eye makeup Unbelieva-Brow Expands Its Brow Gel Collection With 3 New Shades

Your best brows are just a swipe away.

January 21, 2022
Unbelievabrow Eyebrow Gel

Brows have long been a focal point for any makeup look and even for looks that involve little to no makeup at all. Simply put, the eyebrows can make or break your appearance — just ask the folks who have, for better or worse, shaved, bleached, overplucked or overgrown their brows. And whether you’re getting ready for a special occasion or just want to look put together as you carry on with day-to-day activities, you need a brow product with staying power. Luckily for all of us, L’Oréal Paris just added three new must-have shades to the Unbelieva-Brow Longwear Waterproof Brow Gel collection, making color matching even easier, for a brow look that lasts.


Meet the New Brow Gels

When it comes to brows — just like any feature — perfection is overrated. But that isn’t to say that you don’t want them to look their best, and for the look to stick. The must-have eyebrow gel now comes in eight budge-proof colors — same great coverage, new amazing shades.

Unbelieva-Brow Longwear Waterproof Brow Gel in Dark Blonde

For anyone who finds themselves between blonde and light brunette (perhaps you just bleached your eyebrows), this is the shade for you. You can still build the color and sculpt your bushes into your desirable stay put look — no matter how natural or dramatic.

Unbelieva-Brow Longwear Waterproof Brow Gel in Soft Brunette

For brows that last, in a soft brunette shade, reach for this hue. The sweat-resistant and transfer resistant gel gives you the brunette brows you want for up to 48 hours. 

Unbelieva-Brow Longwear Waterproof Brow Gel in Warm Brunette

If your brunette brows run deeper in color, opt for this new hue. The waterproof, no smudge gel is perfect for those with sparse brows that need to bulk up a bit. Use the angled brush to fill in and shape your brows, then use the spoolie to comb through and finish them.

Next: This Soap Brow-Inspired Topcoat Is a Must-Have

Written by: Shalwah Evans, Photo Credit: Chaunte Vaughn