When choosing a lipstick, consider longevity, formula, finish, and occasion. Different formulas offer differing levels of longevity. Traditional lipsticks typically last for a few hours before needing reapplication, while liquid lipsticks are designed for longer wear, often lasting up to 8 hours or more. Lip stains stain the lips with color, providing the longest-lasting wear, although they can be drying.

Also consider the finish:

• Matte: Offers a velvety, non-shiny finish, such as L'Oréal Paris' Infallible Matte Resistance Liquid Lipstick.

• Satin: A midway point between matte and glossy. Provides a subtle sheen and is generally comfortable to wear, such as L'Oréal Paris's Colour Riche Satin Lipstick.

• Glossy/Creamy: Gives lips a shiny, moisturized appearance.

• Metallic/Shimmer: Contains light-reflecting particles for a glamorous effect.

Finally, when choosing the right lipstick for you, consider your skin tone. Certain shades complement specific skin tones better. Experiment to find your best matches. Think about the occasion: A bold red might be perfect for a night out, while a nude shade is more suitable for everyday wear. In the end, don't be afraid to try new things. With so many options available, have fun experimenting with different finishes, colors, and formulas to find what you love.

Finding the perfect lipstick shade depends on several factors, including your skin tone, undertones, the occasion, and personal preference. A good starting point is to choose shades that complement your undertones.

• Cool undertones often look best in soft pink, berry, or purple shades.

• Warm undertones may suit peach or coral hues and warm red.

• Neutral undertones suit a wide range of shades, including classic red, mauve, and most pinks.

Experiment to discover what you love, and don't be afraid to try something new! For an in-depth guide to finding your perfect lip color, check out our lip color guide. Ultimately, the best lipstick color is the one that makes you feel confident and beautiful.

Applying lipstick like a pro involves a few key steps. First, prep your lips by exfoliating and moisturizing. Then, apply lip liner to define your lip shape and prevent color bleeding. Next, apply your chosen lipstick. Start from the center of your lips and blend outwards. Blot with a tissue to remove excess and increase staying power. For extra shine, add a layer of lip gloss. Finally, check your teeth for any lipstick smudges! For more guidance, check out our guide to how to apply lipstick.

To apply lipstick with lip liner, start by choosing a lip liner shade that closely matches or slightly deepens your lipstick color. First, outline your lips starting from the cupid's bow and moving towards the corners. Trace your entire lips with the liner to create an even outline. This helps to prevent lipstick feathering. Then, apply your lipstick, starting from the center and blending outwards. For a gradient effect, blend your lip liner inwards. The lip liner will create definition, prevent color bleeding, and make your lipstick last longer.

Yes, lipstick does expire. Lipsticks usually last one to two years after opening, and last two to three years unopened. Keeping your lipstick in a cool, dry place can help increase its lifespan, and we don’t recommend sharing applicators with others to reduce the spread of potential bacteria. Be sure to toss your lipstick and replace it if you notice changes in color, smell, or texture.

You can purchase L’Oreal Paris lipstick and makeup products in-person at your local drugstore, at grocery chains, or online through retailers like Amazon and Ulta Beauty. Click the “Buy Online” button on the lipsticks’ individual product pages to see where to purchase your lipstick online, or use our Store Locator to find an in-store option near you.