6 Editors Tested The Color Riche Reds of Worth Lipsticks — And They Have Thoughts

L’Oréal Paris is More Than a Beauty Brand

When we say, “We’re Worth It,” it’s not a tagline, it’s a brand mission. Taking your beauty into your own hands is empowering. Believing in your own beauty is something no one else can control. That is your power. L’Oréal Paris is working towards the day when you hear, “we’re worth it,” and women everywhere will reply: “we never doubted it for a moment.”