUM / FRAGRANCE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • LINALOOL • HEXYL CINNAMAL • PEG-100 STEARATE • STEARETH-6 • PHENOXYETHANOL • ISOEUGENOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • BENZYL ALCOHOL • ACETIC ACID • FUMARIC ACID (F.I.L. T291070/1).

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Ratings and Reviews

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795 reviews with 5 stars.

233 reviews with 4 stars.

76 reviews with 3 stars.

20 reviews with 2 stars.

35 reviews with 1 star.

Overall Rating

4.5

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Most Helpful Favourable Review

5 out of 5 stars.

Perfect gray coverage.

2 years ago

I luvd the color.. it covered my grays well. I used 5N natural brown.. jus the colour felt a little dark then mentioned on the box.. may b i’ll go for 1 lighter shade next time.

37 people found this helpful

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Most Helpful Critical Review

1 out of 5 stars.

Still Gray…

2 years ago

I followed the directions to the letter and my roots are still gray. So disappointing. The product is not expensive, but my time is valuable.

38 people found this helpful

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1 to 8 of 1159 Reviews.

1 – 8 of 1159 Reviews

GA

Review 1

Votes 0

Age:55 to 64

Gender:Female

My eye color:Blue

My hair color:Medium Blonde

My complexion:Light

My undertone:Neutral Undertone

4 out of 5 stars.

Pretty, but lighter than expected

a month ago

My hair was medium blonde and I wanted to go a little darker. Got the 7N, but it made my hair even lighter. The color is really pretty, though. Love the amount of conditioner. One box was enough for my hair, even if it had been longer. Didn't smell bad or burn. Next time I will try the 6N to see if it will darken my blonde hair.

Would you purchase this again:Yes

Originally posted on Universal Nudes Dark Blonde

Helpful?

Florida

Review 1

Votes 0

Age:65 or over

Gender:Female

My eye color:Hazel

My hair color:Medium Brown

My complexion:Light

My undertone:Warm Undertone

1 out of 5 stars.

Way too dark and flat

a month ago

This is my first time using L’Oréal Excellence Universal Nudes 5N. I usually use Garnier Nutrisse Naural Brown 50. My hair was getting too red with this product. I liked that the L’Oréal product did not have amonia. Unfortunately, after following the instructions, my hair looks almost black. As I read other reviews I wish I had read them before using this product. Not only is the color way too dark but the color is flat. No dimension. Last time! I can’t wait until it starts to wash out!

Would you purchase this again:No

Helpful?

Response from L'Oreal:

a month ago

LeCare

Hi there - Thank you for sharing your experience with us. We are very sorry to hear that your transition to Excellence Universal Nudes 5N did not give you the result you were hoping for, and that your hair turned out looking too dark and flat. We want you to love your hair color. Please call us at 1-833-856-7325 where one of our color experts will be happy to assist you!

Review 1

Votes 0

5 out of 5 stars.

Great!

a month ago

I have been using this ammonia-free hair color for over a year now and LOVE it! Please do not ever discontinue! So gentle on my hair and scalp, and looks so natural!

Originally posted on Universal Nudes Dark Brown

Helpful?

Review 1

Votes 0

2 out of 5 stars.

The color isn't right.

2 months ago

The color isn't right. My hair turned out black, and I applied shade 5N Natural Brown.

Helpful?

Response from L'Oreal:

2 months ago

LeCare

Hi Leydi! We apologize that Excellence Universal Nudes 5N-Natural Brown looks darker that intended. There are many reasons why haircolor results can come out too dark. The most common reason is due to the hair's porosity, you are left with a result that is much darker than intended. Over time as you shampoo it will become lighter. When it is time to color again, choose a lighter shade and follow the instructions for a root touch application.

Reviews 2

Vote 1

Age:55 to 64

Gender:Female

My eye color:Hazel

My hair color:Medium Brown

My complexion:Medium

My undertone:Neutral Undertone

5 out of 5 stars.

No Ammonia!

2 months ago

Love that this has NO AMMONIA. Why can’t you remove the AMMONIA FROM YOUR OTHER haircolor products???

Would you purchase this again:Yes

Originally posted on Universal Nudes

Helpful?

Review 1

Vote 1

5 out of 5 stars.

Awesome

4 months ago

Love this hair color, and this universal nudes is great. Having a hard time finding it in the stores now. Hoping it's not being discontinued!?!

Originally posted on Universal Nudes Light Blonde 9N

Helpful?

