lip makeup

Chocolate Lipstick: Here's How to Try This Makeup Trend

February 08, 2019
Loreal Paris BMAG Article Chocolate Lipstick Heres How To Try This Makeup Trend D

Let’s be real—who doesn’t love chocolate? It makes sense that the beauty industry has delivered us with the next big makeup trend: chocolate lipstick. No, chocolate lipstick isn’t a sweet treat—it simply signifies a gorgeous brown shade that can be worn on your lips. As you might guess, chocolate lipstick refers to a deep brown lip color that can be used to enhance your overall beauty look. But, before you go picking up any old brown lipstick thinking you know the secret to nailing this beauty trend, you might (definitely) want to keep scrolling to learn the right shades to use and how to make them pop for the most enticing result. Every beauty tip you need to know about picking out a chocolate lipstick and applying it like a pro is below.  


Before learning how to rock the chocolate lipstick trend, let’s first talk lipstick options. With so many lipstick shades available, you might find yourself overwhelmed if you make a beeline straight to the makeup aisle. To help you nail the look, we’re naming beautiful brown lipstick shades you can’t go wrong with. Find your favorite type of chocolate and paint your pout with a delicious shade to match!

For a matte milk chocolate lip...try the L’Oréal Paris Infallible Pro Matte Les Chocolats Scented Liquid Lipstick in Box O Chocolate or the L’Oréal Paris Infallible Pro Matte Les Chocolats Scented Liquid Lipstick in Bittersweet.

Editor’s note: Not all chocolate lipsticks are created equal. The L'Oréal Paris Les Chocolats lipsticks get extra points because they actually smell like chocolate—yum!

For a subdued matte milk chocolate lip...try the L’Oréal Paris Infallible Pro Matte Les Chocolats Scented Liquid Lipstick in Sweet Tooth.

For a matte, dark chocolate lip…try the L’Oréal Paris Infallible Pro Matte Les Chocolats Scented Liquid Lipstick in 70% Yum.

For a glossy, melted milk chocolate lip...try the L’Oréal Paris Colour Riche Shine Lipstick in Dazzling Doe.

For a subdued satin milk chocolate lip...try the L’Oréal Paris Colour Riche Lipcolour in Golden Splendor or  L’Oréal Paris Colour Riche Lipcolour in Toasted Almond.

For a velvety smooth, satin chocolate lip...try the L’Oréal Paris Colour Riche Lipcolour in Brazil Nut.

For a dark chocolate satin lip...try the L’Oréal Paris Colour Riche Lipcolour in Bronzine or L’Oréal Paris Colour Riche Lipcolour in Sunwash.


Once you’ve chosen your chocolate lipstick, it’s time to apply your brown shade. Follow these four steps for the perfect pout:

Step #1: Exfoliate your lips

The last thing you want is for your chocolate lipstick to look anything less than stunning. And if your lips are flaky, a dark lip color will just accentuate that. To prep your lips for lipstick application, exfoliate them with the L’Oréal Paris Pure-Sugar Nourish & Soften Cocoa Scrub. Formulated with crushed cocoa, it’s an oh-so-fitting way to prep your lips for a chocolate lipstick. With dry hands, apply the scrub to dry lips, then gently massage it over your lips with water and rinse off thoroughly when you’re done.

Step #2: Line your lips

Depending on which chocolate lipstick shade you plan to use, line your lips with the L’Oréal Paris Colour Riche Lip Liner in Nudes for LifeToffee To Be, or Au Naturale to help define the shape of your lips and prevent your chocolate lipstick from feathering outside the lines.

Step #3: Apply your lipstick

Using your chocolate lipstick shade of choice, start at your cupid’s bow and work your way out to the outer corners of your lips for a perfectly filled pout. By starting in the center of your lips, especially if you’re using a liquid lipstick, you’ll be less likely to veer outside the lines.

Step #4: Touch-up mistakes

If, by chance, you accidentally color outside of your lip line, simply soak a cotton swab with the L’Oréal Paris Micellar Cleansing Water Complete Cleanser Waterproof - All Skin Types to touch up the edges, then help smooth things out with a quick touch of the L’Oréal Paris True Match™ Super-Blendable Multi-Use Concealer. Voila! You’re officially a chocolate lipstick expert.

Loved learning about the chocolate lipstick beauty trend? Expand your lip makeup repertoire even further with our article, Our Best Non-Traditional Lipstick Shades for Every Skin Tone.

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