L’Oreal Paris Telescopic Lift Mascara Contest 2023

Official Rules


1. Eligibility: The L’Oreal Paris Telescopic Lift Mascara Contest 2023 (the “Contest”) is open only to legal residents of the fifty (50) United States and the District of Columbia excluding Iowa, Louisiana, Maryland, and Tennessee who are at least eighteen (18) years old at the time of entry. Employees or contractors of L’Oreal USA, Inc., Merkle Inc., and any of their parent and affiliate companies as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee are not eligible. The Contest is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. If entrant’s social posts reveal that a potential entrant has engaged in conduct that could damage the reputation of or reflect unfavorably on Sponsor or any of the Released Parties, as determined by Sponsor in its discretion, entrant will be disqualified.

2. Sponsor: L’Oréal Paris, Consumer Products Division of L’Oréal USA., 10 Hudson Yards, New York, NY 10001. Administrator: Merkle Inc., 3000 Town Center, Floor 21, Southfield, MI 48075.

3. Agreement to Official Rules: Participation in this Contest constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to this Contest. Winning the prize is contingent upon fulfilling all requirements set forth herein.

4. Timing: The Contest begins on January 27, 2023 at 12:00 a.m. Eastern Time ("ET"), and ends on February 20, 2023 and includes multiple phases as set forth in the chart below (“Contest Period”). TikTok’s servers are the official time-keeping devices for the Contest.

 Phase Start Date at 12:00 a.m. ET    End Time/Date (ET)
 Initial Contest Submission  January 27, 2023   January 30, 2023 11:59 p.m.
 Semi-Finalists: Notification & Requirements  Feburary 3, 2023  February 8, 2023 at noon ET
 Public Voting of Finalist Submissions  February 16, 2023  February 20, 2023 11:59 p.m.

5. Initial Contest Submission and Judging:

a. Technical Participation Requirements:
To participate, you will need to have a personal and public TikTok account. Your privacy settings must allow for “friends” to direct message you. Creating an account is free but subject to the applicable terms and conditions. If entering via a mobile device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply.

b. Create Your Contest Video: During the Initial Contest Submission Phase, create a 15 second TikTok video that includes only yourself and meets the following criteria


(a) prominently displays L’Oreal’s Telescopic Lift Mascara (“Mascara”) and demonstrates the application of this Mascara;
(b) displays your natural lashes “before” and “after” application of the Mascara (use of false lashes is not permitted);
(c) ONLY includes your honest opinions about this Mascara;
(d) includes the custom sound provided by Sponsor on the TikTok challenge page; and
(e) includes #readysetlift #contest as a prominent text overlay to your video.


In addition to the above, your video (herein your “Submission”) must meet all of the following “Content Requirements.”

  • The Submission must be your original work;
  • The Submission must be in English;
  • The Submission must not convey any claims of Sponsor’s products or services that would be deemed unsubstantiated or deceptive if made by Sponsor;
  • The Submission must not make any statements comparing this Mascara to other Mascara products offered by Sponsor;
  • The Submission must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity, or intellectual property rights, or that constitutes copyright infringement. Accordingly:
    • Submission must not contain brand names or trademarks other than those related to L’Oreal’s Telescopic Lift Mascara;
    • Submission must not contain content created by a third party, such as music (other than the required custom sound), images or artwork (including content offered by TikTok);
  • The Submission must not disparage Sponsor, or any other person or party;
  • Text overlay of #ReadySetLift #Contest on Submission must be readable size and font and in contrasting color that is prominently located.
  • Submission must not promote or reference alcohol, illegal drugs, tobacco, or firearms/weapons, any activities that are or appear to be dangerous, or any political agenda;
  • The Submission must not contain material that is inappropriate, offensive, indecent, obscene, sexually explicit, tortious, defamatory, slanderous, or libelous;
  • The Submission must not contain material that promotes bigotry, racism, hatred, or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age; and
  • The Submission must not contain material that is unlawful, in violation of, or contrary to the laws or regulations in any state where Submission is created.

c. Post your Submission on TikTok no later than January 30, 2023 at 11:59 p.m. ET:

(a) Follow @lorealparis on TikTok;
(b) Post your Submission on TikTok and include #readysetlift #contest in the original caption of your video;
(c) Your account settings must remain public and you must continue to follow @lorealparis during the Contest Period and until the prize is awarded (as described in Section 8); and
(d) You must not change your TikTok handle during the Contest Period and until the prize is awarded (as described in Section 8).