Iowa Colony, TX

Review 1

Votes 8

Age:35 to 44

Gender:Female

My eye color:Dark Brown

My complexion:Medium

My undertone:Warm Undertone

1 out of 5 stars.

Very Disappointed. Hair is almost black.

6 months ago

The color on the box is very misleading. I have used other L'Oreal hair dye products and have always been very happy with the results. I wanted to try anothe L'Oreal product. I used 5N and my hair looks almost black. It was a light to medium brown before I dyed it. I will never use the L'Oreal color preference again and will not recommend to anyone.

Would you purchase this again:No

Helpful?

Response from L'Oreal:

6 months ago

LeCare

Hi MSM2713! We apologize you were not satisfied with the results you achieved with Excellence Universal Nudes Brown 5N. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There are many reasons why haircolor results can come out too dark. Once you have color-treated hair, we suggest following the touch up application method to achieve optimal results. Otherwise, by doing full head application, due to the porosity of the color-treated hair, you are left with a haircolor result that is much darker than intended. The color will fade as you shampoo. We appreciate the feedback which will be shared with others in our company.

Review 1

Votes 10

5 out of 5 stars.

I LOVE this product

7 months ago

I used 6N - natural light brown. I've used Excellence & Preference before, but this was the first time I saw the Nudes collection. I love everything about it. It smelled great, I love the shampoo and conditioner. (I wish they'd sell that separately) My natural color is lt. brown with about 30% gray. This covered my grays well, except a few at my temple, but that looks natural. My hair turned out only slightly darker than light brown. I've been coloring my hair for decades. I know that I always need to use a color lighter than what I want. To get light brown, I usually have to use dark blonde. Not just with Loreal, with other brands as well. If my hair comes out too dark, I found using Head and Shoulders Apple Cider Vinegar shampoo lighten it within 2 or 3 washes but doesn't damage my hair like color removers do. I intend to keep using this product - my hair feels softer than when I used products with ammonia.

Originally posted on Universal Nudes Light Brown

Helpful?

1 – 8 of 1159 Reviews

Next Reviews

Questions

1–10 of 16 Questions

Universal Nudes
6 months ago

RE Excellence 7N My hair was a medium light blonde before using this product. I wanted my hair to be darker so I purchased this product. Why did my hair turn a lighter shade of blonde than darker after use?

1 answer

Originally posted on Universal Nudes
1. Consumer Care Center
  
  5 months ago
  
  Hi Reenie74! We apologize you were not satisfied with the results you achieved with Excellence Universal Nudes, 7N-Natural Dark Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected.
  We are always looking for ways to improve our products. Your comments will be passed along to others in our company for consideration. For further assistance please reach out to us at the 800 number on the box.
  
  Helpful?
Universal Nudes Blonde 8N
2 years ago

Have been using Excellence Crème 7G. Just roots. LIt seems you have discontinued that one. I have searched everywhere to no avail. What color in the Nudes line should I try, or the closest one to 7G in the same line?

1 answer

Originally posted on Universal Nudes Blonde 8N
1. Consumer Care Center
  
  2 years ago
  
  Hi DeeR, We know how disappointing it is when your favorite product or shade is discontinued. We suggest trying Excellence Creme #7 Dark Blonde. For additional help please call L'Oréal @ 800-631-7358. Thanks for your interest in L'Oréal!
  
  Helpful?
Universal Nudes Dark Brown
2 years ago

Is this safe to use while pregnant and/or breastfeeding?

1 answer

Originally posted on Universal Nudes Dark Brown
1. Consumer Care Center
  
  2 years ago
  
  Hi there! While every ingredient we use in our products is evaluated for safety, we do not specifically test our products on women who are pregnant or nursing.
  L'Oréal Paris ensures there is substantial information supporting the safety of our products when used as directed by consumers. However, as there could be certain ingredients that physicians may not recommend for use during pregnancy and nursing, we always recommend that you discuss this with your physician and follow their advice.
  Thank you for choosing L'Oréal Paris products!
  
  Helpful?
Universal Nudes
2 years ago

Where can I buy the shampoo that comes in this kit?

1 answer

Originally posted on Universal Nudes
1. Consumer Care Center
  
  2 years ago
  
  Hi there! The shampoo provided in the L'Oréal Paris Excellence Universal Nudes hair color is not sold separately. We recommend trying the L'Oréal Paris EverPure Deep Nourish Shampoo as an alternate product. Thank you for choosing L'Oréal Paris products!
  
  Helpful?
Universal Nudes
2 years ago

I would like to buy the shampoo that comes with the Universal Nudes, Excellence Creme. I used the 2N and love the product!

