I agree with debbie56! I've also used this product for decades and was very disappointed when you discontinued the charcoal or slate gray colors. I have very, very light grey eyes and black is too harsh. I give up on L'Oreal. I've only heard excuses from your company and requests to just try your newest product. I don't want your new products and have tried many with the same disappointment. So you've lost me as a customer I hate to say after 40 plus years. It's a shame you just are not listening to your loyal customers.
Reviews
Most Helpful Favourable Review
4 out of 5 stars.
brown please
7 years ago
Black is too harsh for older women with fair skin, blond hair. Please Bring back the BROWN!!!!!!
39 people found this helpful
Show Reviews:
Most Helpful Critical Review
3 out of 5 stars.
Used to be good
7 years ago
I'm a 73 year old women who has used the Brush Tip Liquid Eyeliner for over 30 years. It's been the best, easiest to apply and the container lasts a long time. Recently, the liquid has had a strange smell and the rubber stopper keeps coming out of the opening. I thought it was a fluke, so I bought a new one. Same thing happened. I finally got one that the stopper stays put, but there is a unusual odor. It's a shame a great product has changed. Also, I can't find the brown color. At my age I'm trying to have my makeup look a little softer, therefore switching from black to brown, but can't find "BROWN". I've tried other brands in brown - don't like any of them. Please help us mature women look their best. Thank you!
24 people found this helpful
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Non-Incentivised Reviews
1 to 8 of 175 Reviews.
1 – 8 of 175 Reviews
Most Recent
Review 1
Vote 1
1 out of 5 stars.
Bad substitute for the original
16 days ago
I am not sure why you discontinued the original product. I have tried all of your eyeliners and none have been a substitute for the original. Unfortunately I have to seek out another brand.
Helpful?
Response from L'Oreal:
14 days ago
LeCare
Hello! Thank you for sharing your feedback on our Brush Tip Liquid Eyeliner. We are sorry to hear that this formula did not compare to the one you previously used and loved. We understand how disappointing that can be, and we have shared your comments with our team. Our current Brush Tip Liquid Eyeliner is still available through authorized retailers when you click Buy Online on our website, and we invite you to explore our other eyeliner options as well to find the formula that best suits your needs with L'Oréal Paris.
Review 1
Votes 3
1 out of 5 stars.
New but Not Improved
2 months ago
I've used this product daily for the past 20+ years but the new applicator and formulation is awful. Does not apply smoothly and flakes. Please consider returning to the previous formulation. Until then, I'm on the search for a replacement.
Helpful?
Response from L'Oreal:
a month ago
LeCare
Hello! Thank you for sharing your feedback on our Lineur Intense Brush Tip Liquid Eyeliner. We are truly sorry to hear that your experience with the recent update has not met your expectations after 20 years of loyal use, and we have shared your specific concerns regarding the flaking and application directly with our product development team. At L'Oréal Paris, we are committed to continuous innovation, and while minor formula updates can occur to reflect ingredient advancements, we always strive to maintain the high-quality integrity of our most beloved products. While we work on these improvements, we invite you to explore our Telescopic Precision Liquid Eyeliner as an alternative option, which features a slanted precision felt tip for a precisely defined, smudge-proof look that lasts all day. We hope you discover a new favorite match with L'Oréal Paris!
Salt Lake City UT
Review 1
Votes 0
Age:45 to 54
Gender:Female
My eye color:Blue
My hair color:Light Brown
My complexion:Fair
My undertone:Cool Undertone
5 out of 5 stars.
THE best eyeliner I've ever used!!!
2 months ago
I've been using this eyeliner for a decade or longer And could find at the or Target closest to me so I tried the telescopic eyeliner and I was not impressed.
This Lineur Intense does not smudge and lasts from morning until evening with little to no touch up. Next time I'll wait to find a store that has this product in stock.
Would you purchase this again:Yes
Helpful?
Palatine, Il
Review 1
Votes 4
Age:65 or over
Gender:Female
My eye color:Dark Brown
My hair color:Soft Black
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.
Not like it used to be that's for sure!
