Sign up to receive beautynews, product samples, couponsand more.
Please enter a valid e-mail address
We're sorry. That email address has already been used.
Thank you.You'll hear from us soon.
You are $75 away from free shipping
Insider's Look: The Camila Cabello Havana Makeup Collection
VOLUMINOUS® Original Mascara
Unbelieva-brow Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
PURE-CLAY Detox & Brighten Cleanser
PURE-CLAY Clear & Comfort Face Mask
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
Meet The Roots
Your Guide to Sulfate-Free Hair Care
ELVIVE Extraordinary Oil Treatment
ELVIVE Total Repair 5 Damage Erasing Balm
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Paraben Skincare Benefits:
Due to inclusion of biological ingredients, such as vitamins and herbal extracts, it is inevitable that cosmetic and personal care products are at risk for perishing. In order to prevent such adverse events from occurring, skincare companies include preservatives to help prevent contamination in raw materials, thereby increasing product shelf life.
Preservatives are chemicals infused into cosmetic formulation to help inhibit the growth of microorganisms. Microbial growth results in the spoilage of a product, and can arise due to hydrolysis, oxidation, reduction, pH changes, and de-emulsification. Properties of an ideal preservative include antimicrobial activity, non-toxic, water-soluble, good pH and temperature tolerance, compatibility with other ingredients, and should remain odorless, tasteless, and colourless. When compared to parabens, preservatives are more easily incorporated into formulation and are known to cause less skin irritation. 1