Excellence Cool Supreme Permanent Gray Coverage Hair Color

Name: Cool Supreme Permanent Gray Coverage Hair Color
Brand: Excellence
SKU: 071249421635
Price: 12.99 USD
Availability: InStock

$12.99

Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Medium Blonde is rated 4.3 out of 5 by 175.

Cool-Supreme-Permanent-Gray-Coverage-Hair-Color - Ultra Ash Black

Cool-Supreme-Permanent-Gray-Coverage-Hair-Color-Ultra-Ash-Dark-Blonde - Ultra Ash Dark Blonde

Cool-Supreme-Permanent-Gray-Coverage-Hair-Color-Ultra-Ash-Dark-Brown - Ultra Ash Dark Brown

Cool-Supreme-Permanent-Gray-Coverage-Hair-Color-Ultra-Ash-Light-Brown - Ultra Ash Light Brown

Cool-Supreme-Permanent-Gray-Coverage-Hair-Color-Ultra-Ash-Medium-Blonde - Ultra Ash Medium Blonde

Color

Hair Color Try On

Try on hair color before you buy

PRODUCT DETAILS

100 percent gray coverage, even on stubborn grays. Triple protection Color with anti-brass technology protects during and after coloring for up to eight weeks. New gentle shampoo smooths the hair.

There’s a reason it’s called Excellence. L'Oreal’s NEW Excellence Cool Supreme hair color is designed with an all new anti-brass triple protection system that prevents brass and still deeply cares for your hair. While still covering 100% of gray hair, even the stubborn ones. The shade pallet ranges from black ultra-ash to medium blonde ultra-ash. Absolutely gorgeous at home hair color.

INGREDIENTS

AQUA / WATER / EAU CETEARYL ALCOHOL PROPYLENE GLYCOL DECETH-3 LAURETH-12 AMMONIUM HYDROXIDE OLETH-30 HEXADIMETHRINE CHLORIDE LAURIC ACID GLYCOL DISTEARATE TOLUENE-2,5-DIAMINE POLYQUATERNIUM-22 RESORCINOL ETHANOLAMINE SILICA DIMETHYL SILYLATE PARFUM / FRAGRANCE SODIUM METABISULFITE CARBOMER m-AMINOPHENOL ASCORBIC ACID EDTA 2,4-DIAMINOPHENOXYETHANOL HCL CI 77891 / TITANIUM DIOXIDE THREONINE PROLINE 2-METHYLRESORCINOL THIOGLYCERIN DIMETHICONE AQUA / WATER / EAU SODIUM LAURETH SULFATE COCAMIDOPROPYL BETAINE DIMETHICONE SODIUM CHLORIDE PARFUM / FRAGRANCE HEXYLENE GLYCOL CITRIC ACID SODIUM BENZOATE SODIUM HYDROXIDE AMODIMETHICONE CARBOMER GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE TRIDECETH-10 GLYCERIN SALICYLIC ACID GLYCOL DISTEARATE MICA LINALOOL HEXYL CINNAMAL PEG-100 STEARATE STEARETH-6 PHENOXYETHANOL ISOEUGENOL COCO-BETAINE TRIDECETH-3 TITANIUM DIOXIDE BENZYL ALCOHOL ACETIC ACID FUMARIC ACID AQUA / WATER / EAU CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE AMODIMETHICONE ISOPROPYL ALCOHOL PHENOXYETHANOL CI 60730 / ACID VIOLET 43 BENZOIC ACID TRIDECETH-6 POTASSIUM HYDROXIDE LINALOOL HEXYL CINNAMAL CETRIMONIUM CHLORIDE ISOEUGENOL BENZYL ALCOHOL PARFUM / FRAGRANCE AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PHOSPHORIC ACID TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE SODIUM SALICYLATE

HOW TO USE

Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box.

skip tab component

Ratings and Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.

114 reviews with 5 stars.

29 reviews with 4 stars.

16 reviews with 3 stars.

3 reviews with 2 stars.

13 reviews with 1 star.

Overall Rating

4.3

Review this Product

Select to rate the item with 1 star. This action will open submission form.

Select to rate the item with 2 stars. This action will open submission form.

Select to rate the item with 3 stars. This action will open submission form.

Select to rate the item with 4 stars. This action will open submission form.

Select to rate the item with 5 stars. This action will open submission form.

Adding a review will require a valid email for verification

Most Helpful Favourable Review

5 out of 5 stars.

YOU HAVE TO RELEASE THIS COLOR ONCE AGAIN!!!!!!!!

a year ago

How come you stopped producing it? The rest of your colors are not working or series... It was the only one I have been using for the last three years happily after…. The new shades or PACKAGES ARE NOT WORKING! Please read it as loudly as you can!!!!! YOU HAVE TO RELEASE THIS COLOR AGAIN!!!!!

29 people found this helpful

Show Reviews:

Most Helpful Critical Review

1 out of 5 stars.

Didn’t want red

4 years ago

Very disappointed. Turned my naturally ashy grey/silver hair red!

33 people found this helpful

Show Reviews:

Customer Images and Videos

Filter Reviews

1 to 8 of 175 Reviews.

1 – 8 of 175 Reviews

New jersey

Review 1

Votes 2

Age:55 to 64

Gender:Male

My eye color:Blue

My hair color:Dark Brown

My complexion:Light

My undertone:Warm Undertone

5 out of 5 stars.