1 answer

Originally posted on Universal Nudes
1. Loreal Consumer Care USA
  
  2 years ago
  
  Hi There, Unfortunately, we do not sell the kit components separately. However, our Elvive Color Vibrancy Protecting Conditioner would be the closest conditioner! We thank you for your interest in L'Oréal!
  
  Helpful?
Universal Nudes
2 years ago

Hi, I have keratin treated hair. Is this product sulphate free? Looks like the ingredients list does have sulphate in it. Could you please confirm?

1 answer

Originally posted on Universal Nudes
1. Loreal Consumer Care USA
  
  2 years ago
  
  L'Oréal Paris is dedicated to rigorous standards of manufacturing excellence that result in the highest product quality. The products we sell meet the most stringent standards for safety. Consumer safety is paramount and we allow no compromise on this issue. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate this list, a separate ingredient list is available on the display unit in the store or on our website here: https://tinyurl.com/23lqduqh for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names.
  Based on the information you have provided us, we recommend waiting at least two week after the application of keratin, relaxers or straighteners to apply any hair color. During this time frame it is completely safe to use our Universal Nudes Excellence Cream with or with out sulfides or sulfates. We hope this information is helpful and that you continue to enjoy using our products and if you have any further questions please reach out by calling 800-322-2036 M-F 9:00am - 5:30pm ET using reference # 32686517. XOXO
  
  Helpful?
Universal Nudes
2 years ago

Do you advise combining two different colors of this line together to achieve the color I am looking for.. the 9N was too light and the 8N may be too dark so I was going to combine them. Also, is the 8N a cool or warm color?

1 answer

Originally posted on Universal Nudes
1. Loreal Consumer Care USA
  
  2 years ago
  
  Hello Gerri! Thank you for your interest in our Excellence Universal Nudes. We typically do not recommend mixing our shades since we cannot guarantee what the color result will be. However, we would be happy to help you choose a suitable shade for your hair. Please call us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for further assistance or Live Chat us on our website!
  
  Helpful?
Universal Nudes
2 years ago

Where are the "Auburn" colors?

1 answer

Originally posted on Universal Nudes
1. Loreal Consumer Care USA
  
  2 years ago
  
  Hello nettyGma. We appreciate your interest in our Excellence Universal Nudes. At this time we only have the Nude tones and no Auburn shades in this line. We suggest looking at our Excellence Creme in the shade 6R for a light Auburn. We thank you for reaching out and hope that you find your favorites.
  
  Helpful?
Universal Nudes
2 years ago

Can this be used on bleached blonde hair?

1 answer

Originally posted on Universal Nudes
1. Loreal Consumer Care USA
  
  2 years ago
  
  Hello Jules7. Thank you for your interest in the Excellence Universal Nudes. Our Excellence Universal Nudes can be applied on color-treated hair. However, highlights on color-treated hair may be less visible. We recommend performing a strand test first to see if your are satisfied with your color results. We hope this information is helpful.
  
  Helpful?
Universal Nudes
2 years ago

What volume of developer is included with 9n?

1 answer

Originally posted on Universal Nudes
1. Loreal Consumer Care USA
  
  2 years ago
  
  Hi Shauna, Thank you for your interest in Excellence Universal Nudes 9N contains a 20 volume developer.
  
  Helpful?

1–10 of 16 Questions

Next Questions

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Rated 4 out of 5 by 7nreview from Pretty, but lighter than expected My hair was medium blonde and I wanted to go a little darker. Got the 7N, but it made my hair even lighter. The color is really pretty, though. Love the amount of conditioner. One box was enough for my hair, even if it had been longer. Didn't smell bad or burn. Next time I will try the 6N to see if it will darken my blonde hair.

Date published: 2026-06-15

Rated 1 out of 5 by Hane915 from Way too dark and flat This is my first time using L’Oréal Excellence Universal Nudes 5N. I usually use Garnier Nutrisse Naural Brown 50. My hair was getting too red with this product. I liked that the L’Oréal product did not have amonia. Unfortunately, after following the instructions, my hair looks almost black. As I read other reviews I wish I had read them before using this product. Not only is the color way too dark but the color is flat. No dimension. Last time! I can’t wait until it starts to wash out!

Date published: 2026-06-10

Rated 5 out of 5 by Suze from Great! I have been using this ammonia-free hair color for over a year now and LOVE it! Please do not ever discontinue! So gentle on my hair and scalp, and looks so natural!

