- each 6.8oz
Product details
Color Protection + Neutralize Brass. 100% Sulfate-Free. Validated by Hair Colorists.
Sulfate-free EverPure Purple System with hibiscus + purple dye neutralizes brassiness, deeply moisturizes and leaves hair brighter. For all blonde, bleached, highlighted brunettes and silver hair. Use EverPure Purple Shampoo & Conditioner 2-3 times a week instead of usual shampoo. For more intense results, gradually increase leave-in time and frequency of use and try Anti-Brass Purple Mask for extra toning power.
*Validated by an internal expert team of professional hair colorists with extensive in person testing.
*Validated by an internal expert team of professional hair colorists with extensive in person testing.
Ingredients
SHAMPOO:
AQUA / WATER
COCO-BETAINE
DISODIUM LAURETH
SULFOSUCCINATE
SODIUM COCOYL ISETHIONATE
SODIUM LAURYL SULFOACETATE
SODIUM LAUROYL SARCOSINATE
GLYCOL DISTEARATE
SODIUM CHLORIDE
DECYL GLUCOSIDE
PPG-5-CETETH-20
PARFUM / FRAGRANCE
POLYQUATERNIUM-10
SODIUM HYDROXIDE
AMODIMETHICONE
CITRIC ACID
HYDROGENATED COCONUT ACID
PEG-55 PROPYLENE GLYCOL OLEATE
PROPYLENE GLYCOL
CARBOMER
ACRYLATES/BEHENETH-25
METHACRYLATE COPOLYMER
CI 60730 / EXT VIOLET 2
SODIUM ISETHIONATE
BUTYLENE GLYCOL
BENZOIC ACID
TRIDECETH-6
LINALOOL
SALICYLIC ACID
MAGNESIUM NITRATE
HEXYL CINNAMAL
HYDROXYCITRONELLAL
SODIUM BENZOATE
CETRIMONIUM CHLORIDE
TETRASODIUM EDTA
SORBITOL
HIBISCUS SABDARIFFA FLOWER EXTRACT
METHYLCHLOROISOTHIAZOLINONE
MAGNESIUM CHLORIDE
METHYLISOTHIAZOLINONE FIL CODE D230035/1A
CONDITIONER:
AQUA / WATER / EAU
CETEARYL ALCOHOL
BEHENTRIMONIUM CHLORIDE
AMODIMETHICONE
PARFUM / FRAGRANCE
ISOPROPYL ALCOHOL
PHENOXYETHANOL
GLYCERIN
BENZOIC ACID
TRIDECETH-6
CI 60730 / EXT VIOLET 2
POTASSIUM HYDROXIDE
BUTYLENE GLYCOL
LINALOOL
CETRIMONIUM CHLORIDE
HEXYL CINNAMAL
HYDROXYCITRONELLAL
SORBITOL
HIBISCUS SABDARIFFA FLOWER EXTRACT FIL CODE D230039/1A
AQUA / WATER
COCO-BETAINE
DISODIUM LAURETH
SULFOSUCCINATE
SODIUM COCOYL ISETHIONATE
SODIUM LAURYL SULFOACETATE
SODIUM LAUROYL SARCOSINATE
GLYCOL DISTEARATE
SODIUM CHLORIDE
DECYL GLUCOSIDE
PPG-5-CETETH-20
PARFUM / FRAGRANCE
POLYQUATERNIUM-10
SODIUM HYDROXIDE
AMODIMETHICONE
CITRIC ACID
HYDROGENATED COCONUT ACID
PEG-55 PROPYLENE GLYCOL OLEATE
PROPYLENE GLYCOL
CARBOMER
ACRYLATES/BEHENETH-25
METHACRYLATE COPOLYMER
CI 60730 / EXT VIOLET 2
SODIUM ISETHIONATE
BUTYLENE GLYCOL
BENZOIC ACID
TRIDECETH-6
LINALOOL
SALICYLIC ACID
MAGNESIUM NITRATE
HEXYL CINNAMAL
HYDROXYCITRONELLAL
SODIUM BENZOATE
CETRIMONIUM CHLORIDE
TETRASODIUM EDTA
SORBITOL
HIBISCUS SABDARIFFA FLOWER EXTRACT
METHYLCHLOROISOTHIAZOLINONE
MAGNESIUM CHLORIDE
METHYLISOTHIAZOLINONE FIL CODE D230035/1A
CONDITIONER:
AQUA / WATER / EAU
CETEARYL ALCOHOL
BEHENTRIMONIUM CHLORIDE
AMODIMETHICONE
PARFUM / FRAGRANCE
ISOPROPYL ALCOHOL
PHENOXYETHANOL
GLYCERIN
BENZOIC ACID
TRIDECETH-6
CI 60730 / EXT VIOLET 2
POTASSIUM HYDROXIDE
BUTYLENE GLYCOL
LINALOOL
CETRIMONIUM CHLORIDE
HEXYL CINNAMAL
HYDROXYCITRONELLAL
SORBITOL
HIBISCUS SABDARIFFA FLOWER EXTRACT FIL CODE D230039/1A
Usage
Once hair starts looking brassy use EverPure Purple Shampoo up to 2-3 times a week instead of your usual shampoo. Apply to wet hair and massage into lather. Rinse thoroughly. Follow with EverPure Purple Conditioner. Apply generously. Leave in up to 5 minutes. Rinse. For more intense results, gradually increase leave-in time and frequency of use. In case of contact with eyes, rinse immediately
