EverPure EverPure Sulfate Free Purple Shampoo for Toning Blonde or Bleached Hair

$10.99

Brass Toning Purple Sulfate Free Shampoo is rated 4.4 out of 5 by 2403.

Shampoo 6.80 fl.oz
Shampoo 2.5 fl.oz
Shampoo 23 fl.oz

PRODUCT DETAILS

EverPure Sulfate Free Purple Shampoo is a purple toning shampoo designed to help correct unwanted yellow and orange tones in blonde, gray/silver, and bleached or highlighted hair. The sulfate-free, color-safe formula gently cleanses while helping neutralize brassiness, leaving hair looking brighter after just one wash. Formulated for color-treated hair, this purple shampoo helps maintain vibrant blonde, highlighted brown, and silver hair while supporting hydration and shine. The formula includes hibiscus and purple dye to help brighten color while moisturizing strands, making it suitable for bleached hair and other color-treated hair types. EverPure Sulfate Free Purple Shampoo is vegan and formulated without sulfates, parabens, DMDM hydantoin, added phthalates, and gluten. Available in TSA-approved travel sizes, making it easy to maintain toned, vibrant hair while traveling.

Product Highlights:

Corrects Brassy Tones: Infused with purple dye to brighten color, neutralizing yellow and orange tones for cooler blonde, bleached, and silver hair.
Moisturizing Formula: This shampoo provides a smoothing, hydrating effect as it tones.
Color-Safe Care: Vegan formula is free from sulfates, parabens, DMDM hydantoin, gluten, and added phthalates. Gently cleanses and protects hair while maintaining color vibrancy.
Sophisticated Scent: An elegant fragrance of violet and thyme enhances your shower routine.
Bottles in Multiple Sizes: Available in 23 fl oz, 6.8 fl oz, and TSA-approved travel size (2.5 fl oz) for on-the-go toning care.

Why Choose EverPure Sulfate Free Purple Shampoo?

This purple toning shampoo is the ultimate solution for post-salon maintenance of blonde, bleached, or silver hair. With a sulfate-free, vegan formula powered by science, it’s safe for color-treated. Its elegant violet and thyme scent enhances your shower routine while helping to maintain brass-free, vibrant hues.

What It Helps With:

Brassy Hair: Purple dye tones and brightens color and neutralizes yellow and orange brassiness for cooler blonde, bleached, highlighted, and gray or silver hair.
Dehydrated Hair: Gently hydrates hair while it tones, leaving hair moisturized.

WHO SHOULD USE IT

This purple shampoo for colored hair is perfect for:

Blonde hair
Silver/gray hair
Bleached or lightened hair
Brown hair with highlights
Anyone struggling with unwanted brassy tones

It is ideal for people looking to maintain a vibrant, cool tone without using sulfates or harsh chemicals

WHEN TO USE

Use one to three times a week or as needed to neutralize brassy tones in your blonde, bleached, or silver hair. Consistent use helps balance tones for a brighter, cooler, and healthier-looking finish, leaving hair soft and refreshed. For best results, pair with EverPure Sulfate-Free Purple Conditioner.

HOW TO USE

For best results, use EverPure Sulfate Free Purple Shampoo in place of your regular shampoo 1–3 times a week by following these simple steps:

Step 1: Lather.
Apply a quarter-sized amount or more of EverPure Sulfate-Free Purple Shampoo to wet hair, focusing on the scalp and evenly distributing it through the strands.

Step 2: Tone.
Leave the shampoo in your hair for up to two minutes to let the purple pigments neutralize brassiness.

Step 3: Rinse.
Wash thoroughly and follow with the EverPure Sulfate-Free Purple Conditioner, focusing on mid-lengths and ends for added hydration and toning benefits.

Step 4: Maintain.
For daily maintenance between toning treatments, try EverPure Moisture Shampoo and Conditioner for hydrating your hair.

INGREDIENTS

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Pigments

Hibiscus + Purple Pigments
What it does: Neutralizes unwanted yellow and orange tones to refresh color and restore brightness to blonde, bleached, and silver hair.
Why it matters: These ingredients brighten and tone hair while adding hydration and brightening color.

Other Ingredients:
AQUA / WATER / EAU COCO-BETAINE DISODIUM LAURETH SULFOSUCCINATE SODIUM COCOYL ISETHIONATE SODIUM LAURYL SULFOACETATE SODIUM LAUROYL SARCOSINATE GLYCOL DISTEARATE SODIUM CHLORIDE DECYL GLUCOSIDE PARFUM / FRAGRANCE POLYQUATERNIUM-10 SODIUM HYDROXIDE AMODIMETHICONE PPG-5-CETETH-20 CITRIC ACID PEG-55 PROPYLENE GLYCOL OLEATE PROPYLENE GLYCOL CARBOMER ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER CI 60730 / ACID VIOLET 43 BUTYLENE GLYCOL BENZOIC ACID TRIDECETH-6 LINALOOL SALICYLIC ACID MAGNESIUM NITRATE HEXYL CINNAMAL HYDROXYCITRONELLAL SODIUM BENZOATE CETRIMONIUM CHLORIDE TETRASODIUM EDTA SORBITOL HIBISCUS SABDARIFFA FLOWER EXTRACT METHYLCHLOROISOTHIAZOLINONE MAGNESIUM CHLORIDE METHYLISOTHIAZOLINONE

CONSUMER STUDY RESULTS

Recognized as America’s #1 purple shampoo (based on L’Oréal USA calculation for Hair Care & Styling Database, Purple Shampoo sales, 52 weeks ending 6/10/23).

