Superior Preference Cool Blonde Fade-Defying Shine Permanent Hair Color

Name: Superior-Preference-Cool-Blonde-Hair-Color-Ultra-Ash-Medium-Blonde-8UA
Brand: SuperiorPreference
SKU: 0071249646472
Price: 13.99 USD
Availability: InStock

$13.99

Cool Blonde Hair Color Ultra Ash Medium Blonde 8Ua is rated 3.3 out of 5 by 24.

Superior-Preference-Cool-Blonde-Hair-Color - Ultra Ash Very Light Blonde 10UA

Superior-Preference-Cool-Blonde-Hair-Color-Ultra-Ash-Dark-Blonde-7UA - Ultra Ash Dark Blonde 7UA

Superior-Preference-Cool-Blonde-Hair-Color-Ultra-Ash-Medium-Blonde-8UA - Ultra Ash Medium Blonde 8UA

Color

PRODUCT DETAILS

Our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance. Delivers rich, luminous, fade-defying hair color. Our translucent gel hair dye formula and exclusive Care Supreme Conditioner help keep color vibrant for up to 8 weeks. Available in 50 luminous shades.

Superior Preference Fade-Defying Shine Permanent Hair Color is a fade resistant and uniquely conditioning hair dye designed to deliver long-lasting hair color and shine for up to 9 weeks. The salon-inspired no-drip oil-in-gel formula offers superior hair adherence for precise application. Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps keep first day color vibrancy and provide silky, resilient hair. Each box contains the components needed for salon quality, at-home coloring, including developer cream, color gel, and Shine Protect Conditioner to help maintain silky, shiny hair after the coloring process. Available in over 45 luminous shades, this permanent hair color formula is suitable for all hair types, including gray hair.

Product Highlights:

Fade-Defying Color: Provides vibrant, fade-resistant color for up to 9 weeks. 9 out of 10 women agree nothing last longer than Preference*.
Glossy Shine: Formulated with Vitamin E to enhance shine and softness.
Oil-In-Gel Texture: Offers precise application for even coverage and salon-quality results at home.
Complete At-Home System: Includes developer cream, permanent hair color gel, and Shine Protect Conditioner for a professional finish.
Elevated Fragrance: Subtle floral scent for a luxurious at-home coloring experience.
*in a consumer study.

Why Choose Fade-Defying Shine Permanent Hair Color?
This shine-enhancing permanent hair dye ensures a professional finish with vibrant results. Perfect for anyone wanting permanent salon-quality hair color at home with ease and precision. This fade-resistant formula is infused with a UV filter and Vitamin E for enhanced luminosity and rich, radiant color. Validate your look with long-lasting gray coverage, salon-quality results, and soft, silky hair.

What It Helps With:

Vibrant Color: Shades crafted by expert colorists to achieve radiant, fade-resistant color with long-lasting shine.
Gray Coverage: Expertly covers gray hair for a seamless, youthful look.
Color Maintenance: Provides professional-quality results that last up to 9 weeks.

WHO SHOULD USE

Choosing your Superior Preference shade is simple with the shade guide included on the side of the box, showing color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

Choosing between two shades: If you are in between two Superior Preference shades, we recommend choosing the lightest one.
Choosing a shade for gray coverage: For the most natural gray coverage, choose a Superior Preference shade that is closest to your natural hair color or go one shade lighter.

If you want to see what your new hair color might look like, select the shade you want, and then select “Live Try On” to virtually try on your new shade.

If you need help selecting the best shade for you, please use our hair color finder.

Packaging may vary, what you see may not be reflected on site.

WHEN TO USE

Aqua / Water / Eau, Alcohol Denat., Peg-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, Oleyl Alcohol, Parfum / Fragrance, Ammonium Thiolactate, Erythorbic Acid, Edta, Toluene-2,5-Diamine, 2-Methylresorcinol, M-Aminophenol, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) Hcl, Hydroxybenzomorpholine, 2,4-Diaminophenoxyethanol Hcl, Thioglycerin Fil D251289/2

HOW TO FIND YOUR SHADE

Using Superior Preference Fade-Defying Shine Permanent Hair Color is simple and allows you to achieve vibrant, salon-quality hair color at home. Follow the step-by-step instructions below for a first-time application or a root touch-up, depending on your specific needs. Always refer to the package insert for complete instructions specific to your selected shade.

How to Use L’Oréal Paris Superior Preference for First-Time Application

Step 1: Apply All Over.
Start with dry, unwashed hair. Apply the prepared permanent hair color mixture at your roots and work it through to the ends of your hair, ensuring all strands are completely saturated.
Step 2: Develop.
Let the color mixture develop on your hair for 25 minutes.
Step 3: Rinse.
Rinse your hair thoroughly with warm water until the water runs clear.
Step 4: Condition.
Apply the included Color & Shine Conditioner generously to fully saturate your hair. Leave it on for 2–3 minutes to lock in color, hydrate hair, and add shine. Rinse thoroughly with warm water.

How to Touch Up Roots with Superior Preference

Step 1: Touch Up Root Area.
Using the applicator tip, create ¼” partings through dry, unwashed hair. Apply the permanent hair color mixture to the new growth at the roots, ensuring that all new growth is completely saturated. Leave the color on the root area for 20 minutes.

