Every year for almost 30 years, L'Oréal Paris has been celebrating
the art of cinema and the remarkable women who bring it to life.
As the official makeup artist of the Cannes Film Festival, the brand invites each years actors and actress ambassadors from different cultures to represent beauty’s diversity at the film industry’s global gathering. From the opening to the closing ceremony, L’Oréal Paris unveils the new beauty season at Cannes with international beauty artists led by the brand’s global experts Val Garland and Stephane Lancien, to showcase beauty innovation, expertise, and the latest trends on this international stage.
L’ORÉAL PARIS, A PARTNER IN CINEMA SINCE 1997
For 26 years, L’Oréal Paris has supported women in cinema as the official Festival makeup partner, bringing together the brand’s global ambassadors on this most celebrated red carpet to promote a vision of beauty that is as inclusive as the women who follow it around the world.
L’Oréal Paris also stands for the women’s empowerment in cinema through a privileged relationship with actresses who embody the values of the brand.
The presence of L'Oréal Paris in Cannes is about make-up and beauty and is directly linked to the empowerment of women in cinema and the desire to promote talent, diversity, and freedom of expression.
LIGHTS ON WOMEN AWARD, L’ORÉAL PARIS INITIATIVE FOR RISING FEMALE SHORT FILM DIRECTORS
The L'Oréal Paris’ Lights on Women Award was launched in 2021 to recognize and promote the talent of women short film directors, who make up only 17%* of top-grossing film directorial positions and 25%* of key behind-the-scenes roles. The winning short film, chosen from the Short Film Competition and la Cinef selection at Cannes, receives a financial support and industry recognition. In 2024, Kate Winslet, L’Oréal Paris ambassador and Lights on women Juror for the first three sessions, will pass the baton to Viola Davis, the acclaimed American actress and producer.
*In 2023
THE POWER OF DIVERSITY ON A WORLD STAGE: L’ORÉAL PARIS AMBASSADORS ON THE RED CARPET
Every year, the L'Oréal Paris Family gathers on the iconic Cannes red carpet to walk their worth. From Helen Mirren to Jane Fonda, and many more, these strong personalities embody the brand's commitment to women's empowerment and bring the L'Oréal Paris message of self-worth to the red carpet.
“As a feminist brand, L’Oréal Paris encourages each woman to express her own version of femininity while supporting others to assert their own. And Cannes is where we give that vision global expression.”
Delphine Viguier-Hovasse, Global Brand President, L’Oréal Paris.
