ENJOY AN ENHANCED BEAUTY EXPERIENCE WITH L'ORÉAL PARIS DIGITAL TECHNOLOGIES

Beauty is a never-ending field of exploration. To help everyone find their favorite products and personal routines, L'Oréal Paris has developed innovative digital tools. Get ready to find the right skin or hair routine, try on new looks and above all, enjoy an immersive and personalized beauty experience.

SKIN GENIUS

Based on 30 years of skin data and trained by artificial intelligence, skin Genius analyses the key skin attributes – wrinkles, radiance, firmness, pore quality, pigmentation, fine lines, eye wrinkles, deep wrinkles – and delivers an in-depth diagnosis of your skin. After your analysis, discover your personalized skincare routine validated by the International Board of Dermatologists of L’Oréal Paris.

AN ACCURATE & INCLUSIVE SKIN TOOL

Compares your selfie with more than 10,000 clinically graded images

Up to 95% accurate compared with a
live dermatologist consultation

Validated in women of a wide range of ethnic origins
and skin types

Makes personal recommendations
by choosing from
more than 30 products

MATCH MY SHADE

Never pick the wrong foundation shade again with Match my shade. Using advanced artificial intelligence, the app analyzes your skin tone and undertone and finds the perfect match.

FAST & FAITHFUL FOUNDATION FINDER

Finds your perfect shade in 10 seconds

95% accuracy in skin matching

Chooses from 3 foundations and
87 shades

Recommendations are tailored to your skin type

MAKEUP TRY ON

Try on yourself hundreds of products for the face, the eyes, the mouth, create looks, play to sublimate, or transform yourself... Everything is possible with the virtual try-on tool developed with Modiface, a pioneer in the augmented reality. Its advanced algorithm can detect 63 landmarks on your face for an impressive and living result. The only limit is your imagination.

PERSONALIZED & PRECISE BEAUTY TECH

The tool detects 63 key landmarks on your face

Automatically adapts to your skin tone

Make-up finishes simulate real world physics for ultimate authenticity

More than 400 shades to try

Safe space: your
selfies are never stored

HAIR COLOR TRY ON

Try different hair colors and explore as many styles as you want until you find the one you want to adopt in real life. Created with ModiFace, a pioneer in augmented reality, this color simulator integrates 6 parameters - shade, saturation, darkness, lightness, contrast, intensity - for a very realistic try on.

TAP, TRY, DYE

More than 200 hair colors to try

Recommended or not?
Suggestions are based
on your
current hair color

Hair color renderings
have an average accuracy of
88%

MEN SHADE MATCHER

Covering your gray hair in a totally natural and undetectable way? it's easy if you pick the right hair color. Developed with colorists, the Men Shade Matcher will help you discover your best color match in just a few clicks.

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