FREQUENTLY ASKED QUESTIONS

What does Purple Shampoo do for hair?

Infused with purple dye, the EverPure Purple Shampoo is designed to neutralize brassy tones by removing unwanted yellow or orange hues, helping blonde, highlighted, silver/gray hair maintain its vibrant, cool-toned color.

Why is the formula purple?

Purple shampoo works by using color theory to neutralize unwanted brassy, yellow, or orange tones in blonde, bleached, silver, or lightened hair. It acts as a temporary, at-home toner, depositing hibiscus and purple pigments that cancel out warm yellow tones, resulting in a cooler, brighter appearance.

What hair types and colors can benefit from Purple Shampoo?

The EverPure Purple system is formulated for various hair types, working effectively on all shades of blonde, highlighted brunette, silver, gray, and white hair. It helps enhance and preserve a brilliant, salon-fresh look.

Will EverPure Purple Shampoo dry my hair out?

No, the EverPure Purple system is created with a gentle, sulfate-free formula that leaves your hair thoroughly hydrated and moisturized while neutralizing brassiness. For best results, pair with EverPure Sulfate-Free Purple Conditioner.

What’s the best hair care regimen for gray, white, or silver hair?

For an optimal hair care routine, use EverPure Purple Shampoo 1–3 times a week to neutralize brass tones. For daily maintenance between toning treatments, try the EverPure Silver Care Shampoo and Conditioner to help keep silver and gray hair bright and healthy.

Why does my hair have a purple tint after using Purple Shampoo?

A slight purple hue indicates that too much product may have been used, or it stayed on your hair for too long. To avoid this, try using a smaller amount and rinsing it out sooner to achieve perfect toning results.

Why does the packaging look different?

While the packaging design of the EverPure Purple Shampoo may have been updated, rest assured that the formula is the same trusted product you’ve come to know and love.

Can I use this purple shampoo on curly or textured hair?

Yes, this sulfate-free purple shampoo is suitable for all hair types, including curly and textured hair. Its gentle formula tones brassy hues while helping to hydrate and smooth strands, leaving curls defined and vibrant.

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Ratings and Reviews

Reviews

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1331 reviews with 5 stars.

735 reviews with 4 stars.

242 reviews with 3 stars.

65 reviews with 2 stars.

30 reviews with 1 star.

Overall Rating

4.4

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Most Helpful Favourable Review

5 out of 5 stars.

A Miracle for grey hair.

5 years ago

My first shampoo with this product transformed my coarse grey hair, into soft, silky shine. I have naturally curly hair, with lots of grey. Now, it shimmers a vibrant silver. I had considered coloring my hair but after using Purple Shampoo, I'll keep my hair natural. I am so happy with this product and the price is makes it easily affordable.

37 people found this helpful

Show Reviews:

Most Helpful Critical Review

1 out of 5 stars.

Never again

3 years ago

Worst ever. Turned my snow white hair greyish purple and I can't wash the gray out. Might be ok for blonde but DO NOT use if your hair is white.

17 people found this helpful

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1 to 8 of 2403 Reviews.

1 – 8 of 2403 Reviews

Review 1

Votes 4

1 out of 5 stars.

Gray hair purple

8 months ago

Turned my gray hair purple and would not wash out.

Helpful?

Response from L'Oreal:

8 months ago

LeCare

Hi Dseyffer! We are sorry to hear that Ever Pure Brass Toning Purple Sulfate Free Shampoo gave you purple discoloration. This shampoo in not recommended on hair that is gray or white. This shampoo is specifically for blondes with brassy/gold/orange tones. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.

Review 1

Votes 2

Age:45 to 54

Gender:Female

1 out of 5 stars.

Used to love it

a year ago

I have been using L’Oréal ever pure products for quite some time. It appears the formula has changed recently and I’m allergic to the new ingredients. If it ain’t broke don’t fix it.

Would you purchase this again:No

Helpful?

Troutdale, Oregon

Review 1

Votes 10

Age:65 or over

Gender:Female

My eye color:Hazel

My complexion:Light

My undertone:Cool Undertone

1 out of 5 stars.

Unpleasant smell

2 years ago

This shampoo has an unpleasant smell, which reminded me of tree tea oil. Used once, won't use again.

Would you purchase this again:No

Helpful?

