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7 Places on Your Face to Apply Highlighter
VOLUMINOUS® Original Mascara
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
PURE-CLAY Detox & Brighten Cleanser
PURE-CLAY Clear & Comfort Face Mask
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
MAGIC Root Cover Up
Your Guide to Sulfate-Free Hair Care
ELVIVE Extraordinary Oil Treatment
ELVIVE Total Repair 5 Damage Erasing Balm
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Disodium EDTA Skin Benefits:
Disodium EDTA (ethylenediaminetetraacetic acid) is a water soluble acid that is a strong emulsion stabilizer with chelating properties. It functions by bonding to metal ions in a solution, rendering them inactive. In skincare, this helps to prevent cosmetic formulations and other personal care products, such as lotions and creams, from deteriorating. Disodium EDTA protects the integrity of skincare products from undergoing unwanted consistency changes, pH changes, odor changes, or texture changes. In addition, when binding with calcium, iron, or magnesium, disodium EDTA results in enhanced foaming and cleaning abilities.1 It is also used commonly in skincare formulations as a co-preservative.