Rated 1 out of
5
by
Keylee from
Not what it used to be to be
Not sure what has happened to this product or brand. This dye use to be my go to for changing up my color because of the lift quality. The past two years of purchasing this and another bleach from Féria has been terrible! The boxes are clearly very old because they will NOT mix! The product is runny with clumps no matter how much it’s mixed. For the record, yes, I can read and follow the instructions correctly. Such a shame because this USE TO work and be wonderful. No I’m. It paid for this review. It’s honest.
Date published: 2025-10-24
Rated 5 out of
5
by
simpliebrie_4146 from
Efficient!
Definitely the one I would rather use than another store brand bleach or toner! Works nice, easy instructions. Doesn't give off a horrible smell like most toners or bleach do! Gave me the blond I was looking for!
Date published: 2025-09-15
Rated 4 out of
5
by
francesb1_5874 from
Not too bad
Honestly, this bleach system surprised me! It lifted my hair evenly without frying it, and it didn’t have that super harsh smell most bleaches do. My hair still feels soft, and the color came out way brighter than I expected.
Date published: 2025-08-01
Rated 5 out of
5
by
jessicas816_8906 from
Works and affordable
Great packaging and comes with mostly everything you need to achieve the perfect platinum color at an affordable price. I recommend using a good toner afterwards for darker hair colors.
Date published: 2025-05-28
Rated 5 out of
5
by
samanthaw521_4135 from
Better than salon bleach
Great bleach! I have been dying my roots for years so my hair is pretty saturated with color. It cut through my dark hair easily without being too brassy. My hair didn’t feel dry after using like it usually would with salon bleach. The smell wasn’t too harsh either!
Date published: 2025-04-07
Rated 5 out of
5
by
Debi Cookie from
Loving the Excellence of Feria Platinum 💖
My hair is down to my waist but I am a true blonde. But now I'm really loving this to cover all my grey now that I'm in my 60's. My daughter has long blonde hair too. And she uses your products too. I use Platinum and she uses Excellence.
Date published: 2025-03-17
Rated 1 out of
5
by
NotBlonde from
Brass, not blonde
I have dark brown hair. I mixed the product according to directions, applied liberally to dry hair, waited the maximum amount of time (60 minutes), rinsed, applied the conditioner that "eliminates brass," waited five more minutes, rinsed thoroughly, and ended up with brassy, light brown hair.
Date published: 2025-03-13
Rated 1 out of
5
by
Beautybeeliever from
Disappointed
I'm very disappointed. The box promised platinum blonde and I'm orange! I am naturally a level 7 with some white. I had your product on my hair for a full hour and spritzed lightly with water and put a cap on for the last 10 minutes. I did find it rather thick for use with the bottle, so I did some with a color brush. I have fluffy hair and eeked out just enough to cover it all. I used the purple toner and after rinsing, I used a deep conditioner. My hair feels fairly soft, which is good, but it's still orange. I'm a natural redhead, but the box said platinum and could lift up to 8 shades. I figured platinum is probably a level 10 and with my natural 7, that's only 3 levels, so... no problem. I was wrong. I am orange. Now, I've got to figure out how to fix this.
Oh, and suggestion: if you are going to have a help line that's only open Monday through Friday, please state that clearly in the instructions so people know you're not there to help on the weekends.
Date published: 2025-02-09
Rated 3 out of
5
by
lorelorelai_5862 from
Ok ish
Not terrible, but not great either. You can see from pics that the color turned out just about what I expected, a bit orange, a lot orange, and not even close to a salon quality hair dye job. Would not try again.
Date published: 2025-02-02
Rated 3 out of
5
by
caityyboo94_7329 from
Products Not Received
Unfortunately, I have no product to review. I never received the products for this campaign.
A few months ago I was supposed to receive a box of toner and this Hyper Platinum Advanced Lightening System Bleach to test. Neither product arrived at my house. I am currently having this problem with 2 other campaigns as well. I have reached out to support many times and I never received a response.
I'm truly saddened by this because I have loved Influenster for a long time and really wanted to continue to participate.
Date published: 2025-01-30
Rated 5 out of
5
by
LaLamar from
From mousey brown to platinum here I come
Wonderful works fantastic. Love the perfect platinum color
Date published: 2025-01-30
Rated 4 out of
5
by
beani_punkie_3990 from
Typical bleach kit
Easy to use. Gives a great lift and goes a long way. Doesn't seem to be any different then most bleach but the package gives you everything you need too so that does make it easy.
