Superior Preference^®

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7RB Dark Rose Blonde

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Superior Preference^®

7RB Dark Rose Blonde

Blonde (18)
Brown (21)
Red (8)
Black (4)
Violet (0)
Other (0)
For Blonde Hair (0)
For Brown Hair (0)
ClearMixer (0)

Description
How To
Ingredients

Our Gold Standard Since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

L'Oréal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair color. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each Superior Preference hair color is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use.
Always read the ingredient list on the product label before use.

FORMULA 1077935 PREFERENCE 4.652

AQUA / WATER / EAU
TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL
HEXYLENE GLYCOL PEG-2 OLEAMINE
POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL
ALCOHOL DENAT. AMMONIUM HYDROXIDE
POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID
SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE 4-AMINO-2-HYDROXYTOLUENE
p-AMINOPHENOL SODIUM METABISULFITE EUGENOL
6-HYDROXYINDOLE THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM ACETATE
2-METHYL-5-HYDROXYETHYLAMINOPHENOL PENTASODIUM PENTETATE
N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE LINALOOL
ALPHA-ISOMETHYL IONONE PARFUM / FRAGRANCE CITRONELLOL
ERYTHORBIC ACID Formula 1087166 K

AFTER COLOR CONDITIONER PREFERENCE

AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
SODIUM PCA
TRIDECETH-6
LINALOOL
HEXYL CINNAMAL
BENZYL ALCOHOL
CHLORHEXIDINE DIHYDROCHLORIDE
CETRIMONIUM CHLORIDE
BUTYLPHENYL METHYLPROPIONAL
LIMONENE
ALCOHOL DENAT.
GERANIOL
AMYL CINNAMAL
PPG-5-CETETH-20
BENZYL BENZOATE
CAMELINA SATIVA SEED OIL
OLETH-10
CITRONELLOL
DISODIUM COCOAMPHODIPROPIONATE
LECITHIN
PHOSPHORIC ACID
TOCOPHEROL
ETHYLHEXYL SALICYLATE FIL CODE D192716/1
Formula 178914 U

HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES

AQUA / WATER / EAU
HYDROGEN PEROXIDE
CETEARYL ALCOHOL
TRIDECETH-2 CARBOXAMIDE MEA
CETEARETH-25
GLYCERIN
PENTASODIUM PENTETATE
SODIUM STANNATE
TETRASODIUM PYROPHOSPHATE
PHOSPHORIC ACID FIL CODE D12836/18

Formula 1212336 Preference Rose Blonde 8.23

AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER AMMONIUM HYDROXIDE OLEYL ALCOHOL ALCOHOL DENAT. / POLYGLYCERYL-2 OLEYL ETHER / OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE 4-AMINO-2-HYDROXYTOLUENE p-AMINOPHENOL / 2-AMINO-3-HYDROXYPYRIDINE / SODIUM METABISULFITE EUGENOL / THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM ACETATE / 2-METHYL-5 HYDROXYETHYLAMINOPHENOL / LINALOOL N,N-BIS(2 HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE / ALPHA-ISOMETHYL IONONE / PARFUM / FRAGRANCE EDTA / CITRONELLOL ERYTHORBIC ACID FIL CODE D210588/1

Formula 1152439 Oxydant Inter 20vol

AQUA / WATER / EAU / HYDROGEN PEROXIDE / CETEARYL ALCOHOL / SODIUM SALICYLATE / TRIDECETH-2 CARBOXAMIDE MEA / PHOSPHORIC ACID / CETEARETH-25 / TETRASODIUM ETIDRONATE / TETRASODIUM PYROPHOSPHATE / GLYCERIN FIL CODE D209745/2

Formula 1087166 K After Color Conditioner Préférence

AQUA / WATER / EAU / CETEARYL ALCOHOL / GLYCERIN / BEHENTRIMONIUM CHLORIDE / CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA / AMODIMETHICONE / CETYL ESTERS / ISOPROPYL ALCOHOL / PARFUM / FRAGRANCE / SODIUM PCA / TRIDECETH-6 / LINALOOL / HEXYL CINNAMAL / BENZYL ALCOHOL / CHLORHEXIDINE DIHYDROCHLORIDE / CETRIMONIUM CHLORIDE / BUTYLPHENYL METHYLPROPIONAL / LIMONENE / ALCOHOL DENAT. / GERANIOL / AMYL CINNAMAL / PPG-5-CETETH-20 / BENZYL BENZOATE / CAMELINA SATIVA SEED OIL / OLETH-10 / CITRONELLOL / DISODIUM COCOAMPHODIPROPIONATE / LECITHIN / PHOSPHORIC ACID / TOCOPHEROL / ETHYLHEXYL SALICYLATE FIL CODE D192716/1