Really stops the brassy tones, better than others

7 months ago

I’ve gone through at least 5 different colors and brands over 20 years to find something that will cover most of my gray without becoming very brassy within days. Tried toner, purple stuff, darker colors….everything turned my hair brassy…until I tried 5UA L’Oreal cool supreme ultra ash Medium Brown. This one worked perfectly! Finally! No more orange tones. And it lasts. But now I have trouble finding it. Was it discontinued?? I hope not.

Would you purchase this again:Yes

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color

Helpful?

Review 1

Vote 1

1 out of 5 stars.

Cool color

8 months ago

Worse colour ever used, no grey coverage, made my hair dry , waist of money ! So useless L’Oréal brand Don’t even try it

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color

Helpful?

Response from L'Oreal:

7 months ago

LeCare

Hi Tina! We apologize you were not satisfied with the results you achieved with Cool Supreme. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.

Review 1

Votes 6

Age:45 to 54

Gender:Female

My eye color:Dark Brown

My hair color:Soft Black

My complexion:Medium

My undertone:Cool Undertone

5 out of 5 stars.

I can not find anywhere and 3UA is best color

a year ago

3UA is the best color I finally found for my hair type and it never gave me hue color in red or orange after coloring. But I’m unable to purchase anywhere.

Would you purchase this again:Yes

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color

Helpful?

Toronto

Review 1

Votes 30

Age:35 to 44

Gender:Female

My eye color:Dark Brown

My hair color:Medium Brown

My complexion:Medium

My undertone:Neutral Undertone

5 out of 5 stars.

YOU HAVE TO RELEASE THIS COLOR ONCE AGAIN!!!!!!!!

a year ago

Would you purchase this again:Yes

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Medium Brown

Helpful?

Seattle Washington

Review 1

Votes 5

Age:55 to 64

Gender:Female

My eye color:Green

My hair color:Dark Blonde

My complexion:Light

My undertone:Cool Undertone

1 out of 5 stars.

Tried the Ultra Medium Ash Blonde- Never Again

2 years ago

I tried this ultra as medium Blonde and this was the worst color ever. I usually use Loreal medium ash Blonde which has always been my go to. This product dried my hair out and the color was so dull. Yeah I'll stick with my go to. But won't be using the ultra ever again.

Would you purchase this again:No

Helpful?

Review 1

Votes 17

5 out of 5 stars.

Actually is what it says it is. No red undertones

2 years ago

The cool supreme line is the ONLY natural looking brown colour that I’ve ever used. It does what no other “Cool”, “Ash”, or “Anti-Brass” colour brand does. It actually isn’t red! I’ve loved all 3 brown shades and they are the only things I want to use on my hair. But, once again, a product I like is being discontinued and the red and green undertone colours will of course stay on shelves. Extremely disappointing.

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Dark Brown

Helpful?

Review 1

Votes 6

Age:65 or over

Gender:Female

My eye color:Dark Brown

My hair color:Medium Brown

My complexion:Medium

My undertone:Cool Undertone

5 out of 5 stars.

So natural

2 years ago

Best color yet for me!! So natural. Love the conditioner too!!!

Would you purchase this again:Yes

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Dark Blonde

Helpful?

Dallas, TX

Review 1

Votes 10

Age:45 to 54

Gender:Female

My eye color:Blue

My hair color:Medium Brown

My complexion:Light

My undertone:Cool Undertone

5 out of 5 stars.

Best I’ve Found

2 years ago

This is the best ash medium brown I have found. It doesn’t turn brassy and covers my grays well. However, I’ve been having a hard time finding it for a while now. I’m not sure if it’s being discontinued. I hope it’s not and L’Oreal can get their supply issues worked out.

Would you purchase this again:Yes

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Medium Brown

Helpful?

1 – 8 of 175 Reviews

Next Reviews

Questions

1–10 of 10 Questions

Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Dark Brown
8 months ago

I've got 5 different colors of hair I'm auburn reddish I need grey coverage and highlights for depth.

1 answer

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Dark Brown
1. Consumer Care Center
  
  8 months ago
  
  Hi Lele61! Thank you for your interest in Cool Supreme, 4UA-Ultra Ash Dark Brown. Regretfully we do not have enough information here for us to offer corrective advice for your hair color needs! For assistance with haircoloring, please reach out to our experts at 1-800-631-7358, M - F, 9 - 5:30 ET. Case #43648778.
  
  Helpful?
Cool Supreme Permanent Gray Coverage Hair Color
2 years ago

Is 3UA discontinued? If it is no longer available, what is the most similar hair color/product in permanent grey coverage that I can buy?

1 answer

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color
1. Loreal Consumer Care USA
  
  2 years ago
  
  Hi Amp70! Thank you for reaching out regarding L'Oreal Excellence Cool Supreme #3UA has been discontinued and is no longer available for purchase we recommend Superior Prerferance 3C Cool Darkest Brown. Here is more information on this product: http://tinyurl.com/2bmqq8ns
  
  Helpful?
Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Medium Blonde
3 years ago

What color should I choose to match the root color in the kit 8.2? I love the root color in the kit but I have to color my roots more often than I have to do highlights. Thanks

1 answer
1. Loreal Consumer Care USA
  
  3 years ago
  
  Hi Lynn, Thanks for reaching out! We suggest using Preference Hair Color #8 Medium Blonde to touch up your roots. We thank you for your interest in L'Oréal!
  
  Helpful?
Cool Supreme Permanent Gray Coverage Hair Color
3 years ago

I use Excellence 5RB. Is there a Root Touch Up color that will work with that color?

1 answer

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color
1. Loreal Consumer Care USA
  
  3 years ago
  
  Hi there! Thank you for reaching out to us about finding the best suited shade in the Magic Root Cover Up. Based on the information you supplied we suggest checking out the Medium Brown 5 shade to use for in between colorings to blend your roots. We hope you give it a try!
  