Want to learn more about this product? Ask me anything!
What does Purple Shampoo do?
Purple pigments in our EverPure Purple formula neutralize brassiness and remove yellow and orange tones in hair.
What hair types and colors does this shampoo work on?
The EverPure Purple system is for all shades of blonde, highlighted brunette, silver, and gray hair colors.
Will this regimen dry my hair out?
No, the EverPure Purple system leaves hair feeling hydrated and moisturized.
I have gray, white or silver hair, what should my haircare regimen be?
Use EverPure Purple 1-3x per week. Between toning washes, use daily EverPure Silver Care Shampoo and Conditioner for hair that looks soft as silk.
My hair has a purple tint to it after using this product, why did that happen?
If your see purple hues in your hair, try decreasing the amount of product and the length of time you let it sit in your hair. You are likely leaving it on too long.
The packaging on this product looks different than before. Which is the right one?
We have undergone a few changes to package design. Packaging may vary. But it’s the same formula you know and love!
Ratings and Reviews
Reviews
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
Amazing shampoo/condition for colored hair
5 years ago
If you have colored hair and want to maintain the color, then you must try this shampoo and conditioner combo. It helps keep your color looking fresh and beautiful and smells really nice!
4 people found this helpful
Show Reviews:
Most Helpful Critical Review
1 out of 5 stars.
DO NOT PURCHASE, CAUSED HAIR LOSS
a year ago
Devastated, used it for a little over three months. This shampoo and conditioner has caused me hair loss. I have sores all over my scalp as well, that are beyond itchy to the point it has affected my daily life. Not only physically, but has caused a toll on me mentally and emotionally. Contacted L’Oréal in hopes they’d do something, yet was told my case will be escalated but still haven’t heard back. Very frustrated with how the company handled this. It now will be escalated on my behalf if I don’t hear back sooner. Not only did I have a negative affect, my good friend has as well from the same exact shampoo line. Please reconsider before purchasing. My hair is something so important to me, as it is for most and I don’t want this to be you.
8 people found this helpful
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Non-Incentivised Reviews
1 to 8 of 45 Reviews.
1 – 8 of 45 Reviews
Most Recent
Review 1
Votes 0
1 out of 5 stars.
It's blue!
5 months ago
Aweful. I usually use Clairol purple conditioner. The store was out so I purchased Loreol instead. I noticed it was navy blue, not purple. I used it anyway. After my shower I noticed that my hair was no longer a pale lavender. It was more a very pale green. I used it again to see if it would be better, but had the exact same results. A complete waste of $11.
Helpful?
Response from L'Oreal:
4 months ago
LeCare
Hi Shelly66. Thank you for reaching out to L'Oreal regarding the EverPure Purple Conditioner. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #44179720. Please have the product with you when you call. Looking forward to hearing from you!
Ponca city, oklahoma
Review 1
Votes 3
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Bleach Blonde
My complexion:Fair
5 out of 5 stars.
