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Kendall Jenner Is Named New Global Ambassador for L’Oréal Paris

The model and entrepreneur joins A-listers like Viola Davis, Kate Winslet and H.E.R.

July 19, 2023

Keeping up with Kendall Jenner just got that much harder (as if it wasn’t hard enough) now that the multi-hyphenate just added
L’Oréal Paris global ambassador to her resume. The model and entrepreneur joins the ranks of A-listers such as Viola Davis, Eva Longoria, Elle Fanning, Camila Cabello, Kate Winslet and H.E.R. — to name a few — as part of the brand’s diverse roster of spokes.

“I’m honored to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, ‘I’m worth it,’” said Jenner. “Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true full-circle moment.”

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Jenner, who began modeling when she was only 13, has become one of the most influential people of her generation. She rose to supermodel fame in the fashion industry, walking for some of the most prominent fashion houses in the world, and she leveraged her reality TV fame to become an entrepreneur and one of the top influencers on social media — she has nearly 300 million Instagram followers, 32 million Twitter followers and 5 million followers on TikTok. 

"Nobody defines Kendall Jenner but Kendall Jenner,” said Delphine Viguier, L’Oréal Paris Global Brand President. “She is the embodiment of everything Gen-Z stands for, owning her image, proudly growing in her self-worth, and inspiring others to do the same." 

Jenner will be the lead on L’Oréal Paris’s makeup campaigns beginning in September. Want to try one of the ambassador’s classic soft glam looks? Take your pick from the bestsellers below.


L’Oréal Paris Infallible 24 Hour Fresh Wear Foundation

This longwearing foundation comes in 40 buildable shades and has SPF 25 built into the formula. (Kendall Jenner wears the shade pearl)

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L’Oréal Paris Infallible Up to 24H Fresh Wear Foundation in a Powder

The TikTok viral powder foundation is sweatproof, heatproof, transfer resistant and has a soft matte finish. (Kendall Jenner wears the shade pearl)

L’Oréal Paris Infallible Matte Resistance Liquid Lipstick

This new liquid lipstick is infused with hyaluronic acid so that the formula doesn’t dry out your lips, plus it stays put for up to 16 hours — quite the departure from the trendy, yet drying and flaky liquid lipsticks from the 2010s. (Try it in Le Rouge Paris or Fairytale Ending for the type of classics Jenner loves)

L’Oréal Paris Infallible Grip Precision Felt Waterproof Eyeliner

It’s hard to give a good supermodel gaze without accentuating the eyes, so grab this smudge-resistant, transferproof liquid liner that offers up to 30 hours of wear.

Next: Lessons of Worth: Elle Fanning on Being Imperfectly Enough

Photo Courtesy of L’Oréal Paris

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