Superior Preference Luminizer Hair Color for Instant Shine, Salon-Quality, Ammonia-Free

$16.99

superior-preference-luminizer - 4.32 Rich Mocha Brown

superior-preference-luminizer-3-23-iced-espresso - 3.23 Iced Espresso

superior-preference-luminizer-7-32-honey-blonde - 7.32 Honey Blonde

superior-preference-luminizer-5-34-cinnamon-brown - 5.34 Cinnamon Brown

superior-preference-luminizer-1-0-midnight-black - 1.0 Midnight Black

superior-preference-luminizer-9-32-butter-blonde - 9.32 Butter Blonde

superior-preference-luminizer-7-42-posh-copper - 7.42 Posh Copper

superior-preference-luminizer-5-6-mohogany-brown - 5.6 Mohogany Brown

PRODUCT DETAILS

Experience salon-quality instant mirror shine hair color at home with Preference Luminizer by L'Oréal Paris. This ammonia-free permanent hair color system combines long lasting color with shine to deliver up to 10 weeks of vibrancy.

The peptide-infused glaze serum delivers rich, multidimensional color with refined reflects and a silky finish. Designed to provide salon-quality color and instant mirror shine, the formula creates vibrant, long-lasting permanent hair color without ammonia.

The three-step hair coloring system includes an ammonia-free Color Gel, Shine Protect Conditioner, and our first Glaze Serum infused with Peptides for instant mirror shine.

Complete the routine with the lightweight, multi-use Glaze Peptide Serum. This non-greasy leave-in treatment helps seal in color and mirror shine while delivering up to 2X smoother hair, 48-hour anti-frizz control, and heat protection up to 450°F (230°C). Reapply between washes to refresh shine for up to 7 weeks of usage.

Product Highlights:

Ammonia-Free Formula: No ammonia, salon-quality formula delivers multidimensional luminous color with a silky touch.
Vibrant Color for Up to 10 Weeks: Fade-defying permanent hair color helps deliver long-lasting vibrancy and refined reflects.
Instant Mirror Shine: Shine power in every step helps create high-shine, salon-inspired color at home.
Glaze Peptide Serum: Lightweight, non-greasy leave-in serum helps seal in color and mirror shine with up to 2X smoother hair, 48-hour anti-frizz control, and heat protection up to 450°F (230°C). Designed to extend your shine for up to 7 weeks of usage.
Shine Protect Conditioner: Helps lock in color and delivers 6X less breakage compared to untreated hair.
Up to 100% Gray Coverage: Covers grays while delivering rich, luminous color.
Suitable for All Hair Types: Designed for all hair types, including color-treated hair.

Why Choose L'Oréal Paris Preference Luminizer Ammonia-Free Hair Color?

Choose this ammonia-free, high-shine hair color if you want a permanent hair color that gives up to 10 weeks of vibrant color, instant mirror shine, and salon-quality results without harsh ammonia. The antioxidant- and peptide-infused system pairs an ammonia-free Color Gel with a Shine Protect Conditioner and multi-use Glaze Peptide Serum for salon-inspired dimension, silky hair, shine refresh, frizz control, and heat protection.

What It Helps With:

Vibrant Color: Delivers up to 10 weeks of salon-quality color.
Gray Coverage: Provides up to 100% gray coverage.
High Shine: Helps create instant mirror shine and a luminous finish.
Smoothness: Glaze Peptide Serum helps deliver up to 2X smoother hair.
Frizz Control: Helps provide 48-hour anti-frizz control.
Heat Protection: Helps protect hair from heat styling up to 450°F (230°C).
Soft Feel: Helps leave hair silky without weighing it down.

WHO SHOULD USE IT

Best for:

Dull Hair
Dry Hair
Salon hair color results at home
Gray hair

Hair Type: This product is formulated without harsh ammonia, and is suitable for all hair types, including color-treated hair.

WHEN TO USE

Frequency: Use whenever you want to refresh or change your hair color with ammonia-free permanent hair color and a luminous, glossy finish.

Coloring Day: Use the ammonia-free Color Gel, Shine Protect Conditioner, and the finishing touch Glaze Peptide Serum for instant mirror shine. Follow the package insert for your selected shade.

Between Washes: Reapply the Glaze Peptide Serum between washes to refresh mirror shine, smoothness, and frizz control for up to 7 weeks of usage.

HOW TO USE

Step 1: Mix Your Color.
Pour the ammonia-free Color Gel into the Developer Crème applicator bottle and shake thoroughly until mixed.

Step 2: Apply the Hair Color.
Apply the color mixture evenly from roots to ends, following the instructions included with your selected shade. Process for the time specified in the package insert.

Step 3: Rinse Thoroughly.
Rinse hair until the water runs clear, then prepare to condition with the included Shine Protect Conditioner.

Step 4: Condition and Lock In Color.
Apply the Shine Protect Conditioner throughout the hair to help smooth the fiber, condition, and lock in color. Leave on for two to three minutes, then rinse thoroughly.

