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For years, you've likely ventured to the local department store to get your makeup done by an expert for special occasions—but, why? We're assuming it's because when you're looking to get a new shade of eyeshadow or the coral lipstick you've seen on everyone, you don't want to leave it up to chance. And that makes sense.
Trying on makeup is key to making sure it actually looks good on you and suits your skin tone, but it can be super time-consuming to sit there while you get your makeup done. We don’t always have time for a trip to the mall and an hour in a makeup artist’s chair—although that would certainly be nice. If anyone understands this frustration, it’s L'Oréal Paris, which is why we’ve developed an app that will change the way you try on and test out makeup.
The MakeupGenius App, available for iOS and Android platforms, offers you an instant makeover using real products and real inspiration. The app uses your phone’s camera and one-of-a-kind technology that recognizes your facial characteristics to ensure a seamless virtual makeup application experience. This technology is truly unique.
Once you've fired up the app, your smartphone is transformed into your handheld makeup mirror. You can select that new shade of eyeshadow or lipstick that you’re just dying to try and virtually put it on yourself. You can browse through a library of looks from expert makeup designers or just have fun trying on new makeup yourself. The best part about the app comes after you've 'applied' your makeup. The app will actually follow your movement and angles, no matter where you look, allowing you to see what it would look like from any perspective. Once you've locked in the look you love, you can save it and then share with your friends via your social media networks. Makeup testing AND a hot new selfie—sounds good to us!
As if that wasn't enough, the MakeupGenius app takes it one step further, allowing you to scan products in-store and try them on right away! No matter where you go, a new look is at your fingertips, and there’s no need to wonder if the products that catch your eye will work for you. Just scan and you’ll know ASAP. How easy is that?
If you aren’t quite sure what to put to the test, here are a few of our favorite products to give a shot. No swatching or makeup removal necessary!
L’Oréal Paris Telescopic Carbon Black Mascara: The patented precision brush visibly lengthens the look of lashes and carbon black pigments help provide amplified intensity.
L’Oréal Paris Infallible The Super Slim Liquid Eyeliner: This ultra-fine felt tip gives you total control for flawlessly clean and precise lines. Find out how to use it for creating a perfect flick with our article, How to Achieve Your Sharpest Winged Eyeliner Look.
L’Oréal Paris Colour Riche Dual Effects: These petite palettes packed with four pigmented shadows allow you to easily color, contour, define, and highlight your eyes. Just flip them over for foolproof instructions.
L’Oréal Paris Colour Riche Lipcolour: Available in more than 45 shades, this classic lipstick formula offers rich color and hydration with every swipe.
L’Oréal Paris Visible Lift Blush: The illuminating blush is available in six shades that each give off a radiant-looking finish and can be used to contour cheekbones.
So, the next time you’re worried about purchasing makeup before you try it on, worry no more. The MakeupGenius app is here to help you determine which shades look best on you.
Download the MakeupGenius app today to see what we're talking about! When you’re ready to apply your makeup for real, head on over to our article, 8 Makeup Tips to Use Before Taking Your Next Selfie, to learn how to prep your complexion and paint your face, eyes, and lips for a picture-perfect look. Say cheese!