Review 1

Votes 7

Age:65 or over

Gender:Female

My eye color:Green

My complexion:Fair

My undertone:Warm Undertone

5 out of 5 stars.

Excellent L'Oreal Purple shampoo

2 years ago

My hairdresser recommended purple shampoo and I chose L'oreal Ever Pure. I constantly receive compliments on my hair!

Would you purchase this again:Yes

Helpful?

Review 1

Votes 11

4 out of 5 stars.

Love it!

2 years ago

Works good growing out my white grey hair lots of compliments .I even add a little to my reg shampoo to alternative.

Helpful?

Review 1

Votes 14

Age:45 to 54

Gender:Female

My eye color:Blue

My hair color:Light Blonde

My complexion:Fair

My undertone:Cool Undertone

5 out of 5 stars.

Amazing product

2 years ago

I recently bought a long blonde human hair wig and it came with a brassy yellow tone so I bought L’Oréal sulfate free purple shampoo and wash it and soaked it in it for 15 minutes and it came out BEAUTIFULLY! It’s all gone and I love it! The best purple shampoo I’ve ever tried.

Would you purchase this again:Yes

Helpful?

Review 1

Votes 11

5 out of 5 stars.

Excellent

2 years ago

I never write ratings however, I just used Loreal Ever Pure Purple Shampoo and I am amazed! I have highlighted blonde hair and bought the shampoo because I liked the idea of neutralizing any brassy tones. First, it was fun to use "purple" shampoo & I was not worried that I would end up with lavender hair color (on blonde). Also, did not need any after wash "color rinse" (although I would not have minded). I will definitely purchase this again!

Helpful?

Chattanooga TN

Review 1

Votes 8

Age:65 or over

Gender:Female

My eye color:Light Brown

My complexion:Light

My undertone:Warm Undertone

2 out of 5 stars.

Too thick

2 years ago

Although this did a good job of cleaning my hair, it is too thick and gooey. At least half of a squirt ends up on the shower floor before I can rub my hands together and get it in my hair.

Would you purchase this again:No

Helpful?

1 – 8 of 2403 Reviews

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Reviews

Rating Snapshot

Select a row below to filter reviews.

1331 reviews with 5 stars.

735 reviews with 4 stars.

242 reviews with 3 stars.

65 reviews with 2 stars.

30 reviews with 1 star.

Overall Rating

4.4

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Most Helpful Favourable Review

5 out of 5 stars.

A Miracle for grey hair.

5 years ago

37 people found this helpful

Show Reviews:

Most Helpful Critical Review

1 out of 5 stars.

Never again

3 years ago

Worst ever. Turned my snow white hair greyish purple and I can't wash the gray out. Might be ok for blonde but DO NOT use if your hair is white.

17 people found this helpful

Show Reviews:

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Filter Reviews

1 to 8 of 2403 Reviews.

1 – 8 of 2403 Reviews

Review 1

Votes 4

1 out of 5 stars.

Gray hair purple

8 months ago

Turned my gray hair purple and would not wash out.

Helpful?

Response from L'Oreal:

8 months ago

LeCare

Review 1

Votes 2

Age:45 to 54

Gender:Female

1 out of 5 stars.

Used to love it

a year ago

I have been using L’Oréal ever pure products for quite some time. It appears the formula has changed recently and I’m allergic to the new ingredients. If it ain’t broke don’t fix it.

Would you purchase this again:No

Helpful?

Troutdale, Oregon

Review 1

Votes 10

Age:65 or over

Gender:Female

My eye color:Hazel

My complexion:Light

My undertone:Cool Undertone

1 out of 5 stars.

Unpleasant smell

2 years ago

This shampoo has an unpleasant smell, which reminded me of tree tea oil. Used once, won't use again.

Would you purchase this again:No

Helpful?

Review 1

Votes 7

Age:65 or over

Gender:Female

My eye color:Green

My complexion:Fair

My undertone:Warm Undertone

5 out of 5 stars.

Excellent L'Oreal Purple shampoo

2 years ago

My hairdresser recommended purple shampoo and I chose L'oreal Ever Pure. I constantly receive compliments on my hair!

Would you purchase this again:Yes

Helpful?

Review 1

Votes 11

4 out of 5 stars.

Love it!

2 years ago

Works good growing out my white grey hair lots of compliments .I even add a little to my reg shampoo to alternative.

Helpful?

Review 1

Votes 14

Age:45 to 54

Gender:Female

My eye color:Blue

My hair color:Light Blonde

My complexion:Fair

My undertone:Cool Undertone

5 out of 5 stars.

Amazing product

2 years ago

Would you purchase this again:Yes

Helpful?

Review 1

Votes 11

5 out of 5 stars.

Excellent

2 years ago

Helpful?

Chattanooga TN

Review 1

Votes 8

Age:65 or over

Gender:Female

My eye color:Light Brown

My complexion:Light

My undertone:Warm Undertone

2 out of 5 stars.