  Helpful?
Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Medium Brown
3 years ago

I have been coloring my 90% hair grey with Redkin equal parts 5nn and 6gb. Hair is dark brown. I want to lighten the color with using the cool supreme permanent gray coverage hair color at home. Should I use medium ash brown or light ash brown.

1 answer

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Medium Brown
1. Loreal Consumer Care USA
  
  3 years ago
  
  Hi susielulu,  In order for us to recommend a personalized advice, we need to speak to you directly to assess your individual situation. Please call us at 800-631-7358 and provide reference # 26333835.
  So that we can help you most effectively, if possible, please have the product with you when you call.
  We look forward to hearing from you.
  
  Helpful?
Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Dark Brown
3 years ago

Hi - I can't find any store where I can purchase Excellence cool-supreme-permanent-gray-coverage-hair-color-ultra-ash-dark-brown. Any suggestions?

0 answers

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Dark Brown
Cool Supreme Permanent Gray Coverage Hair Color
4 years ago

I have med brown hair w/blond highlights. Have been toned but still brassy. Considering Cool Supreme Permanent color, 5UA or 6UA . But have been told never to use Ash tones on bleached hair as will turn green! Feedback appreciated.

0 answers

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color
Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Medium Brown
4 years ago

my natural hair color was light ash brown, i used excellence the new supreme number 7.12, the roots of my hair transform to blonde orange shade! what should i do?

0 answers

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Medium Brown
Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Dark Brown
4 years ago

Hi, My natural hair color is dark brown. But now about 90% of my hair is grey. What would be my best bet for grey coverage? I used Excellence Ash dark brown (4A). Today I noticed this new Loreal Excellence Cool Supreme (4UA). Will it be better?

0 answers

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Dark Brown
Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Medium Brown
5 years ago

I presently have dark brown hair and want to lighten it to a lighter brown shade. I have all gray hair and want something that will not turn the roots brassy, or fade out.

0 answers

Originally posted on Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Medium Brown

tab component skipped

Rated 5 out of 5 by Jimthegray from Really stops the brassy tones, better than others I’ve gone through at least 5 different colors and brands over 20 years to find something that will cover most of my gray without becoming very brassy within days. Tried toner, purple stuff, darker colors….everything turned my hair brassy…until I tried 5UA L’Oreal cool supreme ultra ash Medium Brown. This one worked perfectly! Finally! No more orange tones. And it lasts. But now I have trouble finding it. Was it discontinued?? I hope not.

Date published: 2025-12-17

Rated 1 out of 5 by Tina from Cool color Worse colour ever used, no grey coverage, made my hair dry , waist of money ! So useless L’Oréal brand Don’t even try it

Date published: 2025-11-16

Rated 5 out of 5 by Minako from I can not find anywhere and 3UA is best color 3UA is the best color I finally found for my hair type and it never gave me hue color in red or orange after coloring. But I’m unable to purchase anywhere.

Date published: 2024-11-20

Rated 5 out of 5 by Didem from YOU HAVE TO RELEASE THIS COLOR ONCE AGAIN!!!!!!!! How come you stopped producing it? The rest of your colors are not working or series... It was the only one I have been using for the last three years happily after…. The new shades or PACKAGES ARE NOT WORKING! Please read it as loudly as you can!!!!! YOU HAVE TO RELEASE THIS COLOR AGAIN!!!!!

Date published: 2024-08-27

Rated 1 out of 5 by Dejay999 from Tried the Ultra Medium Ash Blonde- Never Again I tried this ultra as medium Blonde and this was the worst color ever. I usually use Loreal medium ash Blonde which has always been my go to. This product dried my hair out and the color was so dull. Yeah I'll stick with my go to. But won't be using the ultra ever again.

Date published: 2024-04-10

Rated 5 out of 5 by Suki1980 from Actually is what it says it is. No red undertones The cool supreme line is the ONLY natural looking brown colour that I’ve ever used. It does what no other “Cool”, “Ash”, or “Anti-Brass” colour brand does. It actually isn’t red! I’ve loved all 3 brown shades and they are the only things I want to use on my hair. But, once again, a product I like is being discontinued and the red and green undertone colours will of course stay on shelves. Extremely disappointing.

Date published: 2024-02-27

Rated 5 out of 5 by Rose44 from So natural Best color yet for me!! So natural. Love the conditioner too!!!

Date published: 2024-02-14

Rated 5 out of 5 by D808 from Best I’ve Found This is the best ash medium brown I have found. It doesn’t turn brassy and covers my grays well. However, I’ve been having a hard time finding it for a while now. I’m not sure if it’s being discontinued. I hope it’s not and L’Oreal can get their supply issues worked out.

Date published: 2024-01-30

Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Medium Blonde Reviews - page 2

Rated 5 out of 5 by JWood from Grey coverage I love this product! Finally a color system that keeps my hair cool while covering those sparse stubborn grays. The blue conditioner keeps my hair from getting brassy.

Date published: 2024-01-21

Rated 1 out of 5 by Amerhyst from Disappointing Not enough product in developer.2FLOZ instead of 2.53 ! Comb is useless. Product did not even cover my grey hair properly. I usually like L’Oreal products but I will not buy this one again. I ll go back to regular hair color.

Date published: 2023-12-16

Rated 5 out of 5 by NJO1 from Superb Hair Color Product I have been using the Excellence 6R Light Auburn hair color for almost 20 years and I love the way it looks and feels after using it. I have very long hair and it is so silky and smooth afterwards. Covers my gray roots and highlights my hair. I get compliments all the time and it looks very natural.

