The berry-stained trend starts with a well-rounded plum lip palette, like the Colour Riche La Palette Lip from L'Oréal Paris. Apply a pop of your favorite purple shade to the center of your lips and blend out. Highlight your lips, including your cupid’s bow, with a lighter shade. Apply a cream shade all over your lips to complete the seductive plum ombre effect that’s all the rage right now. Tie it all together with a groomed brow, minimal eye makeup and dramatic, intense eyelashes.