Pro Tip:For resistant gray hairs, leave the mixture on your roots for an additional 5 minutes.

Step 2: Refresh the Rest of Your Hair.
Apply the remaining hair color mixture to the lengths and ends of your hair to refresh previously colored strands. Let it develop for 5 minutes. The total application time is 25 minutes.

Step 3: Rinse.
Rinse your hair thoroughly with warm water until the water runs completely clear.

Step 4: Condition.
Apply the included Color & Shine Conditioner generously to your hair, ensuring it’s evenly distributed. Leave it on for 2–3 minutes to hydrate and lock in vibrancy. Rinse thoroughly with warm water.

Pro Tip: Want to further extend hair color and protect shine? Use the new Superior Preference Ultra Care Conditioner weekly to keep your color vibrant and your hair soft and deeply nourished between coloring sessions.

HOW TO USE

INGREDIENTS

CONSUMER STUDY RESULTS

FREQUENTLY ASKED QUESTIONS

Frequently Asked Questions

What is L’Oreal Preference Haircolor?

L’Oreal Paris Superior Preference is a permanent hair color that provides up to 9 weeks of fade-defying, luminous long-lasting hair color, with natural-looking highs & lows, and beautiful gray coverage. The kit also includes a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

How Do You Color Hair At Home With This Permanent Hair Color?

To apply Superior Preference Fade Defying Shine Permanent Hair Color, follow the instructions below and consult the instructions on the box for any variations by shade.

Apply the permanent hair color mixture to dry, unwashed hair. Apply the hair dye gel to your root area and through ends until completely saturated. The hair dye gel formula will ensure a smooth, even application for professional results at home.
Leave on for 25 minutes.
Rinse out your hair until the water runs clear.
Apply enough Color & Shine Conditioner to thoroughly saturate your hair. Leave on for 2-3 minutes, then rinse.

If you need more tips on dyeing your hair, check out our at-home hair coloring guide.

What Has Changed With the New Superior Preference Formula?

The new and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying shiny hair color, and the new, no-drip texture of the hair dye gel formula allows for a more precise application.

What is the Difference Between L’Oreal Preference and L’Oreal Excellence Haircolor

Superior Preference and L’Oreal Excellence both provide permanent hair color and gray coverage, but the two different hair color lines focus on different priorities.

• L'Oréal Superior Preference is a liquid hair dye gel that provides fade-defying color for up to 9 weeks. Superior Preference is designed to deliver luminous, multi-dimensional color with natural-looking highs and lows. It is specifically formulated for fade-defying color that resists fading, dullness, and brassiness. The hair color kit includes Shine Protect Conditioner to maintain vibrancy. While it provides good gray coverage and conditioning benefits, its primary focus is on radiant, salon-inspired results and fade resistance.
• L'Oréal Excellence has a rich, non-drip crème formula. Its core strength lies in providing 100% gray coverage, even for stubborn grays, making it an excellent choice for those whose main concern is completely concealing gray hair. Excellence features a Triple Protection System designed to protect hair before, during, and after coloring. While Excellence hair color delivers long-lasting, rich color, its emphasis is more on protective care and complete gray coverage with a uniform color result.

If you're seeking luminous, multi-dimensional, fade-defying shine permanent hair color with a more translucent finish, choose Superior Preference. If your priority is 100% stubborn gray coverage hair color and a protective coloring process, Excellence would be the more suitable option.

Which L’Oreal Preference Shade Should I Choose?

The best L’Oréal Preference shade for you depends on your natural hair color, undertone, and desired result. Superior Preference offers more than 50 fade-defying shine permanent hair color shades, so you can choose a tone that enhances your look while delivering long-lasting vibrancy and beautiful gray coverage.

When choosing your shade, start by identifying your current base color and your undertone (warm, cool, or neutral). Warm shades tend to have golden or copper tones, while cool shades lean ashy. If you’re aiming for a natural result, select a shade within one to two levels of your current color. For dramatic change, consider staying within three levels and consult the shade guide included on the back of each box to show the color results depending on your starting hair color.

If you’re coloring gray hair, shades closest to your natural color tend to provide the most seamless, blended gray coverage. For subtle brightness, choose a shade slightly lighter than your natural tone.

To choose the best shade for your desired look, check out our hair color quiz or choose any Superior Preference shade on this page and select “Live Try On” to virtually preview your new color.

What Should I Use to Maintain my Hair Color?

To maintain your salon-inspired results, we recommend using sulfate-free, color-safe formulas like L’Oreal Paris Everpure Bonding Shampoo and Bonding Conditioner. For additional hair color maintenance, incorporate the Superior Preference Ultra Care Conditioner into your routine.

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Ratings and Reviews

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11 reviews with 5 stars.

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6 reviews with 2 stars.

5 reviews with 1 star.

Overall Rating

3.3

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Most Helpful Favourable Review

5 out of 5 stars.

