EverPure Sulfate Free Purple Shampoo for Toning Blonde or Bleached Hair

Product Highlights:

• Corrects Brassy Tones: Infused with purple dye to brighten color, neutralizing yellow and orange tones for cooler blonde, bleached, and silver hair.
• Moisturizing Formula: This shampoo provides a smoothing, hydrating effect as it tones.
• Color-Safe Care: Vegan formula is free from sulfates, parabens, DMDM hydantoin, gluten, and added phthalates. Gently cleanses and protects hair while maintaining color vibrancy.
• Sophisticated Scent: An elegant fragrance of violet and thyme enhances your shower routine.
• Bottles in Multiple Sizes: Available in 23 fl oz, 6.8 fl oz, and TSA-approved travel size (2.5 fl oz) for on-the-go toning care.

Why Choose EverPure Sulfate Free Purple Shampoo?

This purple toning shampoo is the ultimate solution for post-salon maintenance of blonde, bleached, or silver hair. With a sulfate-free, vegan formula powered by science, it’s safe for color-treated. Its elegant violet and thyme scent enhances your shower routine while helping to maintain brass-free, vibrant hues.

What It Helps With:

• Brassy Hair: Purple dye tones and brightens color and neutralizes yellow and orange brassiness for cooler blonde, bleached, highlighted, and gray or silver hair.
• Dehydrated Hair: Gently hydrates hair while it tones, leaving hair moisturized.

This purple shampoo for colored hair is perfect for:

• Blonde hair
• Silver/gray hair
• Bleached or lightened hair
• Brown hair with highlights
• Anyone struggling with unwanted brassy tones

It is ideal for people looking to maintain a vibrant, cool tone without using sulfates or harsh chemicals

Use one to three times a week or as needed to neutralize brassy tones in your blonde, bleached, or silver hair. Consistent use helps balance tones for a brighter, cooler, and healthier-looking finish, leaving hair soft and refreshed. For best results, pair with EverPure Sulfate-Free Purple Conditioner.

For best results, use EverPure Sulfate Free Purple Shampoo in place of your regular shampoo 1–3 times a week by following these simple steps:

Step 1: Lather.
Apply a quarter-sized amount or more of EverPure Sulfate-Free Purple Shampoo to wet hair, focusing on the scalp and evenly distributing it through the strands.

Step 2: Tone.
Leave the shampoo in your hair for up to two minutes to let the purple pigments neutralize brassiness.

Step 3: Rinse.
Wash thoroughly and follow with the EverPure Sulfate-Free Purple Conditioner, focusing on mid-lengths and ends for added hydration and toning benefits.

Step 4: Maintain.
For daily maintenance between toning treatments, try EverPure Moisture Shampoo and Conditioner for hydrating your hair.

Recognized as America’s #1 purple shampoo (based on L’Oréal USA calculation for Hair Care & Styling Database, Purple Shampoo sales, 52 weeks ending 6/10/23).