Date published: 2025-01-27
Rated 4 out of
5
by
chelseyj_7133 from
Loreal wow
Smells good. Didn't leave my hair smelling all kinds of funky. Even smooth coverage. Fun and attractive packaging. Well worth the amount of money that I would have paid in the store.
Date published: 2025-01-15
Rated 4 out of
5
by
starkiss12_9237 from
Started with black hair
I tested this on a black human hair wig, and the bleach effectively lifted the wig's dark base to a light to medium brown with some brassy undertones. This is impressive given how dark the starting color was. However, the wig did not reach the desired shade in one session. Achieving lighter results would likely require an additional bleaching session.
Date published: 2024-12-29
Rated 1 out of
5
by
lmcizzy_2226 from
Not Worth The Risk
Didn’t receive product but had to do the review anyway so that I can continue to receive products. Seems like it leaves hair brassy and not ashy. Not worth the the risk.
Date published: 2024-12-28
Rated 5 out of
5
by
Debbie from
So Many Compliments!
I get so many compliments when I'm out shopping. I've been using the hyper platinum for 3 years and my hair still feels so soft and looks shiny. I highly recommend this, but also know that everyone's hair is different, so what works for me may not work for other people.
Date published: 2024-12-21
Rated 2 out of
5
by
brookealicia_6691 from
Not a option for me personally
Packaging is cute and has a great color scheme! I wasn’t able to try the product out though. I was recommended by a cosmetics professional to not use it for my hair so I wasn’t able to get a proper review out of it. The application process looked simple and easy to follow though. I feel like there are healthier ways to lighten hair color.
Date published: 2024-12-12
Rated 5 out of
5
by
Boopsy from
Better Then I thought
If you want an ice blonde color then this is it fir you. My natural color is a very pale Grey to start with. I've been using this once every six months, and the color is beautiful. Yes I would recommend this to anyone looking for the very lifestyle shade of platinum without the brasseness that some light shades give.
Date published: 2024-12-05
Rated 2 out of
5
by
Mayo from
Disappointed
Barely pulled color. Not even close to Platinum. The purple toning conditioner did nothing.
Date published: 2024-12-03
Rated 3 out of
5
by
virginiavbb17_3073 from
Ready for lots of deep conditioning treatments :(
Definitely did the job but my hair was way too light after use and felt very brittle. I know this is expected when bleaching and may have been the condition of my hair but would probably not do at-home again I'm the future.
Date published: 2024-12-02
Rated 5 out of
5
by
mariaanne146_47264 from
Good
I used the Hyper Platinum Advanced Lighting System bleach, and I really liked it! It worked effectively, lifting my hair to a bright, even platinum tone without being overly harsh. The formula felt a bit gentler compared to other bleaches I’ve tried, and it didn’t leave my hair feeling as dry or brittle afterward. The instructions were clear, and the results were impressive. If you’re looking for a reliable bleach for bold, platinum results, I’d definitely recommend giving this one a try!
Date published: 2024-11-23
Rated 1 out of
5
by
Masterduckie from
Product is terrible
I bought this and used it. My hair did not turn the color it was supposed to turn.
Date published: 2024-11-09
Rated 4 out of
5
by
ariannah1 from
Unsure.
It didn't work as well as I wanted it to, and I felt like it did more damage than good, the toner helped alot
I'm not sure if I'll be trying this box again.
Date published: 2024-11-04
Rated 3 out of
5
by
donapompas from
Bad experience
I have to say that this product doesn’t work as the advertising or box indicates. I applied it by myself following the instructions and the result was terrible. I tried a second time in the next day with the other box and my hair turned neon yellow. I had to bleach it afterwards to try to fix it but ended up darkening it because there were a lot of damage in my poor thin hair. My recommendation if you want to be blonde, go to a salon with a professional in the matter.
Date published: 2024-10-16
Rated 2 out of
5
by
Gaylene from
Didn't like. Not user friendly
I have not used a hair color that you have to mix powder. The powder got stuck in the nipple of the applicator and came out all uneven. And I shook it good. I will not be using this product again.