Finally True Ash

4 years ago

I have tried every shade of L’Oréal from 6.5A to 9.5A… whether I was trying to match my own color, or go lighter or whatever… my hair always pulled too much warmth (orange copper brassy). Finally these new Ultra Ash colors really do what they say. UA8 Medium Ash Blonde matches my naturally dark blonde hair and completely covered my gray. I’ve read some people say this shade is “too dark”. For me, it’s great. And I’m sure it lightens with washings, but you could also add a few highlights for a blonder effect. Although it’s called “Medium Blonde”, just know that the result will be a “dark blonde”, and a gorgeous shade of dark blonde! Most important thing is the Ash is truly Ash. I love it. I will absolutely be continuing with this shade! It’s gorgeous!

24 people found this helpful

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Most Helpful Critical Review

2 out of 5 stars.

Orange roots

2 years ago

I used the extra light Ash blond..my roots are orange. They were brown with ends blonde. Now have orange and blonde. I need to recolor fast how soon can I do it..help. I've been coloring my hair for 50 years never had this happen before

8 people found this helpful

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color
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satisfaction
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disappointing
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1 to 8 of 24 Reviews.

1 – 8 of 24 Reviews

Review 1

Votes 4

5 out of 5 stars.

Help

9 months ago

I absolutely love the ultra light ash blonde (10 ua) color, but I can’t get it anywhere. I have checked all local stores, and online. Can’t find it anywhere.?!

Originally posted on Cool Blonde Hair Color

Helpful?

Review 1

Votes 4

2 out of 5 stars.

Disappointed Lately...

10 months ago

I have use the same Dark Blonde for many years, covered greys and after 1 wash was close to desired color, The last few times it doesn't cover my greys. After 1 wash my greys start appearing and I have also noticed a fizziness I never had before. I am stumped as this was the only store bought color I ever liked! What happened???

Originally posted on Cool Blonde Hair Color Ultra Ash Dark Blonde 7Ua

Helpful?

Maryland

Review 1

Votes 2

Age:55 to 64

Gender:Female

My eye color:Light Brown

My hair color:Light Brown

1 out of 5 stars.

New formula

11 months ago

I was using L’Oréal preference shade 6 for many years and I had good results. The new formula does not work well. I will look for another brand. Pretty disappointed,

Would you purchase this again:No

Originally posted on Cool Blonde Hair Color

Helpful?

Calhoun ,Georgia

Review 1

Votes 6

Age:65 or over

Gender:Female

My eye color:Green

My hair color:Light Blonde

My complexion:Light

My undertone:Cool Undertone

5 out of 5 stars.

Beautiful perfect colors

2 years ago

I have used loreal for years. .I am 72 years old. It colors my hair perfection. .

Would you purchase this again:Yes

Originally posted on Cool Blonde Hair Color

Helpful?

Response from L'Oreal:

2 years ago

Consumer Care Center

Hi there! We thank you for your loyalty and we are so happy to hear that you are enjoying the Superior Preference Cool Blonde Hair Color. We will share this information with the rest of our team and we hope that you will continue to try and use our products with satisfaction in the future.

Review 1

Votes 8

Age:65 or over

Gender:Female

My eye color:Hazel

My complexion:Light

My undertone:Warm Undertone

1 out of 5 stars.

Waste of time and money

2 years ago

Before. After Just did my hair with L’Oreal Superior Preference 8S and the color came out horrible - way too dark with pinkish tones. I’ve never had hair this dark in my 78 years. I was trying for an all over pale gray like the before picture. What am I to do? I tried to upload before and after pictures, but messages wouldn’t allow.

Would you purchase this again:No

Helpful?

Response from L'Oreal:

2 years ago

Consumer Care Center

Hi LmatNT! Thanks for reaching out to us regarding Preference 8SB. We're sorry to hear that your hair came out too dark. This shade works best on someone with natural hair no darker than medium blonde. It is also not suggested for use on gray hair. To help lighten the color, we suggest shampooing with a regular shampoo, NOT for color treated hair. Something like dandruff or clarifying shampoo will work best.

Orefield, Pa.

Review 1

Votes 6

Age:65 or over

Gender:Female

My eye color:Light Brown

My hair color:Light Blonde

My complexion:Fair

My undertone:Cool Undertone

5 out of 5 stars.

HITCHCOCK BLONDE IN A BOTTLE. YOU WILL LOVE HER!

2 years ago

After many attempts trying to find the right ultra light ash blonde color for my light blonde hair, I have found her! The results are fabulous! She lifted my root area, coloredmy grays, and gave me the HITCHCOCK BLONDE I desired! This is AMAZINGLY FANTASTIC color! The only problem has been to find her in stock. I will stock up. *Please revise your product description as well to NOT SAY not foruse on previously lightened hair. I have used LB01 NATURAL (HIGH LIFT) ASH BLONDE for years. I love this so much more! No yellow! Yes!

Would you purchase this again:Yes

Originally posted on Cool Blonde Hair Color

Helpful?

Response from L'Oreal:

2 years ago

Consumer Care Center

Hi Blonde2B! Thanks for reaching out to us with your comments regarding Preference Cool Blonde Haircolor. We're thrilled to hear you had such great results and will share them with our teams.

Review 1

Votes 10

Age:65 or over

Gender:Female

My eye color:Green

My hair color:Medium Brown

My complexion:Medium

My undertone:Neutral Undertone

2 out of 5 stars.