Date published: 2026-06-05

Rated 2 out of 5 by Leydi from The color isn't right. The color isn't right. My hair turned out black, and I applied shade 5N Natural Brown.

Date published: 2026-05-10

Rated 5 out of 5 by TeriB from No Ammonia! Love that this has NO AMMONIA. Why can’t you remove the AMMONIA FROM YOUR OTHER haircolor products???

Date published: 2026-04-28

Rated 5 out of 5 by April8 from Awesome Love this hair color, and this universal nudes is great. Having a hard time finding it in the stores now. Hoping it's not being discontinued!?!

Date published: 2026-02-27

Rated 1 out of 5 by MSM2713 from Very Disappointed. Hair is almost black. The color on the box is very misleading. I have used other L'Oreal hair dye products and have always been very happy with the results. I wanted to try anothe L'Oreal product. I used 5N and my hair looks almost black. It was a light to medium brown before I dyed it. I will never use the L'Oreal color preference again and will not recommend to anyone.

Date published: 2025-12-26

Rated 5 out of 5 by SandyEL from I LOVE this product I used 6N - natural light brown. I've used Excellence & Preference before, but this was the first time I saw the Nudes collection. I love everything about it. It smelled great, I love the shampoo and conditioner. (I wish they'd sell that separately) My natural color is lt. brown with about 30% gray. This covered my grays well, except a few at my temple, but that looks natural. My hair turned out only slightly darker than light brown. I've been coloring my hair for decades. I know that I always need to use a color lighter than what I want. To get light brown, I usually have to use dark blonde. Not just with Loreal, with other brands as well. If my hair comes out too dark, I found using Head and Shoulders Apple Cider Vinegar shampoo lighten it within 2 or 3 washes but doesn't damage my hair like color removers do. I intend to keep using this product - my hair feels softer than when I used products with ammonia.

Date published: 2025-12-01

Universal Nudes Brown 5N Reviews - page 2

Rated 5 out of 5 by MareC from Lovely Natural I changed from a light 8.5 Ash Blonde to the Naturals 8N. It is a much better color for me.I know, because I've been getting compliments! I have been coloring my Hair with L'Oreal for about 20 years, and I have never been disappointed.

Date published: 2025-11-05

Rated 1 out of 5 by Ld46 from 5N Basically Black Hair Color Like some other users, I used 5N, snd my hair turned almost black. I am hoping multiple washes lighten it up, but it is not anywhere near the color on the box

Date published: 2025-10-14

Rated 1 out of 5 by Cama from Way too dark I am having the same experience as one of the reviewers. My hair is medium brown. I used 5 N and it turned almost black. Way too dark and not what was on box. I followed the instructions. I never experienced this with any other products.

Date published: 2025-10-12

Rated 1 out of 5 by Why me from 5N universal nude brown turned my hair Inky BLACK! Loved the color on the box so thought I would try. Don’t know if bad batch of hair color or what, but turned my hair completely Black, very dark inky black . (My hair color was very light brown with gray roots ). I’ve never had black hair in my life, I’m just at a loss on how to fix this that won’t cost me a small fortune,

Date published: 2025-10-05

Rated 5 out of 5 by Squirt from Beautiful color I used this product and I will forever use L'Oreal been using it since I was 16 yrs old I'm now a young 63 and I use it because I'm worth it nothing but the best for me

Date published: 2025-09-10

Rated 3 out of 5 by deannia2025 from nice but not color on box i had bleached blond hair with gray roots, now a pretty blond but not the color on box

Date published: 2025-09-07

Rated 5 out of 5 by TDP2 from Best Coloring & Conditioning Products for 30 yrs!! I have had Gray hair for a Very long time..I found my first one at age 13!! And started coloring at age 30. I have not used any other brand of color, but the Best which is none other than L'OREAL, and Never will. I write to you today, to THANK YOU FOR THE BEST AND ONLY COLOR FOR ME. L'Oreal, Without Question!!!😊

Date published: 2025-08-31

Rated 5 out of 5 by Karen from BEST hair colour I've used I picked up shade 4N at my local box store and OMG. BEST hair colour I've ever used!! Easy to apply, the shampoo and conditioner are great, and the results are long lasting! I used this product nearly 2 months ago, and despite lots of time in the lake swimming, out in the sun enjoying summer I'm just NOW noticing a few greys popping thru. Will for sure buy again!

