A COLLABORATION THAT'S TOTALLY
WORTH IT
L’Oréal Paris announced a collaboration with the highly anticipated series “Elle”, from the world of Legally Blonde. Season One introduces audiences to a younger Elle navigating the tumultuous waters of high school — tricky friendships, forbidden romance, and questionable fashion choices—while growing into the confident, unstoppable Elle Woods the world knows and loves today. As a nod to the brand’s authentic on-shelf presence during the ‘Elle’ era, product icons that reigned supreme in 1995 such as Voluminous Mascara, Colour Riche Lipstick and True Match Foundation, are integrated into the series, appearing in moments that reflect beauty culture of the 90’s and Elle’s own self-expression. This collaboration mirrors L'Oreal Paris' own core belief that every woman is worth it, and she doesn’t need anyone’s permission to prove it.