Deep color means more color deposited
a year ago
I love this! The shampoo AND conditioner are deep colors so it actually deposits the color into the hair, getting rid of the brass. I haven't found another shampoo and conditioner like this in years! You don't need alot either. A little truly does go a long way with this product.
I switched from tresemme purple shampoo and conditioner to this after tresemme discontinued their product. I am so glad I did. It smells amazing too! And it gets my hair clean easily!
Would you purchase this again:Yes
Helpful?
Reviews 4
Votes 11
Age:18 to 24
Gender:Female
My eye color:Green
My hair color:Light Blonde
My complexion:Fair
My undertone:Cool Undertone
1 out of 5 stars.
DO NOT PURCHASE, CAUSED HAIR LOSS
a year ago
Devastated, used it for a little over three months. This shampoo and conditioner has caused me hair loss. I have sores all over my scalp as well, that are beyond itchy to the point it has affected my daily life. Not only physically, but has caused a toll on me mentally and emotionally. Contacted L’Oréal in hopes they’d do something, yet was told my case will be escalated but still haven’t heard back. Very frustrated with how the company handled this. It now will be escalated on my behalf if I don’t hear back sooner. Not only did I have a negative affect, my good friend has as well from the same exact shampoo line. Please reconsider before purchasing. My hair is something so important to me, as it is for most and I don’t want this to be you.
Would you purchase this again:No
Helpful?
Review 1
Votes 4
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Medium Blonde
My complexion:Medium
My undertone:Cool Undertone
1 out of 5 stars.
Nothing unique
2 years ago
I used Loreal everfesh Indian lilac scent for years. Smell was so clean and fresh. All loreal products now just smell like every other run of the mill drugstore brand. Pick a brand they all smell the same and basically work the same. I have bought the last few on ebay then I guess will have to start smelling high end products for a clean fresh smell. Who makes these decisions? Look at prices of Indian lilac on ebay. Crazy expensive
Would you purchase this again:Yes
Helpful?
Review 1
Vote 1
Age:45 to 54
Gender:Female
My eye color:Light Brown
My hair color:Light Brown
My complexion:Medium
My undertone:Warm Undertone
5 out of 5 stars.
Helps my swimming hair get better.
2 years ago
We love the purple Ever Pure Revitalizing shampoo and conditioner.
I am a 51 year old swimmer with a very long hair and Ever Purple (Hibiscus)
Helps my hair not to be so crusty and dull.
Love it! Please bring back the 23FL Oz bottles.
Only started using it since fall.
Would you purchase this again:Yes
Helpful?
Review 1
Votes 2
5 out of 5 stars.
Beautiful!
2 years ago
As we know when you grow older your hair tends to become thinner and drier and since I started using this combination of shampoo and conditioner I’ve received endless compliments! Thank you ❤️
Helpful?
Review 1
Votes 3
1 out of 5 stars.
Not good
3 years ago
This product caused dandruff on me I have never had dandruff! I had very high expectations with this line but I don't recommend it, maybe try another from this brand
Helpful?
Response from L'Oreal:
3 years ago
Consumer Care Center
Hi there! Thanks for using our ever-pure-moisture-shampoo-and-conditioner-kit. We are sorry to hear that you did not leave your hair in the best condition, and we know this can be frustrating. We will be passing your comments along!
Augusta
Review 1
Vote 1
Age:35 to 44
Gender:Female
My eye color:Blue
My hair color:Medium Blonde
My complexion:Fair
My undertone:Cool Undertone
5 out of 5 stars.
No tangles!
4 years ago
My hair is never brassy and it detangles so well I usually get it from amazon
Would you purchase this again:Yes
Helpful?
1 – 8 of 45 Reviews
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
Amazing shampoo/condition for colored hair
5 years ago
If you have colored hair and want to maintain the color, then you must try this shampoo and conditioner combo. It helps keep your color looking fresh and beautiful and smells really nice!
4 people found this helpful
Show Reviews:
Most Helpful Critical Review
1 out of 5 stars.