2 months ago
I don't know what happened here with this eyeliner. I've used it for years and I mean many years! It was great. They must have changed the formula because now it flakes off. This happened to me about a year ago. It had a funny smell and kept flaking off. So I went to another brand but still missing this one. So I thought the other day I would try it again. I put it on and sure enough it flaked off in spots. I wasted my money. I really wish they would go back to the old formula! It's a shame. I would not recommend this product now. Please please change the formula and go back to the old one.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
a month ago
consumer care center
Hello! We truly appreciate your longtime loyalty and are so sorry to hear that our Lineur Intense Brush Tip Liquid Eyeliner has not provided the same smooth, flake-free wear you’ve enjoyed for years. While we strive to maintain the high-quality integrity of our classic formulas, we have shared your concerns regarding the texture and scent directly with our development team for future consideration. We invite you to explore our Telescopic Precision Liquid Eyeliner as a smudge-proof alternative and hope you discover a new favorite for your routine with L'Oréal Paris!
Review 1
Votes 3
Age:65 or over
Gender:Female
My eye color:Light Brown
My hair color:Auburn
My complexion:Light
My undertone:Warm Undertone
5 out of 5 stars.
Excellent , but I miss the brown /black color line
3 months ago
I have used the Lineur brush tip eyeliner for maybe 50+ years now.. its the Only one out there that flows smooth and easily on the lid. When they discontinued the brown and brown/black color i was so disappointed and felt you didnt care about auburn hair or blondes!! You only carry the black eyeliner..
Please dont discontinue this black eye liner with brush tip. The felt tip is horrible..very hard to the touch and does not apply easily and smoothly. I hope you will respond to this with good news.
Theresa K.
Helpful?
Virginia
Review 1
Votes 3
Age:55 to 64
Gender:Female
My eye color:Green
My hair color:Medium Brown
My complexion:Light
My undertone:Warm Undertone
3 out of 5 stars.
Formula changed and I miss it in Brown!!!!
3 months ago
I agree with another user. I am 55 years old and have used this for years. The stopper keeps coming out and it has an awful paint like smell. It also dries to a glossy color, which is not appealing. I miss the brown. You can hardly even find liquid brown eyeliner anymore anyway. Black is too harsh as you get older, especially if you have lighter hair color. Please bring back the old formula and in brown. I hate all these felt tip eyeliners out these days!! Please!!!! ♥️
Would you purchase this again:No
Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hi Valgal70! Thank you for sharing how you feel about Lineur Intense Brush Tip Liquid Eyeliner. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company for consideration.
Cleveland, OH
Review 1
Votes 3
Age:25 to 34
Gender:Female
My eye color:Blue
My hair color:Medium Brown
My complexion:Light
My undertone:Warm Undertone
1 out of 5 stars.
Short, choppy applicator
5 months ago
This eyeliner used to be my holy grail. The one I just purchased had an applicator so different and horrible than how it used to be. The lines are thick and gloopy. Seems like the materials are different now.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
5 months ago
LeCare
Hi Ally34. there. We appreciate you reaching out about our Brush Tip Liquid Eyeliner. Feedback from our consumers is very important to us and helps us improve all of our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence !
Review 1
Votes 2
1 out of 5 stars.
Sticky and impossible to remove
6 months ago
This is the worst eye liner I have ever used in my life - flaky look, and impossible to remove. I had a misfortune of trying on brand new eyelash extensions, and when I tried to remove it - 45 min later the flakes were still on my eyelid but half of my expensive lashes were gone. Please don't respond by telling me to use your Eye Makeup Remover, and how it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch - it did not, nothing did! I tried all sorts of removers, and I still had to wait for a day for the remaining pitch black flakes to come off my eyelids. Unbelievable trash from a once good brand. I do not intend to use Loreal again, better not risk getting this experience with its other products.
Helpful?
Response from L'Oreal:
6 months ago
LeCare
Hi Lana! Thank you for sharing your experience with our Brush Tip Liquid Eyeliner. Brush Tip Liquid Eyeliner sorry to hear that you don't love this product! Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction.