Date published: 2023-11-16

Rated 1 out of 5 by Angelwings86 from Deceiving I would give it no stars if I could. Used this product on my natural Blonde hair and ended up with a weird dark color. Very upset!

Date published: 2023-11-13

Rated 4 out of 5 by Sandy from Amazing My experience has been great and have been very satisfied.

Date published: 2023-09-17

Rated 1 out of 5 by ConSumer from Does Not Dye Grey Hair I tried the L'Oreal Excellence Crème - 6 - Light Brown. It did not dye my grey hair at all. I followed the instructions exactly. Very disappointed. Will not buy again.

Date published: 2023-09-04

Rated 4 out of 5 by Ali72 from Very good. Excellent product. Have been using it for 20+ years, excellent gray coverage. Only one issue and that is with the new packaging of the conditioner. There is enough conditioner supplied for the initial use and once weekly use until the next coloring. However the new design of the tube leads to the tube splitting open when you try to squeeze the product out. I just colored my hair and was able to get enough conditioner for this one use, but the rest went down the drain. Whoever thought this tube was a good idea needs to be sent packing.

Date published: 2023-08-31

Rated 2 out of 5 by AMP70 from HAIR CARE BEWARE! The product is good. However, it doesn't last when you are having to repeat a color after only two-three weeks. In addition, Products (all of them for color) clog the hair folicles and stop HAIR GROWTH to areas of the scalp. This is why I may stop using all of your products. I have 70 years old and like a full head of hair. Instead, I have, and for many years, noticed hair loss and balding spots.

Date published: 2023-08-23

Rated 3 out of 5 by Mary gray from Great coverage for gray roots..faulty packaging This is the second time I’ve used this product in the light brown color. I’m pleased with the actual color and the “staying power” of that color. I didn’t notice the roots or the dullness of my hair for at least four weeks. Five stars for that! However, I have a complaint on the packaging. I purchased the first kit from CVS and when I unscrewed the conditioner, the sides of the tube split open and squirted the contents out all over the shower. Not a big deal……but, I purchased the second kit about four weeks later from Target and the same thing had happened. I unpacked the contents and noticed leakage on the tube and on the sides of the other containers. I think your packaging needs some tweaking! Otherwise a great product!

Date published: 2023-07-12

Rated 5 out of 5 by Mom25 from Every thing that it says it does. I have used this hair cream color for over 10 years. Its the best one out there. Easy to use very good cover.

Date published: 2023-06-27

Rated 5 out of 5 by Jules from Love Excellence Hair color I’ve used this color and brand (5G) for decades. The best color and gray coverage. I’m sold on L’Oréal products. In spite of reviews I see no change in the eye makeup and hair color that others talk about. I love L’Oréal

Date published: 2023-06-21

Rated 5 out of 5 by Renee73 from Medium Blonde I finally found a hair color that I absolutely love and used it twice to find out it's out of stock everywhere. It's only the medium blonde shade which happens to be the best color for me. I used the dark blonde and was pleased with the results but just a little darker than I like to go with in the summer. I've looked everywhere in stores and online...very disappointed.

Date published: 2023-06-05

Rated 1 out of 5 by Romel from New formula with shampoo does not work! Your new Excellence Hair Color with the shampoo stinks! With the previous Excellence without the shampoo I would not need to recolor my hair for 10 weeks. This new one with the shampoo has only lasted 5 weeks which is totally unacceptable! I will definitely be changing to another brand since you apparently added the shampoo so you could make more money by making the hair color not last as long. Shame on you!

Date published: 2023-05-04

Rated 3 out of 5 by bjried from too dark for me While I love this product and does tone down the brassiness as advertised the color is just too dark. Medium Blonde is really a light ash brown. This is not what I want. I have used it 3 times so far trying to get myself to like and accept the color, but it's just not me. I used your medium beige blonde for many, many years. It was the perfect color for me and then you stopped making it. I was so happy to see this product and was very hopeful. But until you can make one shade lighter, I won't be buying this in the future.

Date published: 2023-04-25

Rated 5 out of 5 by Lisa from The best but I can’t find it anywhere Cool supreme 5ua is the only hair color that does not make my hair reddish it is the best however I can’t find it anywhere cvs has every color except this one

Date published: 2023-04-08

Rated 5 out of 5 by Becks12 from Amazing anti brass results! Best at home hair color - mimics the salon. Anti brass technology is amazing. My hair gets brassy and anti brass makes a huge difference. Will stop coloring at salon and use this instead - it’s that good! Please keep making this product - it’s the best available!!

Date published: 2023-01-16

Rated 5 out of 5 by Lisa from Sometimes awesome when it takes I love L'Oreal color. But just last week I bought a carmal color with gray coverage. To color my grays and it did not take. It was like it was old. I would like it replaced please

Date published: 2022-12-21

Rated 5 out of 5 by Mountain from Works well My grey's are so resistant to color that nothing's works for very long. This works for 2 weeks, which is longer than any other dye I've tried

Date published: 2022-12-02

Rated 5 out of 5 by dhmh from purple passion hi tried the 8ua and it was darker than i wanted but love the way it covered and how it feels.. but i wasnt sure if i was suppose to use the whole tube of shampoo that came with it..so i did..dont think it said to use a portion of it..just to use after you rinse the color out..so what is the best thing to do? i know the conditioner you use every time you shampoo..

