From blurred lips to rainbow hair color, you probably already keep up with the latest beauty trends in the U.S., but do you ever wonder what’s trending in different parts of the world? Wonder no more! Read on for this year’s biggest global beauty trends, from makeup to hair color.
1. Orange Blush - Japan
In the country that brought us J-beauty, orange blush has recently seen a huge spike in popularity. If you can’t get your hands on an orange-tinted blush, try an orange eyeshadow with a matte finish instead. To apply, use your fingers or a small blush brush to apply a bit of color to your upper cheekbones.
2. Wine-Colored Lipstick - Brazil
Another global makeup trend we can really get on board with comes from South America, where women in Brazil are currently loving wine-colored lipstick. And thankfully, it just so happens to be the perfect time of year to rock a wine-inspired lip color, like the L'Oréal Paris Infallible Rouge Signature Matte High Pigment, Lightweight Lip Ink in I Dare. If you prefer a wine shade with a matte finish, try the L'Oréal Paris Colour Riche Lipstick Matte Lipstick in Doesn’t Matte-R.
Editor’s note: Red wine isn’t the only alcoholic beverage that’s inspired recent beauty trends, check out our article on 4 Alcohol-Inspired Hair Colors to see for yourself.
3. Red Hair - Mexico
Women in Mexico are coloring their locks vibrant shades of red more than ever right now. Try it out at home with a semi-permanent formula, like the L'Oréal Paris Colorista Semi-Permanent Hair Color in Red. If you love red and are ready to commit to longer-lasting hair color, try the L'Oréal Paris Feria in Power Reds - Deep Auburn/Red Velvet.
4. Glitter Makeup - Argentina
In our opinion, a little glitter is always a good idea, and women in Argentina seem to agree. It may sound intimidating, but rocking a shimmery eye makeup look is a perfect way to stand out. Plus, what’s not to love about glitzing things up a bit? From eyeshadow to eyeliner to eyebrow makeup, click through for 4 Glitter Eye Makeup Ideas you can try for yourself.
5. Pixie Cuts - Germany
Women in Germany are keeping their locks short and stylish, with pixie cuts being a big trend in the country as of late. Never had short hair before? In that case, here’s What to Know About Getting a Pixie Haircut.
6. Cat eyes - South Africa
The cat eye is a makeup look that will never be out of style, but it can’t be denied that it’s especially trendy in South Africa at the moment. Meticulous, wing-tipped eyeliner is an incredibly chic eye makeup look, and once you get the hang of it, it’s not a difficult technique to recreate at home. Reach for a liquid eyeliner with a fine tip, like the L'Oréal Paris Infallible The Super Slim Liquid Liner and keep in mind that getting the look just right will probably take a few attempts, especially the first time you try it! Here are 7 Hacks for the Perfect Cat Eye to help get you started.
7. Messy buns - France
Messy buns aren’t just an easy way to style your strands when they won’t cooperate, they’re also a major beauty trend in France. That’s right, many French women are forgoing their hot tools for this effortless looking and easy-to-master updo, which requires only a hair brush, a hair elastic, some bobby pins, and a bit of hair spray. If you’ve never rocked the look, start by reading our tutorial on How to Create a Messy Bun, then get to work. All the supplies and hair styling products you’ll need are probably already in your medicine cabinet, so there should be nothing holding you back from trying this style.
8. Silver eye shadow - the U.K.
Metallic silver eye shadow is more popular than ever in Great Britain—and we also happen to be loving the look. To try it for yourself, swipe a few brush strokes of the L'Oréal Paris Infallible Paints Metallics Eye Shadow in Aluminum Foil across your eyelid, from your lash line up to your crease.
Editor’s tip: Before applying a shimmery shadow, you’ll want to put on a thin layer of eye primer to help ensure that your silver look will last.
Learning about trends from around the world is an amazing way to get ideas for your own beauty routine, and the same can be said about taking a look at trends from years past. Next, check out The Biggest Makeup Trend from the Year You Were Born.
Discover more tips & tricks
Keep your skin happy
Shop Featured Makeup products