Date published: 2024-10-06
Rated 3 out of
5
by
lexibug01 from
Bright Results
The Hyper Platinum Advanced Lightening System Bleach is an impressive product for achieving bright, vibrant hair color! It lifts effectively without causing too much damage, and the formula is easy to mix and apply. I appreciated the included conditioning elements that helped keep my hair feeling soft and healthy during the lightening process. The results were consistent and true to the shade I wanted. If you're looking for a reliable bleach for dramatic lightening, this is definitely worth trying!
Date published: 2024-09-21
Rated 5 out of
5
by
amandascheid02 from
Very pretty!
Absolutely love this line!! It really does bring the platinum out in your hair! I definitely recommend Loreal Paris USA for anyone that wants to lighten their hair!
Date published: 2024-09-20
Rated 1 out of
5
by
Anonymous from
Looks great!
Sadly I was unable to try this product because I have temporary alopecia but the packaging is nice! Instructions look very easy to use and results are promising.
Date published: 2024-09-10
Rated 5 out of
5
by
Miss Beth from
Gentle on scalp with excellent results🤓
I'm a Professional Cosmetologist for over 2 decades & hyper platinum doesn't burn the scalp like other bleaches. Easy application & use a wide tooth comb to pull slightly thru on a touch up. A full application will require 2-3 boxes or more depending on your hair length. The aftercare purple conditioner works well also.
Date published: 2024-09-10
Rated 5 out of
5
by
jessgowithit_6973 from
Great product
My brother used this on his hair, and it turned out great! The directions were clear to follow and easy which helped him a lot! I had no idea he had used it until afterwards! His hair still looks healthy and strong!
Date published: 2024-09-10
Rated 1 out of
5
by
swiecicki13 from
Okay for home box stuff
Not very effective. Not much change on light colored hair. Strong smell. The packaging was cool, and made me intrigued to try. This was good for my teen daughter to try and use. Not really impressed.
Date published: 2024-09-05
Rated 5 out of
5
by
karip00_679 from
Really nice hair dye
Very nice product and very nice color. I did not use but my uncle used his hair turned out amazing it wasn’t fried. It felt really nice afterwards.
Date published: 2024-08-10
Rated 4 out of
5
by
ldynes25 from
Good product
This worked really well to add highlights into my hair. The directions made it really easy to use, and I liked the results. Much cheaper than going to a salon.
Date published: 2024-08-08
Rated 2 out of
5
by
Sharee from
Horrible
Says it supposed to lighten hair 8 shades and it turned it orange
Date published: 2024-07-30
Rated 5 out of
5
by
Strayed from
Great
Great coloring and color.Did not leavr my hair super dry
Date published: 2024-07-27
Rated 1 out of
5
by
shygrlb86 from
Not for blondes
OK, so I was not able to use this product because I do not have brown or light brown hair. So I can’t really leave an honest review because I didn’t use the product. I didn’t use it, but I’m sure it would work great for people that have brown hair.
Date published: 2024-07-24
Rated 5 out of
5
by
meaganleighluckenbil from
Simple and effective
This product works great if you’re going for that bleach blond look! It doesn’t look right on me but o know a few beautiful friends that it looks phenomenally on! Easy to use
Date published: 2024-07-18
Rated 5 out of
5
by
tashandac from
Great!
Beautiful blonde color! Very affordable and smells great! It works! Nice packaging that shows color before and after. Easy to follow directions.
Date published: 2024-07-17
Rated 4 out of
5
by
anaismystic_5294 from
Platinum Princess 👸
This bleach product is effective and starts lightening your hair immediately. I would recommend to defintely part or section the hair you want to dye because you want to equally give time to the sections you are planning on lightening.
Date published: 2024-07-16
Rated 4 out of
5
by
swinneyclan2 from
Easy to use
The instructions were easy to follow, and the dye mixed well in the bowl. Plus, the application was pretty easy as well. It didn't have a super off-putting scent like many other hair dye brands do.
Date published: 2024-07-13
Rated 5 out of
5
by
beccab86 from
Effective and bright
This product did a great job lightening my hair and not damaging it. I did not experience any scalp irritation and my hair did not dry out either. Make sure to follow the instructions closely.
Date published: 2024-07-12
Rated 5 out of
5
by
n265 from
Fun for the summer
I received the feria hyper platinum advanced lightening system for free to try and review thanks to both L'Oreal and Influenster. All in all it was fun to try out for my blonde hair. It came with detailed instructions and I liked how I could choose when to wash it out to get the blonde look I wanted. I didn't go full platinum instead I left it on long enough to brighten and refresh my blonde for the summer. I will admit that I left some on longer to get even brighter highlights and it honestly didn't make much of a difference. So I'm honestly not sure if you can get the color look you see on the box. But I was happy with my refreshed and brightened blonde.
