Superior Preference®

9.99
  • Description
  • How To
  • Ingredients

Our Gold Standard Since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

L'Oréal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair color. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each Superior Preference hair color is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use.
Always read the ingredient list on the product label before use.

FORMULA 1077935 PREFERENCE 4.652

AQUA / WATER / EAU
TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL
HEXYLENE GLYCOL PEG-2 OLEAMINE
POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL
ALCOHOL DENAT. AMMONIUM HYDROXIDE
POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID
SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE 4-AMINO-2-HYDROXYTOLUENE
p-AMINOPHENOL SODIUM METABISULFITE EUGENOL
6-HYDROXYINDOLE THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM ACETATE
2-METHYL-5-HYDROXYETHYLAMINOPHENOL PENTASODIUM PENTETATE
N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE LINALOOL
ALPHA-ISOMETHYL IONONE PARFUM / FRAGRANCE CITRONELLOL
ERYTHORBIC ACID Formula 1087166 K

AFTER COLOR CONDITIONER PREFERENCE

AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
SODIUM PCA
TRIDECETH-6
LINALOOL
HEXYL CINNAMAL
BENZYL ALCOHOL
CHLORHEXIDINE DIHYDROCHLORIDE
CETRIMONIUM CHLORIDE
BUTYLPHENYL METHYLPROPIONAL
LIMONENE
ALCOHOL DENAT.
GERANIOL
AMYL CINNAMAL
PPG-5-CETETH-20
BENZYL BENZOATE
CAMELINA SATIVA SEED OIL
OLETH-10
CITRONELLOL
DISODIUM COCOAMPHODIPROPIONATE
LECITHIN
PHOSPHORIC ACID
TOCOPHEROL
ETHYLHEXYL SALICYLATE FIL CODE D192716/1
Formula 178914 U

HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES

AQUA / WATER / EAU
HYDROGEN PEROXIDE
CETEARYL ALCOHOL
TRIDECETH-2 CARBOXAMIDE MEA
CETEARETH-25
GLYCERIN
PENTASODIUM PENTETATE
SODIUM STANNATE
TETRASODIUM PYROPHOSPHATE
PHOSPHORIC ACID FIL CODE D12836/18

Formula   1212336   Preference Rose Blonde 8.23

AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER AMMONIUM HYDROXIDE OLEYL ALCOHOL ALCOHOL DENAT. / POLYGLYCERYL-2 OLEYL ETHER / OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE 4-AMINO-2-HYDROXYTOLUENE p-AMINOPHENOL / 2-AMINO-3-HYDROXYPYRIDINE / SODIUM METABISULFITE EUGENOL / THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM ACETATE / 2-METHYL-5 HYDROXYETHYLAMINOPHENOL / LINALOOL N,N-BIS(2 HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE / ALPHA-ISOMETHYL IONONE / PARFUM / FRAGRANCE EDTA / CITRONELLOL ERYTHORBIC ACID   FIL CODE D210588/1

Formula   1152439   Oxydant Inter 20vol

AQUA / WATER / EAU / HYDROGEN PEROXIDE / CETEARYL ALCOHOL / SODIUM SALICYLATE / TRIDECETH-2 CARBOXAMIDE MEA / PHOSPHORIC ACID / CETEARETH-25 / TETRASODIUM ETIDRONATE / TETRASODIUM PYROPHOSPHATE / GLYCERIN FIL CODE  D209745/2   

Formula   1087166 K  After Color Conditioner Préférence

AQUA / WATER / EAU / CETEARYL ALCOHOL / GLYCERIN / BEHENTRIMONIUM CHLORIDE / CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA / AMODIMETHICONE / CETYL ESTERS / ISOPROPYL ALCOHOL / PARFUM / FRAGRANCE / SODIUM PCA / TRIDECETH-6 / LINALOOL / HEXYL CINNAMAL / BENZYL ALCOHOL / CHLORHEXIDINE DIHYDROCHLORIDE / CETRIMONIUM CHLORIDE / BUTYLPHENYL METHYLPROPIONAL / LIMONENE / ALCOHOL DENAT. / GERANIOL / AMYL CINNAMAL / PPG-5-CETETH-20 / BENZYL BENZOATE / CAMELINA SATIVA SEED OIL / OLETH-10 / CITRONELLOL / DISODIUM COCOAMPHODIPROPIONATE / LECITHIN / PHOSPHORIC ACID / TOCOPHEROL / ETHYLHEXYL SALICYLATE   FIL CODE D192716/1

OUR GOLD STANDARD LUMINOUS + LASTING

  • FADE-DEFYING  COLOR & SHINE SYSTEM

    FADE-DEFYING COLOR & SHINE SYSTEM

    Creates a rich long-lasting color spectrum with luminosity, shine and beautifully blended gray coverage. Up to 8 weeks of fade-defying color.

  • COLOR PROTECTIVE  CARE SUPREME CONDITIONER

    COLOR PROTECTIVE CARE SUPREME CONDITIONER

    Formulated with Golden Camelina Oil, antioxidant Vitamin E and UV filter. Helps keep first day color vibrancy and provides silky resilient hair.

  • OVER 50  LUMINOUS SHADES

    OVER 50 LUMINOUS SHADES

    Each shade is crafted to show millions of tones and reflects. Luminous hair color with depth & dimension. Find your perfect shade.

Complete the look

Extra Strong Hold with UV filter for Color-Treated Hair

ElnettExtra Strong Hold with UV filter for Color-Treated Hair

Specifically formulated for color-treated hair. Long-lasting brushable hold. Humidity Resistant Hairspray.

Moisture Shampoo Moisture Mini Shampoo 3 fl. oz.

EverPureMoisture Shampoo Moisture Mini Shampoo 3 fl. oz.

Keeps Color Pure up to 4 Weeks. Deeply Replenishes Moisture. Sulfate Free.

Lash Paradise Washable Mascara 200 Blackest Black

VoluminousLash Paradise Washable Mascara 200 Blackest Black

Voluptuous Volume. Intense Length. Full Lash Fringe, Feathery Soft.

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