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If you’ve ever used a hair color changer or makeup app, you know they can be a ton of fun, but L’Oréal Paris is making trying on beauty products easier than ever before to with their new virtual makeover tool. The virtual try-on feature, which is built into L’Oréal’s site, allows you to try on hair colors and cosmetics before you make the figurative leap and purchase them. Thanks to ModiFace technology, the experience is better than any makeup app or hair color changing app we’ve ever seen, allowing you to get a realistic idea of how a color will look on you. So convenient! Ready to learn how to put this virtual makeup and hair color simulator to use? We’re sharing how you can enjoy a high-tech shopping experience below.
With the help of our virtual makeover and hair color changer, you can test the biggest beauty trends with zero commitment. Want to see what bright blue eye shadow would look like gracing your lids? How about an intense highlighter on your cheekbones or a pretty purple color on your strands? You can make it happen—and all you need is a webcam, a cell phone camera, or even a selfie.
Once you’re on your computer, tablet, or phone, you can get right to receiving your virtual makeover. Start by finding the products on lorealparisusa.com that you want to try on. The ones that are enabled with ModiFace technology will have coral triangle denoting the ‘Try it On’ feature, click on the triangle and you’ll be met with two options: You can either do a live try on using your camera or upload a photo. Click the option you prefer, and when your visage appears on screen, you’ll have a new hair color or makeup look. Once you’re “wearing” the new product, you can easily switch between different shades to see which is the best match for your skin tone.
Getting a virtual makeover is practically foolproof, but we have a few tips that could improve your experience.
If you aren’t sold on the product you’re trying on, there’s a neat feature you should know about: split screen capabilities allow you to see what a product looks like on only half of your face, so you can get a better idea of the difference it makes in your look.
Have you ever put on blush at your vanity and thought it looked simply amazing, only to step outside and realize you look like a clown? The reason for this little snafu is your lighting. If the lights in your room are a bit too dim, you can’t tell just how much blush you're applying. Well, lighting is equally important when using our virtual try-on feature. If you're in dramatically dark or overly bright lighting, you may notice that colors do not appear as intended. Find good lighting and products will display more accurately!
Once you’re in a well-lit space, give the L’Oréal Paris Paradise Enchanted Fruit-Scented Blush Makeup a try—no blush brush required.
Editor’s note: We love filtered selfies as much as you do but they aren’t quite right for virtual makeovers. The reason being, they often have color overlays that will give you the wrong impression of the products you’re trying on. If you go the selfie routine, scroll through your camera roll to find an unfiltered option!
If you want to test makeup products, don’t put on a full face of makeup in real life. In fact, it’s best to go barefaced or wear only very minimal makeup—a coat of mascara should be okay but hold off on applying your boldest eye shadows. This way, you’ll be able to see what products will truly look like on your skin tone.
To use an online hair color changer, you’ll want to take a similar approach to your mane as you did your makeup. That means don’t load your locks with products or spend tons of time styling your hair. To give yourself a good idea of whether a hair color will suit you, you’ll want to have clean hair and be rocking your natural texture. So, on your next good (clean) hair day, see which shade of the L’Oréal Paris Colorista Semi-Permanent Hair Color looks best on you.
For all the social media-junkies out there, our virtual try-on tool has another feature you’ll want to know about. Whether you love your new look so much you need to show it off or want a second opinion, you can save an image of your virtual makeover and share it on Facebook, Twitter, or Pinterest.
Looking for more ways to streamline your shopping experience? Next, check out our guide on How to Buy the Right Beauty Products.