DO NOT PURCHASE, CAUSED HAIR LOSS
a year ago
Devastated, used it for a little over three months. This shampoo and conditioner has caused me hair loss. I have sores all over my scalp as well, that are beyond itchy to the point it has affected my daily life. Not only physically, but has caused a toll on me mentally and emotionally. Contacted L’Oréal in hopes they’d do something, yet was told my case will be escalated but still haven’t heard back. Very frustrated with how the company handled this. It now will be escalated on my behalf if I don’t hear back sooner. Not only did I have a negative affect, my good friend has as well from the same exact shampoo line. Please reconsider before purchasing. My hair is something so important to me, as it is for most and I don’t want this to be you.
8 people found this helpful
Show Reviews:
Customer Images and Videos
Filter Reviews
Rating
Age:
Gender:
My eye color:
My hair color:
My complexion:
My undertone:
Locale
Non-Incentivised Reviews
9 to 38 of 45 Reviews.
9 – 38 of 45 Reviews
Most Recent
NJ
Review 1
Votes 5
5 out of 5 stars.
Amazing shampoo/condition for colored hair
5 years ago
If you have colored hair and want to maintain the color, then you must try this shampoo and conditioner combo. It helps keep your color looking fresh and beautiful and smells really nice!
Yes, I recommend this product.
Helpful?
Flint, MI
Review 1
Votes 4
5 out of 5 stars.
Amazing product set - kept my color intact for lon
5 years ago
We loved the Everpure Ever Pure Moisture Shampoo and Conditioner Set! It is sulfate free and rosemary scented! It helped keep my color longer than any other product I have used before. I would definitely use it again!
Yes, I recommend this product.
Helpful?
Gainesville
Review 1
Votes 4
4 out of 5 stars.
EVERPURE added moisture to my hair
5 years ago
I loved trying the EVERPURE Ever Pure Moisture Shampoo & Conditioner kit I received. My hair immediately felt softer after only one wash. I have super thick hair & it was easier to manage. The only thing I did not like was the fragrance of the rosemary blend, but just my personal preference. It smelled similar to tea tree oil. Other than that, it was great!
Yes, I recommend this product.
Helpful?
Georgia
Reviews 7
Votes 3
5 out of 5 stars.
Great Shine
5 years ago
The EVERPURE Ever Pure Moisture Shampoo & Conditioner set provides great shine to my hair. My hair was very tangled before I washed and conditioned it, so I did need a bit more 'slip' in my hair for detangling purposes. Overall, the set does a good job for regular shampoos and conditioning. I recommended an additional mask for intense detangling and deep conditioning.
Yes, I recommend this product.
Helpful?
Florida
Review 1
Vote 2
5 out of 5 stars.
EVERPURE Ever Pure Moisture Shampoo & Conditioner
5 years ago
Left my hair feeling soft and manageable. Not weighed down. Would definitely buy this product.
Yes, I recommend this product.
Helpful?
New Orleans, LA
Reviews 5
Votes 3
5 out of 5 stars.
Amazing product!
5 years ago
Just what my hair needed! As a natural brunette who colors every 8 weeks for a golden honey blonde, the mask treatments just weren't enough repair & care my hair was craving! I love this shampoo & conditioner. The smell is intoxicating and my hair is silky, shiny and super bouncy!
Yes, I recommend this product.
Helpful?
Wichita
Reviews 3
Votes 3
5 out of 5 stars.
Lovely scent
5 years ago
The rosemary scent is amazing! This shampoo and conditioner definitely preserved my freshly colored hair. My hair feels so healthy after every wash. I wish there was slight difference between the two because they are identical and I cant tell which one I've chosen. Mayne a different colored lid. I received these products free in exchange for my honest opinion.
Yes, I recommend this product.
Helpful?
Murrieta, CA
Review 1
Vote 1
5 out of 5 stars.
Amazing Shampoo and Conditioner
5 years ago
I've been a longtime fan of EVERPURE Moisture Shampoo & Conditioner. I have thick, somewhat course wavy hair that can get really out of control if I don't put it some work to tame it. I feel that this shampoo and conditioner helps to control frizz and soften my hair while also maintaining my color.
Yes, I recommend this product.
Helpful?
Boise, OD
Review 1
Votes 0
5 out of 5 stars.
Great hair care at an awesome price.