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OUR GOLD STANDARD LUMINOUS + LASTING

FADE-DEFYING COLOR & SHINE SYSTEM

Creates a rich long-lasting color spectrum with luminosity, shine and beautifully blended gray coverage. Up to 8 weeks of fade-defying color.
COLOR PROTECTIVE CARE SUPREME CONDITIONER

Formulated with Golden Camelina Oil, antioxidant Vitamin E and UV filter. Helps keep first day color vibrancy and provides silky resilient hair.
OVER 50 LUMINOUS SHADES

Each shade is crafted to show millions of tones and reflects. Luminous hair color with depth & dimension. Find your perfect shade.

Complete the look

ElnettExtra Strong Hold with UV filter for Color-Treated Hair

Specifically formulated for color-treated hair. Long-lasting brushable hold. Humidity Resistant Hairspray.

EverMoisture Shampoo Moisture Mini Shampoo 3 fl. oz.

Keeps Color Pure up to 4 Weeks. Deeply Replenishes Moisture. Sulfate Free.

VoluminousLash Paradise™ Washable Mascara 200 Blackest Black

Voluptuous Volume. Intense Length. Full Lash Fringe, Feathery Soft.

Reviews & QA

Rated 5 out of 5 by Lana J from The Only Color I've Ever Used I've used L'Oreal Preference since the late 70s, so you can tell I am pretty satisfied with it. I've never had my hair colored at a salon, not just because it's so expensive, but because I've always been terrified by the unnaturally "perfect" look of salon-colored hair. My Preference-colored hair is shiny, vibrant and full of natural highlights. Above all, it looks so natural! I use the Lightest Auburn shade, and I get compliments on my hair anywhere I go, including from hair stylists when I go for a haircut. My only concern is that now that my hair is largely grey at the temples, those areas look lighter than the rest of my hair and I don't know what to do about it. Trying a darker shade just around my temples would be tricky. My only wish is I could buy the wonderful conditioner that comes with the color kit separately. It's absolutely the best conditioner I know, and I use it all the time, but unfortunately the small tube runs out pretty quickly. Please, L'Oreal, why not make it available as a stand-alone product?

Date published: 2019-08-18

Rated 4 out of 5 by irisheyeskelly from Hair colos I'm naturally a more of a dish water blonde n I like to get it even more plainum . I need to see if that is possible because I used feria ultimate platinum and it definitely lightened it bu i want it to ge

Date published: 2019-08-18

Rated 1 out of 5 by aann from poor color shade I have been coloring my hair with L'Oreal Preference for many years. My true hair color is med brown, with some increasing gray. I usually use 7 A or 7 1/2 A color for my hair, and it matches very well. This time I saw a new shade, UL61 and decided to see if I liked it better. This product seems very different from the previous L'Oreal I have used in the past. The mixed produce was very watery, and once it was on my hair, it turned dark purple. I am not interested in adding a color to my hair, so when I dried it, I did see a purple hue. After using a shampoo to remove color, I don't like the end results. My hair color looks like dark steel grey. I will not use this product again..... as I will stay with 7 A or 71/2 A only. The color on the box looked so nice, and now I'm stuck with a weird color.......

Date published: 2019-08-17

Rated 1 out of 5 by AO17 from Orange hair, I bought the light ash brown on Thursday, used the product yesterday and my hair is orange. My natural color is light to medium brown with a little gray. I deviated from my normal color brand and am so disappointed in the results.

Date published: 2019-08-17

Rated 2 out of 5 by Rivkah from Confused I have bought med. auburn for years. Now they changed colors and I have no idea what to use. I don't do light b/c it's too orange and dark auburn is too dark. I want it to look natural not colored red! Help

Date published: 2019-08-16

Rated 1 out of 5 by Grey is my new color from One star because "0" is not an option! Went to dye my hair before an important event. After mixing the 2 bottles and attempting to put it on my part line, the product ran down my face like thick colored water. After calling the hotline, they think it might have been effected by heat. Great product!

Date published: 2019-08-13

Rated 2 out of 5 by Sac1buz2 from Wish the color didn’t wash out The color did not last it seemed to faded to light brown

Date published: 2019-08-12

Rated 1 out of 5 by Joyw from Purple hair I bought the dark rose gold I now have purple grey hair it is bad. I have used the light rose gold and really liked it but this is very bad is there anything I can do to correct this color?