Too thick

2 years ago

Although this did a good job of cleaning my hair, it is too thick and gooey. At least half of a squirt ends up on the shower floor before I can rub my hands together and get it in my hair.

Would you purchase this again:No

Helpful?

1 – 8 of 2403 Reviews

Next Reviews

Questions

1–9 of 9 Questions

Brass Toning Purple Sulfate Free Shampoo
4 years ago

Does this product contain PPD?

1 answer
1. Loreal Consumer Care USA
  
  4 years ago
  
  Hello, Thanks for reaching out! Paraphenylenediamine PPD is in all hair color that contains color pigments.
  All the ingredients we use in a product are listed on the package or the label of the product itself.
  We thank you for your interest in Loreal!
  
  Helpful?
Brass Toning Purple Sulfate Free Shampoo
5 years ago

Does this work to keep purple hair purple?

1 answer
1. Consumer Care Center
  
  5 years ago
  
  Hi there! The L'Oreal EverPure Brass Toning Purple Shampoo will not keep purple hair purple. The shampoo helps tone down red, orange, gold in the hair but does not deposit enough purple pigment for it to be noticeable. Thank you!
  
  Helpful?
Brass Toning Purple Sulfate Free Shampoo
5 years ago

Can I use the purple shampoo everyday?

1 answer
1. Consumer Care Center
  
  5 years ago
  
  Hi Nene0131, Brass Toning Purple Sulfate Free Shampoo should be used as needed to reduce unwanted brassy tones in the hair. It is gentle enough to be used daily however daily use may not be needed. Thanks for your interest in Loreal!
  
  Helpful?
Brass Toning Purple Sulfate Free Shampoo
5 years ago

Can I use the purple shampoo/conditioner on my natural blonde/grey 61 year old hair?

1 answer
1. Consumer Care Center
  
  5 years ago
  
  Hi there! We appreciate your interest in the EverPure Brass Toning Purple Sulfate Free Shampoo. L'Oreal Paris EverPure Purple Sulfate Free Shampoo neutralizes brassy yellow and orange tones in hair, leaves hair brighter. This Hair Care system with shampoo and conditioner for color-treated hair - for all Blonde Hair, Bleached Hair, Highlighted Brown Hair and Silver Hair. Our moisturizing hair shampoo is infused with Hibiscus and Purple Dye, tones brassy hair and leaves hair deeply moisturized. Thanks so much for choosing L'Oreal!
  
  Helpful?
Brass Toning Purple Sulfate Free Shampoo
3 years ago

I used the one for brass hair and now my hair is purple how do I get it out of my hair not happy never again

0 answers
Brass Toning Purple Sulfate Free Shampoo
4 years ago

Colored hair medium blonde turned grayish brown what product to use

0 answers
Brass Toning Purple Sulfate Free Shampoo
4 years ago

Can this be used on natural gray hair? What can I expect that would change?

0 answers
Brass Toning Purple Sulfate Free Shampoo
5 years ago

I bought the conditioner and it not purple it's blue! Is it safe to put on my golden blonde hair ? I want to remove the brassiness, but a retired hairdresser told me blue is for brunettes and she wouldn't use it, I don't want to ruin my hair

0 answers
Brass Toning Purple Sulfate Free Shampoo
5 years ago

My hair has blonde highlights, some bold red streaks, and red underneath in the back. I want to make the blonde less yellow/brassy, but need something that won't change the red portion of my hair. Will this shampoo affect the red?

0 answers

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Rated 1 out of 5 by Dseyffer from Gray hair purple Turned my gray hair purple and would not wash out.

Date published: 2025-09-14

Rated 1 out of 5 by Lost customer from Used to love it I have been using L’Oréal ever pure products for quite some time. It appears the formula has changed recently and I’m allergic to the new ingredients. If it ain’t broke don’t fix it.

Date published: 2024-09-02

Rated 1 out of 5 by CG Bents from Unpleasant smell This shampoo has an unpleasant smell, which reminded me of tree tea oil. Used once, won't use again.

Date published: 2024-05-31

Rated 5 out of 5 by JB53 from Excellent L'Oreal Purple shampoo My hairdresser recommended purple shampoo and I chose L'oreal Ever Pure. I constantly receive compliments on my hair!

Date published: 2024-01-19

Rated 4 out of 5 by Val2024 from Love it! Works good growing out my white grey hair lots of compliments .I even add a little to my reg shampoo to alternative.

Date published: 2023-09-16

Rated 5 out of 5 by Blondie45449 from Amazing product I recently bought a long blonde human hair wig and it came with a brassy yellow tone so I bought L’Oréal sulfate free purple shampoo and wash it and soaked it in it for 15 minutes and it came out BEAUTIFULLY! It’s all gone and I love it! The best purple shampoo I’ve ever tried.