Date published: 2025-08-14

Rated 1 out of 5 by LauraJo5 from Changed Formula I was buying the U6, perfect color , U is the only one that is a 6’or 7 that doesn’t pull dark on my light brown hair. They have stopped making U but put the U7 picture on the N7 box. This is nowhere near the same color effect. Turned my hair way too dark. I am now shopping different company. Too bad as I have been a Loreal purchaser for a long time.

Date published: 2025-08-08

Rated 5 out of 5 by Boots from Your brand is all I use because the color stays Awesome because I didn’t have to go deal with all of the adds that you can’t get away from.

Date published: 2025-06-23

Rated 5 out of 5 by queenie from natural looking color i have been using this color for many years and always get compliments on it. its easy to apply and usually lasts quite a long time. i would recommend this product to anyone who wants a nice warm blonde color.

Date published: 2025-06-13

Rated 1 out of 5 by Winks from UNHAPPY Turned my hair BLACK. Did a strand pretest. Applied all over as per instructions since I was going darker. Left on 20 minutes. My hair was a very light brown before. And my hair WAS in good shape. Always had good luck with L’Oreal in the past. Have been going to a salon for years, but liked the look of this color so decided to give it a try. What a MISTAKE .Saw that others had the same experience. Bad batch?? Have washed my hair at least 30 times and barely a medium tone now . In the past, I had dyed my hair many many times I and have never had such an experience. Know that this was not a fault of mine.I’m in my 60s and it really makes me look washed out. Lost my faith in L’Oreal. very unhappy.

Date published: 2025-05-29

Rated 3 out of 5 by BBBHNL from On the fence I purchased this with the hope of coloring my gray and having a safer alternative to the smell of the original color excellence. I tried it 2x with the second being a longer sit time and still my gray on the front and sides of my hair are still gray. The original color excellence would cover all gray with no issues. Almost feel like I spent more on the color excellence universal only to find that it did not do what I was expected.i just hope the rest of my hair has coverage as I don’t have time to record my hair

Date published: 2025-05-05

Rated 2 out of 5 by BrieBee from Flat color, came out too dark This came out way TOO DARK. I have gray roots and usually medium brown hair that tends to get brassy with boxed hair dye. I have found that light brown doesn’t cover my roots as well (they come out lighter than the rest of my hair) so I went with Natural Brown. I purchased this formula because of the “universal” effect having ash in it and the color looked multidimensional. However! This hair color is quite flat and again way too dark. I gave two stars because the application was simple and went well. I like that it came with not just a conditioner but also a gentle shampoo. There was no unpleasant odor. One of the gloves ripped but I always have extra on hand. I might try a shade lighter when it’s time to refresh my color, but I am apprehensive!

Date published: 2025-04-22

Rated 5 out of 5 by Jo72 from Used 2 weeks after Dark Blonde Excellence Crème I was hesitant recoloring so soon, but good results!

Date published: 2025-03-30

Rated 5 out of 5 by Nicole8675309 from Best box dye for a natural color! I have had gray hair since I was 18 and I am now 40+ I have had trouble finding colors that aren't too red or gold because it comes off as a weird orangey brown. The color I used is 2N Soft Black, which is what I always used in other Loreal hair dyes (although I will likely try 4N next time because this is just a tad too dark, but not bad for winter!) and it covered every bit of my gray. I even took off 5 minutes from my all over color time and it still worked great. Please keep this product around forever!

Date published: 2025-02-02

Rated 3 out of 5 by Teacher82 from Im at a loss I have used this product for years. I switched to the non ammonia about 6 months ago. I have been happy every time except this last time. I use the same color every time 9N and this time it’s darker and did nothing to cover gray hair. I’m very disappointed!!!! Have you changed the formula???? If so WHY?????

Date published: 2025-02-02

Rated 1 out of 5 by CMS_ from Color doesn't look like the box I used the Natural Copper 7NR and both boxes had super dark BROWN dye that just got darker and darker...not at all red. I've been dying my hair red with other brands for 10+ years and never had any issues. This was the first and last timeI tried this dye.

Date published: 2025-01-25

Rated 1 out of 5 by Rcash from Don’t waste your time or money I’ve been using L’Oréal Excellence and Preference since 1991 since going prematurely gray. Have tried many other brands over the years, but always come back to these. In the past 4 years I’ve been trying many other non ammonia products for gray coverage. None are the greatest to be honest. Garnier Olia is a solid choice, just know it would not be perfect grey coverage. Then I found this new non ammonia product by L’Oréal and thought I found my holy grail, was excited to try it. After using for the first time today, I’m never buying it again. Complete waste of money and my time. I have light brown, fine hair and it absolutely did NOTHING to cover my grey. Now I will have to buy the olia product and redye my hair all over again. Don’t waste your time.