Date published: 2019-08-11

Superior Preference ® Reviews - page 2

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Your Shopping Bag (4 items)

Superior Preference^®

Superior Preference^®

Our Gold Standard Since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

Show us the products & looks you're loving

#LOREALPARIS

Related Products

OUR GOLD STANDARD LUMINOUS + LASTING

FADE-DEFYING COLOR & SHINE SYSTEM

COLOR PROTECTIVE CARE SUPREME CONDITIONER

OVER 50 LUMINOUS SHADES

Complete the look

ElnettExtra Strong Hold with UV filter for Color-Treated Hair

EverMoisture Shampoo Moisture Mini Shampoo 3 fl. oz.

VoluminousLash Paradise™ Washable Mascara 200 Blackest Black

Reviews & QA

I love the light reddish blonde, but find it doesn’t hold for longer than 2 weeks. Can I keep it on longer or is there a shade that is just a step up in the red hues

Are use dark all burn. What brown should I use to tone down the red

What color will I get using UK61 on highlights done with bleach ?

Will this lift hair coloured with a dark brown AVEDA colour that has a red hue? I want a more natural (non red hue) looking brown colour. Thankyou

Is Light Amber Brown a Preference color?

My hairdresser did my hair a level 6 and it looks black! I need to make it lighter!! I’m so confused which color to try UL51, UL63 or UL61.I read about the # in front is the base so I think I want UL51 but on your color chart that’s darker in color. Help!

Is Chestnut Brown darker or lighter then Medium Brown? (Preference)

I used Medium Brown, Excellence but it was a bit dark, so I switched to Medium Golden Brown, Preference. Now my hair is looking faded and dull. Should I mix 2 colors?

Back in stock notification

Your Shopping Bag (4 items)

Superior Preference®

Superior Preference®

Our Gold Standard Since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

Show us the products & looks you're loving

#LOREALPARIS

Related Products

Excellence CremeExcellence® Creme 02 Extra Light Natural Blonde

Excellence Age PerfectAge Perfect™ 9N Light Natural Blonde

Féria Féria® 205 Extra Bleach Blonding

Magic RootCover Up Light to Medium Blonde

OUR GOLD STANDARD LUMINOUS + LASTING

FADE-DEFYING COLOR & SHINE SYSTEM

COLOR PROTECTIVE CARE SUPREME CONDITIONER

OVER 50 LUMINOUS SHADES

Complete the look

ElnettExtra Strong Hold with UV filter for Color-Treated Hair

EverMoisture Shampoo Moisture Mini Shampoo 3 fl. oz.

VoluminousLash Paradise™ Washable Mascara 200 Blackest Black

Reviews & QA

I love the light reddish blonde, but find it doesn&rsquo;t hold for longer than 2 weeks. Can I keep it on longer or is there a shade that is just a step up in the red hues

&nbsp;Are use dark all burn. What brown should I use to tone down the red&nbsp;

What color will I get using UK61 on highlights done with bleach ?

Will this lift hair coloured with a dark brown AVEDA colour that has a red hue? I want a more natural (non red hue) looking brown colour. Thankyou

Is Light Amber Brown a Preference color?

My hairdresser did my hair a level 6 and it looks black! I need to make it lighter!! I&rsquo;m so confused which color to try UL51, UL63 or UL61.I read about the # in front is the base so I think I want UL51 but on your color chart that&rsquo;s darker in color. Help!

Is Chestnut Brown darker or lighter then Medium Brown? (Preference)

I used Medium Brown, Excellence but it was a bit dark, so I switched to Medium Golden Brown, Preference. Now my hair is looking faded and dull. Should I mix 2 colors?

Back in stock notification

Superior Preference^®

Superior Preference^®

Excellence Creme
Excellence® Creme 02 Extra Light Natural Blonde

Excellence Age Perfect
Age Perfect^™ 9N Light Natural Blonde

Féria
Féria^® 205 Extra Bleach Blonding

Magic Root
Cover Up Light to Medium Blonde

I love the light reddish blonde, but find it doesn’t hold for longer than 2 weeks. Can I keep it on longer or is there a shade that is just a step up in the red hues

Are use dark all burn. What brown should I use to tone down the red

My hairdresser did my hair a level 6 and it looks black! I need to make it lighter!! I’m so confused which color to try UL51, UL63 or UL61.I read about the # in front is the base so I think I want UL51 but on your color chart that’s darker in color. Help!