1 – 8 of 175 Reviews
Reviews
Most Helpful Favourable Review
4 out of 5 stars.
brown please
7 years ago
Black is too harsh for older women with fair skin, blond hair. Please Bring back the BROWN!!!!!!
39 people found this helpful
Show Reviews:
Most Helpful Critical Review
3 out of 5 stars.
Used to be good
7 years ago
I'm a 73 year old women who has used the Brush Tip Liquid Eyeliner for over 30 years. It's been the best, easiest to apply and the container lasts a long time. Recently, the liquid has had a strange smell and the rubber stopper keeps coming out of the opening. I thought it was a fluke, so I bought a new one. Same thing happened. I finally got one that the stopper stays put, but there is a unusual odor. It's a shame a great product has changed. Also, I can't find the brown color. At my age I'm trying to have my makeup look a little softer, therefore switching from black to brown, but can't find "BROWN". I've tried other brands in brown - don't like any of them. Please help us mature women look their best. Thank you!
24 people found this helpful
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Non-Incentivised Reviews
9 to 38 of 175 Reviews.
9 – 38 of 175 Reviews
Most Recent
Arlington Texas
Review 1
Votes 2
Age:65 or over
Gender:Female
My eye color:Blue
My hair color:Medium Blonde
My complexion:Fair
1 out of 5 stars.
Good product, don't like the wand.
7 months ago
I have used Lineur Intense for many years now and recently ran out. I searched everywhere to find it and finally realized that the container had been changed. The wand is Too long and I don't like the brush. Some change is good but not all. Please bring back the FELT TIP!
Would you purchase this again:No
Helpful?
Response from L'Oreal:
6 months ago
LeCare
Hi skiwi17. neveragain. Thank you for giving the Brush Tip Liquid Eyeliner a try! Feedback from our consumers is very important to us and helps us improve all of our products! We apologize that you did not end up liking this product and appreciate you sharing your experience! We thank you for giving this product a try as we will be passing on your comments to others in our team !
Seattle WA
Review 1
Votes 3
Age:65 or over
Gender:Female
My eye color:Dark Brown
My hair color:Darkest Brown
My complexion:Medium
My undertone:Neutral Undertone
1 out of 5 stars.
The liner Flakes
7 months ago
I used this eyeliner for years in the past, I loved the long flexible brush and smooth lines but something changed the last 3-5 years. Now it flakes within an hour of applying the liner. Within an hour the fragments are all over your face and the liner unravels. I am very disappointed that Loreal has made this once great product to a poor quality one.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
7 months ago
LeCare
Hi Alice. there. We appreciate you reaching out about our Brush Tip Liquid Eyeliner. Feedback from our consumers is very important to us and helps us improve all of our products. We are sorry to hear that this product is not your new favorite and it gave you flakes. We thank you for giving this product a try and hope you continue to explore our other products with confidence !
Review 1
Votes 0
5 out of 5 stars.
Love it!
7 months ago
LOVE this long lasting product! Easy application, felt tip comfortable
Helpful?
Massachusetts
Review 1
Votes 0
Age:65 or over
Gender:Female
My eye color:Hazel
My hair color:Auburn
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.
Terrible
8 months ago
I have used L'oreal products for many years and had been happy with most. The eyeliner I liked isno longer available so I tried Lineur Intense, which seemed similar. It is a terrible product. The brush is clumsy and the dried eyeliner flakes off and leaves little black spots on my face. Even after removing it with makeup remover I continue to find flakes. I'm very disappointed and will look for an eyeliner elsewhere
Would you purchase this again:No
Helpful?
Response from L'Oreal:
8 months ago
LeCare
LB16. We are so sorry to hear that this product did not leave you with the results in which you were expecting. We understand how frustrating that can be and appreciate you sharing some personal feedback with us. We will share this information with the rest of our teams and we hope that you will continue to explore and use our products with satisfaction in the future.
Charlotte, NC
Review 1
Vote 1
Age:65 or over
Gender:Female
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Medium
My undertone:Warm Undertone
4 out of 5 stars.