Date published: 2023-08-16

Rated 5 out of 5 by Melinda from Excellent I never write ratings however, I just used Loreal Ever Pure Purple Shampoo and I am amazed! I have highlighted blonde hair and bought the shampoo because I liked the idea of neutralizing any brassy tones. First, it was fun to use "purple" shampoo & I was not worried that I would end up with lavender hair color (on blonde). Also, did not need any after wash "color rinse" (although I would not have minded). I will definitely purchase this again!

Date published: 2023-07-13

Rated 2 out of 5 by jane from Too thick Although this did a good job of cleaning my hair, it is too thick and gooey. At least half of a squirt ends up on the shower floor before I can rub my hands together and get it in my hair.

Date published: 2023-06-26

Brass Toning Purple Sulfate Free Shampoo Reviews - page 2

Rated 1 out of 5 by Mollz from Not worth it One of the worst purple shampoos I’ve ever used. Makes my hair so greasy oily dirty.

Date published: 2023-05-30

Rated 5 out of 5 by Amandaboo24 from Amazing!!! I use to use other purple shampoos that would dry my hair out, and I love this one it makes my hair so soft after using it and takes the brassiness out of my hair. 10/10 recommend!!

Date published: 2023-03-29

Rated 1 out of 5 by Jessica from This is not purple. This is blue. This is not purple conditioner. This is blue. Don’t waste your time and money.

Date published: 2023-03-06

Rated 5 out of 5 by BxGrl1269 from Does what it says it will do This worked great for me. I used both the shampoo and conditioner as directed and got the results I wanted - my grey hair looks amazing - I wanted to have my grey hair stand out since I have salt/pepper hair and noticed it had started yellowing; I decided to give this brand a shot and was pleasantly surprised. My hair is also curly and my curls look great, it took the yellowing away. Definitely recommend

Date published: 2022-12-30

Rated 5 out of 5 by Jacqui from Works very well, does what it says it will do Blonde streaks, works well to tone down brassiness

Date published: 2022-10-28

Rated 5 out of 5 by Blazinem from I love this My hair is mostly white with a little brown and a little gray. I swim every day. I use this 3-4 times a week and it keeps my hair from turning yellow or green from the chlorine. I love this combo.

Date published: 2022-10-10

Rated 1 out of 5 by Gypsy from Never again Worst ever. Turned my snow white hair greyish purple and I can't wash the gray out. Might be ok for blonde but DO NOT use if your hair is white.

Date published: 2022-09-09

Rated 1 out of 5 by Chey from My hair is ruined, Lawsuit sounds good right now. After using this product twice a week on bleached hair, for about two months. All of a sudden my hair started breaking off and I don't mean just a little. I have a area the size of my hand on the back of my head where my hair is maybe 2 in long now. My hair wasn't breaking off after being bleached, and since I stopped using this product it's no longer breaking off. I have to cut my all my hair off now. I'm extremely upset over this.

Date published: 2022-08-27

Rated 1 out of 5 by Diana from A mistake for me This was a mistake for me. My hair was about half light brown and half white. This product made my hair look darker and overall more grey, which I hate. Will this color wash out? What should I do to get back to my original color?

Date published: 2022-06-17

Rated 5 out of 5 by shoequeen from Best For Gray Hair I love the Purple Shampoo and Conditioner. I've been using it for about a year now. I've tried other brands but permanently back with Loreal. My gray is actually a beautiful, soft and shiny silver with regular use - about every other shampoo.

Date published: 2022-05-12

Rated 5 out of 5 by Gmw03 from The best one I’ve used I’m a natural light blonde but as I got older my hair began to darken a bit. I’ve used this shampoo for about a year now and I’m dead set on it. I’ve tried other brands and even high end ones but this shampoo is really good. It also doesn’t contain anything bad for your hair!! Highly recommend the shampoo and conditioner! I used both today and here’s how my hair looks!

Date published: 2022-04-20

Rated 5 out of 5 by Plum from Finally Finally have found a product for my Blonde..growing out to silver hair. Have used it only once..amazed at how it turned my silver hair into more of a steel gray and toned down my blonde weave which, is what I was hoping for. Hair is shining, full of body..very manageable. Have used many professional products that did not work this well. My hair is very long and very naturally curly.

Date published: 2022-04-05

Rated 2 out of 5 by Loved loreal from Left purple in my hair I have long gray hair and wanted to remove the yellowing. No dyes in my hair. Used precisely as directed and thought I rinsed thoroughly. There is a streak of purple down the back of my hair. No biggie. Kinda cute. But it will not wash out.

Date published: 2022-03-18

Rated 5 out of 5 by Misty from Great product Use all the time and love it!!!!!! Recommend to anyone with bleached hair or highlights

Date published: 2022-03-01

Rated 3 out of 5 by Sara D from don't really suggest I went to walmart and bought the L'oreal purple shampoo and conditioner. I love the shampoo and it does a great job of getting the brassiness out, however, the conditioner is awful. The conditioner smells good and feels great on my hair but it left hair with a nasty green tint. When my grandmother saw it she asked if I went swimming..... Now I've been doing this platinum blonde thing for a while and I just don't suggest this product.