Orange roots

2 years ago

Would you purchase this again:No

Originally posted on Cool Blonde Hair Color

Helpful?

Response from L'Oreal:

2 years ago

Garnier

Hello, Thanks for sharing your experience regarding Superior Preference Cool Blonde Hair Color. We would like to help! Please call L'Oréal @ 800-631-7358 and provide reference # 29638362. We look forward to your call!

Wynantskill, NY

Review 1

Votes 0

Age:45 to 54

Gender:Female

My eye color:Hazel

My hair color:Medium Brown

My complexion:Light

My undertone:Neutral Undertone

5 out of 5 stars.

Natural and flattering

2 years ago

Very good experience. Covered my gray and evened out my reddish tips. Left my hair soft and in very good condition after I used the purple conditioner. I have cool ash toned hair and this box is the most natural looking off the shelf colour I’ve ever used. Will buy again.

Would you purchase this again:Yes

Originally posted on Cool Blonde Hair Color Ultra Ash Dark Blonde 7Ua

Helpful?

Response from L'Oreal:

2 years ago

L'Oreal Paris Customer Care

Hi camidumas! We appreciate you taking the time to reach out and share your experience after using Superior Preference Cool Supreme, 7UA-Ultra Ash Dark Blonde. We are so happy to hear that it left you hair feeling soft, it covered, gave the ash tone you were looking for and it's natural looking! We love hearing from you! Please don't hesitate to reach out to us again if you ever need assistance or have more feedback to share. To complete your beauty routine, we recommend pairing it with and trying out LeColor Gloss-Cool Blonde.

1 – 8 of 24 Reviews

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Most Helpful Favourable Review

5 out of 5 stars.

Finally True Ash

4 years ago

24 people found this helpful

Show Reviews:

Most Helpful Critical Review

2 out of 5 stars.

Orange roots

2 years ago

8 people found this helpful

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9 to 21 of 24 Reviews.

9 – 21 of 24 Reviews

New Caney, TX

Review 1

Votes 3

Age:65 or over

Gender:Female

My eye color:Blue

My hair color:Dark Blonde

My complexion:Light

My undertone:Neutral Undertone

2 out of 5 stars.

Not impressed at all.

2 years ago

Comes out nothing like the shade lift on the box. Bought 9-1/2 A. Did not lighten but added a red tinge. No lift in color at all. Money well wasted.

Would you purchase this again:No

Originally posted on Cool Blonde Hair Color

Helpful?

Response from L'Oreal:

2 years ago

ccc

Hi Marti3, We are sorry to hear about your experience using Superior-Preference-Cool-Blonde-Hair-Color. We would like to help! Please call L’Oréal @ 800-631-7358 and provide reference # 27861287. We look forward to your call!

St. Paul, Minnesota

Review 1

Votes 2

Age:55 to 64

Gender:Female

My eye color:Hazel

My hair color:Medium Blonde

My complexion:Light

My undertone:Cool Undertone

2 out of 5 stars.

Be careful of the purple conditioner!

3 years ago

I couldn’t get the tube of conditioner open, and it made a big mess. Next time I will wash and condition my hair in the laundry tub. Also, it stained my shower.

Would you purchase this again:Yes

Helpful?

Response from L'Oreal:

3 years ago

Consumer Care Center

Hi Jean F. Thank you for reaching out to L'Oreal regarding the Preference Haircolor. We are sorry to hear it was difficult to open the tube of conditioner and that it stained your shower. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your reference #26089360. Looking forward to hearing from you!

Review 1

Vote 1

3 out of 5 stars.

Darker than expected

3 years ago

Pretty color but much darker than on the box. Wish there was a light ash blonde though. The ultra light is too light for winter if that one matches the color on the box

Helpful?

Response from L'Oreal:

3 years ago

ccc

Hi Deeshiva, We understand that choosing the right shade can be difficult. Our Excellence Creme formula does offer lighter levels of color. We will be passing your comments along. Thanks for your interest in L'Oréal!

Chicago IL

Review 1

Vote 1

Age:65 or over

Gender:Female

My eye color:Dark Brown

My hair color:Light Brown

My complexion:Fair

My undertone:Neutral Undertone

1 out of 5 stars.

Dark Red

3 years ago

I used Preference 6.5G lightest golden brown many times and it always went on as a light beige color. This time it was dark red. I rinsed my hair and threw it out before it turned my hair bright red.

Would you purchase this again:No

Originally posted on Cool Blonde Hair Color

Helpful?

Response from L'Oreal:

3 years ago

LeCare

Hi Danska! We are sorry to hear about the experience you had with Superior Preference, 6.5G-Lightest Golden Brown. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5:30, ET. Please provide reference #23826430. Looking forward to speaking with you. It would be helpful if you could have the product box available when you call.

Scottsdale, AZ

Review 1

Votes 2

Age:45 to 54

Gender:Female

My eye color:Hazel

My hair color:Dark Brown

My complexion:Light

My undertone:Cool Undertone

2 out of 5 stars.

