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Meet the L’Oreal Paris League of Experts, our artistry-focused collective, comprised of top industry talent who will contribute to the brand’s artistic vision, through their various areas of beauty expertise.

Allan Avendaño

At a very early age, Allan Avendaño was enamored by the glamour of old Hollywood. Given the responsibility of booking talent for shoots, Allan assigned himself as makeup artist on an editorial job, laying the foundation for his current career. He solidified his skills as a freelance artist for MAC Cosmetics before moving on to work with top Hollywood talent on fashion and beauty editorials, red carpet looks, fashion brand campaigns and major network television projects. Allan also lends his talent to numerous charities including Project Angel Food, The Chrysalis Foundation, MAC AIDS Fund and Broadway Bares, a production that helps Broadway performers and celebrities raise money for Broadway Cares/Equity Fights AIDS. Allan regularly shares examples of his work on his hugely popular social media account.


Claudia Betancur

With over 30 years of experience, Claudia Betancur is one of the most prominent celebrity makeup artists in the Latin market. Claudia's talent has led her to be featured on television programs for major networks, and in top media publications. Claudia quickly made a name for herself with the country’s biggest stars, and has been nominated twice for the Hollywood Beauty Awards, which recognizes achievements in the beauty industry in the US market. Claudia realized one of her dreams by launching G.Love, four innovative and unique makeup tools in the market, designed to help women apply makeup easily, with control and achieve a professional finish, enhancing their beauty and boosting their self-confidence. She really enjoys teaching courses in different countries and showcasing her work on social media.


Erica Taylor

Erica Taylor has been in the cosmetic industry for over 25 years working for top brands; MAC, Laura Mercier, Benefit Cosmetics & Trish McEvoy. She is a professional makeup artist and mom of 3 living in New York. Erica majored in art education in college, initially aspiring to be an art teacher but instead, decided to search for a career that would allow her to be more creative. She was always the unofficial makeup artist to her friends and family, and an interview at the MAC counter at Macy's became the official start of her professional career in makeup. In 2021, she started sharing her makeup tips and techniques for any age on her social media and has quickly become a trusted expert to her more than 1 million engaged followers.


Dimitris Giannetos

Dimitris Giannetos, LA Based Celebrity Hairstylist, has worked behind the scenes at fashion shows around the world including Paris, Milan and New York. Dimitris left Greece in 2008 and moved to LA to begin working with celebrities full time. His talents have merged fashion hair with celebrity clients, creating iconic red carpets and editorial looks that have everyone talking. Giannetos has worked with brands such as L’Oreal and has styled many notable celebrities including Gigi Hadid, Ciara, Megan Fox, Machine Gun Kelly, Kourtney Kardashian, Cindy Crawford, Joey King, Alessandra Ambrossio, Amal Clooney, Rosalia, and many more.


Dr. Luke Maxfield

Dr. Luke Maxfield is a board-certified dermatologist and fellowship-trained Mohs Micrographic Surgeon. With a background in medical education, he has incorporated that conversation into social media. To cultivate decisions around deliberate and personalized skincare, he shares knowledge while having fun, utilizing short-form tips and long-form nuance and depth of information across social media. While he strives to help others achieve healthy skin, he also recognizes health itself is more than skin deep. Dr. Maxfield is an avid surfer and chess player who believes in engaging and challenging the body and mind.


Dr. Chris Tomassian

Dr. Chris Tomassian is a distinguished board-certified dermatologist based in Los Angeles and the visionary Founder of The Dermatology Collective, a premier medical and cosmetic dermatological clinic. Renowned for his innovative approach, Dr. Tomassian has seamlessly merged the realms of healthcare and social media, establishing himself as a content creator on Instagram and TikTok. With a unique ability to make dermatological concepts accessible and engaging for all ages, he captivates audiences through an entertaining blend of dancing, educational insights, and factual content. Dr. Tomassian's commitment to providing solution-based advice for skin, hair, and overall dermatological wellness is evident in his dynamic online presence, where he educates the masses for free. His dedication to patient care and public education underscores his belief in empowering individuals with the knowledge they need to achieve optimal dermatological health. Through The Dermatology Collective and his social media channels, Dr. Tomassian continues to make a profound impact on the field of dermatology, one engaging post at a time.

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