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Preference
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Benefit
Product Status
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Product Type
Finish
  • Cover Grey Hair
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  • Play with colors
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  • Enhance my Natural Hair Color
Concern
  • Shine Enhancing
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Color
Key Ingredient
  • Phthalates
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Formulated Without
  • Peroxide Free
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  • DBP Free
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  • No Animal Derived Ingredients
  • Vegan
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  • Formaldehyde free
Hair Type
Coverage
  • Subtly enhanced color and tone
  • Toning Gloss
  • Fun and Trendy Colored Ombre, Streaks and Strands
  • Multi-Faceted Shimmering Color
  • Hair lightened up to 8 levels
  • Gray Coverage
  • Fun and Trendy Colored Hair Tips and Strands
  • All Hair Types
Sub-Brand
Desired Color
  • Blue
  • Blonde
  • Pink
  • Silver
  • Plum
  • Red
  • Black
  • Purple
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