Date published: 2022-02-19

Rated 5 out of 5 by Shoiley32 from Love what this shampoo does I've been using this shampoo to grown my color dyed hair out to my natural brown/gray. It smells greats and really tones my hair.

Date published: 2022-01-03

Rated 2 out of 5 by Venusprime from Blue NOT Purple!! I got this and expected it to be dark purple like other purple hair toning products I’ve used, but it is a very vivid BLUE! I compared it to purple shampoo and it’s not purple at all. Purple is opposite of yellow, so it balances and tones yellow, brassy tones from dyed or natural blonde hair. Blue, on the other hand, is opposite orange, and balances and tones orange brassy tones in darker hair or hair that has been bleached but still has orange brassy tones. If your hair is light or bleached blonde and has yellow brassy tones, using a blue yo er conditioner or shampoo will give it a GREENISH tone! Very upsetting! I cannot use this, I tried it once and it made my hair look greenish! The company may not know the difference, but if you need to neutralize yellowish brassy tones from light hair, don’t use this as it is NOT PURPLE! It’s BLUE!

Date published: 2021-12-20

Rated 5 out of 5 by CCrainrn33 from Great Toning Shampoo I absolutely love EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo! It keeps my highlights looking fresh and free of any ugly brassy tones. It works so well and is reasonably priced! The fragrance is amazing. 5/5 stars I highly recommend it for blondes!

Date published: 2021-09-19

Rated 1 out of 5 by Isabelle27 from Ok, I was so excited to try this! I have blonde hair with silver and white streaks. I’ve been using a purple shampoo and thought I’d try a good purple conditioner. Well. I used it once and noticed no change ( brassy yellow in my white streak). Used it a second time (following the directions exactly), and yikes! Dry hair revealed still brassy yellow white streak and LILAC streaks at the sides (previously white). Now I totally understand those little lavender haired old ladies! I’ve washed x3 with “regular” shampoo and conditioner, and still purple. Hoping it resolves before my son’s wedding in 3 weeks.

Date published: 2021-09-12

Rated 5 out of 5 by LauraJaneFL from It Works! I bought this shampoo with no expectations and was overwhelmed with the results. I left the shampoo on dry hair for 20 minutes, rinsed and followed with the conditioner. The picture says it all!

Date published: 2021-08-12

Rated 2 out of 5 by Sami987 from Would not use again This shampoo and conditioner seems to leave a film on my hair and makes it really stringy and greasy looking, even after blow drying and styling.

Date published: 2021-06-22

Rated 5 out of 5 by Pkins from My absolute favorite I started using this 3 weeks ago. This is by far the best shampoo/ conditioner I have ever used. My hair doesnt get greasy at all. Also my scalp feels the cleanest it has ever been. It feels like it stripped my hair of all the bad products I have ever used and repaired all the damage I've ever done.

Date published: 2021-02-22

Rated 5 out of 5 by ahpjones from It's the smell for me Even if I didn't need to use violet shampoo for my highlights, I could easily bathe in this shampoo/conditioner set every single day. It smells so good and clean. Even though it comes out like a cream, it lathers up very nicely so you still feel like you're getting a deep cleanse.

Date published: 2021-01-11

Rated 5 out of 5 by Rose1921 from A Miracle for grey hair. My first shampoo with this product transformed my coarse grey hair, into soft, silky shine. I have naturally curly hair, with lots of grey. Now, it shimmers a vibrant silver. I had considered coloring my hair but after using Purple Shampoo, I'll keep my hair natural. I am so happy with this product and the price is makes it easily affordable.

Date published: 2020-10-11

Rated 5 out of 5 by Jaymaybaby9 from My favorite purple shampoo I love how it takes out the brassy color and really lets the blonde shine! I really love it and hydrated my hair too

Date published: 2020-10-09

Rated 5 out of 5 by Love47 from My Purple Shampoo I'm Rid Of Brassy Tone Everyday And Night For The Rest Of My Whole Life..............

Date published: 2020-09-03

Rated 3 out of 5 by Fawnzie18 from Did not meet expectations Gave my hair a slight red shade.I'll keep using my generic Paul Mitchell shampoo and conditioner for colored hair. I've used it for years.

Date published: 2020-08-31

Rated 5 out of 5 by APT5558 from The best! It is fantastic and really helps my hair color stay for much longer before I need to visit my hairdresser!!

Date published: 2020-08-30

Rated 4 out of 5 by shel1119 from great shampoo and conditioner I've been using this for about 3 weeks. I honestly haven't noticed the brassyness toning down, but my hair looks fabulous!! It's soft and full of body. I'm a bit disapointed about not helping the tone (which is why I'm giving a 4 instead of 5 star rating), but I'll continue to use this regardless.

Date published: 2020-07-25

Rated 5 out of 5 by jimpeggy2 from About time!!!! My ends are always warm, as in I can start fires with the tip of my pony because DANG it’s HOT! One use and it cooled those ends right off! It’s a game changer. No staining, just calming tone. It works. As advertised and better. I’m going to always keep extra on hand. Thank you L’Oréal!