Date published: 2022-12-01

Rated 4 out of 5 by Donnamo from 9UA please I loved this, but came out a little dark . I usually use the 9 or 9 1/2 Ash blonde not ashy enough. This left my hair feeling great as always. Tried the competitors purple mixed 9 w 10 colors was nice but it faded fast and hair was dry. A shade lighter would be perfect.

Date published: 2022-08-13

Rated 5 out of 5 by Nancy313 from My New Favorite - just wish it wasn’t out of stock I love the product and the Ultra Ash Brown is perfect. Long lasting, no brassieness! My only complaint- unable to find it on a regular basis. Currently out of stock everywhere, in all the stores here- even Amazon. Tried to find my old medium ash brown in excellence crème- that’s out of stock as well.

Date published: 2022-08-07

Rated 1 out of 5 by Terry from Nesconset from Going to be a long 7 weeks ! I have been using Loreal hair color for over 25 years. I have used both Excellence & Preference. # 9 in the winter & #8 in the summer. I like to go a little darker in the summer ,because of the sun which lightens it. I saw that L'Oréal came out with a new product, Cool Supreme. Using the chart, I bought 8UA. Well my hair is now brown ! So, unless you are looking to become a brunette....stick to what works. It is going to be a long 7 weeks ,till I can dye my hair again !!! UGH

Date published: 2022-04-27

Rated 3 out of 5 by PugGirl from Had High Hopes Been using L'Oreal since I was 16. Now that I have "silver highlights" -- I was excited about this new line. Bought dark blonde and medium blonde, similar to what I use in the Preference and regular Excellence lines. The dark blonde looked brunette, and washed out within 2 weeks; enough that my hair stylist said I needed to get my roots done and I told her that I just colored my hair two weeks ago. Medium blonde last night - color looks like a dull brown. Yay...just in time for Spring...not. I am so disappointed and feel like I just wasted my money and time. Now I have to wait weeks before I can change out the color. I'd prefer my natural color back.

Date published: 2022-03-21

Rated 1 out of 5 by Loyal customer from The color results of the shade 8ua is much darker I just used this shade. Thank goodness after I pulled it through to my ends I only left it on for a couple of minutes. I would have ended up with brown hair. Now I look like I have an umbra effect. I’m hoping it fades. If not I will have to get some highlights put back in. I have been using L’Oréal hair color products since the late 1980’s.

Date published: 2022-02-28

Rated 5 out of 5 by Inside from 8UA cool supreme Love this color, shiny and hair feels great, doesn’t get brittle or frizzy by the six week redo, only put on my roots. Amazing product.

Date published: 2022-02-07

Rated 5 out of 5 by Ella7 from Yes! I was excited to try this yet very challenged by the reviews I read here. I will tell you… it is called ultra ash… meaning, it will be ash and darker than a natural shade… that is ash… this is intense, nurturing, moisturizing, made my hair silky and it was so gentle to my hair I am literally loving this product! I wanted a lighter result yet ashier than my light ash brown therefore I used the dark ash blonde and achieved the darkest shade on the box which is beautiful and a great shade for me. I truly love, love! this product!

Date published: 2022-01-30

Rated 1 out of 5 by NewYorkLBT from TOO DARK! I have been using Excellence 8.5 for years...medium blonde. I bought 8 in this new product and I am literally a brunette for the first time in my life! I hope you are smarter than I am and read this review before trying!

Date published: 2021-12-19

Rated 1 out of 5 by Krissykins from Didn’t want red Very disappointed. Turned my naturally ashy grey/silver hair red!

Date published: 2021-10-05

Rated 1 out of 5 by Ms RR from Color turned out TOO dark I bought 8 UA ultra ash medium blonde and used it over medium ash blonde loreal that had been applies 4 weeks before. The color turned out to be medium brown. Not happy with these results. I followed the directions and timed everything.

Date published: 2021-09-23

Rated 1 out of 5 by Tired of BRASS from Is NOT cool/anti-brass enough I used 7UA cool supreme because my naturally dark blonde/light brown hair goes brassy very easily. Followed instructions very carefully and still got very warm toned color!!!!!!!

Date published: 2021-09-17

Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Medium Blonde Reviews - page 3

Rated 3 out of 5 by Ronnie sue from Darker than expected 8UA I really like the way my hair feels and I really love the color on the box, I'm not really sure why my hair got so dark being that it was lighter than the color on the box to start with? Been using A9, You definitely need to make a 9UA, I would probably use that forever.

Date published: 2021-09-11

Rated 5 out of 5 by GYTA72 from Now these 8UA are my favorite hair color! I have a lot of gray hair.. After trying these hair color I was very surprised and satisfied, because the color of the hair dye does not wash off in a long time until the next dyeing and the gray hair goes unnoticed! Because it often happens that after a few weeks the gray hair starts to shine again.. Now this is my hair dye NUMBER 1

Date published: 2021-09-03

Rated 1 out of 5 by Krissyc123 from Super disappointed I was very excited to try the product. Light brown 6 UA. I have experience covering grays and coloring at home. As well as salon coloring. I chose this product because I needed gray coverage on my roots and to overall color my warm older highlights a cool brown. I got absolutely no gray coverage on my roots. So I will now need to buy my usual root touch up in dark brown. the product turned my warm highlights a grayish purple, Which I know will fade and warm but I expected a more ashy metallic color. Over all this is just a regular dull brown color. And as stated in other reviews it is quite dark. It is not light. Will not purchase again. Color silk light ash is cooler and brighter. Just disappointed in how dull this color is.