Please Bring Back the Black/Brown!
8 months ago
I have used this eyeliner for 30 years. I loved it! But when they dropped the black/brown I had to move to another product. Black is way too harsh for me. However, I have now tried 7 different company brands and none glide on as effortlessly as this one. PLEASE BRING BACK THE BLACK BROWN. While most Americans have black hair, there are still many of us who have brown or blonde hair. You are missing this demographic customer.
Would you purchase this again:No
Helpful?
Review 1
Votes 5
5 out of 5 stars.
Been using this for years, and LOVE it!
10 months ago
Love your liquid brush tip eyeliner, but please! make it available in brown!
Helpful?
Review 1
Votes 0
5 out of 5 stars.
BEST LINER EVER
10 months ago
I have used this product for 20+ years. I tried other brands and liquid pencil liners, for me "Lineur Intense Brush Tip Liquid Liner" is the BEST! I LOVE IT!!
Helpful?
New Jersey
Review 1
Votes 0
Age:55 to 64
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.
Not the same product
a year ago
This was once the best liquid eyeliner on the market and now it's the worst. I have been using this eyeliner for 40 years and it used to go on so beautifully. I have been fighting with the application for over a year now and as it clumps, cracks and flakes and runs. I l loved the product back when the application brush was not inside the bottle when it was new. The formula has changed and I am not a fan. I am now in search of a new brush on eyeliner. I will be trying other brands as Loreal Paris lost a loyal customer.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
a year ago
LeCare
Hi Robin. ! Thank you for reaching out to L'OREAL PARIS. Brush Tip Liquid Eyeliner sorry to hear you're having a difficult time sharpening the Brush Tip Liquid Eyeliner. We understand how frustrating that can be ! We appreciate your comments and will pass them onto others in our company.
Review 1
Vote 1
5 out of 5 stars.
Holy Grail Item - Flawless
a year ago
This is a holy Grail item for me. I have used it for many years for my winged eyeliner. There is not another product on the market that I have experienced to arrival the level of control you can attain with this applicator. The formula itself does not irritate my sensitive eyes, goes on smoothly and flawlessly, and does not crack or smear. Despite that, it comes off easily when I try to remove it at the end of the night without any rubbing or remaining residue. I feel like the people who review it poorly just are not using it correctly. The application of it is a skill you must learn. I get compliments on my wing liner all the time and everyone wants to know how I do it so perfectly. It’s THIS!
Helpful?
Review 1
Votes 4
5 out of 5 stars.
Bring Back the BLACK/BROWN color PLEASE!!!!
a year ago
I love this stuff but wish they still made the black/brown color. The black is too strong, the BLACK./BROWN was perfect!
Helpful?
Virginia
Review 1
Votes 2
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Darkest Brown
My complexion:Medium
My undertone:Warm Undertone
5 out of 5 stars.
10/10 👍👍👍
a year ago
This is my go to product since the 90's I have tried many, many and expensive products, nothing ever compares with this awesome liquid eyeliner and affordable. Please don't ever think about discontinuing 🙏
Would you purchase this again:Yes
Helpful?
Denver
Review 1
Votes 3
Age:45 to 54
Gender:Female
My eye color:Hazel
My hair color:Light Brown
My undertone:Warm Undertone
1 out of 5 stars.
Cannot wash it off anymore! Ugh!
a year ago
Sadly the new formula cannot be easily washed off which is why I loved this brand for years! I have to move to an alternative now so sad being back the old formula please!
Would you purchase this again:No
Helpful?
Response from L'Oreal:
a year ago
Consumer Care Center
Hi there! Thank you for reaching out to us about the Lineur Intense Brush Tip Liquid Eyeliner. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
New York
Review 1
Votes 3
Age:45 to 54
Gender:Female
My eye color:Light Brown
My hair color:Dark Blonde
My complexion:Fair
My undertone:Cool Undertone
5 out of 5 stars.
Favorite eyeliner
a year ago
My favorite eyeliner for 25 years! I've had some recent issues with frayed or short brushes but overall a staple for years. Please do not discontinue!!