Never agiain

3 years ago

This is the worst hair color I have tried. While it covered my grey roots, my roots now feel very oily. In the past week I have shampoo'd my hair 4 times and still feels oily. The conditioner that is provided made my hair very brittle and breakable. I will go back to my Schwarzkopf Keratin

Would you purchase this again:No

Originally posted on Cool Blonde Hair Color

Helpful?

Response from L'Oreal:

3 years ago

Consumer Care Center

Hi jld1. Thank you for reaching out to L'Oreal regarding the Preference Haircolor.. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your reference #23585554. Looking forward to hearing from you!

Newtown, PA

Review 1

Votes 0

Age:55 to 64

Gender:Female

My eye color:Green

My hair color:Dark Blonde

My complexion:Medium

My undertone:Cool Undertone

3 out of 5 stars.

Wrong color in the bottle!!

3 years ago

I've used Superior Preference 7 1/2 A Medium Ash Blonde for over 20 years. When I mixed the color today, it was red, not the usual ashy blonde I've used a million times. Something was definitely mixed up in the bottling. Not even close. Needless to say I couldn't use it, I don't want red!

Would you purchase this again:No

Originally posted on Cool Blonde Hair Color

Helpful?

Response from L'Oreal:

3 years ago

L'Oreal

Hi Rabittm We are sorry to hear about the experience you had with L'Oreal Superior Preference Hair Color. Please contact us directly at 1-800-631-7358 M-F 9am to 5:30pm EST and use reference #23398655.

Reviews 4

Votes 11

5 out of 5 stars.

SUPERIOR PREFERENCE Cool Blonde Fade-Defying Shine

3 years ago

I Need 200 Million Boxes of SUPERIOR PREFERENCE Cool Blonde Fade-Defying Shine Permanent Hair Color One of My Favorite Choices Are 10UA ULTRA ASH VERY LIGHT BLONDE!!!!!!

Originally posted on Cool Blonde Hair Color

Helpful?

Response from L'Oreal:

3 years ago

L'Oreal Consumer Care

Hello Lynette1983! We appreciate your interest in the SUPERIOR PREFERENCE Cool Blonde Permanent Hair Color shade (10UA - Ultra Ash Very Light Blonde). We are so glad to hear this is one of your favorite shades. Our products are available in-store and online at mass market retailers, drugstores, and supermarkets. You may wish to click the BUY Online to purchase. Thanks so much for choosing L'Oreal!

Altoona, PA 16601

Review 1

Votes 5

Age:65 or over

Gender:Female

My eye color:Blue

My hair color:Medium Blonde

My complexion:Light

My undertone:Warm Undertone

2 out of 5 stars.

Didn’t try any other color the last three times. J

3 years ago

It made my hair look gray where it is lighter blonde. Not sure the correct time to leave on because it says let on 5 extra mins for coverage of gray. Liked it before the change.

Would you purchase this again:Yes

Originally posted on Cool Blonde Hair Color

Helpful?

Response from L'Oreal:

3 years ago

Consumer Care Center

Hi Diane. Thank you for reaching out to L'Oreal regarding the Superior Preference Cool Blondes Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your reference #23103534. Looking forward to hearing from you!

Hebron, CT

Review 1

Votes 2

Age:25 to 34

Gender:Female

My eye color:Blue

My hair color:Medium Blonde

My complexion:Fair

My undertone:Neutral Undertone

1 out of 5 stars.

Not a good product

3 years ago

Medium blonde ashy hair is my natural color. Wanted to go lighter. Left this product on for 25 minutes as suggested in box - no change to my Hair color. Left it another 10 to be safe - still absolutely no difference. Rinsed it and am just so disappointed that I spent money on something that produced no change.

Would you purchase this again:No

Originally posted on Cool Blonde Hair Color

Helpful?

Anonymous

York,PA 17315

Review 1

Votes 12

Age:65 or over

Gender:Female

My eye color:Blue

My hair color:Light Blonde

My complexion:Light

My undertone:Cool Undertone

5 out of 5 stars.

Ease of use

4 years ago

I have used your products since they came out. I am 70 years old. I decided to let my hair go naturally grey, salt & pepper. My husband hated it. Well I went back to Loreal and with this wonderful cool tone I am a beautiful blonde & my main squeeze of 45 years loves it. Thanks Loreal.

Would you purchase this again:Yes

Originally posted on Cool Blonde Hair Color

Helpful?

Review 1

Votes 6

Age:25 to 34

My hair color:Light Blonde

1 out of 5 stars.

“Medium blonde” turns blonde hair dark

4 years ago

Started off with light blonde hair wanting just an ashier shade, used the medium blonde color expecting it to look like the image on the box, and it turned my hair an ash brown color. I’m very disappointed

Would you purchase this again:No

Helpful?

Response from L'Oreal:

4 years ago

Consumer Care Center

Hi Hannah! Thanks for reaching out to us regarding Preference Haircolor in shade 8UA. We can understand how upsetting it is to try a new haircolor and be disappointed with the results. We're sorry to hear that it made your hair dark and want to help. Please call us at: 1.800.631.7358, M-F,9A-5:30P, ET. Give Ref#21881392 when calling. We look forward to hearing from you.