Date published: 2021-08-28

Rated 4 out of 5 by Claudia4 from Too dark I liked the product but it was too dark I was hoping to get more highlights on my hair but it was too dark for me. I liked it so I will try with a lighter tone.

Date published: 2021-08-27

Rated 5 out of 5 by StevesWifeinMaine from Excellent color - finally no brassiness!!! I love L'Oreal products and this particular shade and product works fabulously on 50% greys/white hair that isn't quite at the point of going natural. Blended wonderfully, the grays/whites produced fabulous highlights with no brassiness. One week with this color using the purple shampoo and conditioner keep it looking wonderful. Very, very happy with this color and product so far.

Date published: 2021-08-17

Rated 3 out of 5 by GmaDnn from Medium blonde is too dark The Excellence Cool Supreme line needs a 9UA. Brassiness is a real problem for light blonde! Please consider adding a 9UA! Thanks

Date published: 2021-08-14

Rated 3 out of 5 by RachelB34 from Made my hair orange I bought the ultra ash medium brown color in hopes that it would actually deliver ash brass free color. No one was more horrified than me when it turned my hair orange. I’ve never gotten such bad results with any boxed dye. I followed the directions exactly, so I’m not sure where things went so terribly wrong.

Date published: 2021-08-11

Rated 5 out of 5 by Carla5 from THE BEST!!!!!!! Ok I was extremely skeptical about this hair coloring and truly afraid that it would turn my hair purple or green haha, I've never used a drug store Jaír coloring before so this was my first time. I LOVE THIS L'ORÉAL HAIE COLORING!!!! I can not even begin to explain how beautiful the color of my hair is and all the grays I did have are completely gone. I love that it is so extremely easy to find the hair color you need by how L'Oréal has everything by numbers and colors so you can not mess up on finding your shade color of hair, even if you are completely gray and you want to be the color you were before you turned gray Yes you will find you shade because L'Oréal made it that easy to find your hair shade/color. It also did it make my hair dry out or look dull like most brands so because of the ingredients in this your hair will look so shiny in a healthy way and smells good too in my opinion. I have recommended this to everyone I know and Over half have tried it because they noticed my hair and they love it too. You can also go darker or lighter. I get so many compliments and I love it! I wish I had my picture to submit to show before and after but sadly all my photos where deleted. I am always brutally honest and give my opinion no matter the brand and product and this one is a must if you like to color your hair. Thank you so much L'Oréal for making my hair looking gorgeous and without gray again!!

Date published: 2021-07-10

Rated 5 out of 5 by Rachel1 from Absolutely Gorgeous Color I was really impressed. My hair came out so smooth and didn't feel chemically battered. I usually do 7A Dark Ash Blonde with great results. I LOVED this color. I recently I tried highlights/foils partly because I thought going to a salon would be 'better', and I'd never done it before. I wasn't happy with the color, and the salon process takes longer, and costs significantly more. Also I wasnt a fan of the chit chat involved. I will definitely be going back to this brand and I hope I find this color in stores.

Date published: 2021-07-10

Rated 5 out of 5 by Laura1225 from Love this hair dye!!! This is one of the best hair dyed I've used in a long long time. I love how the bottle that the hair dye is in has a screw off cap instead of having to cut the top like some other brands. And the hair dye lasted a long time for my hair. I have gray hair that grows at my roots of my hair and after using the first one I haven't had to use the second box yet. It's amazing. I will be buying this again.

Date published: 2021-07-07

Rated 4 out of 5 by Tiamarie from It works It covered the little bit of grey that I had and it didn't leave my hair dry. Then scent was not that bad as previous hair dyes. Yes I would purchase again.

Date published: 2021-07-04

Rated 5 out of 5 by Nashna from Moved up to Cool Supreme I absolutely love the way that this covers my gray and doesn't leave my hair looking brash.

Date published: 2021-07-03

Rated 5 out of 5 by Vivianamt from Covered my Grey roots! I was without a doubt satisfied with this products performance. I am used to at home coloring so I was excited to try something different and receive this product for free for testing. My main concern with permanent at home coloring, is to make sure my grey roots are covered and that it did. I liked the extra comb like applicator top that came with the bottle which in my opinion gave a little better distribution for my roots. This box also came with a gentle purple shampoo which I really liked and feel helped cleaned up extr residue in my scalp. An anti brass purple conditioner was also included... soft feeling hair immediately. My only con is I do t love the smell but it wasn't strong enough to deter me from buying again. I think it checks my requirements of covering grey hair and not leaving my hair feeling dry. I would definitely recommend and buy again (color used is 3UA Ultra Ash Black

Date published: 2021-07-01

Rated 5 out of 5 by Michelle49 from Works great! Great color,easy application, not too strong of an odor, and my hair is super shiny! Love the color as well and worked great on my greys.

Date published: 2021-07-01

Rated 4 out of 5 by SaratogaSue from Colors well and is enduring I received a sample of L'Oreal Paris Excellence Cool Supreme Hair Color - 3UA Ultra Ash Black for an unbiased review. I found that the color is as represented and stays on for weeks, even with exposure to sun and the elements. Overall, I am highly satisfied with the product

Date published: 2021-07-01

Rated 5 out of 5 by PatF1 from Brassiness Begone! I used this product approx. 3 weeks ago and I have to say I am convinced to switch to it permanently. My hair color has faded to be exactly the color on the box, and it is very soft and manageable. The color looks real not like a washed out bleached blonde. My hair is just below my shoulders and when I used the purple shampoo they give you for after the dye, I still had enough for 2 more shampoos. I have been using the purple shampoo and conditioner after 2-3 washings of my regular shampoo! I think L'Oréal's purple technology is awesome!