5 years ago
In my life I've used A LOT of hair care products. With naturally wavy, dry hair that is lightened, it's really important for the health of my hair to use good product. While I typically use higher end moisturizing shampoo and conditioner to keep my hair healthy, I do have to say the the Everpure line is a great alternative if you are looking for something more affordable. It helps hydrate my hair, without weighing it down or bulking up. I also really appreciate that this product is sulfate free. If you're looking for a new shampoo and conditioner give this one a try.
Yes, I recommend this product.
Helpful?
Tampa
Reviews 3
Votes 0
4 out of 5 stars.
Surprisingly Nice
5 years ago
I have a 3a type hair. My hair is very dry however and soaks up everything. The shampoo has a lovely smell. Nothing extra amazing about the shampoo sadly. However the conditioner was very nice. I applied it generously to my hair while I'm the shower. By the time I rinsed it out my curls were very voluminous. My hair felt soft and smelled equally nice.
Yes, I recommend this product.
Helpful?
Evansville Indiana
Reviews 3
Votes 0
4 out of 5 stars.
Love the smell!
5 years ago
I absolutely love the way this shampoo and conditioner make my hair feel. The best part is the smell. It smells amazing like I am at a salon!!
Yes, I recommend this product.
Helpful?
Colorado Springs
Review 1
Votes 0
5 out of 5 stars.
Moisturizing!
5 years ago
I love love love this Ever Pure Moisture Shampoo & Conditioner Kit. I love that they don't have harsh chemicals that can destroy your hair. I take my hair health very seriously and take a lot of pride in the products that I choose. This is an affordable set and the quality is amazing. My hair felt clean and moisturized after using, but without feeling heavy and weighed down. I have fine, thin, straight hair and it worked great.
Yes, I recommend this product.
Helpful?
florida
Review 1
Votes 0
5 out of 5 stars.
great shampoo and conditioner
5 years ago
this shampoo and conditioner smell amazing and made my hair feel so soft
Yes, I recommend this product.
Helpful?
Brandon,FL
Review 1
Votes 0
5 out of 5 stars.
Extra Moisturizing for my extra dry hair
5 years ago
I love this Ever Pure shampoo and conditioner. It made my hair so soft and healthy looking. Very fast results and super moisturized now. Safe for my processed hair as well
Yes, I recommend this product.
Helpful?
Sarasota, FL
Review 1
Votes 0
4 out of 5 stars.
Great results
5 years ago
I have bad Florida-fried, colored hair. This was an easy product to use and see results. I do wish the smell was less perfumey.
Yes, I recommend this product.
Helpful?
Long Island, NY
Review 1
Votes 0
4 out of 5 stars.
Great everyday shampoo and conditioner set
5 years ago
EverPure is a great everyday shampoo and conditioner. I used this for days on end and my hair is shiny and feels soft and manageable after being somewhat dry after the last shampoo i used.
Yes, I recommend this product.
Helpful?
Ct
Review 1
Votes 0
5 out of 5 stars.
My hair is revived
5 years ago
The EVERPURE Ever Pure Moisture Shampoo & Conditioner Kit has revived my full and frizzy quarantine hair!
Yes, I recommend this product.
Helpful?
PA
Review 1
Votes 0
5 out of 5 stars.
Love it
5 years ago
Excellent scent and packaging. Love how silky and moisturize leaves my hair. The shine and and the freshness. Highly recommend it
Yes, I recommend this product.
Helpful?
Haines City
Reviews 4
Votes 0
4 out of 5 stars.
Feels Amazing
5 years ago
My hair feels and smells amazing. I noticed right away that my dead ends felt much more healthy. My hair felt thicker and stronger and the smell last a long time.
Yes, I recommend this product.
Helpful?
Las Vegas
Reviews 4
Votes 2
3 out of 5 stars.
Smells Nice!
5 years ago
I highly like the shampoo but mixed feelings about the conditioner. The shampoo smelled nice and gave a great lather. The conditioner felt nice but after three go over my ends. I will definitely run out of conditioner before shampoo. My hair was easy to dry and do afterward. I liked the combo together.
No, I do not recommend this product.
Helpful?
LBI, NJ
Review 1
Votes 0
5 out of 5 stars.
Smells incredible!