Date published: 2024-11-08

Rated 5 out of 5 by amandab679_1140 from Holds good I love this color! It looks and holds so natural. The color lasted longer than my usual coloring with a different brand. I’ll definitely be getting this brand from here on out! The normal price is affordable as well.

Date published: 2024-11-01

Rated 3 out of 5 by Sunny from Not 100% gray coverage While this color was beautiful on my non gray hair strands it failed to cover any gray at all. After contacting L’Oréal I was told since it’s ammonia free that it may not cover it. If that’s true then you need to remove the statement from the front of the box that says 100% gray coverage as it’s misleading. I bought the 8N in Universal Nudes and was told after to buy Preference Creme. The 8N in that line is not the same which is disappointing.

Date published: 2024-10-30

Rated 5 out of 5 by cocab1 from Great new look with benefits Easy application and my hair texture felt very clean and soft. This smelled great. The box was proper to find all that you need. The shade of what it came in

Date published: 2024-10-26

Rated 1 out of 5 by apple1 from Will not purchase again and would not recommend. 7N did a very poor job of covering white roots. 80% of white roots still show. Universal nudes does not appear to be a good product for covering white roots in the lighter shades.

Date published: 2024-10-26

Rated 1 out of 5 by Gatsby from 6.45 Doesn't work on mens short Gray hair. Turns it blue. Waste of money, Revlon works great..

Date published: 2024-10-09

Rated 4 out of 5 by ramsmom from Great for covering the grey hairs The shade was perfect and very easy to apply. It did not have a strong odor and did not dry my hair out like most products would. The color is subtle and long lasting.

Date published: 2024-10-08

Rated 5 out of 5 by yessy003 from Good results Good quality I have always used L’Oréal hair dye. It has always been a good choice to use to do my roots when I don’t have time to go to the hair salon.

Date published: 2024-10-03

Rated 5 out of 5 by andreaolilu from Long lasting for grey! Packaging, shade was fine. It wasn’t the right tone for my application but I applied it to someone else and they loved it. Would recommend! The scent is like any other coloring product.

Date published: 2024-09-25

Rated 5 out of 5 by crystallffbb from Definitely would buy again as I already have. I’m usually one to go get my hair highlighted but due to financial issues I’m not able to do that so I’ve been going to my natural color The description really does do what it says. I really like this product. I continue to buy it several times after I got it to try through influencer. It does not have a strong scent, which is really nice. It doesn’t burn. The color is exactly like they say and you get everything you need in the box I suggest if you’re gonna have long hair doing this, you get two boxes. My grey does come back fast, but I don’t think that it’s the product. It’s my hair It grows pretty fast. I think that’s the problem with that not the product.

Date published: 2024-09-20

Rated 1 out of 5 by briannaw12b0 from Not my color I was given this product to try but I’m not sure why I received this color as I have very dark brown hair. I can’t give an honest review because I didn’t bother to try this product in my hair

Date published: 2024-09-14

Rated 2 out of 5 by Christina09 from Color grab I've been coloring my hair at home for years, using a similar level 5 color. I tried the universal nudes 5N natural brown. I followed the directions exactly. What I liked is my hair didn't feel very dry after, it felt nice. What I didn't like is the color it's nothing close to what the box describes. My hair is almost black, way to dark. I tried washing the next morning with my vitamin c Shampoo that usually pulls color from the hair and it made zero difference (I guess that could be considered a good thing). Now I'm going to have to spend more money on a color remover and another box of color.

Date published: 2024-09-05

Universal Nudes Brown 5N Reviews - page 3

Rated 5 out of 5 by nikkiw7237_9578 from Nice color Scent was like any other. Packaging was simple. Texture was liquid. Shade range was neat! Application process was great. Didn’t cover my grays

Date published: 2024-09-05

Rated 5 out of 5 by veromarie04 from Not Too Shaby For Boxed Hair Dye! 👩🏽‍🦱 I’ll be honest it took a while to do this product review. When I received this product I had my hair professionally colored. Six months later, after my gray roots really grew in I gave this a chance. The formula is so nice, no nasty smell that you would typically get from a boxed hair dye, and the color pigment payoff to cover the pesky grays. It came out pretty nice, I had a few stubborn ones (grays that are) that wouldn’t take. Other than that L’Oreal Paris’ Universal Nudes in 4N (Natural Dark Brown) was awesome.

