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Since 2017 started, we’ve seen quite a few color trends like succulent hair, geode hair, blood orange tresses, and peachy strands. Recently, another hue has started to gain popularity—and that would be purple. From lavender and lilac to indigo and plum, celebrities and everyday babes are looking to take the purple plunge now more than ever. Like many unnatural hair colors, not every shade is created equally—rather, it’s all about customizing the colorful look to complement your skin tone.
The general rule of thumb is that the lighter your skin, the lighter shade of purple you can use, while the darker your skin, the brighter, more vibrant shades you can get away with sporting. Either way, adding purple to your ‘do can leave you with a certain unicorn, fairy-tale je ne sais quoi vibe. That being said, keep in mind that if you have brown hair, you’ll need to have your locks bleached before adding any purple—and the darker your starting shade, the more work it may require to get the purple color you crave. That’s why it’s always a good option to visit a professional colorist.
Below, we share our favorite purple shades and the skin tones they work best with. Happy dyeing!
We’re living in an era where exposed roots are something to aim for, not run away from. Pair that trendy look with a gorgeous pastel lilac color and you’ll have yourself a double-tap worthy color.
Looks best on: lighter skin tones
If rose gold, burgundy, and violet had a baby, this would be it. The smoky pinkish purple hue is equal parts light and dark, which means it can make a killer hair statement on just about anyone.
Looks best on: all skin tones
Not ready to kiss your dark tresses goodbye, but sick of neutral blacks and browns? Try adding this bright eggplant hue to your ‘do for a deep hair color that looks romantically royal.
Looks best on: darker skin tones
The beauty world has always been suckers for light looks, but if social media feeds are any indicator, few are as gorgeously ethereal as pastel purple tresses.
Wish you could rock the otherworldly look of lavender and lilac hair but worry that they’re a tad too pale for your bronzed complexion? Try an amethyst shade instead. Amethyst has the same undertones, but it’s more vibrant, which will look amazing against your skin tone.
If you’re equally in love with purple and blue, then this is the color for you! The pale hybrid color mimics one of nature’s daintiest flowers for a mane that looks feminine and fanciful.
Love the idea of a blue and purple hybrid but don’t have light skin? No worries—you can get in on the look, too! By amping the colors up a few notches, you’ll be able to create a brighter, bolder look that will pair just as well with your darker complexion.
Every basic girl’s favorite summer happy hour beverage has quickly become one of our favorite renditions of the purple hair craze. Equal parts eggplant and jam, this dark hair color will ensure that you look like a tall sip of red wine: refreshing, relaxing, romantic, and just a tad mysterious.
Sister to lilac and lavender, orchid has slightly bluer undertones for a truer purple look without hints of pink. The cool hair color gives hair a dreamy look and feel for a mythical accent to top off your overall look.
Purple and pink just seem to go hand-in-hand. If you agree, then there’s zero chance you won’t love this dark pomegranate-inspired shade.
Now that we’ve fully sold you on the season’s latest trend, we’re here to get real for a second. As pretty as these colors are, they could take quite a bit of work to achieve. If you’re looking to color your hair at home, try the L’Oréal Paris Colorista Semi-Permanent Hair Color in Purple or Indigo. Just note that if you have brown hair, you’ll need to bleach your strands first. Try the L’Oréal Paris Colorista Bleach.
Done with the coloring process? Use a system of shampoo and conditioner formulated for color-treated hair, like the L’Oréal Paris Hair Expert Color Vibrancy Shampoo and the L’Oréal Paris Hair Expert Color Vibrancy Conditioner.