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Our Makeup Genius Try-On Tool Is A Virtual Makeover Game Changer

April 27, 2020

If you’ve ever used a hair color changer or makeup app, you know they can be a ton of fun. Now, L’Oréal Paris is making trying on beauty products easier than ever before to with the Beauty Genius virtual makeover tool. The virtual try-on feature, which is built into the L’Oréal Paris site, allows you to try on hair colors and makeup before you make the figurative leap and purchase them. Thanks to ModiFace technology, the experience is better than any makeup app or hair color changing app we’ve ever seen, allowing you to get a realistic idea of how a color will look on you. You can “try-on” everything from foundation to lipstick, mascara, highlighter, blush and more. So convenient! Ready to learn how to put the Makeup Genius virtual makeover simulator to use? Read on to find out how you can enjoy a high-tech shopping experience below.


With the help of our virtual makeover, you can test the biggest beauty trends with zero commitment. Want to see what bright blue eyeshadow would look like gracing your lids? How about an intense highlighter on your cheekbones? You can make it happen—and all you need is a webcam, a cell phone camera, or even a selfie (if you go the selfie route, scroll through your camera roll to find a #nofilter option).

Once you’re on your computer, tablet, or phone, you can get right to receiving your virtual makeover. Start by heading over to the Makeup Genius Virtual Try-On hub and choosing which try-on option you prefer: You can either do a live try-on using your camera or upload a photo. Click the option you prefer, and when your visage appears on screen, be ready to get a new makeup look (if you want to play with hair, head over to our Hair Color Genius Virtual Try-On instead). Find the products that you want to try on based on each makeup category. Once you’re “wearing” the new product, you can easily switch between different shades to see which is the best match for your skin tone. You can test one product at a time or give yourself a full face of virtual makeup!


Getting a virtual makeover is practically foolproof, but we have a few tips that could improve your experience.


If you aren’t sold on the product you’re trying on, there’s a neat feature you should know about: split-screen capabilities allow you to see what a product looks like on only half of your face, so you can get a better idea of the difference it makes in your look.


Have you ever put on blush at your vanity and thought it looked simply amazing, only to step outside and realize you look like a clown? It’s all about lighting. If the lights in your room are too dim, you can’t tell just how much blush you're actually applying. Well, lighting is equally important when using our virtual try-on feature. If you're in dramatically dark or overly bright lighting, you may notice that colors do not appear as intended. Find good lighting and products will display more accurately!

Editor’s Tip: Once you’re in a well-lit space, give the L’Oréal Paris True Match Blush a try—no blush brush required.


If you want to test makeup products, don’t put on a full face of makeup in real life. In fact, it’s best to go barefaced or wear only very minimal makeup—a coat of mascara should be okay but hold off on applying your boldest eyeshadows. This way, you’ll be able to see what products will truly look like on your skin tone.

Editor’s Tip: You’ll want to take a similar approach to your mane when you use the Hair Color Genius try-on tool. To give yourself a good idea of whether a hair color will suit you, you’ll want to have clean hair and be rocking your natural texture. So, on your next good (clean) hair day, see which shade of the L’Oréal Paris Colorista Semi-Permanent Hair Color looks best on you.


For all the social media-junkies out there, our virtual try-on tool has another feature you’ll want to know about. Whether you love your new look so much you need to show it off or want a second opinion, you can save an image of your virtual makeover and share it on Facebook, Twitter, and Pinterest.

Photo Credit: iStock

Next: Why The Hair Color Genius Is A Must-Try Before You Dye Your Hair

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