5 years ago
It has such a clean and spa-like scent, very aromatic! My hair is pretty dry at the ends and oily at the roots. This shampoo/conditioner combo left my hair soft and manageable, while not weighing it down at all. My boyfriend used it and was happy with the way it smelled and made his hair feel as well. I like that it doesn't contain sulfates as my hair tends to get extremely dry towards the ends and the color strips out faster when I use products that contain sulfates. I can see us purchasing these products again!
Yes, I recommend this product.
Helpful?
Texas
Review 1
Votes 0
4 out of 5 stars.
Lovely product!
5 years ago
I love the Ever Pure moisture shampoo and conditioner system. The formula is so clean and feels so light, yet i can feel the deep replenishing benefits in my hair. I have color treated hair, and washed my hair two days later. The color stayed locked in place, and I didn't have the usual small bit of residual color rinse out!
The rosemary smell is light and refreshing also!
Yes, I recommend this product.
Helpful?
New Jersey
Review 1
Votes 0
5 out of 5 stars.
Great shampoo and conditioner
5 years ago
I love that this product is sulfate free and safe for my hair. It also smells soo good and left my hair shiny and smooth.
Yes, I recommend this product.
Helpful?
Dallas
Reviews 2
Votes 0
5 out of 5 stars.
soft shiny hair
5 years ago
the only thing I didn't like is the color of my hair faded but once i changed up my hair color it worked great
Yes, I recommend this product.
Helpful?
Florida
Reviews 3
Votes 0
4 out of 5 stars.
Helps preserve my color!!
5 years ago
I am loving this shampoo and conditioner. It smells so good - kind of earthy but still feminine. It leaves my hair silky smooth and shiny. I can also tell a difference in how the color stays in my hair. I don't see nearly as much washing out in the shower and it seems more vibrant! Great product! I love that the ingredients are 100% vegan. But I am deducing one star because I would prefer to see the leaping bunny on this product to certify that it the entire product is vegan and cruelty-free.
Yes, I recommend this product.
Helpful?
Oklahoma
Review 1
Votes 2
3 out of 5 stars.
Mixed feelings
5 years ago
I liked this product for the first few days, but it began to leave my hair feeling greasy. I have had trouble with other products interacting badly with my hair, so I don't think it is a negative reflection of this product. My hair is very oily anyway, but something in this product does not agree with it. My sister has a different hair type, and she actually really likes it!
Yes, I recommend this product.
Helpful?
Michigan
Reviews 2
Votes 0
5 out of 5 stars.
Hydrated & healthy
5 years ago
Everpure crushed it with the moisture shampoo & conditioner! Not only is it sulfate free, it actually left my hair feeling alive again. The scent is fantastic - soft rosemary leaves your scalp feeling clean too. My hair was hydrated and healthy after a week of using! I'm hooked!
Yes, I recommend this product.
Helpful?
Duryea PA
Review 1
Votes 0
5 out of 5 stars.
Leaves hair feeling smooth
5 years ago
I love the invigorating scent very luxurious. Left my hair feeling smooth, soft ,and manageable . Less tangles and less visible signs of damage and the price point is affordable. Can compare to some high end products from salons I have used in the past.
Yes, I recommend this product.
Helpful?
Miami, FL
Reviews 3
Votes 0
4 out of 5 stars.
Gentle
5 years ago
It is very reassuring to know that my expensive hair coloring will not be affected by the shampoo. It is very gentle but you have to make sure to wash it all off or else it will feel greasy and heavy. I like the smell as well.
Yes, I recommend this product.
Helpful?
Indiana
Reviews 2
Votes 0
5 out of 5 stars.
Quality products
5 years ago
First off, I love the rosemary smell of this product! It reminds of high end salon products. Second of all, it holds up to the hydrating claim. I felt like this gave my hair the moisture that it needs. A sulfate free product is definitely important to me as well for drying and damaging effects. I think L'Oréal did a great job with this product overall.
Yes, I recommend this product.
Helpful?
9 – 38 of 45 Reviews
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Purple Shampoo And Conditioner Kit
Can this set be used on non-colored (virgin) hair? Also, is this set good for low porosity hair? Thanks in advance :)
0 answers