Hertford, NC

Review 1

Votes 7

Age:35 to 44

Gender:Female

My eye color:Green

My hair color:Light Blonde

My complexion:Deep

My undertone:Neutral Undertone

5 out of 5 stars.

Cool-Blonde-Hair-Color-Ultra-Ash-Very-Light-Blonde

4 years ago

The SuperiorPreference - Superior-Preference-Cool-Blonde-Hair-Color-Ultra-Ash-Very-Light-Blonde-10UA Are Coming Back To Wal-Mart In Elizabeth City For Me And Myself!!

Would you purchase this again:Yes

Originally posted on Cool Blonde Hair Color

Helpful?

Southern California

Review 1

Votes 25

Age:55 to 64

Gender:Female

My eye color:Blue

My hair color:Dark Blonde

My complexion:Light

My undertone:Warm Undertone

5 out of 5 stars.

Finally True Ash

4 years ago

Would you purchase this again:Yes

Helpful?

3 Ratings-Only Reviews

9 – 21 of 24 Reviews

PreviousReviews

Questions

1–9 of 9 Questions

Cool Blonde Hair Color
2 years ago

What would loreal superior preference 8A permanent hair color look on me

1 answer

Originally posted on Cool Blonde Hair Color
1. Loreal Consumer Care USA
  
  2 years ago
  
  Hi Cathi, We would like to help you select a shade of haircolor. In order to do so we need to speak to you directly. Please call L'Oréal @ 800-631-7358 and provide reference # 33517386. We look forward to your call!
  
  Helpful?
Cool Blonde Hair Color
2 years ago

I have used Loreal Preference for about 60 years. I am mixing 8G and 9GR. A lot goes to waste as I have very short hair. Can I purchase the Developer Creme separately? It would help my limited budget as I mix half 8G and quarter 9GR. GREAT PRODUCT!!

1 answer

Originally posted on Cool Blonde Hair Color
1. Loreal Consumer Care USA
  
  2 years ago
  
  Hi Mary, Thanks for reaching out! The nice thing about Preference Hair Color is the developer and tint are equal proportions. You can mix equal parts of developer and tint, saving the unmixed product to save for next time. Make sure you seal the products right away after mixing. For any additional help please call us @ L'Oréal 800-631-7358. Thanks for your interest in L'Oréal!
  
  Helpful?
Cool Blonde Hair Color
3 years ago

My natural color is dark blonde. I've used 01 Extra Light Natural Ash Blonde a few years, but don't get the light pale blonde color like on the box. Can I use 10UA Ultra Ash Very Light? It says not recommended for previously colored blonde hair. Hmm?

1 answer

Originally posted on Cool Blonde Hair Color
1. Loreal Consumer Care USA
  
  3 years ago
  
  Hi there Cassie! Thank you for reaching out to us about the 10UA shade. We would like to help you make the best color recommendation for your hair but would need to ask you a few more questions. Please reach out to us at 800-322-2036 M-F 9:00 am – 5:30 pm ET so we can assist.
  
  Helpful?
Cool Blonde Hair Color
3 years ago

I bought 8S Superior Preference, since my hair is blonde and was I saw your product would make my SOFT SILVER BLONDE I bought it after looking at 2 other brands. This morning I decided to use it. THAT WAS A HUGE MISTAKE, I WENT FROM BLONDE TO BLACK!! Ne

1 answer

Originally posted on Cool Blonde Hair Color
1. Loreal Consumer Care USA
  
  3 years ago
  
  Hello Cleo11! Thank you for trying our Superior-Preference-Hair-Color in the shade 8S. We are very sorry to hear about experience. We would love to assist you! Please call us or live chat with one of our agents and provide the reference number 27880190 in order to futhuer assist you. We look forward to speaking with you!
  
  Helpful?
Cool Blonde Hair Color
3 years ago

how to know if hair color is expired

1 answer

Originally posted on Cool Blonde Hair Color
1. Loreal Consumer Care USA
  
  3 years ago
  
  Hello Sandy1! Thanks for your interest in the SUPERIOR PREFERENCE Cool Blonde Fade-Defying Shine Permanent Hair Color. Our products have been tested to have at least a 3-year shelf life if unopened and stored at normal room temperature, during which they will retain their integrity and perform as expected. If your product looks and smells the way it normally does, it is good to use. Certain products, for example sunscreens, may have an expiration date printed on the product.
  
  Helpful?
Cool Blonde Hair Color
3 years ago

Is preference 10UA suitable for bleached hair that's just too orangey? Don't want to bleach any more as want to protect integrity. Will this lighten a little and tone?

1 answer

Originally posted on Cool Blonde Hair Color
1. Loreal Consumer Care USA
  
  3 years ago
  
  Hi there! Thank you for reaching out to us about the Superior-Preference-Cool-Blonde-Hair-Color, in the shade 10UA. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
  
  Helpful?
Cool Blonde Hair Color Ultra Ash Medium Blonde 8Ua
4 years ago

What volume developer is used in the 8UA Med Blond permanent color?

1 answer
1. Loreal Consumer Care USA
  
  4 years ago
  
  Hi, Thanks for reaching out! Preference Ultra cool blonde shades are created with the perfect mix of cool dyes- with ashy and pearlescent reflects, for a cool and pure blonde. This has a 20% Volume Developer. We thank you for your interest in L'Oréal!
  