Date published: 2020-07-14

Brass Toning Purple Sulfate Free Shampoo Reviews - page 3

Rated 2 out of 5 by kaylee570 from Does job but left me with more stray hairs Seems to make my hair look a bit less brassy, but immediately after use I had 3x as much stray hair coming out as I do with regular shampoo.

Date published: 2020-07-11

Rated 2 out of 5 by Xime51 from My hair turned almost black and it was light brown Nice smell. Softer hair but DARK! My hair turned like very dark purplish brown. Horrible!

Date published: 2020-07-05

Rated 5 out of 5 by Anonymous from I loved this shampoo when my hair was blonde! It was soooo good to my hair. It smells amazing and definitely toned my hair so much! No need to use more than 1 or 2 times a week! Such a good product for the price

Date published: 2020-05-11

Rated 4 out of 5 by marriedtoeric from I really like this shampoo. I gave it four stars instead of five because cleaning purple off my shower walls is a pain when splashes leave my headbut its effective and smells great. My hair looks good!

Date published: 2020-05-09

Rated 2 out of 5 by Ama96 from Not for sensitive scalps! I wanted to try a new brand of purple shampoo so I figured since I liked loreal shampoos that this would be great! I was wrong, it is not great for me anyway... Smell is okay but my number one problem is dryness! Gave me a very itchy and dry scalp a few times after using it. Feels like I have lice or something. The itch is awful. I get relief from using dove conditioner on my scalp but ones my hair dries out the itch slowly comes back. I would not recommend if you have a sensitive scalp!

Date published: 2020-05-02

Rated 5 out of 5 by thanujam1 from Best purple affordable shampoo at the drugstore that just performs like any other high end purple shampoo. Super satisfied and the fact that it is sulfate free is a plus. Maintained the balayage hair color without turning brassy for months.

Date published: 2020-04-30

Rated 5 out of 5 by brookecbf3d from I know theyre not always recommended, but I love a good lathering shampoo! So makes me feel better that there are no nasty sulfates. This stuff is no joke when it comes to removing the brass- but dont leave it on too long otherwise youll definitely get a purple hue. Goes away after a day or so. Was overall really happy with this shampoo and conditioner combo.

Date published: 2020-04-29

Rated 2 out of 5 by kylees13 from I love LOral and their brand is almost always safe and affordable yet quality. However, after trying out this shampoo and conditioner I was a little less than impressed. The smell of the shampoo smells a little masculine for my personal taste. The shampoo I thought worked okay but the conditioner was blue instead of purple and I felt like it didnt take my hair a step further but really a step back in toning. Unfortunately in my opinion I felt I t didnt measure up to the competition for this particular product.

Date published: 2020-04-28

Rated 5 out of 5 by megborneman from I used the toning system with the shampoo and conditioner. It was AMAZING! It kept my platinum on point. I never had to worry about someone spotting brassiness in my hair. It smelled great, and the lather was thick.

Date published: 2020-04-21

Rated 5 out of 5 by daniellel45d6 from This worked SO well to tone my blonde highlights and it didnt dry out my hair either! Its definitely the best purple shampoo I have ever tried and I love that its sulfate free!

Date published: 2020-04-20

Rated 5 out of 5 by carolinecfe47 from This is a great product for the price. This is a great tonal shampoo for blonde. It smells great and is a nice consistency. It is also a good product because it doesnt turn your hair purple.

Date published: 2020-04-19

Rated 5 out of 5 by sarahbf5ca from Keeps my platinum blonde looking amazing! Makes a nice lather but I do seem to use just a little more than normal. The smell could be a little nicer. Otherwise I love it and will repurchase again.

Date published: 2020-04-13

Rated 3 out of 5 by elysa from I wanted to love it. It has a nice smell and consistency just not the best fit for my hair.

Date published: 2020-04-08

Rated 5 out of 5 by Anonymous from Love the smell, texture and results. It leaves my hair soft and does a great job toning down the brass.

Date published: 2020-04-06

Rated 4 out of 5 by shaynaaadc6 from Love this !!! It is such a great hair product and I love It on my color treated hair. I have tried different purple shampoos and I like this one a lot.

Date published: 2020-04-05

Rated 5 out of 5 by astoldbycoral from I really didnt notice a different to be honest. It works but not better than others. Its got a good price, but its an average product.

Date published: 2020-04-05

Rated 5 out of 5 by haleyl09 from I adore this shampoo! It tones my balayage hair very well, leaving it silly smooth and brass free. The smell is also great. It isnt heavy and doesnt leave my hair oily.

Date published: 2020-04-05

Rated 5 out of 5 by katiet7 from This product really works. Its a great price point and helps to tone down the brassy color that blondes can get. I used it a few times a week and was very impressed with results. It can stain your shower curtain so be sure to wash down any droplets that get around the shower.

