To choose the best face makeup products for you, consider coverage, finish, formula, longevity, and your overall desired makeup aesthetic to find the right types of face makeup for your needs.

Coverage:

•Sheer/Light Coverage: Ideal for those who want a very natural look, allowing your skin to show through while subtly evening out minor discolorations. Products like tinted moisturizers or some BB/CC creams fall into this category.

•Medium Coverage: Offers more concealment than light coverage but still looks natural. It's great for covering redness, light blemishes, and evening out skin tone more significantly. Many liquid foundations provide medium coverage.

•Full Coverage: Provides maximum concealment for covering acne and hyperpigmentation or creating a perfectly smooth canvas. These formulas are often used for events or when a more "made-up" look is desired.

Finish:

•Matte Finish: Creates a shine-free, velvety look. It's excellent for oily skin types as it helps control excess oil throughout the day.

•Dewy/Radiant Finish: Gives the skin a luminous, healthy glow, often appearing more hydrated. This finish is popular for dry or normal skin types and can give a youthful appearance.

•Natural/Satin Finish: Strikes a balance between matte and dewy, offering a subtle luminosity without being overly shiny. It's a versatile choice that suits most skin types.

Formula:

•Liquid Formulas: The most common, offering versatility in coverage and finish. They are generally suitable for all skin types, though specific formulations cater to oily or dry skin.

•Cream Formulas: Often richer and more hydrating, ideal for dry or mature skin. They can provide excellent coverage and a dewy finish. Concealers and contour sticks often come in cream forms.

•Powder Formulas: Excellent for oily skin, as they absorb excess oil and set liquid or cream products.

•Stick Formulas: Convenient for on-the-go application, offering good coverage and often a creamy texture. They are great for quick touch-ups or targeted application.

Longevity refers to how long your makeup lasts on your skin without fading, creasing, or wearing off. If you need your makeup to last all day, especially in humid conditions or through activities, look for products labeled "long-wear," "24-hour," or "transfer-proof." These formulas are designed to adhere better to the skin and withstand environmental factors. L'Oréal Paris provides a range of long-wear options across its face makeup categories, ensuring your look stays fresh from morning to night.

Finally, your desired look will guide your choices across all categories of makeup for your face. For a more natural look, focus on light to medium coverage products like BB creams, tinted moisturizers, or sheer foundations that let your skin's natural texture show through. You might use a light hand with a cream blush for a subtle flush of color and a subtle highlighter on the high points of your face. For a glam look, you'll likely gravitate towards medium to full coverage foundations to create a flawless, even canvas. This look often incorporates more pronounced contouring to sculpt the face, a brighter, more intense highlight for a striking glow, and a more vibrant blush application.

By considering these aspects – coverage, finish, longevity, formula, and your desired aesthetic – you can confidently select the L'Oréal Paris face makeup products that best suit your individual needs and help you achieve your perfect complexion.

Applying face makeup is an art, with techniques varying widely based on product type, desired look, and personal preference. While there's no single "right" way, a general approach can guide you.

1.Begin with a clean, moisturized face, and apply primer if desired, creating a smooth canvas. For your base, like foundation or BB cream, you can use your fingers for a natural finish, a brush for more precise application and coverage, or a damp beauty sponge for a seamless, airbrushed look. Blend outwards from the center of your face, ensuring no harsh lines.

2.Next, concealers are typically applied to targeted areas—under eyes, blemishes, or redness—using a smaller brush, sponge, or your ring finger, gently tapping to blend. Many makeup users then set their liquid or cream products with a translucent or colored powder using a fluffy brush or powder puff, especially in areas prone to shine.

3.Finally, for enhancing features, contour products are applied to areas you wish to recede (like under cheekbones), blush to the apples of cheeks for a healthy flush, and highlighter to high points of the face (cheekbones, brow bone) to catch the light. Each of these can be applied with specific brushes designed for their purpose.

Ultimately, experiment with different tools and techniques to discover what works best for your skin and helps you achieve your perfect look. Check out our guide to the Correct Order of Makeup Application for more tips.

Achieving long-lasting makeup requires proper skin prep as well as finishing products. Begin with a clean, moisturized face. Next, apply a makeup primer to create a smooth canvas, blur imperfections, and help your makeup grip the skin, preventing creasing and fading. After completing your makeup, generously mist your face with a setting spray. This acts as a protective shield, locking everything in place and ensuring your look stays fresh and vibrant throughout the day.

You can purchase L’Oréal Paris face makeup in-person at your local drugstore, at grocery chains, or online through retailers like Amazon, Target, and Ulta Beauty. Click the “Buy Online” button on the makeup products’ individual product pages to see where to purchase your face makeup online, or use our Store Locator to find an in-store option to shop face makeup near you.