Blush may seem simple to apply, but there’s more to it than just sweeping a little pink across your cheeks. The formula you choose, your blush placement, and how you blend can completely change the way it looks on your face. With the right techniques—and by avoiding a few common mistakes—you can take your blush from a subtle flush to a vibrant pop of color that highlights your features in the best way. Ahead, we’ll break down the missteps to skip and the methods to master for a flawless, flattering finish.
Choosing the Right Blush Formula
There are different types of blushes you can choose from, each of which boasts its own set of benefits. Choosing the right one for your skin type and desired result sets the tone for your entire look. Here’s a quick rundown of the different options.
Powder blush
Powder blush typically comes pressed in a compact. These formulas, which have a velvety powder texture, are ideal for those with oily or combination skin, because they won’t leave your skin looking slick or greasy. That being said, powder blush can be suitable for any skin type, so long as you prep your skin properly.
Shop the Products
Powder blush is also fairly versatile, coming in a range of shades and finishes, from matte to shimmery. If you favor a matte look, try the L'Oréal Paris Infallible Up To 24H Fresh Wear Soft Matte Blush. It delivers vibrant color payoff with a soft matte finish that lasts all day without fading or patchiness. For those who prefer a more skin-like finish, we recommend theL'Oréal Paris True Match Blush. It’s available in 10 shades spanning neutral, cool, and warm undertones, making it easy to find your most flattering match.

Cream blush
Cream blush can come in a pot, a compact, or a stick, and boasts a balm-like texture. These formulas tend to feel hydrating and usually offer a dewy or satiny finish, making them ideal for anyone with dull, dry, or mature skin. Unlike powder blushes, which sit on top of the skin, cream blushes sink into the skin, providing a subtle and natural-looking flush of color.
Liquid or gel blush

Liquid blush is, as you can probably guess, liquid, with a texture similar to that of a lip gloss or liquid lipstick. These formulas typically come in a tube with a doe-foot applicator and apply easily, with a weightless feel. One of our favorite blushes in this category is theL'Oréal Paris Lumi Le Liquid Blush. Available in six shades—three glowy, three dewy—this lightweight blush provides a soft wash of color that can easily be built up to a more vibrant flush.
Shop the Product
Blush Placement Hacks for Different Effects
Where you place blush on your face can completely change the mood of your look. Whether you want lifted cheekbones or a sun-kissed vibe, these hacks will guide your blush placement for the perfect look.
Hack #1: Classic cheek pop
The classic technique is applying blush to the apples of your cheeks, right where your face naturally flushes. This blush placement creates a youthful, healthy glow that instantly brightens your complexion and makes your makeup look more balanced. For the best blush application, use a soft brush and blend outward toward your temples to achieve a seamless finish.
Hack #2: Draping technique
The draping method involves blending blush from the temples down to the cheeks in sweeping motions. This blush placement creates a lifted, sculpted look that frames your face like contour but with color, adding dimension and warmth. This blush style is especially flattering for evening looks, bold editorial-inspired makeup, or when you want to experiment with a more dramatic blush application.
Hack #3: Across-the-nose “sun-kissed” hack
For a natural, beachy look, lightly sweep blush across your cheeks and nose. This blush placement mimics the way your face would naturally flush in the sun, giving you a sun-kissed effect that feels completely natural. For an extra-luminous finish, use a liquid or cream blush rather than a powder formula.
Hack #4: Blush as eyeshadow
Blush doesn’t have to stay on your cheeks. This versatile product can also double as eyeshadow for a chic monochromatic makeup look. Apply the same shade to your lids for instant harmony and balance. It’s an easy way to tie everything together when you’re short on time, and it's a fun way to experiment with creative blush application beyond the cheeks.
Blush Mistakes to Avoid
Even experienced makeup lovers can make a few missteps with blush application. Here are the most common mistakes and what to do instead.
Blush mistake #1: Wearing the wrong color and finish
The fastest way to throw off your look is by choosing the wrong shade for your skin tone. For a flattering look, it’s best to stick to shades that mimic your natural flush. If you have fair skin, try a light baby pink shade, such as theL'Oréal Paris True Match Blush in Baby Blossom. Those with medium skin tones tend to fare well with richer berry shades, such as the L'Oréal Paris Lumi Le Liquid Blush in Glowy Worth It Medium. For olive skin, peach blush tones, like the L'Oréal Paris Lumi Le Liquid Blush in Dewy Rich Coral, are the most flattering. And if you have a darker complexion, pick blushes in deep plums or reds, such as theL'Oréal Paris Infallible Up To 24H Fresh Wear Soft Matte Blush in Legendary Berry.
Shop the Products
Blush mistake #2: Putting cream over powder
Layering textures in the wrong order is a recipe for patchiness. Avoid applying cream blush over a powdered face, as it tends to drag, clump, and disturb the base makeup underneath. For smooth blush application, it's better to match your blush to your base—powder over powder, cream over cream—and use light tapping motions instead of dragging to maintain a flawless blush application.
Blush mistake #3: Putting powders over liquid foundation
If you’re wearing a liquid foundation or BB cream, set your base with a translucent powder like the L'Oréal Paris Infallible Blur-Fection Longwear Loose Setting Powder before sweeping on powder blush. This helps create a smooth, even canvas for your blush to apply to, reducing the risk of a patchy or uneven application.
Blush mistake #4: Placing it in the wrong spot
Where to put blush matters as much as the color itself. Too close to the nose or too low on the cheeks can make your face appear ruddy or aged. Focus on applying it on the apples of your cheeks and blending upward and outward for a lifted, natural-looking finish.