By posting your Submission that meets all of the requirements listed above on TikTok, you agree that it conforms with all of the requirements listed in this Section. Sponsor, in its sole discretion, will disqualify Submissions that do not conform. Sponsor reserves the right to request removal of any non-compliant submissions from the TikTok platform by filing a takedown request with TikTok. Where your Submission meets all requirements, your Submission will be deemed one (1) Contest entry. Each entrant may upload one (1) Submission during the Initial Contest Submission Phase. Submissions received from any person in excess of the stated limit will be void. Submissions generated by script, macro or other automated means are void. Multiple entrants are not permitted to share the same TikTok account. Any attempt by any entrant to obtain more than one (1) entry by using multiple/different TikTok accounts, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant may be disqualified. In the event of a dispute as to any registration, the authorized account holder of the TikTok account used to register will be deemed to be the entrant. Semi-Finalists, Finalists or the potential winner may be required to show proof of being the authorized account holder.

d. Judging of Initial Submissions: After the conclusion of the Initial Contest Submission Phase, a panel of qualified judges determined by Sponsor (“Judging Panel”) in its sole discretion will select ten (10) entrants with the highest-scoring Submissions (the "Semi-Finalists") from among all eligible Submissions based on the following criteria:

  • Creativity/Originality of Submission (33%);
  • Production Quality of Submission (33%); and
  • Submission is engaging and entertaining (34%).

In the event of a tie, the entrant whose Submission received the highest score for “Submission is engaging and entertaining,” as determined by the Judging Panel, in their sole discretion, will be deemed an applicable Semi-Finalist from among the tied entrants. Sponsor reserves the right to select fewer than ten (10) Semi-Finalists, if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Submissions. Sponsor will not disclose judging scores.

6. Semi-Finalists: Notification and Requirements: On or around February 3, 2023, @lorealparis will notify the ten (10) Semi-Finalists on TikTok via a private message. Each Semi-Finalist is required to provide personal data, sign a Non-Disclosure Agreement, and create a revised Submission as set forth below:

Personal Data: Semi-Finalists must provide their name, home mailing address, email address, date of birth and handles for all of their social accounts (used to review each their social presence) within 24 hours of the time when they are notified through TikTok. Failure to timely respond or to failure to provide responses that meet the eligibility requirements will result in disqualification.

Non-Disclosure Agreement: Upon timely receipt of Personal Data, Sponsor will email each Semi-Finalist with a Non-Disclosure Agreement (“NDA”), which must be signed and returned to Sponsor by midnight on February 4, 2023 in order to move forward in the Contest.

Finalist Submission: Semi-Finalists must submit a supplemental private video (must not be publicly viewable) by email to Sponsor provided email address. The content and all requirements of this supplemental Submission (herein “Finalist Submission”) is identical to those of the initial Submission (as set forth in Section 5) and is intended to be an opportunity for Semi-Finalists to provide an improved Submission. Finalist Submissions received after 12:00 pm ET on February 8, 2023 will be disqualified.

Social Background Check: Sponsor will conduct a review the social presence of each Semi-Finalist. If Sponsor finds that Semi-Finalist has engaged in conduct on social platforms that could damage the reputation of or reflect unfavorably on Sponsor or any of the Released Parties, as determined by Sponsor in its discretion, the Semi-Finalists will be disqualified.

Judging Panel will judge each eligible Finalist Submission (an eligible Finalist Submission is one that was timely received from a Semi-Finalist who returned a signed NDA and passed the social background check) using the following judging criteria:

  • Creativity/Originality of Semi-Finalist Submission (33%);
  • Production Quality of Semi-Finalist Submission (33%); and
  • Semi-Finalist Submission is engaging and entertaining (34%).

The five (5) Semi-Finalists whose Finalist Submissions received the highest scores will be deemed the Finalists. In the event of a tie, the Semi-Finalist whose Finalist Submission received the highest score for “Submission is engaging and entertaining,” as determined by the qualified judges, in their sole discretion, will be deemed an applicable Finalist from among the tied Semi-Finalists. Sponsor reserves the right to select fewer than five (5) Finalists, if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Finalist Submissions. Sponsor will not disclose judging scores.

