Loreal Paris BMAG Article The New York City Girls Guide To Beauty D

beauty trends The New York City Girl's Guide to Beauty

New Yorkers are known for all sorts of things, from their infamous attitudes to their serious senses of style. Head to the city that never sleeps and besides picking up fashion inspiration on every street and subway you step foot on, you’ll be quick to notice that New York City girls have a different approach to beauty. In a city that’s unlike any other, it makes sense that its inhabitants would have their own rules and routines when it comes to makeup, skin care, and hair styling. If you’re planning a trip to the big city and want to fit in with the locals or simply want to emulate New York City girls from the comfort of your own town, we’re sharing all the best NYC beauty tips right here. 

NYC Beauty Tip #1: Use Multi-Tasking Products

The rumor is true, life tends to move at a faster pace in New York City. And that means NYC girls are often forced to cut their beauty routines short—without compromising on how good they look. The trick is, in order to eliminate a step or two when getting ready in the morning, they opt for multi-tasking products. Make the following swaps to streamline your own routine.

Instead of applying primer and color corrector…try the L’Oréal Paris Studio Secrets™ Professional Color Correcting Primers Anti-Redness Primer.

Instead of applying moisturizer and highlighter…try the L’Oréal Paris True Match™ Lumi Glotion Natural Glow Enhancer.

NYC Beauty Tip #2: Try Trendy Ingredients

New trends often start in New York, and as such, New Yorkers with a love of beauty find themselves frequently testing out products formulated with trendy ingredients. Of course, the ability to try something that’s in vogue isn’t reserved for a specific city. The latest ingredient making its way into everyone’s skin care routine is centella asiatica, and it isn’t even too hard to get your hands on. You won’t have to search high and low for it, seeing as centella asiatica is commonly found in cica creams, like the L’Oréal Paris RevitaLift Cicacream Face Moisturizer Pro Retinol & Centella Asiatica.

NYC Beauty Tip #3: Protect Against Pollution

Living in a major city like NYC, pollution is a very real problem. Thankfully, the city’s inhabitants have skin care products to help handle the effects it can have on their skin. After a long day being exposed to skin-damaging environmental factors like pollution, NYC girls know how important it is to get entirely clean, using a facial cleanser that’s meant for removing pollutants. The L’Oréal Paris Pure-Clay Detox & Brighten Cleanser, L’Oréal Paris Pure-Clay Exfoliate & Refine Cleanser, and L’Oréal Paris Pure-Clay Purify & Mattify Cleanser each leave skin purified of dirt, oil, and pollution for a clean, clear look.

NYC Beauty Tip #4: Make Time for Face Masks

Being busy doesn’t stop New York City girls from finding time to pamper themselves. While living in an expensive city may not afford them the opportunity to frequent spas, there’s nothing to stop them from creating their own at-home spa experience. All it takes is a face mask (or a few face masks). Try it for yourself with the following face masks.

L’Oréal Paris Pure-Clay Clarify & Smooth Face Mask: Daily wear and tear—makeup and improper care—can leave skin looking uneven with roughness and imperfections. When a facial cleanser isn’t enough to solve this problem, look to a face mask. Formulated with yuzu lemon extract, this face mask can help draw out the buildup of impurities, dirt, and pollution, shed rough, dead skin cells from the surface of skin, clarify tone, and improve skin texture.

L’Oréal Paris Pure-Clay Mask Clear & Comfort Face Mask: Over time, harsh cleansing can be drying and sensitizing, leaving skin feeling uncomfortable. As a result, skin needs cleaning that is effective yet gentle. Formulated with seaweed, this face mask can help draw out the buildup of impurities, dirt, and oils and gently cleanse stressed areas.

L’Oréal Paris Pure-Clay Detox & Brighten Face Mask: Over time, harsh environmental factors like pollution and debris can damage skin, leaving your complexion looking dull and tired. Formulated with charcoal, this face mask can help draw out the buildup of impurities, dirt, and pollution and reduce the look of dull skin for the appearance of increased luminosity.

L’Oréal Paris Pure-Clay Exfoliate & Refining Face Mask: Day after day, dead skin cells can build up on the surface of your skin, leaving your complexion feeling rough. Formulated with red algae extract, this face mask can help draw out the buildup of impurities, dirt, and oils, exfoliate dead skin cells, smooth the look of imperfections, and allow skin to breathe.

L’Oréal Paris Pure-Clay Purify & Mattify Face Mask: Day after day, impurities, dirt, makeup, and excess oils can build up on the surface of your skin, leaving your complexion looking overly oily. Formulated with eucalyptus leaf extract, this face mask can help draw out the buildup of impurities, dirt, and oils and reduce the look of excess shine.  

NYC Beauty Tip #5: Transition Tresses from Day to Night

Take a look at the schedule of a busy New York woman, and you’ll see she’s booked solid from morning to night. Part of this go, go, go lifestyle is not having any available time to stop by your apartment after work—it’s straight to a hot date or girl’s night out. That’s why New York City girls have become total pros at styling their tresses in a way that’s suitable for every setting—from meetings at the office to dinner and drinks with friends. A favorite hair style among the busiest of New Yorkers is the top knot. Not only is it appropriate during and after work, but it can also withstand a tough workout, making the style all the more versatile. Keep the L’Oréal Paris Elnett Satin Hairspray Extra Strong Hold on hand for touchups, and no one will know you’re repurposing the same style for every event. 

Want to get the scoop on the beauty routine beloved by women in another famous city? Head on over to our article, Pretty and Parisian: How to Adopt a French Girl Beauty Routine.


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