Date published: 2021-06-30

Rated 5 out of 5 by crismadd from Great product I color my hair on and off to cover grays and had been struggling to find a product that would be long lasting. I have given up for a while because after two weeks the grays were very noticeable again. So far I've gotten great coverage that seems to be holding up well.

Date published: 2021-06-28

Rated 5 out of 5 by Lucy 0717 from Cool for now I usually use a Loreal Excellence Natural tone hair color in either Level 8 during summer months and a Level 7 in winter. Lately, my color was looking too warm to the point of being brassy. I tried the Level 7 instead because I wanted to balance the tones in my hair and then maybe go up a level next time. Whenever I use Excellence Hair Color, the first week is hard to tell because there is a lot of pigment to the hair. The true test is how it looks a few weeks later, if it blends beautifully or not. Right now, I got the results that I wanted to achieve but it is too soon to tell how the end result will be. I like the purple shampoo and conditioner that comes in the box. I will probably use the conditioner once a week with my Ever Pure sulfate free purple shampoo to maintain my color. Overall this is a good product.

Date published: 2021-06-28

Rated 3 out of 5 by Chrissy19 from Much darker than expected The grey coverage did very well, but my hair was a very light blonde before I used it and now it it more of a light dirty blonde/light brown. I wouldn't say it looks like the color on the box. Other than that I would recommend. Just get the right color.

Date published: 2021-06-27

Rated 5 out of 5 by gertie222000 from Nice color I love the color of my hair with this dye. It's not orange at all. Most blonde hair dye turns my hair brassy and orange.

Date published: 2021-06-25

Rated 2 out of 5 by Liz33 from Lackluster I have natural red tones in my hair and I was hoping this would help reduce some of those red tones but no luck. What I do love about this hair dye is the shampoo that's included. The shampoo made my hair softer after coloring, which is always a plus!

Date published: 2021-06-25

Rated 5 out of 5 by MeanaMichelle from Lovely color and shine I received the L'Oreal Paris Excellence Cool Supreme Hair Color - 6UA Ultra Ash Light Brown to try and review for free. I absolutely love the color and shine. No brassiness left at all. Just a soft cool brown.

Date published: 2021-06-24

Rated 5 out of 5 by Mel6 from Great Color Loved how evenly this applied and stayed. It's definitely salon quality at a drug store price and I loved it

Date published: 2021-06-24

Rated 4 out of 5 by Cat9 from Perfect for grey coverage I tried L'Oreal Paris Excellence Cool Supreme Permanent Gray Coverage Hair Color in Dark Ash Brown. Following the directions were very easy and the coverage results were fantastic. I liked the shampoo that was included and the conditioner left my hair very soft. The only complaint I have was the smell that just lingers. After a few washes it was much better. I would use it again.

Date published: 2021-06-24

Rated 4 out of 5 by Ms Tree from Great Coverage This hair color was a great find. Hands down it covers stubborn gray hair. Most of the time I find it difficult to find hair color dye that covers them but this one definitely does! Not only that but it made my hair really soft.

Date published: 2021-06-24

Rated 4 out of 5 by sculondon from Easy to use with good gray coverage I found the directions upfront and easy to follow. All the steps made sense and the product worked beautifully! My grays were covered with the color easily; it all looked natural. Appreciated the addition of the purple conditioner to keep the color longer!

Date published: 2021-06-24

Rated 3 out of 5 by tjustice01 from greys I have a lot of Gray's in my hair which this did not cover, however my hair did Phil very hydrated and bouncy and flowy after the first use, but then that quickly faded away after I continued with my normal shampoo and conditioner

Date published: 2021-06-24

Rated 5 out of 5 by Chou from Best blond ever!! I'm in love with this blond color! The shade really compliment skin tone and I love it.

Date published: 2021-06-24

Rated 3 out of 5 by MHuggins from Faded fast but beautiful color I was so excited about this product when I first used it. It covered my grays perfectly, it came with all the tools I needed (I loved the comb attachment because it made getting through the roots super easy), was PLENTY of product to cover all my thick, shoulder length hair, and was the exact color I wanted. Application was so easy, I washed it out as directed and it was perfect. Two days later, I used shampoo and conditioner meant for color treated hair and noticed it faded a lot. Two more days went by and I used my color safe shampoo and the rest of the conditioner from the package as directed and the color seemed to come back some, but I think it was just the color deposit from the purple conditioner because once I washed it a third time, it's almost back to my natural color. The grays are still somewhat covered (not completely) but the color has faded SO much within a week.

Date published: 2021-06-24

Rated 5 out of 5 by TrueBff from Excellent Gray Coverage L'Oreal Paris Excellence Cool Supreme Hair Color - 3UA Ultra Ash Black is excellent coloring system. The coloring cream is non drip formula and provides complete gray coverage. After coloring the purple shampoo and anti-brass conditioner provide additional layer of coverage to hair and color to seal in smooth, radiant shine. My hair felt great after this hair color and I loved the feel of my hair. I felt that my hair color lasted longer than other hair coloring products.

