Meet the L’Oreal Paris League of Experts, our artistry-focused collective, comprised of top industry talent who will contribute to the brand’s artistic vision, through their various areas of beauty expertise.

Allan Avendaño

At a very early age, Allan Avendaño was enamored by the glamour of old Hollywood. Given the responsibility of booking talent for shoots, Allan assigned himself as makeup artist on an editorial job, laying the foundation for his current career. He solidified his skills as a freelance artist for MAC Cosmetics before moving on to work with top Hollywood talent on fashion and beauty editorials, red carpet looks, fashion brand campaigns and major network television projects. Allan also lends his talent to numerous charities including Project Angel Food, The Chrysalis Foundation, MAC AIDS Fund and Broadway Bares, a production that helps Broadway performers and celebrities raise money for Broadway Cares/Equity Fights AIDS. Allan regularly shares examples of his work on his hugely popular social media account.


Claudia Betancur

With over 30 years of experience, Claudia Betancur is one of the most prominent celebrity makeup artists in the Latin market. Claudia's talent has led her to be featured on television programs for major networks, and in top media publications. Claudia quickly made a name for herself with the country’s biggest stars, and has been nominated twice for the Hollywood Beauty Awards, which recognizes achievements in the beauty industry in the US market. Claudia realized one of her dreams by launching G.Love, four innovative and unique makeup tools in the market, designed to help women apply makeup easily, with control and achieve a professional finish, enhancing their beauty and boosting their self-confidence. She really enjoys teaching courses in different countries and showcasing her work on social media.


Erica Taylor

Erica Taylor has been in the cosmetic industry for over 25 years working for top brands; MAC, Laura Mercier, Benefit Cosmetics & Trish McEvoy. She is a professional makeup artist and mom of 3 living in New York. Erica majored in art education in college, initially aspiring to be an art teacher but instead, decided to search for a career that would allow her to be more creative. She was always the unofficial makeup artist to her friends and family, and an interview at the MAC counter at Macy's became the official start of her professional career in makeup. In 2021, she started sharing her makeup tips and techniques for any age on her social media and has quickly become a trusted expert to her more than 1 million engaged followers.

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