Permanent & Semi-Permanent Hair Color

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The lighter the hair, the brighter the result.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 2.7, "reviewCount": 1880 } } , { "@type": "Product", "position": 3, "name": "Precision Pen", "description": "Temporary gray concealer quickly covers scattered grays. ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.2, "reviewCount": 633 } } , { "@type": "Product", "position": 4, "name": "Power Toner, Long Lasting Anti Brass Toner", "description": "Eliminates brass and adds cool tones to reduce unwanted warmth. Built-in conditioning for a softer, smoother, shinier, blonde result. High-speed technology delivers gorgeous, cool tone in as little as 5 minutes.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.4, "reviewCount": 732 } } , { "@type": "Product", "position": 5, "name": "Permanent Hair Color Cartridge", "description": "Only L’Oreal Paris, the inventor of permanent hair color, could reinvent it. 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", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.6, "reviewCount": 3099 } } , { "@type": "Product", "position": 8, "name": "Multi-Faceted Shimmering Permanent Hair Color", "description": "A brilliant permanent hair color that never leaves hair dull or flat. The shimmering formula is long-lasting and suitable for all hair types.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.9, "reviewCount": 843 } } , { "@type": "Product", "position": 9, "name": "Midnight Bold Multi-Faceted Permanent Hair Color", "description": "Feria Midnight Bold, Multi-faceted color with 4X Highlights transforms dark hair in 1 step to high impact, vibrant colour without bleach. Bold on color, gentle on hair. Formulated with 4 vibrant tones for a bold, warm violet in 1 step. Power Shimmer Conditioner seals and smooths for a deeply conditioned result. Never leaves hair dull or flat.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4, "reviewCount": 404 } } , { "@type": "Product", "position": 10, "name": "La Petite Frost", "description": "Cap & hook highlights for short hair. Easy pull-through cap. Blonde hair color highlights.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.2, "reviewCount": 44 } } , { "@type": "Product", "position": 11, "name": "Hyper Platinum Advanced Lightening System Bleach", "description": "Our most advanced hair lightening system provides crystal clear platinum blonde hair results for weeks Lighten your hair up to 8 levels- ideal for dark brown hair to light brown hair Anti-brass purple conditioner minimizes brass with each use while reinforcing care for strong hair", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.3, "reviewCount": 647 } } , { "@type": "Product", "position": 12, "name": "Haircolor Remover", "description": "Remove unwanted permanent hair color. Colorist secret hair color remover. 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", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.1, "reviewCount": 1460 } } , { "@type": "Product", "position": 17, "name": "Crème Permanent Triple Care Hair Color", "description": "Your Excellence just got better. Introducing the New Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue. Smoothes the hair to reveal rich, radiant color.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.5, "reviewCount": 1195 } } , { "@type": "Product", "position": 18, "name": "Cover Up", "description": "A temporary root touch up spray that quickly covers gray hair with no mixing or mess. 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