Date published: 2024-08-24

Rated 1 out of 5 by summermixtape from Thumbs down Covered not one white hair. Not one. I also find the color extremely brassy and it applied very unevenly.

Date published: 2024-08-20

Rated 5 out of 5 by baybeegurl254 from Hair color I was so happy to receive this for free for my honest review! Not the first time I’ve bought this brand so I’m familiar with it. I do love to color my own hair at home I have been wanting to go darker. Made my hair feel soft and silky afterwards which I love!! I would highly recommend this brand!!

Date published: 2024-08-14

Rated 5 out of 5 by maelesam from Great price and easy to use! I dye my hair monthly because of my gray hair & this covers my grays great! I didn’t have to re-cover my hair for two months with L’Oréal, it was great. Extremely easy to use & one of my favorite brands to use.

Date published: 2024-08-13

Rated 1 out of 5 by Ms Borys from Horrible This is The worst hair color.The color expertion date Expired.Did not color my Hair.

Date published: 2024-08-11

Rated 5 out of 5 by rae182 from Love! The dye was amazing to use! I don’t know how they did it but I needed a touch up immediately and it worked perfectly. The scent wasn’t overwhelming. The directions were easy to understand and the color came out beautiful.

Date published: 2024-07-29

Rated 5 out of 5 by devillalee from Very good hair dye 👌 Finally got around to using my hair dye after being down with Covid for awhile. The dye is very easy to use, simple instructions, blends well and applies like a dream. The smell was very light and I look younger, it covered all the gray!

Date published: 2024-07-28

Rated 5 out of 5 by nikkire12f from Great color, longer last time than most! This color was amazing! I loved the outcome of the color as well as how long it has lasted. It didn’t smell as bad as other brands I’ve tried and it was enough for all of my hair. I will buy this the next time I need to color and also if I need to recommend to someone else. The conditioner that was in the box was also amazing. I do love how many colors are available. Definitely worth it if you are looking to pick up hair color.

Date published: 2024-07-25

Rated 5 out of 5 by saraht2 from Beautiful colors This is a great at home coloring kit that is easy to use and great staying power with its colors to choose from. Love this new blend range.

Date published: 2024-07-21

Rated 1 out of 5 by T Gibson from Terrible I took the quiz and this shade was recommended. The examples on the box indicated the color would be a light to medium brownish blonde. I was shocked when I saw my roots turned apricot. I knew this would not turn out good. I did the roots last and followed directions. I hate how it looks! Now I have to go to a salon for corrective coloring, which I was trying to avoid and save money! Also it burned my scalp. Felt like I was putting bleach on instead of color.

Date published: 2024-07-20

Rated 4 out of 5 by niccoles from Hair color I received this free sample from voxbox. I really like the color. It was easy to apply and it lasted longer than I thought it would. I would definitely recommend this to others.

Date published: 2024-07-15

Rated 5 out of 5 by Robin from Great !! I took the quiz for a lighter hair color. It gave me this 7N Dark blonde in the nude category. I thought what the heck I will try it. I can always go darker if needed. I LOVE It!! It is so flattering on me and my husband even said he likes it!!

Date published: 2024-07-12

Rated 5 out of 5 by kayp1149 from Great product. It works and doesn't have a harsh smell. This is before and after. I would definitely recommend this brand. The sent wasn't overwhelming like most box dyes and the packaging was great. I will be purchasing this for the next time I do my hair. They have a variety of colors to choose from. You should give it a try. It's well worth the price.

Date published: 2024-07-08

Rated 4 out of 5 by Loreleik857 from Colored my stubborn gray roots 100%! I have medium brown hair and I used 5 N. I have horrible stubborn gray. No stylist has ever been able to completely cover my gray roots. Excellence Universal Nudes actually covered all my gray roots 100% - so shocking and amazing! When I rinsed and dried my hair it was a dark brown but, after my wash this morning, it's now a bit lighter. Nowhere on the packaging does it say if it's permanent or semi-permanent color. All it says is that it gives you the "rich intensity of permanent color" and that the color is "long lasting." Is this going to wash out in 3 weeks? Very odd that the packaging is so vague about this.

Date published: 2024-07-07

Rated 3 out of 5 by staci60 from Great color...poor staying power I love the color because it is not yellow. However, it lasts about a week. How do I get this color in a formula that lasts

Date published: 2024-06-28

Rated 5 out of 5 by shersher from Great Product Application was very easy and scent is very nice. The shade is perfect black that I love. As for packaging it’s just standard package with great labeling and instructions. Texture is creamy to touch

Date published: 2024-06-27

Rated 3 out of 5 by erins250d from To close to my natural hair color 😭 The packing was intact.There wasn't an strong sent while applying the product. The texture was super smooth and esy to apply to the hair. The shade range was to close to my natural color. So I didn't really see a change in my hair color at all.