  Helpful?
Cool Blonde Hair Color
3 years ago

Hi! I just used the Ultra Ash Blond color yesterday and really like the tone. Thank you! My question is whether the color or the purple conditioner contain sulfates. Thanks again!

0 answers

Originally posted on Cool Blonde Hair Color
Cool Blonde Hair Color
4 years ago

what is difference between 8g golden bolnde #70u504 and 8g golden blonde #7ou711

0 answers

Originally posted on Cool Blonde Hair Color

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Rated 5 out of 5 by Ceecee55 from Help I absolutely love the ultra light ash blonde (10 ua) color, but I can’t get it anywhere. I have checked all local stores, and online. Can’t find it anywhere.?!

Date published: 2025-08-28

Rated 2 out of 5 by Terry from Disappointed Lately... I have use the same Dark Blonde for many years, covered greys and after 1 wash was close to desired color, The last few times it doesn't cover my greys. After 1 wash my greys start appearing and I have also noticed a fizziness I never had before. I am stumped as this was the only store bought color I ever liked! What happened???

Date published: 2025-07-15

Rated 1 out of 5 by Oliv from New formula I was using L’Oréal preference shade 6 for many years and I had good results. The new formula does not work well. I will look for another brand. Pretty disappointed,

Date published: 2025-06-08

Rated 5 out of 5 by Judy from Beautiful perfect colors I have used loreal for years. .I am 72 years old. It colors my hair perfection. .

Date published: 2024-03-11

Rated 1 out of 5 by LmatNT from Waste of time and money Before. After Just did my hair with L’Oreal Superior Preference 8S and the color came out horrible - way too dark with pinkish tones. I’ve never had hair this dark in my 78 years. I was trying for an all over pale gray like the before picture. What am I to do? I tried to upload before and after pictures, but messages wouldn’t allow.

Date published: 2024-01-26

Rated 5 out of 5 by Blonde2B from HITCHCOCK BLONDE IN A BOTTLE. YOU WILL LOVE HER! After many attempts trying to find the right ultra light ash blonde color for my light blonde hair, I have found her! The results are fabulous! She lifted my root area, coloredmy grays, and gave me the HITCHCOCK BLONDE I desired! This is AMAZINGLY FANTASTIC color! The only problem has been to find her in stock. I will stock up. *Please revise your product description as well to NOT SAY not foruse on previously lightened hair. I have used LB01 NATURAL (HIGH LIFT) ASH BLONDE for years. I love this so much more! No yellow! Yes!

Date published: 2023-11-28

Rated 2 out of 5 by Orange from Orange roots I used the extra light Ash blond..my roots are orange. They were brown with ends blonde. Now have orange and blonde. I need to recolor fast how soon can I do it..help. I've been coloring my hair for 50 years never had this happen before

Date published: 2023-11-02

Rated 5 out of 5 by camidumas from Natural and flattering Very good experience. Covered my gray and evened out my reddish tips. Left my hair soft and in very good condition after I used the purple conditioner. I have cool ash toned hair and this box is the most natural looking off the shelf colour I’ve ever used. Will buy again.

Date published: 2023-10-11

Cool Blonde Hair Color Ultra Ash Medium Blonde 8Ua Reviews - page 2

Rated 2 out of 5 by Marti3 from Not impressed at all. Comes out nothing like the shade lift on the box. Bought 9-1/2 A. Did not lighten but added a red tinge. No lift in color at all. Money well wasted.

Date published: 2023-07-11

Rated 2 out of 5 by Jean F from Be careful of the purple conditioner! I couldn’t get the tube of conditioner open, and it made a big mess. Next time I will wash and condition my hair in the laundry tub. Also, it stained my shower.

Date published: 2023-03-05

Rated 3 out of 5 by Deeshiva from Darker than expected Pretty color but much darker than on the box. Wish there was a light ash blonde though. The ultra light is too light for winter if that one matches the color on the box

Date published: 2022-11-24

Rated 1 out of 5 by Danska from Dark Red I used Preference 6.5G lightest golden brown many times and it always went on as a light beige color. This time it was dark red. I rinsed my hair and threw it out before it turned my hair bright red.

Date published: 2022-10-16

Rated 2 out of 5 by jld1 from Never agiain This is the worst hair color I have tried. While it covered my grey roots, my roots now feel very oily. In the past week I have shampoo'd my hair 4 times and still feels oily. The conditioner that is provided made my hair very brittle and breakable. I will go back to my Schwarzkopf Keratin

Date published: 2022-09-29

Rated 3 out of 5 by Rabitt from Wrong color in the bottle!! I've used Superior Preference 7 1/2 A Medium Ash Blonde for over 20 years. When I mixed the color today, it was red, not the usual ashy blonde I've used a million times. Something was definitely mixed up in the bottling. Not even close. Needless to say I couldn't use it, I don't want red!

Date published: 2022-09-16

Rated 5 out of 5 by Lynette1983 from SUPERIOR PREFERENCE Cool Blonde Fade-Defying Shine I Need 200 Million Boxes of SUPERIOR PREFERENCE Cool Blonde Fade-Defying Shine Permanent Hair Color One of My Favorite Choices Are 10UA ULTRA ASH VERY LIGHT BLONDE!!!!!!