Would you purchase this again:Yes
Helpful?
Review 1
Votes 3
3 out of 5 stars.
Please bring back washable version
a year ago
For many years, I have used this product and enjoyed it. Its tip is perfect and makes applying the line very easy. However, it seems that the formula has changed. It is now smudge proof. In the past, it was washable and preferable (in my opinion). The smudge proof formula creates little black "flecks" on my face as the day goes by and I have to use a makeup remover product to remove them. I wish I could find your original washable product again.
Helpful?
Response from L'Oreal:
a year ago
Consumer Care Center
Hello zuggy.- Thanks for trying out our Lineur Intense Brush Tip Liquid Eyeliner. Your feedback is really important to us. We will surely be passing your comments along to our team. Thanks again for sharing! We hope you continue to try all of our products.
SF Bay Area
Review 1
Votes 6
Age:55 to 64
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.
CHANGE THE FORMULA BACK!!!!!! PLEASE!!!!
a year ago
I've been using this for 30 years. It would stay on all day without melting or smudging. Removing was a dream, it would chunk off in cold water. I thought the last tube i bought was defective. It was very difficult to remove and so irritating to delicate eyelid tissue. I was so embarrassed one day at work it totally melted all over the upper part of my lid like a racoon. NEVER IN 30 YEARS HAD THAT HAPPENENED!!!!!!!
I see from all the reviews from loooong time users that I'm not alone.
And you've also fouled up my tried and true telescopic lengthening mascara. It's even more of a nightmare to remove. It used to wash off on cold water too. Between the two I've had contact dermatitis.
I'm begging you to change them back, ESPECIALLY THE EYELINER!!!!!
I'd like to speak with someone about this!
Would you purchase this again:No
Helpful?
Response from L'Oreal:
a year ago
Consumer Care Center
Hello AngG! Thank you for sharing your experience with our Lineur Intense Brush Tip Liquid Eyeliner. We're sorry to hear that you don't love this product! Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction. If you would like to speak to us directly, please call us directly at 1-800-322-2036 M-F 9am-5:30pm ET.
Texas
Review 1
Votes 2
Age:65 or over
Gender:Female
My eye color:Light Brown
My hair color:Auburn
My complexion:Medium
My undertone:Neutral Undertone
2 out of 5 stars.
too harsh, bold and hard to remove
a year ago
I agree with several others. I have used this basic eyeliner for years and like the the brush for the effect I want. BUT now the new formula though it doesn't smear, is very hard to get off and gives a more intense effect than I like. I feel like I am tugging my eye lid just to clean it off. Wish you offered the classic formula too. I know todays style may be more intense and bolder eyeliner but I am set in my ways and don't like the change. I really like the Regenerist moisture cream and other Loreal products.
Helpful?
Response from L'Oreal:
a year ago
Consumer Care Center
Hello kandie50. Thank you for giving Lineur Intense Brush Tip Liquid Eyeliner a try. We are sorry to hear that it did not meet your expectations. We appreciate your feedback because the opinion of our consumers are important to us. We assure you we will be passing your comments along for consideration.
Victoria, British Columbia
Review 1
Votes 3
Age:65 or over
Gender:Female
My eye color:Light Brown
My hair color:Dark Blonde
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.
Safety Issue with eyeliner clumping.Hard to remove
a year ago
Please change back to previous formula. The current Intense Liquid Eyeliner, no longer removes with ease. It leaves clumps on my eye. This week one of those clumps moved under my eyelid and I was up all night trying to stop the pain and remove it with eye drops! I finally put a warm damp washcloth across my eyes and laid in bed until I could fall asleep. When I got up I found the black eyeliner clump in the corner of my eye and removed it.Have used this product daily for decades and now I need to find something else. This is a safety issue and needs to be resolved quickly.PLEASE NOTE I AM NOT IN U.S. BUT IN CANADA. Looks like I need to check the US citizen box for this to be submitted though. I am in British Columbia where I purchased the product.
Would you purchase this again:No
Helpful?
Review 1
Votes 5
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.
