Sign up to receive beautynews, product samples, couponsand more.
Please enter a valid e-mail address
We're sorry. That email address has already been used.
Thank you.You'll hear from us soon.
You are $75 away from free shipping
7 Places on Your Face to Apply Highlighter
VOLUMINOUS® Original Mascara
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
PURE-CLAY Detox & Brighten Cleanser
PURE-CLAY Clear & Comfort Face Mask
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
MAGIC Root Cover Up
Your Guide to Sulfate-Free Hair Care
ELVIVE Extraordinary Oil Treatment
ELVIVE Total Repair 5 Damage Erasing Balm
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Isoflavone Skincare Benefits:
Isoflavone is a chemical compound that belongs to a category of substances known as isoflavonoids. It appears as a colorless, crystalline ketone that occurs naturally in various plants such as soy beans. One of the most potent and commonly used forms of isoflavones is genistein.
Genestein can be readily found in soy, ginkgo biloba extract, Greek oregano, and Greek sage. 1 Other forms of isoflavone used in skincare include aglycones and daidzein. 1,2 Research studies on the efficacy of isoflavones as a skincare ingredient show it to provide antioxidant and anti-aging protection, as well as soothing and moisturizing properties.
Antioxidant protection helps to protect the skin by neutralizing free radicals present in the environment. By decreasing the amount of reactive oxygen species found on the skin, isoflavone extract may work to reduce the damage caused by UVB-radiation. This can potentially allow for anti-aging benefits that deter the onset of premature signs of aging (i.e, fine lines and wrinkles.) Simultaneously, isoflavone’s inhibitory effect may also serve to elicit a topical soothing property for desirable skin relief. Lastly, studies show that the herbal extract could plya a role in diminishing surface-level water loss, thereby retaining moisture and keeping skin hydrated. 2