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Preference
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Benefit
Product Status
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Product Type
  • Root Cover Up
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Finish
  • Cover Grey Hair
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Concern
  • Shine Enhancing
  • Dull Hair
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Color
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  • e1cedd98-1e68-4706-b615-9ddbb83dd3fc
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Key Ingredient
  • Phthalates
  • Coconut Oil
Formulated Without
  • Peroxide Free
  • Ammonia Free
  • Aluminum-Free
  • Silicone-Free
  • No Phthalates
  • Dye-Free
  • Alcohol-Free
  • Ammonia-Free
  • No Artificial Colors
  • Talc Free
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  • Peroxide Free
  • Mineral Oil Free
  • Paraben Free
  • Sulfate Free
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  • DBP Free
  • Paraben-Free
  • No Animal Derived Ingredients
  • Vegan
  • Mineral-Oil Free
  • Alcohol Free
  • Oil-Free
  • Formaldehyde free
Hair Type
Coverage
  • Subtly enhanced color and tone
  • Toning Gloss
  • Fun and Trendy Colored Ombre, Streaks and Strands
  • Multi-Faceted Shimmering Color
  • Hair lightened up to 8 levels
  • Gray Coverage
  • Fun and Trendy Colored Hair Tips and Strands
  • All Hair Types
Sub-Brand
  • Excellence Age Perfect
  • Le Color Gloss
  • Superior Preference
  • Colorista
  • Frost and Design
  • Magic Root
  • La Petite Frost
  • Excellence
  • Colorist Secrets
  • Feria
  • Couleur Experte
  • Colorsonic
Desired Color
  • Blue
  • Blonde
  • Pink
  • Silver
  • Plum
  • Red
  • Black
  • Purple
{ "@context": "https://schema.org", "@type": "ItemList", "itemListElement": [ { "@type": "Product", "position": 1, "name": "Cool Supreme Permanent Gray Coverage Hair Color", "description": "100 percent gray coverage, even on stubborn grays. Triple protection Color with anti-brass technology protects during and after coloring for up to eight weeks. New gentle shampoo smooths the hair.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.3, "reviewCount": 173 } } , { "@type": "Product", "position": 2, "name": "Cool Blonde Fade-Defying Shine Permanent Hair Color", "description": "Our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance. Delivers rich, luminous, fade-defying hair color. Our translucent gel hair dye formula and exclusive Care Supreme Conditioner help keep color vibrant for up to 8 weeks. Available in 50 luminous shades. ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.3, "reviewCount": 21 } } ] }
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