Date published: 2021-06-24

Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Medium Blonde Reviews - page 4

Discover more tips & tricks

See all articles

Skip the slider: Default related articles

Discover more tips & tricks

See all articles

Improve your routineShow your new look more love:

RevitaLift

Triple Power Eye Bag Instant Eraser for Under-Eye Bags, Wrinkles & Puffiness

$ 24.99

4/5

Excellence

Crème Triple Care Permanent Hair Color for 100% Gray Hair Coverage

$ 12.99

3.8/5

Age Perfect Makeup

Radiant Serum Foundation with SPF 50

$ 18.99

4.5/5

Lumi

True Match Lumi Glotion Natural Glow Enhancer & Tinted Moisturizer

$ 17.99

4.5/5

Colour Riche

Colour Riche Satin Lipstick for Luxurious Hydration and Color

$ 10.99

4.2/5

Le Color Gloss

One Step In-Shower Toning Gloss

$ 15.99

4.6/5

Infallible

Full Wear Concealer up to 24H Full Coverage

$ 15.99

4.4/5

Infallible

Infallible 32 Hour Fresh Wear Foundation

$ 18.99

4.4/5

Excellence Cool Supreme Permanent Gray Coverage Hair Color

Hair Color Try On

Ratings and Reviews

Reviews

Rating Snapshot

Overall Rating

Review this Product

Most Helpful Favourable Review

YOU HAVE TO RELEASE THIS COLOR ONCE AGAIN!!!!!!!!

Most Helpful Critical Review

Didn’t want red

Customer Images and Videos

Filter Reviews

Really stops the brassy tones, better than others

Cool color

I can not find anywhere and 3UA is best color

YOU HAVE TO RELEASE THIS COLOR ONCE AGAIN!!!!!!!!

Tried the Ultra Medium Ash Blonde- Never Again

Actually is what it says it is. No red undertones

So natural

Best I’ve Found

Questions

I've got 5 different colors of hair I'm auburn reddish I need grey coverage and highlights for depth.

Is 3UA discontinued? If it is no longer available, what is the most similar hair color/product in permanent grey coverage that I can buy?

What color should I choose to match the root color in the kit 8.2? I love the root color in the kit but I have to color my roots more often than I have to do highlights. Thanks

I use Excellence 5RB. Is there a Root Touch Up color that will work with that color?

I have been coloring my 90% hair grey with Redkin equal parts 5nn and 6gb. Hair is dark brown. I want to lighten the color with using the cool supreme permanent gray coverage hair color at home. Should I use medium ash brown or light ash brown.

Hi - I can't find any store where I can purchase Excellence cool-supreme-permanent-gray-coverage-hair-color-ultra-ash-dark-brown. Any suggestions?

I have med brown hair w/blond highlights. Have been toned but still brassy. Considering Cool Supreme Permanent color, 5UA or 6UA . But have been told never to use Ash tones on bleached hair as will turn green! Feedback appreciated.

my natural hair color was light ash brown, i used excellence the new supreme number 7.12, the roots of my hair transform to blonde orange shade! what should i do?

Hi, My natural hair color is dark brown. But now about 90% of my hair is grey. What would be my best bet for grey coverage? I used Excellence Ash dark brown (4A). Today I noticed this new Loreal Excellence Cool Supreme (4UA). Will it be better?

I presently have dark brown hair and want to lighten it to a lighter brown shade. I have all gray hair and want something that will not turn the roots brassy, or fade out.

Discover more tips & tricks

Infallible Foundation: How To Find Your Perfect Shade and Texture

The Glycolic Acid Serum Your Skin Care Routine Needs

Should You Wash Your Hair Before Dyeing It?

How To Go From Black to Brown Hair at Home

Purple Shampoo and Brown Hair: The Secret to Cooler, Richer Tones

Reviews

Rating Snapshot

Overall Rating

Review this Product

Most Helpful Favourable Review

YOU HAVE TO RELEASE THIS COLOR ONCE AGAIN!!!!!!!!

Most Helpful Critical Review

Didn’t want red

Customer Images and Videos

Filter Reviews

Really stops the brassy tones, better than others

Cool color

I can not find anywhere and 3UA is best color

YOU HAVE TO RELEASE THIS COLOR ONCE AGAIN!!!!!!!!

Tried the Ultra Medium Ash Blonde- Never Again

Actually is what it says it is. No red undertones

So natural

Best I’ve Found

Questions

Lele61

I've got 5 different colors of hair I'm auburn reddish I need grey coverage and highlights for depth.

Amp70

Is 3UA discontinued? If it is no longer available, what is the most similar hair color/product in permanent grey coverage that I can buy?

Lynn

What color should I choose to match the root color in the kit 8.2? I love the root color in the kit but I have to color my roots more often than I have to do highlights. Thanks

JanE

I use Excellence 5RB. Is there a Root Touch Up color that will work with that color?

susielulu

I have been coloring my 90% hair grey with Redkin equal parts 5nn and 6gb. Hair is dark brown. I want to lighten the color with using the cool supreme permanent gray coverage hair color at home. Should I use medium ash brown or light ash brown.

sunseamm

Hi - I can't find any store where I can purchase Excellence cool-supreme-permanent-gray-coverage-hair-color-ultra-ash-dark-brown. Any suggestions?

KimM

I have med brown hair w/blond highlights. Have been toned but still brassy. Considering Cool Supreme Permanent color, 5UA or 6UA . But have been told never to use Ash tones on bleached hair as will turn green! Feedback appreciated.

bsayouf

my natural hair color was light ash brown, i used excellence the new supreme number 7.12, the roots of my hair transform to blonde orange shade! what should i do?

Jay C

Hi, My natural hair color is dark brown. But now about 90% of my hair is grey. What would be my best bet for grey coverage? I used Excellence Ash dark brown (4A). Today I noticed this new Loreal Excellence Cool Supreme (4UA). Will it be better?

Twiggy2

I presently have dark brown hair and want to lighten it to a lighter brown shade. I have all gray hair and want something that will not turn the roots brassy, or fade out.