L'Oréal Paris Women of Worth

Briana Daniel

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About

At 21 years old, Briana Daniel was jogging around a downtown Orlando lake when she stopped to purchase a drawing from a homeless man there. She asked him about the homeless population at the Lake and was shocked to discover that it was an overwhelming problem.

Briana felt moved to help the homeless population in her home state of Florida, but she knew she had to first educate herself about the harsh realities of their world. To do so, she immersed herself in their experience by living alongside Florida’s homeless population for a month, learning first-hand the unique struggles they faced. In her experience, the homeless crave the dignity that comes from cleanliness. Armed with this perspective, Briana founded Street Team Movement Inc., which provides showers, laundry services and critical hygiene items to the homeless.

Since its inception in 2013, Street Team Movement has washed almost 20,000 loads of laundry, given more than 500 haircuts, assisted in providing nearly 300 showers, and distributed more than one million hygiene items. Thanks to its free Hygiene Vending Machines (introduced in 2020), the Street Team washes 87 loads of laundry weekly, and has provided nearly 5,200 hygiene items to homeless in need. As founder, Briana’s actions are a reminder that every human life has dignity and worth – and that small actions can go a long way in positively impacting society.

Being a L’Oréal Paris Women of Worth honoree distinguishes the work of Street Team Movement Inc. and all of those whom we serve, enabling us to be industry disruptors as we use the platform given to us to blaze trails to a brighter tomorrow.