Date published: 2024-06-20

Rated 5 out of 5 by dolledbydeen from Easy to use This covered my grays and looks so natural. The box contains everything you need with easy to follow instructions. The product is very easy to apply and it’s not too runny so it stays in place for a mess free application.

Date published: 2024-06-09

Rated 3 out of 5 by anne from Great product but the color came out too dark. First, let me start off by saying that I was very impressed with the product texture- it wasn't runny like some at-home dyes. It was very gentle, no harsh smell and I really liked the conditioner and caring shampoo. Where I have an issue is with the color itself. I bought the 5N- the Natural Brown, thinking it would be a rich medium brown, which is usually the color I go for. After I finished coloring and dried my hair it looked almost black. I do see dark brown near my roots but the color turns way darker at the ends. Hopefully it will fade into a lighter shade as the weeks go on. If I were to try this product again, I would try the one below the 5N, the lighter brown shade, as that one might give me the medium brown hair color I am going for. Overall though it's a decent product, had the color been more medium and not so dark I would have given this product five stars, as everything else about it is really good.

Date published: 2024-06-02

Rated 4 out of 5 by Cathy from Beautiful color, but fades quickly I struggled with dark blonde/light brown hair that always had too much red after coloring. The shade 7n universal nudes dark blonde looks great for about the first week or 2, but then fades way too light (especially my gray roots) and I have to color again at week 3. I always use L'Oreal shampoo and conditioner for color treated hair.

Date published: 2024-06-02

Rated 5 out of 5 by chelseaj6ad1 from Great coverage. Easy to use This covered my grays so well. I loved how healthy my hair looked & felt afterwards. Would recommend 10 out of 10. Just wonderful to use. Simple & easy to use.

Date published: 2024-05-31

Rated 5 out of 5 by crystala147 from Good Kind of strong scent. Packaging was good. It really lightened up my dark hair absolutely love that. Coverage was good.and the shade was spot on .

Date published: 2024-05-23

Rated 4 out of 5 by Llees678 from Love the application. Not crazy about the color While I love the application- easy to do, no harsh smell, added little comb- the color was WAY darker than expected. I chose 5N which would have been a match for my current color. I followed instructions for root application since I was merely doing a touch up for roots with grays, and then followed up with the rest of my hair for coloring- both for the recommended times suggested on the paper. Now my hair is at least 2 shades darker. Based on what I’m seeing in the images here it’s closer to 2N- so noticeably darker. This is not my first time dyeing myself and it has only been about 8 weeks since my last coloring with another brand. While I might try this brand again, depending on how it turns out over the course of the next few weeks, I definitely will be going with a lighter option since this is not what I was hoping to achieve.

Date published: 2024-05-20

Rated 3 out of 5 by Lunagal60 from More of a Dark Golden Blonde! While it seemed to cover greys well, I was disappointed with the color. It was supposed to be dark natural blonde but it had a lot of gold/yellow tones from the get go and has become more yellow as time has gone on. 😕

Date published: 2024-05-19

Rated 1 out of 5 by VW bug from Horrible I recently colored my hair with the new soft black. My roots turned copper color. I've been using the old formula for over 25 years with no trouble. I don't know what to use now.

Date published: 2024-05-19

Rated 2 out of 5 by daniellelynnr from Meh Did not like this product at all. Color did not stick to my hair at all. I wouldn’t recommend. Packaging was good but the scent wasn’t great either

Date published: 2024-05-17

Rated 4 out of 5 by Hill1991 from Products not sealed I really do like Loreal Hair color and thus far have had great results. I will say that I am disappointed to open a brand new box to see that the shampoo and conditioner are not sealed properly. From seeing another review there seems to be others having this same issue.

Date published: 2024-05-13

Rated 5 out of 5 by amberc224 from Great coverage!! I was skeptical about the coverage for this hair dye but I was shocked how much it covered the gray. I used this on my mom's hair and she loved it and was surprised also!! Great product!

Date published: 2024-05-07

Rated 5 out of 5 by sarahv149_8150 from Nice color There is a very nice shade range and I liked this specific blonde. It covers the grey hair very well and it gave me an even all over color that I really enjoy.

Date published: 2024-05-07

Universal Nudes Brown 5N Reviews - page 4

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