Superior Preference Hair Color
NEW BOX, SAME SHADE

Offering the same rich, luminous, fade-defying color, with beautiful gray coverage that is suitable for all hair types - now with a new look! Find your new model by choosing your shade below!

Black Brown Blonde Red

Black Shades

  • 1 Ultimate Black

  • 3 Soft Black

Brown Shades

  • 4 Dark Brown

  • 4A Dark Ash Brown

  • 5A Medium Ash Brown

  • 5C Cool Medium Brown

  • 5CB Medium Chestnut Brown

  • 5CG Iced Golden Brown

  • 5G Medium Golden Brown

  • 6 Light Brown

  • 6A Light Ash Brown

  • 6AM Light Amber Brown

  • 6C Cool Light Brown

  • 6.5G Lightest Golden Brown

Blonde Shades

  • 7 Dark Blonde

  • 7A Dark Ash Blonde

  • 7.5A Medium Ash Blonde

  • 8 Medium Blonde

  • 8G Golden Blonde

  • 8S Soft Silver Blonde

  • 8.5A Champagne Blonde

  • 9 Natural Blonde

  • 9.5A Lightest Ash Blonde

  • 9.5NB Lightest Natural Blonde

  • 10NB Ultra Natural Blonde

Red Shades

  • 4R Dark Auburn

  • 4M Dark Mahogany Brown

  • 4SM Dark Soft Mahogany Brown

  • 5MB Medium Auburn Brown

  • 5.5AM Medium Copper Brown

  • 6AB Chic Auburn Brown

  • 6R Light Auburn

  • 7LA Lightest Auburn

  • RR04 Intense Dark Red
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