Difficult to remove
a year ago
Ive also experienced a difficulty in removing this eyeliner from my eyelids. It leaves clumps on my face and it is so difficult to remove! I thought it was a bad batch so I bought another which clumped up after only a few uses. So I bought a third one and it also clumps up on the brush too. I am so disappointed because I have been using it for over 25 years! Now I have been looking for a different brand for a brush eyeliner as I can no longer use your product if I cant get it to come off easily. The product is not the same! Why did you choose to change the formula?
Would you purchase this again:No
Helpful?
Response from L'Oreal:
a year ago
L'Oreal Paris
Hello there! Thank you for loving our Lineur Intense Brush Tip Liquid Eyeliner, and we are sorry you are disappointed with the current results. The opinions of our consumers are important to us when making decisions about our products. Your feedback will be shared. We recommend trying our Infallible Grip Precision Felt Waterproof Eyeliner. A felt tip and easy grip allows for precise and controlled strokes, which glide on smoothly. We hope you give it a try!
Review 1
Votes 3
1 out of 5 stars.
Poor performance
2 years ago
This used to be the best eyeliner you could buy but for sometime now it has failed. When it dries and I go to remove it before bed time its like removing concrete. I'm left with black flacks on my face and in the sink. I don't know if you changed the formula? you might want to go back to the original one!! I'm do disappointed and would like to continue to use this eyeliner but its jus to difficult to remove.
Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hi there! Thank you for using our Lineur Intense Brush Tip Liquid Eyeliner. As a brand, we’ve always been committed to improving our formulas; however the performance should meet or exceed previous results. We would like to speak with you directly regarding this matter. Please give us a call at 800-322-2036, M-F 9:00 am – 5:30 pm ET and provide the representative with the reference #32427983. We hope to hear from you soon!
Review 1
Votes 2
5 out of 5 stars.
It's the best!!!
2 years ago
I've worn this product for many years and nothing else compares. I love the thin brush for a small even line or a graduating line toward the end of the eye. Tried several others and nothing comes close to this product.
Helpful?
North Carolina
Review 1
Votes 2
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Fair
My undertone:Cool Undertone
1 out of 5 stars.
Product is dangerous… Burns eyelids
2 years ago
This product was my favorite because it was, hands-down, the easiest to apply and to control. BUT, I will NEVER purchase this liner OR L’ORÉAL products again. Apparently, the formula for this liner has changed. The minute it touches my eyelid, I experience an intense burning sensation. Then my eye actually looks like it’s been burnt.
Clearly, this is just about making a product cheaper to manufacture, and Little to no concern about consumer experience or quality. Wow.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hi there! Thank you for your feedback on the Lineur Intense Brush Tip Liquid Eyeliner. We are sorry to hear about your experience and we would like to speak to you directly. Please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET. We look forward to speaking to you.
Reviews 2
Votes 5
4 out of 5 stars.
Very good liner
2 years ago
Have been using for decades. Don't ever discontinue.
Helpful?
New Jersey
Review 1
Votes 5
Age:45 to 54
Gender:Male
My eye color:Hazel
My hair color:Medium Blonde
My complexion:Fair
My undertone:Neutral Undertone
1 out of 5 stars.
disappointing
2 years ago
I've used this product for over 30 years, and now they have changed the formula and it burns my eyelids. So much so that my eyelids are red & puffy. I don't understand why they changed it. It's now clumpy, and thicker and flakes off because it is much thicker. I've wasted hundreds of dollars buying more thinking it was just a bad batch or something, but no more. Very disappointed in Loreal for changing formulas on a great product, you have lost a longtime customer in me.
Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hi there! We appreciate you reaching out about our Lineur Intense® Brush Tip Liquid Eyeliner. We are sorry to hear that this caused a reaction. We want to look into this issue further. Please contact us at 800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide reference #31416625. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Calif.
Review 1
Votes 4
Age:65 or over
Gender:Female
My eye color:Dark Brown
My hair color:Darkest Brown
My complexion:Light
My undertone:Warm Undertone
1 out of 5 stars.