Date published: 2022-08-25

Rated 2 out of 5 by Diane from Didn’t try any other color the last three times. J It made my hair look gray where it is lighter blonde. Not sure the correct time to leave on because it says let on 5 extra mins for coverage of gray. Liked it before the change.

Date published: 2022-08-25

Rated 1 out of 5 by Hannah from Not a good product Medium blonde ashy hair is my natural color. Wanted to go lighter. Left this product on for 25 minutes as suggested in box - no change to my Hair color. Left it another 10 to be safe - still absolutely no difference. Rinsed it and am just so disappointed that I spent money on something that produced no change.

Date published: 2022-06-26

Rated 5 out of 5 by Anonymous from Ease of use I have used your products since they came out. I am 70 years old. I decided to let my hair go naturally grey, salt & pepper. My husband hated it. Well I went back to Loreal and with this wonderful cool tone I am a beautiful blonde & my main squeeze of 45 years loves it. Thanks Loreal.

Date published: 2022-05-02

Rated 1 out of 5 by Hannah from “Medium blonde” turns blonde hair dark Started off with light blonde hair wanting just an ashier shade, used the medium blonde color expecting it to look like the image on the box, and it turned my hair an ash brown color. I’m very disappointed

Date published: 2022-04-19

Rated 5 out of 5 by LaShonda5080 from Cool-Blonde-Hair-Color-Ultra-Ash-Very-Light-Blonde The SuperiorPreference - Superior-Preference-Cool-Blonde-Hair-Color-Ultra-Ash-Very-Light-Blonde-10UA Are Coming Back To Wal-Mart In Elizabeth City For Me And Myself!!

Date published: 2022-03-21

Rated 5 out of 5 by Annie San Diego from Finally True Ash I have tried every shade of L’Oréal from 6.5A to 9.5A… whether I was trying to match my own color, or go lighter or whatever… my hair always pulled too much warmth (orange copper brassy). Finally these new Ultra Ash colors really do what they say. UA8 Medium Ash Blonde matches my naturally dark blonde hair and completely covered my gray. I’ve read some people say this shade is “too dark”. For me, it’s great. And I’m sure it lightens with washings, but you could also add a few highlights for a blonder effect. Although it’s called “Medium Blonde”, just know that the result will be a “dark blonde”, and a gorgeous shade of dark blonde! Most important thing is the Ash is truly Ash. I love it. I will absolutely be continuing with this shade! It’s gorgeous!

Date published: 2022-02-23

Reviews

Rating Snapshot

Overall Rating

Review this Product

Most Helpful Favourable Review

Finally True Ash

Most Helpful Critical Review

Orange roots

Customer Images and Videos

Filter Reviews

Help

Disappointed Lately...

New formula

Beautiful perfect colors

Waste of time and money

HITCHCOCK BLONDE IN A BOTTLE. YOU WILL LOVE HER!

Orange roots

Natural and flattering

Reviews

Rating Snapshot

Overall Rating

Review this Product

Most Helpful Favourable Review

Finally True Ash

Most Helpful Critical Review

Orange roots

Customer Images and Videos

Filter Reviews

Not impressed at all.

Be careful of the purple conditioner!

Darker than expected

Dark Red

Never agiain

Wrong color in the bottle!!

SUPERIOR PREFERENCE Cool Blonde Fade-Defying Shine

Didn’t try any other color the last three times. J

Not a good product

Ease of use

“Medium blonde” turns blonde hair dark

Cool-Blonde-Hair-Color-Ultra-Ash-Very-Light-Blonde

Finally True Ash

3 Ratings-Only Reviews

Questions

Cathi

What would loreal superior preference 8A permanent hair color look on me

Mary

I have used Loreal Preference for about 60 years. I am mixing 8G and 9GR. A lot goes to waste as I have very short hair. Can I purchase the Developer Creme separately? It would help my limited budget as I mix half 8G and quarter 9GR. GREAT PRODUCT!!

Cassie

My natural color is dark blonde. I've used 01 Extra Light Natural Ash Blonde a few years, but don't get the light pale blonde color like on the box. Can I use 10UA Ultra Ash Very Light? It says not recommended for previously colored blonde hair. Hmm?

Cleo11

I bought 8S Superior Preference, since my hair is blonde and was I saw your product would make my SOFT SILVER BLONDE I bought it after looking at 2 other brands. This morning I decided to use it. THAT WAS A HUGE MISTAKE, I WENT FROM BLONDE TO BLACK!! Ne

sandy1

how to know if hair color is expired

Tina2

Is preference 10UA suitable for bleached hair that's just too orangey? Don't want to bleach any more as want to protect integrity. Will this lighten a little and tone?

Melkay

What volume developer is used in the 8UA Med Blond permanent color?

Mary

Hi! I just used the Ultra Ash Blond color yesterday and really like the tone. Thank you! My question is whether the color or the purple conditioner contain sulfates. Thanks again!

pam pflasterer

what is difference between 8g golden bolnde #70u504 and 8g golden blonde #7ou711