Date published: 2024-07-07
Rated 4 out of
5
by
adrienneed0b4 from
Not as effective on darker hair
It didn’t pull as well as I would’ve liked on medium brown hair. My daughter wanted bright colors so we bleached parts of her hair first and then vibrant over and it didn’t do as well as I’d hoped. It didn’t harm her hair though so that’s a plus. We decided to pull my husbands hair through a cap and give him some highlights and his worked considerably better. He’s got strawberry blonde/reddish already. The scent was also not super overpowering.
Date published: 2024-07-06
Rated 5 out of
5
by
sorayas30_2968 from
Didnt dry out my hair and easy to use.
Super happy this product didn't dry out my hair. my hair is dark and it can take several applications to lighten. Dryness and breakage didn't happen and I'm grateful for that!
Date published: 2024-07-01
Rated 4 out of
5
by
sherwinej from
Meh
I tried this although I’m not a big fan of it because the process was sooo long and I didn’t like how the color came out. But I did get a lot of compliments on how pretty the color was so that’s good
Date published: 2024-07-01
Rated 4 out of
5
by
ballcarver from
Great option
Great drug store option. Works well enough, I don’t recommend for super dark natural hair though. My husband said the smell wasn’t “horrific” which shocked me. Great value for the price!!
Date published: 2024-06-26
Rated 5 out of
5
by
karlat120 from
Works
I love using loreal for hair this worked great. I have a lot of hair so i had to buy another one. Definitely think you get a lot of product and will buy again whenever i need to bleach my hair
Date published: 2024-06-25
Rated 2 out of
5
by
angieq295b from
eh
honestly you need so much bleach for anyone’s head I think getting a bucket of bleach is cheaper but that’s nothing different it bleached but it took so long
Date published: 2024-06-25
Rated 1 out of
5
by
jenniigoturnumber from
Fail fail fail
My hair didn’t even lift. I’m gonna go at it again in a few days and I’ll update my review then. But I’m so beyond disappointed. It lifted maybe half a level. Starting out at a level 9. The smell was so strong too.
Date published: 2024-06-24
Rated 3 out of
5
by
texasstarlet from
Good; approx 4 levels of lift on dark brunette hair
Overall, this lighter was easy on my hair and I didn’t mind that it didn’t quite lift to the eight levels that it promised. It’s safely lifted about 4 1/2 levels and that’s because I had help applying the product. My favorite part about it is the fact that it was easy on the hair itself. There was no burning and my hair felt overall protected since I know that I applied it correctly. Remember that this is not an on scalp application. he did have a strong scent which is something that was not my favorite, but I’m used to. I didn’t include a before picture and then after so you can see that it didn’t actually lighten eight levels but more like 4 1/2 to five at most which is still pretty good for a box lightener.
Date published: 2024-06-22
Rated 5 out of
5
by
normat8 from
Great box
The most important thing is the strength of this box bleach! Great packaging.. wasn’t too strong and great value for the price. I was super surprised!
Date published: 2024-06-18
Rated 5 out of
5
by
francisandreag from
Hair dye
Very quick to apply and does the job asap also the color is amazing overall cheap and affordable for you to dye your hair and also comes w purple conditioner after care
Date published: 2024-06-14
Rated 3 out of
5
by
rachelj105 from
Nice!
I gave this product to a friend and she absolutely loved the color! I wish I had a picture but it did a really good job at striping her previous color. She said she would buy the product again!
Date published: 2024-06-08
Rated 5 out of
5
by
akirac0913_672 from
Brown to blonde in one try
Wow! Such a great product I have dark brown hair and never did I think store box dye could get my hair blonde in one try. Very impressed with this lightening system.
Date published: 2024-06-07
Rated 4 out of
5
by
danadel24_2173 from
I was too scared
Unfortunately my hair wasn't in what I felt was good enough condition to bleach iit this light. (Last time I had severe breakage) Also I kinda chickened out of this major color shift. But if this is like their products I've used before then I'm sure I would like the outcome for the color.
Date published: 2024-06-04
Rated 2 out of
5
by
kadyydem from
Possible damage
After trying out the toner, i decided enough was enough and wasn’t going to go all the way and cause possible damage to my blonde salon hair. I think it could possibly be good if you are looking for a more cheaper option, but not sure if you would use this is you are trying to get the best results. packaging was very nice though!
