Our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance. Delivers rich, luminous, fade-defying hair color. Our translucent gel hair dye formula and exclusive Care Supreme Conditioner help keep color vibrant for up to 9 weeks. Available in 50 luminous shades.
New and Improved Superior Preference Permanent Hair Color offers rich, luminous, fade-defying color that has beautiful gray coverage and is suitable for all hair types
New fade defying system provides rich long-lasting tones and now up to 9 weeks of fade-defying color
New, no-drip conditioning gel formula offers better hair adherence and a more precise application
Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps keep first day color vibrancy and provide silky, resilient hair
Available in over 50 luminous shades
HOW TO FIND YOUR SHADE
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.
How to use for the first time:
Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
Leave on for 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
How to touch up roots:
Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
Questions on how to apply Preference hair color? Text our Hair Color Concierge for expert advice: 833-856-7325
4/5
(Average rating: Sulfate Free Bond Repair Conditioner with Citric Acid of EverPure)
View Product
Strengthen weak hair
Yes
Yes
Yes
Frequently Asked Questions
What is L’Oreal Preference haircolor?
Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.
What has changed with the new formula?
New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence.
Which L’Oreal Preference shade should I choose?
There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
What should I use to maintain my hair color?
To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.
{
"@context": "http://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "<p style="font-size: 18px; font-weight: bold;">What is L’Oreal Preference haircolor?</p>",
"acceptedAnswer": {
"@type": "Answer",
"text": "Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch."}
}
,
{
"@type": "Question",
"name": "<p style="font-size: 18px; font-weight: bold;">What has changed with the new formula?</p>",
"acceptedAnswer": {
"@type": "Answer",
"text": "New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. "}
}
,
{
"@type": "Question",
"name": "<p style="font-size: 18px; font-weight: bold;">What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?</p>",
"acceptedAnswer": {
"@type": "Answer",
"text": "Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence."}
}
,
{
"@type": "Question",
"name": "<p style="font-size: 18px; font-weight: bold;">Which L’Oreal Preference shade should I choose?</p>",
"acceptedAnswer": {
"@type": "Answer",
"text": "There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. "}
}
,
{
"@type": "Question",
"name": "<p style="font-size: 18px; font-weight: bold;">What should I use to maintain my hair color?</p>",
"acceptedAnswer": {
"@type": "Answer",
"text": "To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner."}
}
]
}
This site is for US consumers. Cookies, related technologies and device identification are used for Personalized Advertising. To learn more, or opt-out, visit
AdChoices and our privacy policy, terms of use and CA privacy