7. Public Voting on Finalists’ Submissions to Determine Winner: Starting on February 16, 2023 starting at approximately 12:00am ET and ending on February 20, 2023 at 11:59 pm ET, the Finalist’s Submissions will be available on the @lorealparis TikTok account for public voting. To vote, consumers must “like” Finalist’s Submission. Persons who are at least thirteen years of age and who reside in the 50 U.S. (D.C.) are permitted to vote for the Submission they believe has the most public appeal. Any attempt by any Finalist to obtain votes from persons who are not eligible or attempts by any Finalist or voter to obtain votes by any fraudulent or inappropriate means, including without limitation, offering prizes or other inducements to members of the public as determined by Sponsor in its sole discretion, by using any automated program, by using multiple/different email addresses, identities, registrations and logins, or any other methods, will void those votes for the Finalist's Submission and Finalist may be disqualified as determined by Sponsor in its sole discretion. Subject to the Finalist’s compliance with these Official Rules, the Finalist whose Finalist Submission receives the highest number of “likes” during the Voting Phase will be deemed the potential Grand Prize winner. In the event of a tie, the entrant whose Finalist Submission received the highest score for “Finalist Submission is engaging and entertaining,” as determined by the qualified judges in their sole discretion, will be deemed the potential winner from amongst the tied Finalists. Sponsor reserves the right, in its sole discretion, to select an alternate Grand Prize winner should the voting appear to have been tampered with or manipulated in any way.

8. Grand Prize Winner Requirements: The potential Grand Prize winner (or parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return a Declaration of Compliance, Liability Waiver and, where not prohibited, a Publicity Release ("Declaration") to Prize Administrator within five (5) days of the date notice or attempted notice is sent, in order to claim the prize. If potential winner of the prize cannot be contacted, fails to sign and return the Declaration or provide any other requested information, within the required time period (if applicable), or the prize is returned as undeliverable, the potential winner forfeits the prize. If a potential winner is disqualified for any reason, the prize may be awarded to a runner-up, if any, in Sponsor’s sole discretion. Only three (3) alternate winners may be determined, after which the prize will remain un-awarded.

9. Prize: ONE (1) GRAND PRIZE: Winner will receive $25,000 (the “Prize”).

Prize is non-transferable, and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute the prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winner is responsible for all taxes and fees associated with prize receipt and/or use. Prize will be fulfilled 8 – 10 weeks after the end of the Contest.

10. Sponsor's Use of Submissions: By making a Submission, you grant Sponsor a royalty-free, irrevocable, perpetual, non-exclusive, royalty-free license to use, reproduce, modify, publish, create derivative works from, and display such submissions in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, entrant will sign any documentation that may be required for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the Submission.

11. Release: By receipt of any prize, winner agrees to release and hold harmless the Sponsor, TikTok Inc., Administrator, and their respective parent companies, subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Contest or receipt or use or misuse of the prize.

12. Publicity: Acceptance of any prize shall constitute and signify winner’s agreement and consent that Sponsor and its designees may use the winner’s name, city, state, likeness, photo, including winner’s TikTok profile photo, Submission, and/or prize information in connection with the Contest for promotional, advertising or other purposes, worldwide, in any and all media now known or hereafter devised, including the Internet, without limitation and without further payment, notification, permission or other consideration, except where prohibited by law.

13. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Contest if any fraud, technical failures, human error, any other factor impairs the integrity or proper functioning of the Contest, or any event or cause beyond Sponsor’s control (e.g. events such as natural calamities, national emergencies, wide spread illnesses, declarations of war, acts of God, acts of terrorism) interferes with any aspect of the Contest, including but not limited to fulfillment of the prize(s), as determined by Sponsor in its sole discretion. If terminated, Sponsor may, in its sole discretion, determine the winner from among all non-suspect, eligible Entries received up to time of such action using the judging procedure outlined above. Sponsor may also modify the prize offered. In addition, Sponsor reserves the right to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner and void all associated entries. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and should such an attempt be made, Sponsor reserves the right to seek damages and other remedies (including attorneys’ fees) from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

14. Limitations of Liability: Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrant, printing, typographical or other errors or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the Submission process or the Contest; (4) printing, typographical, technical, computer, network or human error which may occur in the administration of the Contest, the uploading, the processing or judging of Submissions or votes or the tabulating of votes, the announcement of the prizes or in any Contest-related materials; (5) failure to receive Submissions due to limitation of third-party social network platforms; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use or misuse of any prize. Released Parties are not responsible for misdirected or undeliverable Submissions or for any technical problems, malfunctions of computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete, garbled, or delayed computer transmission or any combination thereof. Released Parties are not responsible for any unauthorized third-party use of any Submission.

15. Disputes: Except where prohibited, each entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan or the appropriate Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

16. Entrant's Personal Information: Information collected from entrant is subject to Sponsor’s Privacy Policy https://www.lorealparisusa.com/privacy-policy.

17. Winner List: For a winner list, please click HERE. The winner list will be posted after winner confirmation is complete. Winners will also be announced on TikTok.

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This promotion is in no way sponsored, endorsed or administered by, or associated with, TikTok Inc..