Poor
2 years ago
Stopped purchasing this liner. It comes off in clumps, sticks to your eyelashes, and has a odor to it. Not going to waste any more money. Loreal has found a cheaper way to make this and this is the result.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hi there bc30! We appreciate you reaching out about our Lineur Intense Brush Tip Liquid Eyeliner. We want to look into this issue further. Please contact us at 800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide reference #31291445. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Review 1
Votes 2
3 out of 5 stars.
Formula has changed for the worst.
2 years ago
I have been using L'Oreal's Lineur Intense Brush Tip Liquid Eyeliner for over 30 years. However it is not the same product today!
The old formula was very easy to apply and stayed on all day and even while sleeping with it on overnight. It was very easy to remove as it was washable and worked very well since I wear contacts
IThe new formula is thicker and harder to apply. Now some of it chips off while the rest of the eyeliner has to be removed with soap and water and a q-tip. It is also very harsh on my eyelashes. What has changed and WHY? Please go back the old formula.
Helpful?
Review 1
Votes 2
Age:45 to 54
Gender:Female
My eye color:Hazel
My hair color:Medium Blonde
My complexion:Fair
My undertone:Neutral Undertone
1 out of 5 stars.
Product has changed and is no good!!
2 years ago
I have been using this product for over 10 year now i am very disappointed with it. It is clumpy falls off in chunks when i go to remove it liner will not come off and sticks to my eyelashes. I bought 4 hoping one might be different then the other but all suck. What a wast of money!!
Would you purchase this again:No
Helpful?
Richmond, Texas
Review 1
Votes 2
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.
Dissatisfied long time customer
2 years ago
The new formula burns my eyes and leaves creases on my eyelids. I've been using this product since the 8th grade. I am now 42. HIGHLY disappointed. I've spent so much on eyeliner and can't seem to find the one yet. 😕
Would you purchase this again:No
Helpful?
Canada
Review 1
Votes 4
Age:45 to 54
1 out of 5 stars.
Extremely disappointed after 2 decades of use.
2 years ago
After 2 decades of using this eyeliner exclusively I'm extremely disappointed that they clearly changed the formula for manufacturing this eyeliner. It now flakes off into my eyes when applying on waterline and cracks when applying on eye lids. This "new" product is also hard to remove with just water and my eyelashes have been falling. I used to exercise or accidentally sleep with eyeliner and it still held up all day and all night. Whatever the company changed please change it back! I would not recommend this new product to anyone.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hi there! We are so sorry to hear of your disappointment with our Lineur Intense Brush Tip Liquid Eyeliner. We are passing your feedback along to our team, we appreciate you letting us know about this issue! XOXO
Los Angeles, California
Review 1
Votes 2
Age:65 or over
Gender:Female
My eye color:Dark Brown
My hair color:Black
My complexion:Medium
My undertone:Neutral Undertone
1 out of 5 stars.
Not good any more.
2 years ago
I have been using this product (Black or noir) for 35 years. It was always great, until recently. After applying it stays for a few hours and then cakes and begins to fall off. I keep buying it as it has the best applicator but cannot keep throwing my money away. $100.00 hundreds at this point.
Would you purchase this again:No
Helpful?
United States
Review 1
Votes 0
Age:45 to 54
Gender:Female
My eye color:Blue
2 out of 5 stars.
Used to be perfect; Changed formula and applicator
2 years ago
I started using this eyeliner in 1993 when I was a senior in high school. I’ve used it faithfully since then. Within the last couple years, the formula and the applicator have changed, and not in a good way. The formula now transfers to my upper lid, whereas the original formula NEVER did that. Also, aside from issues with the rubber stopper coming out of the tube making it unusable, the applicator brush bristles are now too short and they don’t have the needed stiffness to control application. For the first time since 1994, I’ve started looking for an alternative.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hi There! Please accept our sincerest apologies for your experience using our Lineur Intense Brush Tip Liquid Eyeliner. We are sorry to hear that you dislike this formula. Your feedback helps us to improve and we will be sure to share your valuable comments with others in our company!
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