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3 Mermaid Lip Looks to Rock All Summer Long
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New to 2017: Forever Rouge (9 shades) and Forever Noir (4 shades) collections including 4 new shades: 4B Burgundy, 3DB Deep Burgundy, 2 Purest Black and 1BL Deep Blue Black. Crafted with up to 12 tones and specially designed with fade-resistant technology, these shades deliver long-lasting luminous color with depth and dimension. Since 1973, L'Oréal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.
Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. FORMULA 1077935 PREFERENCE 4.652 AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE 4-AMINO-2-HYDROXYTOLUENE p-AMINOPHENOL SODIUM METABISULFITE EUGENOL 6-HYDROXYINDOLE THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM ACETATE 2-METHYL-5-HYDROXYETHYLAMINOPHENOL PENTASODIUM PENTETATE N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE LINALOOL ALPHA-ISOMETHYL IONONE PARFUM / FRAGRANCE CITRONELLOL ERYTHORBIC ACID Formula 1087166 K AFTER COLOR CONDITIONER PREFERENCE AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18
Creates a rich long-lasting color spectrum with luminosity, shine and beautifully blended gray coverage. Up to 8 weeks of fade-defying color.
Formulated with Golden Camelina Oil, antioxidant Vitamin E and UV filter. Helps keep first day color vibrancy and provides silky resilient hair.
Each shade is crafted to show millions of tones and reflects. Luminous hair color with depth & dimension. Find your perfect shade.
Up to 60 days sealed-in color vibrancy*. Helps protect against color fade. Deeply nourishes.
Separates and builds lashes. 5X fuller lashes. Bold volume.
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