Date published: 2020-04-04

Rated 5 out of 5 by nikkiidalee from This shampoo is awesome!! It smells so wonderful, cleans my hair, and keeps my blonde nice and bright! I usually use it twice a week, but I also have well water so I have to use it more often to avoid my blonde from slowly turning yellow!

Date published: 2020-04-04

Rated 5 out of 5 by kellymarincuervo from This might just be the solution to all your staying blond problems. My hair was starting to turn a weird gray green color and every time I use this product my hair comes out that amazing rich blonde color I want it to be. It also smells really nice. I recommended it to all my friends.

Date published: 2020-04-01

Rated 4 out of 5 by leakhat from This is a great purple shampoo. It definitely takes away any brassy tones and amplifies blonde highlights. Nice thick texture is great, compared to many other purple shampoos this feels like it gives a better wash.

Date published: 2020-03-31

Rated 5 out of 5 by katiecrumlish9 from Great product for in-between hair salon visits. It helps get rid of the brassy-ness my hair can get. Great price. I make sure to keep this on hand. It smells great too. I would recommend this product.

Date published: 2020-03-30

Rated 4 out of 5 by monicam5b92 from I think it does help take the brassy look out your hair . Only if you keep up with it , than it should do the job & youll see changes in your hair . Also with hair texture , let alone the scent it amazing!!

Date published: 2020-03-30

Rated 5 out of 5 by angie710 from Just like the conditioner, the shampoo is also the bomb.com.... it left my hair shiny and took all the yellow tones out.

Date published: 2020-03-30

Rated 5 out of 5 by annadlg from I totally loved this shampoo, the brass toning works perfect and for the fraction of the price compared to other products Ive used. The smell is amazing, and I love that theres a lather when I shampoo my hair. I dont ever get that with other purple shampoos. Definitely recommend.

Date published: 2020-03-30

Rated 1 out of 5 by megt1 from I have balayaged blonde hair and rely on purple shampoos and conditioners to keep it from looking too golden. Unfortunately this just didnt do the trick.

Date published: 2020-03-29

Rated 4 out of 5 by hannahh18 from It is very dark in color which is good for toning. It didn't leave my hair dry like other purple shampoos have. I only wash my hair 2 or 3 times a week and did not notice it getting any greasier then normal and did a good job of cleaning dry shampoo from my scalp with no buildup

Date published: 2020-03-27

Rated 5 out of 5 by brittanycda8e from Works just as well as my more expensive purple shampoo, and it smells so much better. I just dont like how it can turn stuff purple because its so dark, but thats any purple shampoo

Date published: 2020-03-26

Rated 5 out of 5 by babyplastique from I do love the smell of this product . It washes my hair great . Not sure if it took a lot of the brass out I have used it twice so far . Be Aware of purple shampoos the longer you leave it in the More grey your hair will turn . So be sure to wash it out sooner than later

Date published: 2020-03-25

Rated 4 out of 5 by kaylaz2a94 from I was very surprised as to how well this product worked! I have had my highlights since October and once I started using this product I could definitely tell the color was more vibrant and there was less brassiness. I will be adding more highlights to my hair this summer and this will be my go to shampoo.

Date published: 2020-03-24

Brass Toning Purple Sulfate Free Shampoo Reviews - page 4

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Reviews

Rating Snapshot

Overall Rating

Review this Product

Most Helpful Favourable Review

A Miracle for grey hair.

Most Helpful Critical Review

Never again

Customer Images and Videos

Filter Reviews

Gray hair purple

Used to love it

Unpleasant smell

Excellent L'Oreal Purple shampoo

Love it!

Amazing product

Excellent

Too thick

Reviews

Rating Snapshot

Overall Rating

Review this Product

Most Helpful Favourable Review

A Miracle for grey hair.

Most Helpful Critical Review

Never again

Customer Images and Videos

Filter Reviews

Gray hair purple

Used to love it

Unpleasant smell

Excellent L'Oreal Purple shampoo

Love it!

Amazing product

Excellent

Too thick

Questions

JenNMI

Does this product contain PPD?

Vrdz

Does this work to keep purple hair purple?

Nene0131

Can I use the purple shampoo everyday?

NC Mom

Can I use the purple shampoo/conditioner on my natural blonde/grey 61 year old hair?

Heather

I used the one for brass hair and now my hair is purple how do I get it out of my hair not happy never again

Dede

Colored hair medium blonde turned grayish brown what product to use

MollyA

Can this be used on natural gray hair? What can I expect that would change?

Flaomato6

I bought the conditioner and it not purple it's blue! Is it safe to put on my golden blonde hair ? I want to remove the brassiness, but a retired hairdresser told me blue is for brunettes and she wouldn't use it, I don't want to ruin my hair

CJMM

My hair has blonde highlights, some bold red streaks, and red underneath in the back. I want to make the blonde less yellow/brassy, but need something that won't change the red portion of my hair. Will this shampoo affect the red?