Step 5: Apply the Glaze Peptide Serum.
Dispense a small amount of the multi-use Glaze Peptide Serum onto damp or dry hair. Work through mid-lengths and ends to seal in mirror shine, smooth the hair, and help control frizz.

Step 6: Refresh Shine Between Washes.
Reapply the Glaze Peptide Serum between washes to extend shine and maintain a smooth, glossy finish for up to seven uses.

Pro Tip: Instructions vary by shade. Refer to the package insert inside the hair color box before use.

INGREDIENTS

Antioxidants
What it does: Helps support long-lasting, fade-defying color performance.
Why it matters: Allows product to deliver vibrant permanent hair color with a luminous, silky-looking finish.

Peptides
What it does: Helps enhance smoothness and shine.
Why it matters: Supports a silkier feel along with instant mirror shine, up to 2X smoother hair, and a polished finish.

Full Ingredients List:
1190015 - INGREDIENTS: AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • SODIUM SALICYLATE (F.I.L. D209747/8).
1217043 A - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • PARFUM / FRAGRANCE • PHENOXYETHANOL • SODIUM PCA • TRIDECETH-6 • TOCOPHERYL ACETATE • ETHYLHEXYL SALICYLATE • LINALOOL • HEXYL CINNAMAL • BENZYL ALCOHOL • CHLORHEXIDINE DIGLUCONATE • CETRIMONIUM CHLORIDE • CARVONE • CITRUS AURANTIUM PEEL OIL • LIMONENE • AMYL CINNAMAL • GERANIOL • BENZYL BENZOATE • CAMELINA SATIVA SEED OIL • CITRONELLOL • BENZALDEHYDE (F.I.L. T255219/2).
1267836 - INGREDIENTS: AQUA / WATER / EAU • GLYCERIN • VP/VA COPOLYMER • PEG-40 HYDROGENATED CASTOR OIL • HYDROXYETHYLCELLULOSE • PHENOXYETHANOL • BEHENTRIMONIUM CHLORIDE • PARFUM / FRAGRANCE • ETHYLHEXYLGLYCERIN • POLYQUATERNIUM-6 • CETRIMONIUM CHLORIDE • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • LINALOOL • HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL • HEXYL CINNAMAL • COUMARIN • CARVONE • CITRUS AURANTIUM PEEL OIL • LIMONENE • ANISE ALCOHOL • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • ROSE KETONES • POGOSTEMON CABLIN OIL • SODIUM BENZOATE • TETRASODIUM EDTA • TOCOPHEROL • POTASSIUM SORBATE (F.I.L. T70103117/2).
1278150 I - INGREDIENTS: AQUA / WATER / EAU • PEG-4 RAPESEEDAMIDE • ETHANOLAMINE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • PRUNUS ARMENIACA KERNEL OIL / APRICOT KERNEL OIL • POLOXAMER 338 • OLEYL ALCOHOL • TOLUENE-2,5-DIAMINE • PARFUM / FRAGRANCE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • SODIUM METABISULFITE • HYDROXYBENZOMORPHOLINE • ERYTHORBIC ACID • m-AMINOPHENOL • TETRASODIUM GLUTAMATE DIACETATE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • 2-AMINO-3-HYDROXYPYRIDINE • AMYL SALICYLATE • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • DIMETHYL PHENETHYL ACETATE • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • TRIMETHYLCYCLOPENTENYL METHYLISOPENTENOL • THIOGLYCERIN • CITRIC ACID (F.I.L. T70104429/2).

What makes L'Oréal Paris Preference Luminizer different from other ammonia-free hair colors?

L'Oréal Paris Preference Luminizer is the brand's first ammonia-free color system infused with shine power in every step. This ammonia-free permanent hair color delivers up to 10 weeks of vibrant color, instant mirror shine, and up to 100% gray coverage.

What is included in the ammonia-free permanent hair color 3-step ritual?

The 3-step ritual includes an ammonia-free Color Gel, Shine Protect Conditioner, and Glaze Peptide Serum (a +1 new gesture, high-shine hair treatment in the box that gives instant shine). Together, they help deliver multidimensional permanent hair color, silky hair, and salon-quality lasting mirror shine.

Will L'Oréal Paris Preference Luminizer help cover grays?

Yes. This ammonia-free hair color is designed to provide up to 100% gray coverage while delivering vibrant, luminous permanent hair color.

What does the Glaze Peptide Serum do?

The lightweight, non-greasy Glaze Peptide Serum is a high-shine hair treatment that helps seal in color and gives instant mirror shine while providing up to 2x smoother hair, 48-hour anti-frizz control, and heat protection up to 450°F (230°C). Its non-greasy formula helps refresh shine without weighing hair down.

Can I use the Glaze Peptide Serum between colorings?

Yes. The multi-application Glaze Peptide Serum can be reapplied between washes for up to seven uses to refresh shine, smoothness, and frizz control.

Is L'Oréal Paris Preference Luminizer suitable for color-treated hair?

Yes. L'Oréal Paris Preference Luminizer is suitable for all hair types, including color-treated hair, and those seeking high-shine permanent hair color with no ammonia.