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L'Oréal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair color. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each Superior Preference hair color is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.
Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.
Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. FORMULA 1077935 PREFERENCE 4.652 AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE 4-AMINO-2-HYDROXYTOLUENE p-AMINOPHENOL SODIUM METABISULFITE EUGENOL 6-HYDROXYINDOLE THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM ACETATE 2-METHYL-5-HYDROXYETHYLAMINOPHENOL PENTASODIUM PENTETATE N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE LINALOOL ALPHA-ISOMETHYL IONONE PARFUM / FRAGRANCE CITRONELLOL ERYTHORBIC ACID Formula 1087166 K AFTER COLOR CONDITIONER PREFERENCE AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18 Formula 1212336 Preference Rose Blonde 8.23 AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER AMMONIUM HYDROXIDE OLEYL ALCOHOL ALCOHOL DENAT. / POLYGLYCERYL-2 OLEYL ETHER / OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE 4-AMINO-2-HYDROXYTOLUENE p-AMINOPHENOL / 2-AMINO-3-HYDROXYPYRIDINE / SODIUM METABISULFITE EUGENOL / THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM ACETATE / 2-METHYL-5 HYDROXYETHYLAMINOPHENOL / LINALOOL N,N-BIS(2 HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE / ALPHA-ISOMETHYL IONONE / PARFUM / FRAGRANCE EDTA / CITRONELLOL ERYTHORBIC ACID FIL CODE D210588/1 Formula 1152439 Oxydant Inter 20vol AQUA / WATER / EAU / HYDROGEN PEROXIDE / CETEARYL ALCOHOL / SODIUM SALICYLATE / TRIDECETH-2 CARBOXAMIDE MEA / PHOSPHORIC ACID / CETEARETH-25 / TETRASODIUM ETIDRONATE / TETRASODIUM PYROPHOSPHATE / GLYCERIN FIL CODE D209745/2 Formula 1087166 K After Color Conditioner Préférence AQUA / WATER / EAU / CETEARYL ALCOHOL / GLYCERIN / BEHENTRIMONIUM CHLORIDE / CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA / AMODIMETHICONE / CETYL ESTERS / ISOPROPYL ALCOHOL / PARFUM / FRAGRANCE / SODIUM PCA / TRIDECETH-6 / LINALOOL / HEXYL CINNAMAL / BENZYL ALCOHOL / CHLORHEXIDINE DIHYDROCHLORIDE / CETRIMONIUM CHLORIDE / BUTYLPHENYL METHYLPROPIONAL / LIMONENE / ALCOHOL DENAT. / GERANIOL / AMYL CINNAMAL / PPG-5-CETETH-20 / BENZYL BENZOATE / CAMELINA SATIVA SEED OIL / OLETH-10 / CITRONELLOL / DISODIUM COCOAMPHODIPROPIONATE / LECITHIN / PHOSPHORIC ACID / TOCOPHEROL / ETHYLHEXYL SALICYLATE FIL CODE D192716/1
100% Gray Coverage. Even on stubborn grays. Absolutely gorgeous gray hair coverage. Nourishing hair color.
Our 1st Haircolor for Mature Hair. Layered-Tones, Flattering Color. Fuller, Thicker-looking Hair.
Multi-Faceted Shimmering Color. Never dull or flat. Never wrecks or ravages.
3 Seconds to Flawless Roots. Temporary Root Touch Up Spray. Quickly covers gray roots.
Creates a rich long-lasting color spectrum with luminosity, shine and beautifully blended gray coverage. Up to 8 weeks of fade-defying color.
Formulated with Golden Camelina Oil, antioxidant Vitamin E and UV filter. Helps keep first day color vibrancy and provides silky resilient hair.
Each shade is crafted to show millions of tones and reflects. Luminous hair color with depth & dimension. Find your perfect shade.
Specifically formulated for color-treated hair. Long-lasting brushable hold. Humidity Resistant Hairspray.
Keeps Color Pure up to 4 Weeks. Deeply Replenishes Moisture. Sulfate Free.
Voluptuous Volume. Intense Length. Full Lash Fringe, Feathery Soft.
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