Date published: 2024-06-03
Rated 5 out of
5
by
kisbell from
A great product
The package is super high-end. I love the quality how it came in. I use it on my own and her hair looks amazing after I put it on. She has been platinum for a few years and she said to me that this has been the best color so far and I want to say is because of that, it doesn’t look yellow. 
Date published: 2024-05-31
Rated 5 out of
5
by
christens6 from
Great product
This product has surprised my for sure. I highly recommend this product to anyone looking for blonde hair without the salon experience. The scent was minimal compared to your professional bleaches. This provided great effectiveness and value for your money. Minimal damage if applied correctly.
Date published: 2024-05-31
Rated 4 out of
5
by
brandydeniseweigelt from
Love my boxed color!
I have used this platinum blond lightening system before and I love how my hair looks. It covers grays, it doesn’t smell bad and it really looks beautiful. So happy I got to try it again!
Date published: 2024-05-31
Rated 5 out of
5
by
Anonymous from
I LOVE it!
Thank you so much Influenster for giving me the chance to review this product completely in exchange for my honest review! I was honestly skeptical of using a box bleach because I’m used to using a certain kind. However, this turned out way better than expected!! First off, the smell wasn’t too overpowering like most bleach. It didn’t make my scalp itch either. It comes in a squirt bottle which allows for easy precision. The directions were incredibly easy to follow as well. It also doesn’t cost much either if you’re looking for an alternative to the salon. I loved it! Oh yeah, it didn’t make my hair fall out like normal bleach does either!! That’s a huge plus in my book. I’ve included a before, during and after picture just so you can see the difference! I highly recommend trying this product!
Date published: 2024-05-30
Rated 4 out of
5
by
mama_to_mbga_2370 from
Works well on natural hair.
This lighting product works really well at lifting the color in your natural hair color. It’s a good price for the product and was easy and safe to use.
Date published: 2024-05-30
Rated 5 out of
5
by
blissfullipsboutique from
Super affordable
It took alot of my old colors i had in my hair. And didnt damage my hair at all. Super quick application. Smelled a little bit but obviously is bleach.
Date published: 2024-05-28
Rated 5 out of
5
by
heyitscoffeemom from
Good
The formula itself was a bit goopy and on the thicker side of the things so it was harder to work through the hair. It worked well for me and lightened it good for the value.
Date published: 2024-05-28
Rated 5 out of
5
by
rachaelw43 from
Works great
I used this on my cousins hair who is naturally a blonde but had brown box dye in her hair and this worked perfect. There was no orange or brassiness
Date published: 2024-05-28
Rated 2 out of
5
by
butfullmoni from
Doesn’t work on brown hair
@lorealparis #feriableach #feriatoner @influenster #complimentary
I received this product for free from Influenster and L’Oréal Paris in exchange for my honest review.
Well… you can see I put my husbands through some tests and he was kind enough to be my guinea pig and try out this hair die and toner that I received. I asked him to do it because he has a lighter brown hair than I do and was hoping that this dye would lift nicely on him. He put on the Hyper Platinum Advanced Lightning System Bleach for exactly 30min and rinsed it off then dried his hair and put on the Féria Power Toner Long Lasting Anti Brass Toner for another 30min and this was the end result. It was still brassy and very orange. The only good result was that his hair had nice shine to it. I expected his hair to lift with less brassiness. He didn’t like the end result so he chopped off his hair… all of it.
Date published: 2024-05-27
Rated 5 out of
5
by
ginav46_2734 from
Works in a pinch
Works great to do my rooms when my blonde starts growing out. Has cute packaging. Stays in my hair awhile before I have to use purple shampoo. Works in a pinch.
Date published: 2024-05-21
Rated 5 out of
5
by
sultanim_3935 from
A blonde with an attitude!
For the most effective and gentle caring beautiful blonde hairs that is super great value and super hair enhancing ingredients for a bold blonde. Scent is not heavy and packaging is super beautiful but product itself is super beautiful vibrant color that lasts and easy to use.
Date published: 2024-05-20
Rated 5 out of
5
by
jessicalynnborrego from
It’s a great color!
This works so great especially for dark hair! No yellow icky coloring it comes out gorgeous! Love the packaging and it’s definitely amazing for the price range.
Date published: 2024-05-19
