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EverPure Sulfate-Free Brass Toning Purple Shampoo

A purple toning shampoo that corrects brassy tones in blonde, silver and bleached hair. The formula is sulfate-free, paraben-free and vegan.

$5.49
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PRODUCT DETAILS

Tone on the go with EverPure Sulfate-Free Purple Shampoo for Blonde Hair, America’s #1 purple shampoo* that banishes unwanted brassiness in blonde, silver and bleached hair. After just one wash, expect brighter color and moisturized hair. The formula:

  • Corrects brassy yellow and orange tones
  • Includes hibiscus and purple dye to deeply moisturize and brighten color
  • Suits color-treated blonde, bleached, or highlighted brown hair and silver hair
  • Comes in a TSA-approved travel sizes for easy packing
  • Is free of sulfates, parabens, and DMDM hydantoin
  • No added phthalates, no gluten ingredients

*L’Oreal USA calculation based on Hair Care & Styling Database for the items identified as Purple Shampoo in the Shampoo category for 52 weeks ending 06/10/2023 time period, Total US x AOC.

HOW TO USE

Use in place of regular shampoo, one to three times a week depending on how often you wash your hair. Lather a quarter-sized amount (or more if you have long or thick hair) onto scalp and wet hair and leave it in for up to two minutes. Rinse and follow up with EverPure Sulfate-Free Purple Conditioner for Blondes.

INGREDIENTS
AQUA / WATER / EAU、COCO-BETAINE、DISODIUM LAURETH SULFOSUCCINATE、SODIUM COCOYL ISETHIONATE、SODIUM LAURYL SULFOACETATE、SODIUM LAUROYL SARCOSINATE、GLYCOL DISTEARATE、SODIUM CHLORIDE、DECYL GLUCOSIDE、PARFUM / FRAGRANCE、POLYQUATERNIUM-10、SODIUM HYDROXIDE、AMODIMETHICONE、PPG-5-CETETH-20、CITRIC ACID、PEG-55 PROPYLENE GLYCOL OLEATE、PROPYLENE GLYCOL、CARBOMER、ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER、CI 60730 / ACID VIOLET 43、BUTYLENE GLYCOL、BENZOIC ACID、TRIDECETH-6、LINALOOL、SALICYLIC ACID、MAGNESIUM NITRATE、HEXYL CINNAMAL、HYDROXYCITRONELLAL、SODIUM BENZOATE、CETRIMONIUM CHLORIDE、TETRASODIUM EDTA、SORBITOL、HIBISCUS SABDARIFFA FLOWER EXTRACT、METHYLCHLOROISOTHIAZOLINONE、MAGNESIUM CHLORIDE、METHYLISOTHIAZOLINONE FILL CODE D230036/2
LOreal Haircare EverPure Purple Fullmg D 1 1A Min
LOreal Haircare EverPure Purple Fullmg D 2 2A Min
LOreal Haircare EverPure Purple Fullmg D 3 3A Min
LOreal Haircare EverPure Purple Fullmg D 4 4A Min


Frequently Asked Questions
What does Purple Shampoo do?
Purple pigments in our EverPure Purple formula neutralize brassiness and remove yellow and orange tones in hair.
What hair types and colors does this shampoo work on?
The EverPure Purple system is for all shades of blonde, highlighted brunette, silver, and gray hair colors.
Will this regimen dry my hair out?
No, the EverPure Purple system leaves hair feeling hydrated and moisturized.
I have gray, white or silver hair, what should my haircare regimen be?
Use EverPure Purple 1-3x per week. Between toning washes, use daily EverPure Silver Care Shampoo and Conditioner for hair that looks soft as silk.
My hair has a purple tint to it after using this product, why did that happen?
If your see purple hues in your hair, try decreasing the amount of product and the length of time you let it sit in your hair. You are likely leaving it on too long.
The packaging on this product looks different than before. Which is the right one?
We have undergone a few changes to package design. Packaging may vary. But it’s the same formula you know and love!
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Shampoo 2.5 fl.oz
EverPure
Sulfate-Free Brass Toning Purple Shampoo
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